JJHelping Hand/ Jakes Grafix A Photography, Graphic Design, and Computer Repair Business Jacob Houle February 14, 2017
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Jacob Houle
Table of Contents Section 1: Introduction .................................................................................................................. 4 Statement of Purpose ............................................................................................................4 Executive Summary ...............................................................................................................4 Business Description - (Business Concept - Product and/or Service) ...................................4 Marketing (Marketing Opportunities and Strategy) ................................................................5 Operational Plan .................................................................................................................... 5 Ownership and Personnel (Management Team)....................................................................5 Financials (Financial Expectations - and Funding and/or Investments) .................................6 Business Concept - Description/Narrative .............................................................................6 Business Goals and Objectives - along with Company Mission and Vision for the Company . 7 Section 2: Products/Services ........................................................................................................7 Services .................................................................................................................................7 Section 3: Marketing ..................................................................................................................... 8 Industry Information ...............................................................................................................8 Market Analysis ......................................................................................................................8 Customer Analysis/Target Audience ......................................................................................8 Competitive Analysis ..............................................................................................................8 Market Potential ................................................................................................................... 10 Marketing Strategies ............................................................................................................10 Positioning, Packaging, and Pricing Strategies ..................................................................10 Packaging ...........................................................................................................................10 Pricing .................................................................................................................................10 Selling Strategies .................................................................................................................11 Promotional Strategies and Marketing Plan - Implementation .............................................11 Section 4: Operations.................................................................................................................. 12 Business Organization .........................................................................................................12 Management and Personnel ................................................................................................ 13 Motivating the Workforce .....................................................................................................14 Section 5: Financial Plan .............................................................................................................14 Investment Required for Start Up ........................................................................................14
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Jacob Houle Income Statement ................................................................................................................ 14 Cash Flow Analysis ..............................................................................................................15 Balance Sheet ......................................................................................................................16 Section 6: Attachments-Support Documents .............................................................................. 19
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Jacob Houle
Section 1: Introduction Statement of Purpose
The whole purpose is to obtain financing or earn a profit just like any other business. The finances will go toward the cost of my own home. I am writing this plan because I just want to get started out on life and begin earning my own living or profit and spend or save it how I want. A profit is the difference between what it costs to make and sell a product and what a customer pays for it. I am not a non-profit organization because I want to earn as much money as I can and I don’t want my all my hard work to go toward another foundation. A non-profit organization is an organization that provides goods or services but does not have the basic purpose of earning a profit. I also want to use this small business toward startup and supply costs. Supply is the number of products that businesses are willing to sell at different prices at a specific time. The amount I am requesting is the full $7,500 scholarship award if I could please for business startup, supply costs, and to help pay for any expenses I will have in order to start my business, keep it running and/or to maintain my business.
Executive Summary
I will be starting my business out on my own and it will be a one man show for a while until I gain profit over time. I will then expand to a much larger business. Once that is done, I will add more jobs to my business and hire more employees to help get more work done. I will add more jobs like computer repairman and photography. The ultimate goal is to have a smooth running computer business. Once I reach that point I will have all kinds of computer related jobs in my business. I want to have more jobs to have more income. I feel if I eventually add computer repairman and photography to my graphic design business, I will be more successful. I know if I just stick with graphic design all year, every year I will most likely have some down times, like in the winter. My graphic design business will be slow in the winter time because people will most likely not be starting a business in the middle of the cold winter. Whereas in the summer time or the fall those will be my busiest times of the year because that is the perfect time for people to start a new company in the warm weather. That is when people will want a logo or website for business start up and as a way of representing their company and advertising it as well.
Business Description - (Business Concept - Product and/or Service)
My Business name is JJHelping Hand. This is going to start out as a one man show but then eventually it will grow as a corporation and I can create more jobs for people. The kind of service I am going to provide is an intangible service. I am not going to focus on just one job; I want to have many to have more income. JJHelping Hand ties in a variety of jobs because my business is all about pleasing people and lending a “helping hand to my customers.” When I say a variety of jobs I mean I am capable of being an accountant, Game Designer, Movie Producer, Graphic Designer and even a computer repair technician. I can also take pictures of events like weddings, anniversaries, holidays (i.e. Christmas, New years, Valentine’s Day, or the 4th of July) or even work on a simple photo that someone wants to be edited in Photoshop. I can also make illustrations or tracings of people, objects or animals that anyone wants. My initials are JJH 4! of 19 !
Jacob Houle
(Jacob Jeffrey Houle) and I lend my customers a “hand” to help them out or please them. The services/talents I have are financial accountant, graphic designer, movie producer, game design & computer repair. Being a financial accountant, I can handle people’s taxes during tax season because I work well with numbers. I also am able to help them with money management and giving them tips on how to manage their income. As a graphic Designer, I am able to make logos, websites, and anything from book covers to a unique design on a t-shirt and everything in between. Anything you want graphic or image related I can do it. As a computer repair technician I can fix a computer no matter what the condition. If it has a virus, if it is slow or choppy, or even if it’s broken and not responding, I am right there to save the day. I have always had a passion for video games. I don’t play them often, but I do love the ideas of games being sold. Same with movie making/producing. Business Goals
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Earn a profit Stay in business Create jobs for people Keep Customers Satisfied
Marketing (Marketing Opportunities and Strategy)
My marketing strategy is to create a website and a TV ad in order to promote my company name and business. That way people know my company name is out there to conduct business. My business is an all year every year ongoing projects of designing graphic images and video games/ movies. I also have put my company name on the internet for advertising freely. Another way to get my company out there is through the newspaper.
Operational Plan
In the beginning I am going to start out my business as a one man show. I will start small and work to become a bigger business. When I eventually gain enough profit over time I will then expand to a lager business. For operation and how I am going to offer my services is to have an office very similar to the multimedia classroom. I will have my employees always working on projects to carry out the work of my business and to keep my company running and to create jobs for people.
Ownership and Personnel (Management Team)
Since I am starting out as a one man show the plan is that I am starting my own small business and therefore I am the owner and creator of my own business. I am staring out my own business and so I own 100% of my business. Since I am just starting out on my own I have been experienced in the multimedia
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