APR
2021
• iVue Updates • Strategy Map • Employee Wellness
Centers
EMPLOYEE NEWS
JACKSONEMC.COM WEBSITE REDESIGN NEARS COMPLETION An extensive redesign of Jackson EMC’s main website, jacksonemc.com, is approaching completion with go-live set for late April. Meeting weekly since November 2019, the Jacksonemc.com Website Redesign Team is excited to be nearing the new site’s launch, according to Project Manager Kerri Testement, Manager of Member Communication. “Testing is the next step as we get ready to cross the finish line,” says Kerri. “We finished member testing on the beta site, which is a test site, earlier this year. We did online surveys and online community forums, and we had 75 members spend at least an hour on the new website doing a comprehensive review and providing feedback. Their feedback confirmed we’re moving in the right direction.” The majority of reviews, almost 90%, were positive, noting that the new site has improved both in appearance and functionality – especially when visiting the site on a mobile device, according to Kerri.
online to find out who their electric provider is, so jacksonemc.com is the front door to discover who we are as a cooperative. We want to make sure we show them that we’re a professional and friendly electric cooperative that serves our members and serves our community.” The website redesign project came about after a 2019 Member Communication Audit revealed that members were having difficulty navigating the site, especially when using smartphones or other mobile devices. Eight years old at the time, the jacksonemc.com site was outdated and some information was hard to access on mobile devices, the audit determined. —continued inside
WE VALUE
MEMBERS
90% POSITIVE REVIEWS noting improvement in
APPEARANCE & FUNCTIONALITY
“The redesigned website has a clean, more concise look and feel, and it will be a good showcase for Jackson EMC,” she says. “For many members, the website is their first impression of Jackson EMC. When they move into the area and need to start electric service, they’re likely to go
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