J-Line Moodbook AW26

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As the world slows and light softens, the Autumn-Winter 2026 collections invite us into spaces where warmth, memory and imagination blend.

The Autumn-Winter 2026 collections invite us to pause, breathe, and rediscover the quiet beauty of stillness. Each theme unfolds as a world of its own, a mood, a memory, a feeling shaped through design.

We retreat to The White Lodge, where winter hushes the world in soft light and wood-warmed calm. We wander through La Vie de Château, where French refinement meets modern purity. Colour and joy awaken in Pomelo Glow, while serenity and sculptural grace define Wax Paper

Italian elegance whispers through Inverno Verde, Parisian confidence radiates from Rouge Couture, tropical light lingers in Tropical Teal, and the deep warmth of Velvet Winter wraps the season in intimacy and texture.

This new collection is a journey through feeling. An invitation to live beautifully, in every season.

Bathed in soft light and crystal reflections, this collection reminds the grandeur of French châteaux and the peacefulness of their gardens. Renaissance elegance meets modern purity, where white drapery, delicate porcelain, and mossy greens create timeless refinement.

LA VIE DE CHÂTEAU

ROUGE COUTURE

Rich reds paired with black and white accents bring a Parisian couture spirit to your home. Elegant, bold, and refined, the collection creates a striking, sophisticated atmosphere where every space feels effortlessly chic and undeniably stylish.

WAX PAPER

Organic forms and off-white textures create a sculptural, modern feel. Inspired by Scandinavian design, the collection fills spaces with elegance and calm, turning simplicity into a striking, artful atmosphere.

POMELO GLOW

The heart of Spain pulses through cooler days, where vibrant energy and glowing colour bring warmth to the season. Joy dances like flamenco steps, radiating festive spirit, and a luminous glow that turns autumn and winter into celebration.

TROPICAL TEAL

A gentle meeting of seasons, as winter slows and deep greens, blues, and teal shimmer softly. Inspired by the lush tropical jungles of Costa Rica, this palette brings subtle warmth and a tranquil, exotic energy to the season.

THE WHITE LODGE

Light filters softly through wooden walls. Snow blankets the Lapland forest beyond. Inside, warmth hums quietly in pale tones and soft textures. The lodge feels untouched, a pause, a space where winter slows and the world falls away.

VELVET WINTER

A celebration of British richness reimagined for today. Deep tones and soft textures shape a space that feels layered and lived-in. Colour and touch bring presence and depth, reflecting the intimacy and rhythm of a winter evening.

Echoing Northern Italy’s elegance, soft olive and walnut tones mingle with sleek modern forms. Glass accents and refined wooden pieces create a quiet, cosy luxury, blending minimalist sophistication with a warm, inviting atmosphere.

INVERNO VERDE

J-Line by Jolipa

WHERE IDEAS COME TO LIFE.

Welcome to J-Line by Jolipa, a family-run business from Belgium that has been bringing creativity and joy to homes since 1978.

With over 12.000 decorative items and home accessories, we offer a wide range, from cosy and classic to stylish and contemporary, and everything in between. Whether you’re updating a single space or transforming an entire home, we have something that will make it shine. As an independent family business, we follow our hearts, trust our instincts, and sprinkle a bit of our own personality in everything we do.

Our home base in Tournai, Belgium, is where the heart of our creativity lies. Our 6.000 m² showrooms are where ideas take shape, and where you can get the first look at our newest collections. Each year, we launch our Spring-Summer and Autumn-Winter collections, giving our customers an exclusive preview of the latest trends for the upcoming seasons. At J-Line, we believe in building lasting connections. When you work with us, you’re more than just a customer; you become part of the J-Line family, where relationships matter just as much as our products.

Our core values

THE HEARTBEAT OF OUR BUSINESS

At J-Line, everything starts with a clear ambition: to inspire you with fresh ideas and to support your business in a way that truly matters. With every collection, we think alongside you, helping you build an offer that connects with your customers. These values guide how we work together, season after season.

Inspiration

Fresh ideas that make a difference. From our showroom to our moodbooks and catalogues, we offer inspiration you can turn into action. We help you create displays that stand out, refresh your assortment, and surprise your customers at every visit.

Creative collections, trendy and timeless

We bring you the right balance between what’s new and what lasts. Our collections combine trend-driven highlights with timeless favourites, so you can shape an offer that feels current today and relevant tomorrow.

Diversity in style and assortment

With one of the largest and most varied assortments on the market, you have the freedom to build the story that fits your business. From modern to rustic, colourful to natural, playful to refined, the choice is yours.

We think alongside you

Your shop, your customers, your ambitions. Every business is different, and we keep that in focus. Our sales experts work closely with you to fine-tune your assortment, style your presentation, and spot opportunities that support your growth.

Key

Figures

WHAT DEFINES US

6.000 M² SHOWROOMS

36.500 M² WAREHOUSE

42.000 PALLET SPACES

12.000 DECORATIVE ITEMS 10.000

HAPPY CUSTOMERS

OPERATING IN 100 COUNTRIES

400 SHIPMENTS A DAY

47 YEARS OF EXPERIENCE

Discover our Showrooms

A DAY OF INSPIRATION, TAILORED TO YOU

Our showrooms are designed to spark creativity and offer a clear view of what’s coming next. From trend insights to expert advice, everything is in place to help you shape your upcoming collections with confidence.

Why visit?

Early access to what’s next

Be among the first to explore both our Autumn-Winter 2026 and Spring-Summer 2026 collections. It’s the ideal way to get ahead of the seasons.

Twice the inspiration

One visit, two seasonal collections. See how they complement each other and how they can help you meet your customers’ needs all year round.

An inspiring experience

Expect a warm welcome, beautifully styled rooms, insightful conversations, refreshing drinks and a savoury lunch. If you’d like help with hotel bookings or shuttle service, we’re happy to assist.

Advice that fits your business

Our team is here to guide you, offering tailored recommendations to support your vision and help you make well-informed decisions.

Priority service

Confirmed orders benefit from priority processing and fast delivery, so your selections arrive right on time.

Practical info

Location

Rue de la Forêt 5 7522 Marquain (Tournai-Ouest), Belgium

Opening hours

Monday to Thursday: 9h - 18h Friday: 9h - 16h

Open Shopping Sundays 4 January 2026

Special conditions

Orders placed between 3 December 2025 and 5 January 2026 benefit from exclusive conditions.

Plan your visit via your sales contact or: reception@jolipa.com +32 (0)69 77 80 80

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