References for all websites used for research
Ganni
https://www.sohohouse.com/house-notes/issue-006/fashion/how-igot-here-ganni
https://www.vogue.co.uk/arts-and-lifestyle/article/ganni-foundershouse
https://www.endclothing.com/gb/features/ganni-brand-profile
https://ottodisanpietro.com/blogs/editorial/its-a-ganniworld#:~:text=Founded%20in%202000%20by%20Frans,brand %20without%20a%20particular%20strategy.
https://www.theguardian.com/fashion/article/2024/aug/31/therise-of-ganni-the-danish-fashion-label-that-appeals-to-everyoneand-their-mum
https://www.instyle.com/history-of-ganni-fashion-brand-7104947
https://www.ganni.com/en-gb/materials-index.html? srsltid=AfmBOoplsyxA2CN98UPjnmhfO0nERubPi1JMr5qb7z4CPeCpb_Nklno
https://www.voguescandinavia.com/articles/the-scandinavianbrands-celebrities-love-to-shop
https://www.elle.com/fashion/a44773894/ganni-fashion-brandditte-nicolaj-reffstrup-interview-2023/
https://www.vogue.co.uk/news/article/bella-hadid-boots
https://www.vogue.co.uk/news/article/daisy-edgar-jones-gannidress
https://www.voguescandinavia.com/articles/who-are-thegannigirls-and-how-have-they-evolved
https://www.libertylondon.com/uk/features/fashion/the-originalganni-girl.html
https://www.instagram.com/explore/search/keyword/?q= %23gannigirl
https://www.vogue.co.uk/fashion/gallery/celebrities-wearingganni
https://culted.com/ganni-ss24-campaign-scandi-style
https://hypebae.com/2023/8/ganni-ss24-copenhagen-fashionweek-paloma-elsesser-new-balance-collaborations-runway
https://www.ganni.com/en-gb/find-your-bou.html
https://www.vogue.co.uk/fashion/bc/ganni-bou-bag
https://www.clashmusic.com/fashion/ganni-marks-its-return-withthe-bou-bag/
https://www.linkedin.com/posts/brittanysierra_greenbehavioractivity-7216859775878189056-lKmM/
https://elleuzbekistan.com/en/ganni
https://www.yourban.ai/blog/ganni-danish-dnvb-breaking-recordsfrance
https://ndmarketingdigital.com/en/ganni-marketing/ https://www.fashionmonitor.com/blog/lP/what-brands-can-learnfrom-ganni-on-instagram
https://www.dashsocial.com/case-study/how-ganni-grew-organicinstagram-video-views
https://www.instagram.com/ganni.lab/
https://www.instagram.com/ganni/
https://www.ganni.com/en-gb/search?q=pink
Maebe
https://maebe.co.uk
https://goatagency.com/blog/molly-mae-maebe/ https://thetab.com/2024/09/09/so-what-exactly-is-maebe-mollymaes-iconic-new-accessible-luxury-fashion-brand
https://tylertalksbusiness.com/blogs/girl-boss-blog/molly-maesnew-brand-maebe-a-marketing-masterclass
https://www.independent.co.uk/extras/indybest/gadgets-tech/ television/molly-mae-documentary-amazon-prime-b2847276.html
https://www.instagram.com/maebestore/
https://thisiskeane.com/news/why-a-pop-up-that-sold-noproducts-won-over-gen-z/
https://www.theindustry.fashion/molly-mae-to-reveal-firstglimpses-of-maebe-at-london-pop-up/
https://www.instagram.com/maebestore/ Gap
https://modernminimalism.com/how-to-build-a-capsule-wardrobe/
https://wwd.com/fashion-news/fashion-features/gallery/archivesdonna-karans-original-seven-easy-pieces-1236158785/from-thearchives-donna-karans-original-seven-easy-pieces-12/
https://www.businessoffashion.com/news/news-analysis/donnakarans-fashion-wisdom-in-7-easy-pieces/
https://www.youtube.com/shorts/SUxMX4s-aq8
https://alexeagle.substack.com/p/donna-karan-the-designer-whoredefined
https://www.youtube.com/watch?v=SLFI1ynbsNo
https://wwd.com/fashion-news/fashion-features/gallery/archivesdonna-karans-original-seven-easy-pieces-1236158785/
https://www.ralphlauren.co.uk/en/womens-timeless-capsulewardrobe/70702343
https://www.townandcountrymag.com/style/fashion-trends/ a69620891/polo-ralph-lauren-cable-cashmere-sweater-review/
https://sheerluxe.com/fashion/high-street/minimalist-wardrobeessentials-calvin-klein-john-lewis
https://www.russh.com/ralph-lauren-aw26-runway
https://mccrindle.com.au/article/topic/generation-alpha/ generation-alpha-defined/
https://www.britannica.com/topic/Generation-Alpha
https://www.vogue.com/article/generational-breakdown-gen-alpha