MARKETING
Connecting retailers and vendors with top trends through our marketing and technology tools is our goal.
Beyond convenient 24/7 shopping capabilities, our website features content on the latest trends and valuable business insights from across the industry. Retailers stay informed through timely email campaigns and social media designed to inspire and support their growth.
450,000
+ WEBSITE SESSIONS ANNUALLY
22,500
+ SOCIAL MEDIA FOLLOWERS
72,000
+ ACTIVE RETAILER EMAILS
INDUSTRY-LEADING TECHNOLOGY
Retailer Support
We connect retailers with the right products while giving them access to the data they need to drive their business results. Ivystone reps also leverage powerful technology to help retailers make smarter buying decisions.
Our website is a 24/7 hub for product discovery, order placement, curated content, and access to order history and product data.
Data Access
Custom data connections allow retailers access to their entire order history with Ivystone, regardless of where the order was placed.
Order Exports
Seamlessly export data preformatted for e-commerce and POS systems
Personalized Experience
Powerful AI technology supports a personalized experience throughout our website and email platforms, ensuring retailers see the most relevant content possible.
IVYSTONE.COM
• Powered by Optimizely—a state-of-the-art platform and designed with retailers top of mind
• Curated collection of best-selling and proven brands
• Customers can view and export order history from all channels: Road, Show, Web
• Generates an average of 100+ orders per day
• AI-powered search engine delivers faster, more relevant results
• Powerful AI widgets deliver tailored recommendations based on the user journey
• Seamless rep integration via “Find a Rep” and strategic online touchpoints
• Insightful AI driven tools empower retailers to manage and grow their business more effectively
REPORTING
We turn insights into action and make smarter, faster decisions with powerful AI, data-driven tools that empower our team, including:
• AI-enhanced reporting delivering comprehensive visibility across accounts, products, and territories
• Real-time analytics to help reps manage and grow their business
• Intuitive, AI-powered data visualizations for quick, actionable insights
• Insights into store activity and brand orders
• Sales gap analysis to uncover missed opportunities and growth areas
CORE TO OUR CULTURE
Core Tenents
We believe in our people and empower them to embrace the marketplace
Leadership Team
Adaptable to the modern marketplace and it’s ever-changing trends
Sales Team
Motivated professionals focused on our partner’s measures for success
Data-Powered Growth
Robust data paired with advanced business intelligence tools to maximize business results
Hiring and Management Approach
Entrepreneurial, independent thinkers—guided by clear goals, coaching, and a relationship-driven culture
WE STRIVE WE EMPOWER WE COLLABORATE WE BUILD WE EMBRACE
for a performance-based culture where individuals can express their creativity in a transparent environment
our team to lead, grow, and make decisions
with our partners to deliver results across multiple platforms relationships through communications and sharing the changing marketplace and continually learn
LEADERSHIP TEAM
DOUG COFIELL
CEO Doug began his career as a Sales Rep and became CEO of Ivystone in 2010. His leadership has driven significant growth while maintaining the company’s strong, people-first culture. He was the 2025 Gift for Life’s Recipient of the Industry Achievement Award.
MIKE STEIDLE
VP Founder of Sales Partners, Mike joined Ivystone through a merger in 2007. He helps drives sales growth while championing innovation through digital technology and AI-powered strategies.
JENNIFER KOHN
VP With 30+ years in the industry, Jennifer combines her PR background with sharp operational expertise. She excels at streamlining processes and supporting teams across the business.
ANDY BJORK
VP An industry leader for over 30 years, Andy draws on extensive sales and agency experience to oversee key operations and guide future growth initiatives.
MONICA LOVING
VP Monica brings 40+ years of sales experience, including owning her own agency and joining Ivystone in 1996. She’s known for building lasting, successful partnerships across the industry.
NANCY LEE
VP Nancy began her career in the industry in 1984 founding Nancy Lee Ltd, now part of Ivystone. Her creative vision, industry passion, and innovative mindset continue to inspire teams and drive results.
SALES MANAGERS
MEG NICHOLS
Southeast & Inside Sales
MARY BURDINE
SHARON SCHEIHING
CHRISTY BAUM
JULIE RUTHERFORD
TRACY PETTEE
Meg began her career working for a vendor, bringing 15+ years of sales and product development experience across key categories. Her strategic insight supports both emerging and established brands across regional and national markets.
Southwest Mary brings 25+ years of sales leadership in the fashion, home, and gift industry. She specializes in driving growth, developing high-performing teams, and building lasting retailer relationships across regional and national markets.
Northeast
With over 30 years of experience in the gift, home, and fashion industries, Sharon brings proven leadership and a strong track record in sales and business development. She’s known for building lasting relationships and delivering results.
Midwest Christy began her career as a sales rep 2001 and quickly grew as a leader and Sales Manager in the Midwest. She continues to strengthen partnerships across customers, reps, and vendors to drive growth.
West
With over 20 years of industry experience, Julie’s experience as a buyer, sales associate, and sales manager gives her an exceptional understanding of the industry and allows her strong leadership skills to shine.
Director of Key Account Sales
With more than 20 years of experience driving growth and building teams, Tracy has led in field sales, regional management, and national account strategy. Her leadership is defined by a commitment to mentorship, collaboration, and fostering meaningful connections across the gift and home industry.
SALES TEAM
National scale, executed with regional and local expertise
Ivystone has been built on teamwork and a shared passion for the industry. Our dedicated sales representatives offer customized line packages to meet the unique needs of their territories and customers.
Backed by deep relationships, market insight, and a strong commitment to service, our team has made Ivystone a trusted partner for retailers across the country.
DATA-POWERED GROWTH
We combine robust data sets with advanced business intelligence tools to maximize business results. This powerful combination delivers real-time insights that enable proactive decision-making and drive smarter, growth-focused strategies.
Market dynamics are constantly evolving. We excel at proactively creating and adjusting sales strategies based on deep data analysis from a wide range of customer, consumer, sales, and external sources. This ensures a targeted and effective market presence in a rapidly changing landscape.
VENDOR DATA SALES DATA
CUSTOMER DATA
BUSINESS GROWTH
INTELLIGENCE TOOLS
REAL-TIME INSIGHTS
PROACTIVE DECISIONS
HIRING & MANAGEMENT APPROACH
LARRY KOHN
Director of Recruitment & Retention
We seek out individuals that are entrepreneurial, independent, goal and relationship driven, and self starters.
RECRUIT
We proactively build a pipeline of top sales talent year-round
TRACK
30-60-90 day check-ins align goals and set clear expectations
Larry’s background as a gift store owner gives him valuable insight into the sales rep’s role and impact. He leads our hiring, building a team that reflects our values and standards, with a focus on culture, performance, and long-term relationships.
TEST
A Caliper Assessment evaluates potential based on scientifically-validated data
RECOGNIZE & IMPROVE
Performance data highlights top talent and guides growth opportunities
TRAIN
Structured onboarding in sales, tech, and product knowledge