Since 1960, authenticity has been at the heart of all Ivystone does. Shaping our experience and expertise. Building deeper partnerships.
Catalyst to being a trusted curator withing the gift and home industry.
W E A R E
Savvy
Adaptable to the modern marketplace and its ever-changing trends
Passionate
A driven team of professionals, motivated by our partners’ success
Dependable
Compassionate experts who earn trust through transparency, support, and a commitment to doing things right
Confident
Extensive industry experience paired with a deep belief in the power of teamwork
WHAT MAKES US UNIQUE
Vendor Support
Operational expertise along with strategic sales strategies to drive growth
Retailer Support
Full-service, tailored solutions designed to increase sales and strengthen relationships
Showrooms
Our creative presentations of all the latest trends are designed to inspire
Marketing
Targeted outreach strategies to seamlessly connect our vendors and retailers with top trends
Technology
Industry leaders in technology, with advanced reporting, a robust website, and integrated AI-driven tools that support our vendors, team members, and customers
PARTNERING WITH PURPOSE
Adaptable, flexible sales strategies tailored to regional and national markets
A comprehensive, territory-based sales model with sales reps across multiple sales divisions
Award-winning destination showrooms in Dallas, Atlanta, and Las Vegas
Operational expertise and business intelligence tools that help brands grow with confidence
Strategic exposure through our digital marketing including industry-leading website
"We’re grateful for over a decade with Ivystone, whose team truly understands our brand and strategically places our products for success. Their expertise creates synergy between retailers and our lines, making them invaluable partners. I look forward to another decade of growth together."
- BRIAN MILLER, FOUNDER & CEO OF TGBBRANDS
"Ivystone is the industry leader, with a top-tier team and first-class organization. For 20 years, they’ve supported my growth and expertly positioned my company. Our partnership is invaluable, and I’m grateful to have them as an integral part of who we are."
– BEATRIZ BALL, FOUNDER & CEO OF BEATRIZ BALL
“It has been a true pleasure partnering with Ivystone for over 30 years. Their professionalism, leadership, and support have been instrumental in helping us launch new and exciting brands. We deeply value their expertise and the collaborative relationship we’ve built over the years.”
- GARRY SCHERMANN, SENIOR VP OF SALES
CREATIVE CO-OP
EMPOWERING RETAILER SUCCESS
Work with vendors to find tailored, full-service solutions that fit our common goals
Curation of quality products that align with trends and ongoing must-haves
Seamless shopping convenience through our website, showrooms, and trusted sales representatives
Strategic, data-driven guidance from experienced sales professionals with deep industry knowledge and proven business insight
Dedicated marketing and digital teams deliver the content, tools, and data retailers need to manage and grow their business
"Ivystone excels at representing top manufacturers and continually expanding their impressive vendor lineup. Ordering is seamless, whether in showrooms, online, or in-store, and their customer service is always quick and efficient—crucial in this industry."
– LIZ M., GENERAL STORE OF MINNETONKA
"Ivystone.com is a vital part of my buying process. I use it to plan before shows, complete orders afterward, and shop between markets. I love that my orders go to my rep for review and suggestions."
"Ivystone.com streamlines our ordering process, saving us valuable time. It lets us order easily while giving our sales rep more time to introduce new and innovative lines for our store."
– THERESA T., TALLOKAS ROAD
– ALEX J., HAPPY CANYON FLOWERS
TAILORED SUPPORT
We support a diverse range of customers—from national chains and boutiques to designers and e-commerce—with personalized service and strategic connections tailored to their needs.
No matter how orders are placed, our dedicated sales reps help streamline the process, review for promotions, and suggest complementary products to maximize every opportunity.
GIFT&LIFESTYLE
DESIGNERS
TERRITORY-DRIVEN. TEAM POWERED.
Our comprehensive sales model is built on relationships and regional expertise
• Territory-based reps deliver in-person, relationship-driven service
• Regional knowledge combined with national scale for greater impact
• Consistent communication and coverage across all touchpoints
• Inside Sales working in harmony with reps for a seamless, synchronized approach
OUR REGIONS
SOUTHEAST SOUTHWEST NORTHEAST
MIDWEST
MIDWEST
WEST
WEST SOUTHEAST SOUTHWEST NORTHEAST
We are a national business that integrates regional insights to optimize our solutions
SHOWROOMS
We are proud to showcase many of the finest brands in our award-winning showrooms in the Atlanta, Dallas, and Las Vegas Markets.
Known for our visual presentation and creative merchandising ideas, Ivystone showrooms are an excellent source of inspiration.
LAS VEGAS
ATLANTA DALLAS
MARKETING
Connecting retailers and vendors with top trends through our marketing and technology tools is our goal.
Beyond convenient 24/7 shopping capabilities, our website features content on the latest trends and valuable business insights from across the industry. Retailers stay informed through timely email campaigns and social media designed to inspire and support their growth.
417,000
+ WEBSITE SESSIONS ANNUALLY
22,000
+ SOCIAL MEDIA FOLLOWERS
70,795
+ ACTIVE RETAILER EMAILS
TECHNOLOGY
Retailer Support
We connect our retailers with the right products, while providing them access to the data they need to drive their own business results.
Our website is a 24/7 hub for product discovery, order placement, curated content, and access to order history and product data—all designed to support smarter, more informed buying decisions.
Data Access
Custom data connections allow retailers access to their entire order history with Ivystone, regardless of where the order was placed.
Order Exports
Seamlessly export data preformatted for e-commerce and POS systems
Personalized Experience
Powerful AI technology supports a personalized experience throughout our website and email platforms, ensuring retailers see the most relevant content possible.
IVYSTONE.COM
• Powered by Optimizely—a state-of-the-art platform and designed with retailers top of mind
• Curated collection of best-selling and proven brands
• Generates an average of 100+ orders per day
• AI-powered search engine delivers faster, more relevant results
• Powerful AI widgets deliver tailored recommendations based on the user journey
• Seamless rep integration via “Find a Rep” and strategic online touchpoints
• Insightful AI driven tools empower retailers to manage and grow their business more effectively
REPORTING
We turn insights into action and make smarter, faster decisions with powerful AI, data-driven tools that empower our team, including:
• AI-enhanced reporting delivering comprehensive visibility across accounts, products, and territories
• Real-time analytics to help reps manage and grow their business
• Intuitive, AI-powered data visualizations for quick, actionable insights
• Insights into store activity and brand orders
• Sales gap analysis to uncover missed opportunities and growth areas
CORE TO OUR CULTURE
Core Tenents
We believe in our people and empower them to embrace the marketplace
Leadership Team
Adaptable to the modern marketplace and it’s ever-changing trends
Sales Team
Motivated professionals focused on our partner’s measures for success
Data-Powered Growth
Robust data paired with advanced business intelligence tools to maximize business results
Hiring and Management Approach
Entrepreneurial, independent thinkers—guided by clear goals, coaching, and a relationship-driven culture
WE STRIVE WE EMPOWER WE COLLABORATE WE BUILD WE EMBRACE
for a performance-based culture where individuals can express their creativity in a transparent environment
our team to lead, grow, and make decisions
with our partners to deliver results across multiple platforms relationships through communications and sharing the changing marketplace and continually learn
LEADERSHIP TEAM
DOUG COFIELL
CEO Doug began his career as a Sales Rep and became CEO of Ivystone in 2010. His leadership has driven significant growth while maintaining the company’s strong, people-first culture. He was the 2025 Gift for Life’s Recipient of the Industry Achievement
MIKE STEIDLE
VP Founder of Sales Partners, Mike joined Ivystone through a merger in 2007. He helps drives sales growth while championing innovation through digital technology and AI-powered strategies.
JENNIFER KOHN
VP With 30+ years in the industry, Jennifer combines her PR background with sharp operational expertise. She excels at streamlining processes and supporting teams across the business.
ANDY BJORK
VP An industry leader for over 30 years, Andy draws on extensive sales and agency experience to oversee key operations and guide future growth initiatives.
MONICA LOVING
VP Monica brings 40+ years of sales experience, including owning her own agency and joining Ivystone in 1996. She’s known for building lasting, successful partnerships across the industry.
NANCY LEE
VP Nancy began her career in the industry in 1984 founding Nancy Lee Ltd, now part of Ivystone. Her creative vision, industry passion, and innovative mindset continue to inspire teams and drive results.
SALES MANAGERS
MEG NICHOLS
Southeast & Inside Sales
MARY BURDINE
SHARON SCHEIHING
CHRISTY BAUM
JULIE RUTHERFORD
TRACY PETTEE
Meg began her career working for a vendor, bringing 15+ years of sales and product development experience across key categories. Her strategic insight supports both emerging and established brands across regional and national markets.
Southwest Mary brings 25+ years of sales leadership in the fashion, home, and gift industry. She specializes in driving growth, developing high-performing teams, and building lasting retailer relationships across regional and national markets.
Northeast
With over 30 years of experience in the gift, home, and fashion industries, Sharon brings proven leadership and a strong track record in sales and business development. She’s known for building lasting relationships and delivering results.
Midwest Christy began her career as a sales rep 2001 and quickly grew as a leader and Sales Manager in the Midwest. She continues to strengthen partnerships across customers, reps, and vendors to drive growth.
West
With over 20 years of industry experience, Julie’s experience as a buyer, sales associate, and sales manager gives her an exceptional understanding of the industry and allows her strong leadership skills to shine.
Director of Key Account Sales
With more than 20 years of experience driving growth and building teams, Tracy has led in field sales, regional management, and national account strategy. Her leadership is defined by a commitment to mentorship, collaboration, and fostering meaningful connections across the gift and home industry.
SALES TEAM
National scale, executed with regional and local expertise
Ivystone has been built on teamwork and a shared passion for the industry. Our dedicated sales representatives offer customized line packages to meet the unique needs of their territories and customers.
Backed by deep relationships, market insight, and a strong commitment to service, our team has made Ivystone a trusted partner for retailers across the country.
DATA-POWERED GROWTH
We combine robust data sets with advanced business intelligence tools to maximize business results. This powerful combination delivers real-time insights that enable proactive decision-making and drive smarter, growth-focused strategies.
Market dynamics are constantly evolving. We excel at proactively creating and adjusting sales strategies based on deep data analysis from a wide range of customer, consumer, sales, and external sources. This ensures a targeted and effective market presence in a rapidly changing landscape.
VENDOR DATA SALES DATA
CUSTOMER DATA
BUSINESS GROWTH
INTELLIGENCE TOOLS
REAL-TIME INSIGHTS
PROACTIVE DECISIONS
HIRING & MANAGEMENT APPROACH
LARRY KOHN
Director of Recruitment & Retention
We seek out individuals that are entrepreneurial, independent, goal and relationship driven, and self starters.
RECRUIT
We proactively build a pipeline of top sales talent year-round
TRACK
30-60-90 day check-ins align goals and set clear expectations
Larry’s background as a gift store owner gives him valuable insight into the sales rep’s role and impact. He leads our hiring, building a team that reflects our values and standards, with a focus on culture, performance, and long-term relationships.
TEST
A Caliper Assessment evaluates potential based on scientifically-validated data
RECOGNIZE & IMPROVE
Performance data highlights top talent and guides growth opportunities
TRAIN
Structured onboarding in sales, tech, and product knowledge
