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Bringing Confidence to Retail

Leadership Team

Emalee Hoffmann VP of Sales

Emalee brings over 15 years of experience in the gift and home industry, with a background in buying, sales leadership, and retail strategy. Sheʼs known for building strong relationships and helping retailers grow with intention.

Tracy Pettee Director of Key

Account Sales

Tracy has driven sales growth since 2004 through roles in field sales, regional leadership, and national account management. Sheʼs recognized as a leader and mentor across the organization.

Inspired by Possibility

Since 1981, CMA has been a trusted partner in the ever-evolving retail world. We embrace change and continuously evaluate what works—combining deep roots with fresh thinking to deliver more than expected.

As trends shift and consumer tastes evolve, we see opportunity. Opportunity to introduce whatʼs new, spotlight whatʼs proven, and bring retailers and their shoppers a curated mix that keeps the experience exciting—and always relevant.

We Are

Confident

A knowledgeable team with deep industry roots, committed to delivering results for our partners

Optimistic

Positive, forward-thinking, inspired by possibility and energized by whatʼs ahead

Passionate

A driven team of professionals, motivated by our partnersʼ success

Proudly Representing Brands Across

Alaska Arizona California

Colorado

Hawaii

What Makes Us Unique

Vendor Support

Operational expertise along with strategic sales strategies to drive growth

Retailer Support

Full-service, tailored solutions designed to increase sales and strengthen relationships

Showroom

Our creative presentations are designed to inspire

Marketing

Targeted outreach strategies to seamlessly connect our vendors and retailers with top trends

Technology

Industry leaders in technology, with advanced reporting, a robust website, and integrated AI-driven tools that support our vendors, team members, and customers

Partnering With Purpose

Adaptable, flexible sales strategies tailored to our region

A comprehensive, territory-based sales model with sales reps across multiple sales divisions

Thoughtfully curated Las Vegas showroom provides a complete buying experience

Operational expertise and business intelligence tools that help brands grow with confidence

Strategic exposure through our digital marketing and advanced website

Fresh Perspectives. Thoughtful Products. Meaningful Connections.

We partner with vendors that bring a fresh perspective to everyday living—delivering thoughtfully designed, trend-driven products that spark joy and discovery. Our vendors connect with a diverse range of retailers, from home, gift, and apparel boutiques to museum shops, hospitals, wellness destinations, theme park gift shops, and more.

Empowering Retailer Success

Work with vendors to find tailored, full-service solutions that meet our mutual goals

Thoughtfully curated products that balance trends with proven retail essentials

Seamless shopping convenience through our sales representatives, showroom, and website

Strategic, data-driven guidance from experienced sales professionals with industry insight and a focus on growth

Dedicated marketing and digital teams deliver the content, tools, and data retailers need to manage and grow their business

Tailored Support

Serving a dynamic range of retailers—from national chains, boutiques, and e-commerce—our model delivers personalized service and strategic connections tailored to their needs.

Our experienced sales team streamlines the buying process across all channels, applies relevant promotions, and recommends curated product pairings to maximize every opportunity.

Gift

Showroom

Our thoughtfully curated showroom in the Las Vegas Market Center displays the best of what CMA has to offer and provides a complete buying experience for fashion, gift, and home décor needs.

Our 40,000 square foot showroom is open during all major Las Vegas Gift & Home Markets, as well by appointment only for select specialty shows.

Showroom

Our Las Vegas showroom is a shared investment in visibility, presentation, and buyer access during the two annual Las Vegas Gift & Home Markets. This structure supports a cohesive, high-impact buying environment for all participating brands.

Showroom Fee Overview

• $3,500 minimum per show (twice annually)

• $34 per square foot

• Designer services optional

Market Time

MarketTime is the leading B2B wholesale order writing and commerce platform — powering order capture, cataloging, ecommerce, and real-time collaboration between brands, sales agencies, reps, and retailers.

Our Workflow

• Onboarding & Setup

• Catalog & Content Management

• DCT Management & Support

• Order Capture — “Reps Write Ordersˮ

• Order Delivery & Fulfillment

Marketing

We connect retailers and vendors through our marketing and technology. Beyond 24/7 shopping capabilities, our retailers benefit from curated digital experiences that keep them informed and inspired.

Timely, insight-driven email campaigns provide ongoing inspiration and support—helping retailers stay ahead and grow with confidence.

Technology

Retailer Support

We connect our retailers with the right products while giving them access to the data they need to drive their own business results.

Our website is a 24/7 hub for product discovery, order placement, curated content, and access to order history and product data.

Data Access

Custom data connections allow retailers access to their entire order history with CMA, regardless of where the order was placed.

Order Exports

Seamlessly export data preformatted for e-commerce and POS systems

Personalized Experience

Powerful AI technology supports a personalized experience throughout our website and email platforms, ensuring retailers see the most relevant content possible.

CMAGifts.com

• Powered by Optimizely—a state-of-the-art platform and designed with retailers top of mind

• Curated collection of best-selling and proven brands

• AI-powered search engine delivers faster, more relevant results

• Powerful AI widgets deliver tailored recommendations based on the user journey

• Seamless rep integration via “Find a Repˮ and strategic online touchpoints

• Insightful tools empower retailers to manage and grow their business more effectively

Reporting

We turn insights into action and make smarter, faster decisions with powerful, data-driven tools that empower our team, including:

• Comprehensive reporting across accounts, products, and territories

• Real-time analytics to help reps manage and grow their business

• Intuitive visual dashboards for fast, actionable insights

• Insights into store activity and brand orders

• Sales gap analysis that highlights opportunities and growth areas

Core to Our Culture

Leadership Team

Adaptable to the modern marketplace and itʼs ever-changing trends

Sales Team

Motivated professionals focused on our partnerʼs measures for success

Data-Driven Approach

Robust data paired with advanced business intelligence tools to maximize business results

Hiring and Management

Entrepreneurial, independent thinkers—guided by clear goals, coaching, and a relationship-driven culture

Sales Team

Our dedicated sales representatives offer customized line packages to meet the unique needs of their territories and customers.

With strong relationships, regional insight, and a commitment to service, CMA has earned its place as a trusted resource for retailers across the Western U.S.

Data-Powered Growth

We leverage real-time data and advanced business intelligence to drive strategic growth. Our tools turn complex information into clear, actionable insights—enabling our teams to make smarter, faster decisions that deliver measurable impact.

Market dynamics are constantly evolving. We excel at proactively creating and adjusting sales strategies based on deep data analysis from a wide range of customers, consumers, sales, and external sources. This ensures a targeted and effective market presence in a rapidly changing landscape.