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The participation of Travel Open Day S r l , owner of the ItaliAbsolutely brand, in the TTG Travel Experience was made possible through the contribution of €15,240 for each trade fair, granted by the Lazio Region under the “Voucher Internazionalizzazione PMI 2025,” an initiative of the Regional Programme ERDF Lazio 2021–2027. This programme supports the participation of regional SMEs in international trade fairs, enabling them to expand access to foreign markets and foster their internationalization processes Through this participation, Travel Open Day S r l establishes relations with the Italian tourism market in order to promote Italian tourism worldwide.
I t a l i b s o l u t e l y T r a v e l T a l k , N e w s & E x p e r i e n c e s
Same path different light
A new magazine is like a teacher who makes us see the same subject in a different light Things have not changed, they have taken on a new look, they have revealed themselves in a different way, they have a more defined clarity and intent.
This is precisely the ambition of the new ItaliAbsolutely magazine By changing format and content we wanted to shine the spotlight on the wide range of what Italy has to offer.
In this issue we showcase some of Italy’s hidden gems and share insights into the incoming sector, an area that all too often remains under the radar. We also introduce new features across both major and niche topics, offering a broader perspective on Italy, which has truly limitless potential As we move into this new dimension, we’re convinced that a fresh vision of Italy and its treasures is the key to sparking knowledge, curiosity, and interest in a land with few equals. We’re staying on this path, come along with us!
Charting a new route from digital to print
Four years ago ItaliAbsolutely set out as a digital trailblazer, launching a portal that has become a trusted compass for Italian destination specialists across the globe It was, and remains, a clear lens through which the ever-evolving world of Italian travel and tourism is presented, understood and explored day after day.
Now, with this new format print magazine, it sets sail on a new voyage, proudly navigating the world’s most important trade fairs, from Milan to Rimini, and from London to Las Vegas.
Bringing insight and inspiration directly to the industry’s decision-makers, this compact, easy-to-carry magazine continues the journey we began four years ago, empowering those who shape Italy-bound travel with passion and purpose.
Giuseppe Aloe editor in chief
Pamela McCourt Francescone Executive Editor
(Re)discover L’Aquila,
Italian Capital of Culture 2026
In 2026 all eyes will be on L ’ A q u i l a , t h e A b r u z z o
c i t y s i t u a t e d a t 7 0 0 metres asl in the heart of t h e A p p e n i n e m o u n t a i n range, as it steps into the spotlight as Italian Capital
A city of stunning heritage, proud traditions and bold creativity
of Culture L’Aquila will be 2026’s big cultural story as a
M
Multiverse City. The programme promises
to capture L’Aquila’s spirit with exhibitions, festivals, live performances and creative projects designed not just to showcase the city, but to spark new ideas and connections Culture here is seen as an engine of revival t h a t c a n t u r n L ’ A q u i l a ’ s extraordinary resilience – in 2009 it was hit by a devas t a t i n g e a r t h q u a k e t h a t d e s t r o y e d m u c h o f i t s historic centre - into inspiration for the future
Another important element w i l l b e c o m m u n i t y w i t h workshops, pop-up events and opportunities for locals a n d v i s i t o r s t o i n t e r a c t
Sustainability is also a key focus, with projects shaped to leave a lasting legacy well beyond 2026. And the celebrations won’t stop at L’Aquila’s city walls, as the programme will extend to R i e t i a n d n e i g h b o u r i n g towns, opening up a network of experiences across central Italy.
For travel planners and cult u r e l o v e r s , 2 0 2 6 i s t h e m o m e n t t o ( r e ) d i s c o v e r
L’Aquila: a city of stunning heritage, proud traditions and bold creativity which is getting ready to welcome the world with open arms.
Pamela McCourt Francescone
DREAMING SICILY: THE PROMOTIONAL PORTAL FOR TOURISM IN SICILY
Bored with the usual bus excursions?
Discover Sicily with the Classic 500 Tour, driving one of our beautiful vintage Fiat 500s it will feel like taking a step back in time.
Participants meet at the Port of Trapani and get briefing of the tour before setting off for Segesta, taking lesser-
nown provincial backoads. After about 30 minutes they come to Mount Barbar which is some 400 metres asl and has beautiful sea views. They then continue on picturesque country roads to the egesta Archaeological ark. After a 90-minute visit to the site with the Temple and the Theatre, the journey
continues for about 50 minutes along winding and panoramic hairpin bends to Erice
In Erice they leave the 500s and visit the medieval town on foot (2 hours), with tastings of the famous almond pastries and the classic Pantelleria passito wine.
www.dreamingsicily.it/
Travel tips
Busitalia: all aboard
The FS Busitalia division gains leisure momentum says md Lo Piano
The development of tourist buses and charter services is gaining momentum, says Busitalia’s managing director Serafino Lo Piano. «We aim at placing ourselves as a leader in this sector,» The Ferrovie dello Stato group is focusing mainly on the expansion of tourist and intermodal services in synergy with Trenitalia «through the introduction of services
“ We aim at placing ourselves as a leader in this sector” Serafino Lo Piano
oriented towards leisure travel, such as the new Padua-Cortina connections, as well as those for groups » The construction of a network of complementary and supplementary services to rail travel to and from airports, ports
and tourist locations not yet served by train, or at times not covered by rail services, is flanked by «the new Charter product line, which meets the needs of groups travelling for leisure and/or business,» explains Lo Piano. «In synergy with Trenitalia we are working to develop targeted offers for congresses, corporate events, trade fairs, and sporting events Our aim is to become a benchmark for MICE agencies, incentive houses, and the tourism industry in general.»
l Newgeneration Gran Turismo buses will enter into service By this December
Busitalia’s clientele varies in relation to the type of service offered «For airport services, such as the Orio al Serio Airlink, the typical passenger is young and leisure-oriented, and more than 80% travel for holidays, or are visiting friends and relatives ernational travellers top 26% from over the world For example, me 90% of users of the Mall by s, the direct train+bus service om the centre of Florence to the luxury outlet without intermediate stops, are international, with Korean, Japanese and Chinese visitors accounting for 67%.
Things change on local public transport, with a share of international travellers just under 20%, but even in this case there is a constant increase in leisure-related travel, which gives us hope for the capacity and potential of our services to intercept a demand also linked to tourism». The strategic investment that supports all this development is centered in the fleet, «with particular attention to vehicles for rail replacement services, tourism, and medium and long-distance connections. By this December some 111 new-generation Gran Turismo buses will enter into service,» an investment of over €44 million in the fleet
Toscana Promozione Turistica record 10th tourism agreement with Alentejo
Toscana Promozione Turistica will sign a new international tourism cooperation agreement with the Regional Agency for Tourism Promotion of Alentejo, Portugal on 9 October at 12.30 p.m., on the second day of TTG Experience in Rimini. Francesco Tapinassi, director of Toscana Promozione Turistica, and Jose Santos, president of the Alentejo agency, will sign the agreement in the presence of Marcelo Rebanda, director of Portugal’s national tourism agency in Italy The signing will be followed by a tasting of Tuscan products with Alentejo wines.
This is the tenth international agreement for the Toscana Promozione Turistica agency. The memorandum launches joint promotional actions based on the destinations’ shared strengths which go from their UNESCO heritage, wine tourism (Alentejo is European City of Wine 2026), parks and nature reserves, cycling and walking itineraries to outdoor activities, industrial tourism, and their rich food and olive oil traditions. Tuscany and Alentejo further combine authentic landscapes with sustainable innovation, enhance local communities and transform tangible and intangible assets into meaningful travel experiences. The partnership fosters visibility, international cooperation, and new development opportunities, strengthening the global positioning of both destinations
Grimaldi Lines
A positive summer and new proposals for winter travel
Following a positive summer season, in which it connected all the shores of the Mediterranean, with a network of 20 maritime routes to and from Sardinia, Sicily, Spain, Greece and Tunisia, Francesca Marino head of Grimaldi Lines’ passenger department, outlines the shipping line’s extensive range of services
«The Grimaldi Line routes, which have convenient timetables and regular frequencies, are the key to our success with very different target customers from families, couples, groups of friends and caravanners, to nature and adventure lovers, not forgetting the Over-60s who benefit from special concessions
This wide-ranging offer positions us as a benchmark for mobility and tourism in the Mediterranean, and it creates added value for our commercial partners, who can build tailor-made packages linked to events, festivals and shows around our routes, even in the low season »
“ The Grimaldi Line routes, are the key to our success with very different target customers” Francesca Marino
Alongside the shipping line activities, the group’s Grimaldi Lines Tour Operator offers original holiday experiences such as themed trips - ranging from literature to wellness, games and dancing - on the Civitavecchia-Barcelona and Palermo-Naples routes. New December itineraries include the Barcelona Christmas Markets (6–10 December) and these are also available from Palermo to Naples for Sicilian customers (6–9 December). Another highlight is Palermo, with a package combining a stay at the Hotel Mediterraneo and a crossing from Naples aboard the Cruise Ausonia (5–9 December). The winter calendar concludes with the eagerly awaited New Year’s Eve in Barcelona, the ideal occasion to celebrate 2026 in one of Europe’s most vibrant cities.
The Rimini fair will provide the stage to present Grimaldi Educa, the company’s project dedicated to youth training. On this initia-
tive Marino underlines: «In this area Grimaldi Lines is a flexible partner offering from a single sea voyage to full experiences curated by Grimaldi Lines Tour Operator, combining stays, excursions and on-board programmes to create tailor-made packages for schools and groups.»
The Tour Operator’s programme also extends to Mediterranean holidays with travel by sea and stays in hotels, residences and villages in Sardinia, Sicily, Spain and Greece With regard to the trade, Marino stresses: «Travel agents are our fundamental partners, and we have a clear and rewarding commercial policy for them. In addition to a wide range of products tailored to end-customer needs, we allow overcommissions on the achievement of set objectives, something that goes to reinforce a partnership built on mutual trust and shared success.»
Pamela McCourt Francescone
Italia Highlights
Focusing on gourmet experiences and green travel trends
Foo d a n d w i n e e x p e r i e n t i a l tourism and activities are the cornerstones around which Italia H i g h l i g h t s , a D M C b a s e d o n t h e Tuscan coast, is increasingly focusing its activities. For years, however, sustainability has been another hallmark of its identity.
« O u r s i s a t a i l o r - m a d e p r o p o s a l focusing on Tuscany, starting from Bolgheri where we have our headq ua r te r s We d e v e l o p cus to mi z e d and personalized products for a highend clientele,» says owner and managing director, Luca Carnesecchi The operator’s products range from «experiences in wineries, accessibility to exclusive locations, on private occasions, dinners with personalities like an oenologist, or a r e p r e s e n t a t i v e f r o m local noble families. We a l s o c o n s o l i d a t e r e l ations with partner supp l i e r s i n t e r e s t e d i n developing products for very specialized small groups, and also with wine clubs in synergy with our company.»
T h e e x c l u s i v e p r o d u c t s l i n k e d t o Italian excellence also include Central and Northern Italy: Umbria, Liguria, Piedmont and Franciacorta, Trentino and Valpolicella.»
“ Ours is a tailor-made proposal focusing on Tuscany”
Luca Carnesecchi
The tours are based at t h e R e l a i s d e i M o l i n i , a p r o p e r t y owned by the company, «which in 2025 saw the opening of the new Villa dei Molini, with one suite and one deluxe room, located close to the h i s t o r i c c e n t r e o f C a s t a g n e t o Carducci. This year we also introduced a new van service for tours of the wineries and Tuscany which are mainly focused on food and wine »
The core business of Italia Highlights remains that of historical collaborations with international o p e r a t o r s « W e w o r k with groups that are cust o m i z e d f o r a m a i n l y E n g l i s h - s p e a k i n g c l i e ntele, (Canada, USA and England) Then there is train tourism, which has s e e n e x p o n e n t i a l g r o wth , th a n k s to o ur privileged and consolidated partnership with Trenitalia, and guarantees tour operator rates for itineraries throughout Italy » B y v i r t u e o f i t s p o s i t i o n o n t h e Etruscan Coast, Italia Highlights was present at Buy Tuscany 2025 in San Vincenzo, as the DMC in charge of the organization During this event, the result of the Green Community Costa degli Etruschi Project, financed by the PNRR, helmed by Castagneto C a r d u c c i a n d c o o r d i n a t e d b y Cooperative Itinera, was presented Italia Highlights was in charge of creating 15 green products from 30 selected experiences in the area. The focus is therefore on accessibility to the Tuscan coast by train, the green means of transport par excellence, and on related activities like biking and trekking experiences at one with nature, selected wineries and organic and green products All of which are aimed at individual tourists, but also small groups for team building activities in an area that is easily accessible from northern Italy.»
Mariella Cattaneo
Shifting market trends. Sostravel looks ahead
Sostravel offers travellers two integrated digital platforms, www.sostravel.com e www.amare.travel, which join the sostravel and Flio apps that allow users to build their own customized itinerary or book allinclusive packages in a dedicated area.
«The summer season has been mixed and at variable speeds,says CEO Carmine Colella.Seaside holidays struggled to replicate 2024’s figures with sudden peaks followed by slowdowns and cancellations that had to be managed during the summer. There was a significant impact from the perception and real price increase (not always accompanied by aa improvement in the quality of services), the now famous “pricy beaches” and the catering price hikes. Italians’ reduced purchasing power has led to shorter stays, and more careful spending on basic rather than premium services There was also a marked redistribution of stays, with micro peaks in July and September On the other hand, the spring public holidays meant longer stays, and favoured the resumption of long-haul travel, which, in some cases influenced the summer season by weakening consumer spending » Sostravel reconfirms the value of its services, with Lost Luggage Concierge and Dr.Travel, a telemedicine service via video call For the trade
Sostravel has a range of digital tools designed to simplify travel from planning, sharing travel ideas, booking flights, transfers and accommodation to attractions and visits, purchasing cultural and sporting events, and smart box trips that are programmable with the integrated help of AI Among sostravel’s challenges for 2025, Colella underlines the need to expand the distribution of services and deseasonalize by boosting Amare travel’s international products.
A strategic step
ItaliAbsolutely joins forces with Arcadia in major partnership
It a l i A b s o l u t e l y and Arcadia have joined forces in a new partnership
A r c a d i a ’ s c o l l a b o -
r a t e s w i t h l e a d i n g Italian and international tour operators, providing hotel facilities and experiences across Italy for group t r a v e l , s e n i o r tourism, event planning, sports tournaments, and organized trips
«Arcadia’s know-how i s n o w o n t h e ItaliAbsolutely portal, o f f e r i n g e x c e l l e n t
y product,- says Mat-
This new step marks a significant evolution of our business, which is focused on c
broaden the market through their scope. And, of course, our products can be purchased online with a very good commission.»
F o r D
glioni CEO ItaliAbso-
lutely and Travel Group, the new partnership is a strategic step in the growth of the portal. «It is important that ItaliAbsolutely’s readers, who are global travel buyers, can purchase these p r o d u c t s d i r e c t l
portal. Be it hotels, experiences, or itineraries to little-known places in Italy, b
them through us is another way in which we help our
products. Our partnership w
TTG in Rimini, and also at t
Group and ItaliAbsolutely will be organizing during t h e d a y s o f t h e R i m i n i show. In short, we want to highlight just how vital this p a r t n e r s h i p b e t w e e n Arcadia and ItaliAbsolutely is »
Daniela Battaglioni
Matteo Mambelli
J E L I N I C IVANA
stability, strategy, and stretching the season
by Giuseppe Aloe
Ivana Jelinic knows exactly what she wants, and those who have known her for a long time will tell you she has always been that way.
C l e a r a n d d e t e r m i n e d . A trait that is ideally matched t o h e r r o l e a s m a n a g i n g director of ENIT, the Italian National Tourist Board.
«The season went well, the m a i n t r e n d i s quite clear, many Italians preferred t o g o a b r o a d while international tourists came
t o I t a l y . I t ’ s worth remembering that, as all t h e s t u d i e s show, our coun-
t r y c o m m a n d s
stable ENIT, allows you to plan effectively This is fundamental for any activity, not just tourism. You are able to plan for the medium to long term, and this allows you to increase the credibility of the sector. Many international players have already finalized their 2027 business plans.»
I think there are other cons e q u e n c e s o f what you call stability.
“ our country commands exceptional interest and recognition internationally ” Ivana Jelinic
e x c e p t i o n a l i n t e r e s t a n d recognition internationally.»
H a v e n ’ t c e r t a i n s e c t o r s seen a surge?
«Yes, luxury has done very well. And it’s a segment that attracts a lot of investment, like the hotel chains that invest here with new fivestar properties.»
T h e r e m u s t b e a r e a s o n why, after so many years, y o u s t i l l w o r k w i t h s u c h focus?
«Of course The point is that w o r k i n g w i t h c o n t i n u i t y , with a stable ministry and a
« O f c o u r s e Incredibly we are b e g i n n i n g t o extend the season, for hoteliers it now starts in April and ends in November, somet h i n g t h a t w a s unthinkable a few years ago
I n s h o r t , w e a r e t a l k i n g about a seasonality that if it hasn't doubled, is about to "
Y e t m a n y I t a l i a n s m i s s e d out on holidays for financial reasons
«Yes, that’s true But let me say that many went abroad f o r t w o r e a s o n s . F i r s t l y , because there are competitive destinations, while in Italy there can be a lack of s e r v i c e s . L e t ’ s f a c e i t , i n some parts of Italy the price and the services are not up to the mark and need to be improved.
Two reasons why Italians go abroad
Reason 1
Because there are competitive destinations, while in Italy there can be a lack of services. In some parts of Italy the price and the services are not up to the mark and need to be improved
Reason 2
there are low budget countries like Tunisia and Egypt that are very attractive. And in some parts of Italy the difficulty of connections is a bottleneck that is difficult to overcome
One to one
Secondly, there are low b u d g e t c o u n t r i e s l i k e Tunisia and Egypt that are very attractive and attract Italian holidaymakers. And in some parts of Italy the difficulty of connections is a bottleneck that is difficult to overcome.»
Let's talk about the WTTC
s u m m i t t h a t
t o o k p l a c e i n Rome from 28 t o 3 0 September.
«The summit is a world event
T h e r e w e r e m i n i s t e r s , CEOs, authorities, and all this put Italy at the forefront of the global spotlight. Of course, it was also a chance to promote Italy as a hub for investment and developm e n t . O u r g o a l i s t o highlight not just the classic historical destinations, but also the lesser-known areas, rich in culture, history, gastronomy, and wine, that offer experiences of the highest quality.»
From what I see your role involves working on multiple fronts.
« I t d o e s i n d e e d , a l s o because in addition to the day-to-day, we are present a t a l l t h e w o r l d ' s t r a d e fairs. For the World Travel M a r k e t i n L o n d o n i n November we will bring 600 companies
“ Our goal is to highlight not just the classic historical destinations, but also the lesser-known areas”
Ivana Jelinic
t o t h e E N I T stand This has n e v e r b e e n d o n e b e f o r
m a n y c o m p anies still on the waiting list.»
T h i s f o c u s
l e s s e r - k n o destinations interesting.
«We are doing it by hig g h t i n g n i c h e s p e c i a l i s and innovating our p duct offering. Traditional models are out of date This is why we are focusing on emerging markets, pursuing a policy of engagement, and maintaining a strong presence in global tourism.»
WTTC Global Summit
The global tourism body’s 25th Global Summit took place in Rome from 28-30 September 2025 at the Auditorium Parco della Musica Ennio Morricone and was hosted in partnership with the Italian Ministry of Tourism, ENIT, the Municipality of Rome, and the Lazio Region
310 l CEOs and Chairs, and 15 directors
Ivana Jelinic, CEO of ENIT S.p.A., said: «Tourism is undergoing a transformation to keep up with new global challenges. Sustainability and digitalisation are two new cornerstones of the sector, especially for the younger generations. »
600 l Companies at the ENIT stand at the World Travel Market in London in November
«We are constantly seeing how young people are willing to spend even more on their holidays as long as the facilities comply with ESG values. Italy is onding well to these ds and continues to mote its excellence nd the world. Villaggio a is a great example, it wcases the beauty and ueness of our country nd the world at major events»
for Italy’s hidden side All aboard
by Pamela McCourt Francescone
Idtaly is not just great art cities like Rome, Florence, Venice and Milan with their history, culture and charm, or alluring destinations like the Tuscan countryside, the Amalfi coast, the golden beaches of the Romagna Riviera, or the great Dolomite peaks, to name just some of the most famous. Because in every corner of Italy there are undiscovered gems, from art and culture to gastronomy. Starting with this issue of ItaliAbsolutely, we will explore these well-kept secrets that welcome travellers with the human warmth and magnificence the world associates with Italy. So, let’s begin this adventure on some paths and roads less travelled, starting with the Abruzzo region, then on to Scilla in Calabria, to the Zegna Oasis and to the town of Genga and the Frasassi Caves. All aboard!
LEADING Article TTG Edition October 2025
Three timeless treasures of Abruzzo
In t h e h e a r t o f A b r u z z o , t h r e e
t o w n s - S u l m o n a ,
B o m i n a c o a n d Guardiagrele - reveal the s o u l o f a r e g i o n w h e r e history, art and tradition meet unspoiled landscapes. Each is unique, yet
together they offer a journey into Italy’s authentic heart. They are only from two to three hours by car f
unforgettable experiences for travellers seeking Italy off the beaten path.
Sulmona, sweet and historic gateway to Abruzzo
Sulmona, birthplace of the poet Ovid, is famous for its colorful confetti sugarcoated almonds crafted by local artisans. Its medieval centre is dominated by Piazza Garibaldi with its 13th-century aqueduct, Gothic churches and Renaissance palaces Framed by two national parks, Sulmona is a year-round destination with hiking in spring and autumn, wildflowers in summer, skiing in Roccaraso in winter. Gastronomy is a highlight, with saffron from nearby Navelli and Montepulciano d’Abruzzo wines.
Bominaco, frescoes and fortress above the valley
Just 30 km from L’Aquila - which is Italy’s Capital of Culture 2026Bominaco is one of Abruzzo’s best-kept secrets. The 12th-century castle crowns the village with views towards the Gran Sasso. Below, the Oratory of San Pellegrino, known as the “Sistine Chapel of Abruzzo,” has a remarkable cycle of medieval frescoes dating to 1263 and the nearby Romanesque Church of Santa Maria Assunta is also worth a visit.
Guardiagrele, rafts and elicacies at he foot of the Majella
nown as the “City of one,” Guardiagrele is nowned for its ought ironwork and ldsmithing, a heritage ll alive in its artisan orkshops. The 13thntury Church of Santa Maria Maggiore, with its Romanesque-Gothic façade, dominates the town. Culinary traditions include the “Sise delle Monache” sponge cakes, arrosticini of lamb, mountain cheeses and excellent wines. On its doorstep the Majella National Park has hermitages, hiking trails and sweeping views across the Apennines to the Adriatic coast.
Scilla. A seaside legend on Calabria’s dramatic Costa Viola Swordfish,
Scilla, perched on Calabria’s spectacular Costa Viola, is a seaside treasure steeped in myth and tradition.
Known since antiquity as the home of the fearsome sea monster Scylla from Homer’s Odyssey, this enchanting town combines dramatic landscapes, ancient heritage and authentic southern Italian charm.
Well linked by plane, sea and car
Facing Sicily across the narrow Strait of Messina, Scilla can be reached in under 30 minutes by car from Reggio Calabria airport which has flights from Rome and Milan. Ferries depart from Villa San Giovanni linking to Messina in Sicily and Scilla is an easy and rewarding stop on any southern Italian itinerary.
Chianalea, the “Venice of the South”
The town has two distinct quarters. Marina Grande is the modern seaside promenade with lively cafés, gelaterias and long sandy beaches But the soul of Scilla lies in Chianalea, the oldest district, where fishermen’s houses rise directly from the sea and waterfront restaurants
‘nduja and Calabrian flavors
Scilla is famed for its swordfish fishing tradition, and local cuisine celebrates it with dishes like Pesce Spada alla Ghiotta, slow-cooked with tomatoes, olives or swordfish o perfec-
overs will nd bria’s fiery duja sprestic breads, citrus he surrounding hills.
are perfect for enjoying fresh seafood as the sun sets over violet waters, giving the coast its poetic name On a rocky headland Castello Ruffo dominates the town and dates back to antiquity, it has views across the Strait of Messina and Mount Etna is often visible on clear days.
Scilla is also a gateway to wider discoveries like the Costa Viola’s hidden coves and rugged cliffs, while Reggio Calabria entices with the Riace Bronzes, two extraordinary Greek statues in the National Archaeological Museum. Inlan the Aspromonte National Park offers mountain hikes, waterfalls and traditional villages, making Scilla not only a mythic destination but also a perfect base for adventures into Calabria’s most authentic landscapes.
Oasi Zegna
Italy’s Alpine escape for every season LEADING Article
Oasi Zegna, founded by the textile industrialist Ermenegildo Zegna in the 1930s, is a u n i q u e o u t d o o r d e s t i n ation in the Biella Alps in Piedmont This 100 km² natural area is free and o p e n t o a l l , a n d i n v i t e s travellers to explore the mountains in every season Spring and summer are the
seasons for trekking, biking and picnics in the high pastures Autumn brings some of Northern Italy’s most stunning foliage displays, while winter delivers s n o w s h o e i n g , s k i i n g a n d other adrenaline-charged Alpine activities.
O n e h i g h l i g h t i s t h e Cammino di Ermenegildo, a three-day, 51-kilometre
g e s nature, culture and indust
, t h
trail winds through forests and alpine meadows with sweeping views over the Po Valley and the Alps
Oasi Zegna is more than just a park, it is a model of sustainable tourism that tour operators and travel designers seeking to deliver authentic experiences would be well advised to i n
excursions and outdoor adventure packages.
Genga and the Frasassi Caves
Where nature and history meet
by Quirino Falessi
Th e m e d i e v a l v i l l a g e o f
Genga, in Italy’s Marche region, is the gateway to one of Europe’s most extraord i n a r y n a t u r a l w o n d e r s : t h e Frasassi Caves. But this charming town, celebrated as the birthplace of Pope Leo XII, who guided the Church in the early 19th century, is far more than an entrance to an underground world With its rich history, spiritual heritage, and beautiful landscapes, Genga offers visitors a journey through time and nature
The Frasassi Caves, discovered in 1971, extend for over 30 kilometers, allowing visitors to explore vast caverns like the G r o t t a G r a n d e d e l V e n t o , w h i c h i s t a l l e r t h a n M i l a n ’ s cathedral, and admire stalactite and stalagmite formations that have been sculpted by nature.
Above ground history unfolds in Genga’s perfectly preserved historic center, and in the neoclassical Valadier Temple and the Hermitage of Santa Maria Infra Saxa, as well as in the R o m a n e s q u e A b b e y o f S a n Vittore.
Genga, which is set within the Gola della Rossa e di Frasassi Nature Park, also invites visitors to explore its environs on foot or by bike and to delight in the area’s wilderness, art, and timeless beauty.
The wonders of the Frasassi Caves
The Frasassi Caves, just six kilometres from Genga, stretch for some 30 to 40 kilometres underground and are among Europe’s greatest karst systems. A 1.5kilometre guided visitor route reveals vast caverns and the caves keep to a constant 14C, creating a surreal year-round experience. In 2023 they drew a record 298,000 visitors, while the wider Frasassi area, with the Tempio del Valadier and the museums of Genga and San Vittore, welcomed 435,200 visitors.
1,5 l Kilometre guided visitor route reveals vast caverns
298.000
l Record visitors in 2023
Italy in Motion:
From Rimini to the Frasassi Caves
by Pamela Mc Cour t Francesc one
From 7 to 13
O c t o b e r , ItaliAbsolutely is hosting 40
i n t e r n a t i o n a l
b u y e r s o n a discovery journey through the E m i l i a R o m a g n a a n d M a r c h e regions on a curated fam trip designed to highlight the di-versity of Italy’s tourism product and i n s p i r e n e w i t i n e r a r i e s . T h i s immersion into culture, nature history, gastronomy, and hospitality, curated by ItaliAbsolutely
w i t h l o c a l p a r t n e r s , s h o w c a s e s d e s t i n a -
t i o n s t h a t c o m b i n e
i n t e r n a t i o n a l a p p e a l
w i t h t r u e I t a l i a n charm.
The journey begins in R i m i n i , a c i t y t h a t blends leisure, culture,
“
A journey into culture, nature, history, gastronomy, and hospitality”
a n d M I C E p o t e n t i a l . R i m i n i ’ s story stretches back to when it was founded as a Roman colony in 268 B.C., and its Roman past lives on today in monuments such as the Arch of Augustus and t h e T i b e r i u s B r i d g e , w h i l e i n Medieval days saw Rimini flourish under the Malatesta family. In the 19th century Rimini’s long sandy beaches made it the cradle of Italian seaside tourism, attracting aristocrats and later holidaymakers from across Europe Rimini has always been synonymous with sun, fun, and cinema, immortal i z e d b y i t s m o s t f a m o u s s o n , f i l m d i r e c t o r F e d e r i c o Fellini. Today it is a d y n a m i c d e s t i n a t i o n and a hub for internat i o n a l c o n f e r e n c e s ,
A view of Rimini’s sandy beaches
The Arch of Augustus in Rimini
w e l l n e s s r e t r e a t s , a n d high-quality experiences, from wine estates and artisan work-shops to gourmet traditions in the surrounding Romagna countryside In Rimini the international buyers will discov e r t h e c h a r m o f t h e Romagna Riviera with its g o l d e n s a n d y b e a c h e s , visiting innovative hospitality facilities such as the Ferretti Group’s hotels and resorts
The programme includes a visit to San Marino, the w o r l d ’ s o l d e s t r e p u b l i c . which stands proudly on Mount Titano, with medieval towers, fortified walls, and panoramic views that h a v e e n
A special dinner at Benelli Castle
streets, artisan boutiques, and vibrant festivals create a unique blend of heritage
buyers will delight in the
houses, cafés, and countless souvenir shops that add a lively, colorful touch
On 7 October the gala dinner at Castello Benelli, hosted by the Municipality of Messina.
This historic villa, set in the countryside, is a perfect venue for cultural events and elegant receptions.
The evening a celebration of Sicilian hospitality, tradition, and cuisine, and offers delegates the chance to network in a setting of timeless elegance.
The Guaita Fortress in San Marino
to the medieval setting.
A n o t h e r s t o p i s S a n t a rcangelo di Romagna with i t s m e d i e v a l a l l e y s a n d squares filled with artisan shops, traditional taverns, and hidden treasures such as underground caves that once served as cellars and shelters The itinerary also includes Gradara, a beautifully preserved medieval town with a castle, fortified walls and a historic a t m o s p h e r e m a k e i t a highlight for cultural travellers, while its position over-looking the Adriatic coast adds to its allure Crossing into the Marche r e g i o n t h e buyers will stay a t t h e
L i n d b e r g h Hotel in Pesaro,
w h i c h c o m b ines contempor a r y c o m f o r t s
w i t h r e f i n e d
d i n i n g , w e l l -
a n d m o d e r n h o s p i t a l i t y infrastructure, Pesaro adds depth and variety to the programme
The fam trip will end in G e n g a , a m e d i e v a l
Apennine village which is the gateway to one of Eur o p e ’ s m o s t
“ The fam trip is an opportunity for foreign buyers to forge new partnerships”
n e s s f a c i l i t i e s , and panoramic views over the Adriatic. Pesaro is a city of music, recognized a s a U N E S C O C r e a t i v e City and the birthplace of the composer Gioachino Rossini With its cultural heritage, seafront charm,
e x t r a o r d i n a r y
n a t u r a l w o n -
d e r s : t h e Frasassi Caves. This vast karst
s y s t e m s t r e t -
c h e s f o r o v e r
3 0 k i l o m e t r e s , with a 1.5-kilom e t r e g u i d e d
r o u t e l e a d i n g t h r o u g h
u n d e r g r o u n d c a v e s . I n Genga the visitors will be welcomed by the town’s
a b b e y s a n d s a n c t u a r i e s , and the hiking trails in the G o l a d e l l a R o s s a e d i
F r a s a s s i N a t u r e P a r k , which make Genga and its surrounding area a model for sus-tainable and experiential tourism
From the historic depth of Rimini and the independence of San Marino, to t h e a u t h e n t i c i t y o f Santarcangelo, the romance of Gradara, the cultural elegance of Pesaro, and c h a r m o f G e n g a , t h i s
40
l The international buyers that ItaliAbsolutely will host on a discovery journey through the Emilia Romagna and Marche
ItaliAbsolutely fam trip is an opportunity for foreign buyers
t o f o r g e n e w p a r t n e r s h i p s , discover destinations beyond the classic circuits, and bring home fresh ideas that reflect the evergreen popu-larity of Italy as a destination for all seasons
A glimpse of the wonderful Frasassi Caves
The medieval door of Gradara
The medieval alleys of Santarcangelo
the Romanesque Abbey of San Vittore in Genga
M I L I A
Em i l i a
Ro ma g n a
is a land
w h e r e
p a s s i o n , t r a d i t i o n ,
a n d e x c e l l e n c e c o n v e r g e .
C e l e b r a t e d a s t h e F o o d Valley of Italy, it is a gourmet paradise with 44 PDO and PGI products that have shaped global culinary culture Here, every table tells a story: handmade pasta rolled with care, the king of c h e e s e s P a r m i g i a n o
R e g g i a n o , t h e
s w e e t n e s s o f
P r o s c i u t t o d i
Parma, the sparkle of Lambrusco, the unmistakable
a r o m a o f t h e
T r a d i t i o n a l
B a l s a m i c
V i n e g a r F o o d lovers can explo-
r e d a i r i e s , h a m
Romagna unique Stretching east, Rimini and the Riviera Adriatica offers over 110 km of sandy beaches, modern resorts, theme parks and vibrant nightlife. It is a destination for families, sports lovers, and wellness
s e e k e r s , w i t h a g r o w i n g r e p u t a t i o n f o r y e a r - r o u n d tourism.
H
drawn to the region’s extra-
“ Emilia Romagna is a land celebrated as the Food Valley and worldrenowned as the Motor Valley ”
f a c t o r i e s , b a l s amic vinegar cellars, and cooking schools, discovering flavours handed down through centuries
The region is also worldr e n o w n e d a s t h e M o t o r Valley, birthplace of Ferrari, L a m b o r g h i n i , M a s e r a t i , Ducati, Pagani and Dallara
M u s e u m s , r a c e t r a c k s a n d
p r i v a t e c o l l e c t i o n s o p e n their doors to enthusiasts, while international events such as the Motor Valley Fest celebrate the blend of speed, design, and innova-
R a v e n n a , t h e Renaissance city
o f F e r r a r a a n d the Po Delta, the R o m a n e s q u e c
Modena, and the
UNESCO World Heritage Sites
The Byzantine mosaics of Ravenna
The Renaissance city of Ferrara
The Po Delta
UNESCO Creative Cities –P
Modena for media arts, and
m u s e u m l i k e – M a r a m o t t i collection in Reggio Emilia, Labirinto della Masone in Piacenza, MIC in Faenza and M a l a t e s t i a
a r y i n Cesena, all those affirming its role as a cultural powerhouse
N
A p e n n i n e M o u n t a i n s a n d natural parks offer hiking,
the Romanesque cathedral of Modena
REGION to discover TTG
skiing, birdwatching, and u n s p o i l e d l a n d s c a p e s , while the region’s thermal tradition provides relaxat i o n r o o t e d i n h i s t o r y .
A m o n g t h e m o s t i c o n i c sites all eyes are on the u p c o m i n g r e o p e n i n g o f
t h e T e r m e B e r z i e r i i n Salsomaggiore, a true Art Deco jewel of European s p a c u l t u r e . After extensive restoration, this
a r c h i t e c t u r a l
m a s t e r p i e c e i s set to welcome
g u e s t s a g a i n , combining therapeutic waters with the elegance of a historic thermal palace
through vineyards and rolling hills
Golf courses, trekking rou-
t e s , w a t e r s p o r t s a n d
m o t o r s p o r t e x p e r i e n c e s enrich the offer of a region
t h a t t h r i v e s o n o u t d o o r living.
Equally rewarding is the slow and experiential tourism that reveals the soul
“ The region is increasingly chosen for MICE tourism thanks to its strategic location”
The region is increasingly chosen for MICE tourism thanks to its strategic location, excellent infrastruct u r e , a n d c u t t i n g - e d g e venues such as Bologna’s e x h i b i t i o n c e n t e r a n d
R i m i n i ’ s P a l a c o n g r e s s i , which host international c o n f e r e n c e s a n d t r a d e fairs
For those seeking an active escape, Emilia Romagna invites discovery by bike a l o n g t h e V i a E m i l i a o r
o f E m i l i a
R o m a g n a .
M e d i e v a l castles, ancient villages, abbeys a n d s p i r i t u a l routes such as t h e V i a
F r a n c i g e n a o r the Cammino di
S a n F r a n c e s c o invite travelers to reconnect with history, nature and community life at a slower pace
S t r a t
b e t w e e n M
a n , V e n i c e , Florence and Rome, Emilia R o m a g n
i s b e a u t i f u
, inspiring and unforgettable. From the wheels of Parmigiano to the wheels of Ferrari, from mosaics to b e a c h e s , f r o m s p a s t o summits, it is the essence of Italy ready to welcome the world
A ood est
And then Food lovers can explore dairies, ham factories, balsamic vinegar cellars, discovering flavours handed down through centuries
The Ferrari Museum
Incoming
by Isabella Catt oni
ON Incoming
Su m m e r
2025 has been chal-
l e n g i n g for Italy’s i n b o u n d
t o u r i s m m a r k e t . D e s p i t e steady visitor numbers, the average spend has remained flat, while last-minute bookings have often dictated international travel choices. Against this backdrop, ope-
r a t o r s i n t e r v i e w e d b y ItaliAbsolutely paint contrasting pictures of market per-
f o r m a n c e , r e f l e c t i n g t h e
d i v e r s e r e a l i t i e s o f I t a l y ’ s inbound sector.
« T h e s u m m e r
s e a s o n , - s a y s
L u i g i P o l i t o , CEO and owner
o f I m p e r a t o r e
T r a v e l , - r e g i -
s t e r e d a d r o p off of domestic demand, partic u l a r l y i n t h e central months.
Luigi Polito, CEO and owner of Imperatore Travel
b e d b a n k s o f f e r i n g a v a s t r a n g e o f a c c o m m o d a t i o n , and it is difficult to compete on price. So tour operators are forced to invest in the quality of the product, the uniqueness of the experiences, and very high levels of service The key lies in supp o r t i n
and value that outweighs the cost alone»
Experiential value
Dina Ravera, president of Destination Italia, adds that quality and value are key to b e a t i n g t h e
“ The summer season registered a drop off of domestic demand, particularly
c o m p e t i t i o n :
GROWTH
nternational flows: the United States, South America, the United Kingdom and Spain recorded significant increases, remaining strategic to the season
Critical issues
e difficulty n finding staff
obsolete structures
in the central months
Luigi Polito
Italians favoured emerging destinations such as Albania and Montenegro as well as established destinations like Greece and Spain. This drop was, however, balanced by a g r o w t h i n i n t e r n a t i o n a l
f l o w s : t h e U n i t e d S t a t e s , South America, the United Kingdom and Spain record e d s i g n i f i c a n t i n c r e a s e s , remaining strategic to the season.
Italy therefore continues to a t t r a c t f o r e i g n e r s , e v e n
t h o u g h « c o m p e t i t i o n i s i n c r e a s i n g l y i n t e n s e w i t h
”
« T h e a v e r a g e expenditure per b o o k i n g h a s risen significant l y : + 2 0 % f o r the Destination Italia brand and + 3 0 % f o r t h e high-end exper i e n c e S O N O
b r a n d . T h i s
reflects the growing centrality of experiential tourism
Our Local Expert project, which has local players building authentic and tailored experiences, is proving to be a very effective and distinctive asset. Our customers want value, authenticity and personalization, and are willing to invest in exclusive content if they perceive uniqueness, quality and attention to detail »
The critical issues have not changed. «They are the difficulty in finding staff,
k of coordinated promotion harmful disintermediation
In some seaside resorts, even on central weekends, the beaches were empty
insufficient flights to smaller destinations
poor redistribution of tourist taxes
rising prices not justified by services unmanaged overtourism in the art cities
poor generational personnel turnover
FOCUS ON Incoming
obsolete structures, lack of c o o r d i n a t e d p r o m o t i o n a n d h a r m f u l d i s i n t e r m ediation.
«In some seaside resorts, even on central weekends, the beaches were empty This should give us pause for thought,- says Matteo Mambelli, CEO of Arcadia.
-The system has chronic p r o b l e m s : i n s u f f i c i e n t flights to smaller destinations, poor redistribution of tourist taxes, rising prices not justified by services, unmanaged overtourism in the art cities, poor g e n e r a t i o n a l p e r s o n n e l turnover. Without a natio-
nal tourism strategy the r i
never change We can still
rism. Spot promotions or bonuses are not enough We need networking, quality and true alliances. We are ready, but we want to be able to operate with a clear vision for the future.»
Opportunity risk
Mambelli’s opinion is shared by Dina Ravera, who reminds us how even big events can either be an opportunity to be seized
“
The Jubilee may have driven tourists away rather than attracting them”
Dario Acampora
r a n g . « T h e W i n t e r
Olympics are an extrao r d i n a r y o p p o r t u n i t y to enhance the Italian Alps as an experiential and not just a sporting
d e s t i n a t i o n B u t h i g h fares and very strict
n o n - r e f u n d a b l e c a n -
c e l l a t i o n p o l i c i e s a r e
h o l d i n g b a c k a c c e s s , especially for international leisure tourism. To seize this
o p p o r t u n i t y the offer has to be more f l e x i b l e , i n c l u s i v e ,
a n d g e a r e d
t o t h o s e who want to e n j o y t h e
m o u n t a i n s through cul-
t u r e , f o o d ,
o r n a t u r e beyond sports.»
« K e y c h a l l e n g e s t h i s
y e a r i n c l u d e u n j u s t i -
f i e d p r i c e h i k e s a n d limited hotel availability in cities like Rome, Florence and Naples » «The main challenge -
s a y s J u l i a n Z a p p a l à ,
g e n e r a l m a n g e r o f
D i m e n s i o n e S i c i l i a ,remains the high cost of flights, which penalizes Sicily. It is a recurring issue,
“ We are investing in technology and artificial intelligence to make the management of B2B bookings easier and faster”
Jubilee impact
The same applies to
t h e J u b i l e e a s G i n o
A c a m p o r a , C E O o f
A c a m p o r a T r a v e l
p o i n t s o u t : « T h e Jubilee may have dri-
v e n t o u r i s t s a w a y rather than attracting t h e m S o m e o f o u r
c l i e n t s e v e n s u s p e nded planning Italy for 2025, postponing eve-
r y t h i n g t o 2 0 2 6 , t o avoid both the presumed crowding and the high prices » Out-of-control prices are an issue confirms Filippo Pagliara, DMC manager of Chiriatti
Comments
ON Incoming
a l t h o u g h the launch
o f d i r e c t
f l i g h t s
f r o m
d e s t i n ations such
a s D u b a i
a n d N e w
Y o r k h a s
h e l p e d t o
d i v e r s i f y a n d r e d i -
stribute traffic.»
The political situation is also a worry «Above
a l l t h e c r i s i s w i t h
R u s s i a n e e d s t o b e resolved, as it is a highspending nation with a
s t r o n g a f f e c t i o n f o r Italy and Italians, - says Filippo Pagliara. - We
h a v e i m p o r t a n t Russian partners, and before Covid we had a l o t o f c o m m e r c i a l exchange They all say that Italy consistently tops their customers’ wish lists, so we are the one losing out the most in this crisis »
«We really need stronger support at a national level, - adds Dina
“ The Winter Olympics are an extraordinary opportunity to enhance the Italian Alps” Dina Ravera
“ Above all the crisis with Russia needs to be resolved”
Filippo Pagliara
“
The main challenge, remains the high cost of flights, which penalizes Sicily”
Julian Zappalà
Ravera. - I’m talking about tax incentives on labour costs and levies that strongly penalize us t o w a r d s t h e T A O s , p r a c t i c a l measures for training tourism professionals and easing access to credit for digital innovation a n d t o u r i s m p r o m o t i o n . A n integrated public-private model is needed to promote quality i n b o u n d t o u r i s m t h r o u g h o u t the year and the country, focusing on Italian operators rather than large foreign players, who o v e r l
priorities.
Looking ahead
As for the future, it is imperative to leverage authentic experiences and quality. «Demand is moving towards experientiality which means less standardized products and more immersive c o n t e n t , - s a y s Z a p p a l à .There is a growing demand for c u s t o m i z a t i o n a n d q u a l
y Attention to sustainability is also on the rise, and we are consciously embracing it Other d
demand include a broader seasonality, smaller groups, and more flexible stays » On the product front, - says Marcello B e n e v e n
, d i r e c t o r o f A d a Tour, - we are aiming for an i n c r e a s i n g l y p r o n o u n c e d bespoke imprint This formula is increasingly favored by our international customers.»
Other drivers include technolog
artificial intelligence to make the management of B2B bookings easier and faster A key
launch of MDestinations, the new B2B portal that revolutionizes the travel agent experience, offering a complete
FOCUS ON Incoming
platform with integrated operational tools and an incentive programme dedicated to our partners Another new project is also being devel o p e d t o b o o s t t h e Mediterranean experience and meet the needs of a public which is increasingly attentive to quality and excellence.»
Brand growth
T o w n s o f I t a l y i s a l s o moving in the technological sphere, as CEO Luca
P e r f e t t o p o i n t s o u t
«Social media and AI are p l a y i n g a n i n c r e a s i n g l y c e n t r a l r o l e i n t h e w a y people travel, increasingly influencing both the choi-
ce of destinations and purc h a s i n g d e c i s i o n s T h i s does not only concern the younger generation but is progressively involving all age groups, and we think it will tend to grow further in t h e c o m i n g y e a r s . W e recently inaugurated our flagship store and cooking school in Rome, a multifunctional space with four c l a s s r o o m s f o r c o o k i n g courses and a large auditorium. We are already present in Rome, Florence, M i l a n , V e n i c e , P o m p e i i , and Palermo and next year we will expand the brand’s presence to new destinat i o n s , i n l i n e w i t h o u r growth plan »
“ On the product front, we are aiming for an increasingly pronounced bespoke imprint” Marcello Benevento
FOCUS ON Incoming TTG
Arcadia CEO: «Growth alone won’t save Italian tourism»
Matteo
Mambelli, CEO of Arcadia tour operator and DMC
Summer 2025 was a positive season that boosted Italy’s comp e t i t i v e g r o w t h , s a y s Matteo Mambelli, CEO of Arcadia tour operator and DMC but, he warned, «our growth is not enough to save the Italian tourism system. We need vision a n d i n v e s t m e n t i n B 2 B Italy can still win the tourism challenge, but it has t o c h a n g e p a c e B e a c h destinations risk structural decline if we do not invest i m m e d i a t e l y i n d i s t r i b ution, product and experientiality.»
«We closed summer with 5 0 % g r o w t h o v e r t h e +70% of 2024. This difference is not due to a drop in sales, but because we now serve more international B2B customers with volumes distributed over
more partners and channels Arcadia today has a s a l e s n e t w o r k o f o v e r 1 0 0 , 0 0 0 t r a v e
s and 200 international tour o p e r a t o r s i n c l u d i n g Hotelbeds, Falktour, Italia Travel Marketing, Eurospin Viaggi, as well as a broad n e t w o r k
market, with 3,000 hotels u n d e r c o
shares are also growing in C
“ We need vision and investment in B2B ” Matteo Mambelli
Slovenia (50), Montenegro (30) and Cuba (300) We have extended the season, d
destinations, while maintaining Italy as our strategic focus » Arcadia’s aim is to further
distribution, enhance local experiences and content, deseasonalize, and develop training projects for staff and hospitality «We are working on expanding e
experiences in Italy, new distribution platforms on
growth with an excellent quality/price ratio in the m
well as innovative welfare projects and unified territorial sales
Gattinoni Travel strengthens Italy inbound
By Isabella Cattoni
Inbound tourism to Italy is a cornerstone of the Gattinoni Travel’s business strategy. Through its subsidiary Egocentro, which includes Firmatour, the Group focuses on consolidating its presence in key markets while exploring new opportunities for growth and development.
Mario Vercesi, managing director of Gattinoni Travel
This is confirmed by Mario Vercesi, managing director of Gattinoni Travel, who explains how «the main reference markets in the inbound sector are France, Germany, the Netherlands, Austria, Switzerland and the United Kingdom. The operator hasmany products on offer, both for organized groups and individual travellers, as well as for different targets.» Vercesi lists these and they include seaside holidays on the Adriatic Riviera, guided tours with a special focus on the EmiliaRomagna region, city breaks and cultural holidays as well as local experiences such as
wine and food tours, cycling tourism, and trekking in the hills. The list goes on with stays with seniors, hotel accommodation for international sports tournaments and for following sporting events and also the organization of corporate meetings and congresses
What are the main investments in the pipeline?
«The investments we are introducing to increase volumes from foreign markets aim at repositioning the Firmatour Incoming brand on the market with strategic sales actions. Such as attending the most important fairs like the ITG in Berlin, the French market
DRIVING demand
workshop in Paris, and workshops for European markets. Without neglecting our core business which is focused on Emilia Romagna, where Firmatour is a leader in tourist accommodation, our future objective will be to open sales to other destinations in Italy such as Sicily and Sardinia.»
What is the feedback from the market this year?
«To date we have substantially broken even compared to last year The outlook for 2026, in addition to the consolidation of historic customers, is aimed at finding new foreign buyers Depending on the target
customers we deal with, we will try to offer products in line with the different demands.»
What are your next steps in the trade arena?
«Among the main investments we have made so far, there is the monitoring of and participation in international trade fairs. We are also strengthening the commercial area, which is looking at new markets, particularly European markets and focusing on specific targets For France, for example, we have noticed an increase in demand for senior tourism and we are focusing on this Theen the
consolidated customers we have on the Dutch and German markets have expressed their desire to grow the sports target by increasing the events to be proposed in Romagna from 2026.»
What is your global vision regarding the inbound market?
«We’ve recorded a decline in demand for medium - to long-term stays, particularly in the Romagna area, while interest is growing in tours and mini-tours focused on local specialties and regional excellences that offer strong artistic and cultural appeal »
Ferretti Hotels Group Growing with a family
For over 25 years Ferretti Hotels Group has been a fixture of Italian hospitality, with strong roots on the Romagna Riviera From the beginning, the vision was clear «Our development follows the path set 25 years ago, when from the very first property we saw growth both locally and nationally,» explains Fabrizio Ferretti. The vision of bringing the Romagna’s style of hospitality onto a national level has shaped a portfolio ranging from seaside resorts and lakeside destinations to art cities, business hubs, and inland tourism «The only segment we’re missing is the mountains, but we’ll get there soon.» In a crowded market, the Ferretti formula is deliberately focused «Our strength is being a small family group. Everything is under control, there are no unnecessary roles, and everyone works hard to achieve results.»
Spirit
By Pamela McCourt Francescone
“ We will always be a family-run group,
with our feet on the ground”
Fabrizio Ferretti
Sustainability is also important «At the moment, we are starting with photovoltaic systems, but expectations are always higher, so to keep up you have to keep investing in properties, innovations and people.»
The Group’s growth plans include developing a family hotel and a sports hotel with on-site facilities in Misano Adriatico.
A new opening is also planned in central Milan, with further projects in Rome, Venice, Florence, Modena, and the mountains also in the pipeline
As for the future Ferretti Hotels sees resilience in diversification «During Covid, while art cities struggled, seaside hotels performed well. That balance sustained us.» And despite expansion Ferretti’s philosophy remains unchanged. «We will always be a family-run group, with our feet on the ground Managing hotels isn’t easy, you need to think with your own head, invest wisely, and carry forward your own vision »
