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Destination Sardinia
I t a l i b s o l u t e l y T r a v e l T a l k , N e w s & E x p e r i e n c e s
Unknown Italy is another world
Italian tourism is closely linked to American visitor numbers Many US tourists love Italy If we were to map out the areas of interest, it would be fairly straightforward: Sardinia, Rome, Florence, Venice, Naples and other famous cities. The mission of this magazine is to identify lesserknown places and introduce them to Americans, so that they discover other realities, no less fascinating than the major destinations Because in these more hidden places, in the lesser-known destinations, a tradition of hospitality still thrives, and it is entirely different. It focuses exclusively on the well-being of the visitor and the traveller, through the quality of services, flavours and discoveries that are unique to Italy
For us at ItaliAbsolutely, this is a fixed idea: to expand the boundaries of knowledge and to open doors long left half-closed To offer the opportunity, simply put, to experience another Italy.
Giuseppe Aloe Editor in Chief
Designing the Italy clients don't just see, but feel and remember
Travel today is increasingly shaped by journeys that resonate beyond the itinerary, and Italy is becoming increasingly the place to experience, to feel, and to remember With passive sightseeing giving way to immersive, high-value travel experiences, Italy is unmatched when it comes to evoking emotions and memories.
As travel advisors evolve from being mere itinerary builders to experience curators, the most compelling Italian products are no longer defined by where clients go, but by what they do Hands-on experiences, from truffle hunting in Piedmont, to artisan workshops in Florence, and from culinary academies in Emilia-Romagna, to sailing to tiny coves accessible only by sea along the Sorrento Coast, are gaining strong momentum over the traditional guided-tour formula
Even shorter micro-experiences, lasting just a few hours, are gaining traction for their flexibility and powerful emotional impact, because beyond each Italian itinerary - long or short as it may be - lies the true product: a journey designed to be felt as much as seen, lingering in the memory long after the moment itself has passed
Pamela McCourt Francescone Executive Editor
Luxury on rails Italian style
with FS Treni Turistici
At
In the world of experiential tourism and high-end events, FS Treni Turistici Italiani and Fondazione FS act as a single point of contact that combines transport, historical heritage and bespoke B2B solutions The model goes beyond the traditional concept of travel to become a
the heart of the project lies a network of iconic routes and historic and panoramic trains
complete experience tailor-made for companies, brands and organizations seeking exclusive and distinctive settings
At the heart of the project lies a network of iconic routes and historic and panoramic trains that traverse the most authentic parts of Italy, complemented by a constantly evolving range of products dedicated to charters, incentives and major events. Thanks to the partnership with the Fondazione FS, the offering has been expanded to include an extraordinary heritage of historic venues and royal and presidential lounges in Italy’s main stations, as well as major museum complexes such as the National Railway Museum in Pietrarsa These engaging venues, chosen over the years by leading fashion houses and luxury brands for fashion shows, special events and celebrations, are now also available for major corporate events, conventions and high-profile weddings
The vastness and diversity of these assets allow for the creation of fully bespoke experiences, integrating monumental locations, sustainable transport and the storytelling of the local area An approach that finds its main target markets in Italy and Europe, but which is also looking with growing interest towards international long-haul travel, attracted by the uniqueness of “travelling the Italian way.”
The journey itself becomes part of the experience: iconic trains with timeless design, meticulously appointed interiors, high-end comfort and refined dining services bring the Italy of yesteryear back to life, reinterpreted with a contemporary twist An offering that combines sustainability, the promotion of local areas and the quality of the experience, positioning FS Treni Turistici Italiani and Fondazione FS as a European benchmark in premium rail tourism
To discover the beauty of this unique way to travel or for further information contact charter@fstrenituristici.it or visit the website www fstrenituristici it
design
l Meticulously appointed interiors
l High-end comfort and refined dining services
The Begin Hotels Collection. Where
every stay tells a story
The Begin Hotels, a collection of refined, independent hotels, is united by a shared philosophy of understated luxury and authentic Italian hospitality To quote founder and owner Guido Guidi: «Each property is conceived as a place to live, not simply to
stay They all have their own distinct identity, designed to engage with the local area and offer guests an authentic and elegant welcome » Having opened the Collection’s nine 4-star superior hotels over the last ten years, the first 5-star to join later this year will be the 20-suite
Palazzo del Grado in Catania
The first to open, the SeePort Hotel in Ancona, evokes a ship in motion with large windows, refined interiors and a strong connection to local gastronomy, highlighted by the Ginevra Restaurant Nearby, immersed in the PLUS
l Iconic trains with timeless
Travel tips
Why Pordenone 2027 may be Italy’s smartest cultural pick
At first glance, Pordenone being named Italy’s Capital of Culture
2027 might feel like a curveball. This northern FriuliVenezia Giulia city is not Florence, not Rome and not Venice. And that’s exactly why it works, because it taps into exactly what travelers are looking for right now: places that feel real and are not overrun.
Often skipped or written off as industrial, Pordenone tells a very different story once you get there Think low-key
Often skipped or written off as industrial, Pordenone tells a very different story once you get there
elegance with frescoed buildings, charming piazzas, and a walkable historic center with Corso Vittorio Emanuele II, the main street, a mix of Gothic and Venetian architec-
ture lined with arcades and painted facades, hence Pordenone’s nickname the “Painted City ” But what really brings the city to life are its events. Like Pordenonelegge which turns it into a buzzing literary hub each fall, and Le Giornate del Cinema Muto that attracts film lovers from all over. With the 2027 Capital of Culture spotlight, expect even more programming and energy which will mean lots for travellers looking for something new
And it’s not just about the city You’re close to the Friulian Dolomites, Lake Barcis, and scenic river landscapes, so it’s easy to mix culture with nature. Add in standout regional food from Montasio cheese and prosciutto to local wines like Merlot reds and Pinot Grigio whites, and you’ve got a truly well-rounded destination Which is why Pordenone is a smart pick. It reflects where travel in Italy is going, preferring smaller cities, richer experi-
lush landscape of Portonovo Bay, the Seebay Hotel is a more intimate, nature-driven experience, where elegant simplicity and local culinary traditions create a serene retreat
Further south, in the Salento countryside, Giardino dei Pini blends history and nature: a restored early 20th-century masseria farmstead with contemporary interiors that respect local materials and traditions where guests are immersed in pine forests and
ences, and fewer crowds So for anyone feeling they’ve “done” it all, Italy’s Capital of Culture 2027 is just the kind of under-theradar experience worth recommending
Mediterranean scents
In Trieste the Collection expresses its urban and cosmopolitan side The Modernist Hotel channels innovation and bold design, inspired by early 20th-century art, while Hotel Continentale merges historic charm with contemporary elegance, and is the world's first historic palace to achieve the prestigious new LEED Gold certification for sustainability. omplementing them Palace Suite offers independent apartment-style
Pamela McCourt Francescone
living with full hotel services
The Collection further includes the Casa d’Este in Ferrara, where metaphysical art meets architectural heritage, while Lady Q is a sailing gulet that brings The Begin philosophy to the high seas, and the Sayonara Hotel in San Martino di Castrozza is Guido Guidi’s resort debut focused on wellness, nature, and year-round Alpine experiences.
Pamela McCourt Francescone
Seeport Hotel in Ancona
J E L I N I C IVANA
The sentiment towards Italy remains positive
by Isabella Cattoni
There’s no point in feeling sorry for ourselves
There’s no point in getting discouraged and succumbing to the doom-andgloom narrative that always fuels prophecies of disaster from the tourism sector. Ivana Jelinic, CEO of ENIT, refuses to accept it and, in this interview with ItaliAbsolutely, takes stock of a year which, despite all the uncertainties due to the delicate international situation, has what it takes to deliver positive results
Appreciation for Italy is high
«We ended 2025 with growth over 2024, and sentiment towards Italy is certainly positive again this year
Appreciation for what our country has to offer remains high; I am confident we will achieve outstanding results in 2026
Of course, there’s no point in denying that we cannot continue to break new records year on year, but the results will be positive, bolstered by the initial data collected over the Easter period. We are used to dealing with crises of all kinds, and we have always managed to recover and return to producing excellent results Tourism is a particularly flexible sector, which always reflects enviable resilience and the ability to react »
How to respond
how to react «without relying solely on government aid The state cannot always intervene indiscriminately when a crisis raises its head; it cannot stand in for the entrepreneur I don’t believe in an organization that depends on welfare, albeit with all the distinctions that must be made for a system like Italy’s, founded on micro-enterprises that often struggle to capitalize on development opportunities when small
Events generate significant returns
“ We are used to dealing with crises of all kinds, and we have always managed to recover and return to producing excellent results” Ivana Jelinic
That said, the CEO’s confidence is based on certain facts «First and foremost, Italy can count on the knock-on effect of major events, which grows particularly in the years following the events themselves I’m thinking of the Winter Olympics, but also of the Jubilee, events capable of generating significant returns over the long term The positive benefits then spread across the entire country, triggering a series of virtuous activities And thanks to the international coverage, the multiplier effect is guaranteed.»
High prices
l Market rules determine prices through the law of supply and demand: when prices rise too high, demand falls, forcing a review of fares
Key markets
GERMANY
Continues to epresent our primary catchment area
USA
Companies, however, must know
As for key markets, the German market «continues to represent our primary catchment area while the US maintains a dominant position, boosted by growth in the luxury segment We are seeing a slight decline from the Middle East, but Asia in general is holding up well, thanks to the numerous direct flights operated mainly by Chinese carriers »
the US maintains a dominant position, boosted by growth in the luxury segment
ASIA
In general is holding up well, thanks to the numerous direct flights operated mainly by Chinese carriers
Capillary connections
Meanwhile, ENIT is wasting no time: «Arrivals from the United States will certainly be boosted by the extensive network of air links, which tend to favour not only the main Italian cities but also smaller destinations »
ENIT is supporting the promotion of new routes, such as Delta Air Lines’ New York JFK-Olbia route
“ Actually it’s not so much a question of limiting visitor flows as finding a system to manage them during peak periods”
Ivana Jelinic
Then there is the phenomenon of overtourism which, according to Jelinic, is a clichéd concept and should be framed within a more
structured discussion «Actually it’s not so much a question of limiting visitor flows as finding a system to manage them during peak periods » With regard to our main European competitors: «The competition will be with Spain, but Italy will certainly manage to carve out a top position We have everything it takes to reach the finishing line.»
And what about soaring prices? «Market rules determine prices through the law of supply and demand”: when prices rise too high, demand falls, forcing a review of fares »
ENIT Spa, a solid financial
peraENIT nan-
25% l Increase in revenue over the previous year
2026
l On service growth, digitalization and strengthening the international presence of the national tourism sector in foreign markets
cial statement confirming its economic and financial solidity. The board of directors has approved the draft financial statements for the 2025 financial year which show a 25% increase in revenue over the previous year, and a significant improvement in profitability. ENIT thus reaffirms its status as a company of the Italian Ministry of Tourism, with which it has laid the foundations for a 2026 focused on service growth, digitalization and strengthening the international presence of the national tourism sector in foreign markets This synergy was confirmed by CEO Ivana Jelinic: «I am delighted with the excellent results achieved by ENIT Spa, which are the fruit of the significant work carried out in recent years with Minister Daniela Santanchè, who has given the organization a new lease of life.»
Amalfi Coast Italy will certainly manage to carve out a top position. We have everything it takes to reach the finishing line
Hotel Mediterraneo Sorrento.
From private villa to
coastal icon
by Pamela McCourt Francescone
Hotel
Mediterraneo reflects the timeless allure of the Sorrento Coast, where landscape, history, beauty and hospitality converge in effortless harmony. Perched dramatically on a clifftop above the sea, its luminous white façade rises against the deep blue horizon, an elegant landmark just minutes from the vibrant heart of Sorrento. From its terraces, it overlooks Vesuvius, the Bay of Naples, the islands of Ischia and Procida, and the coastline, an iconic panorama that has captivated travellers since the days of the Grand Tour
The hotel’s story is deeply rooted in family heritage and local memory. Built in 1912 as a private Art Nouveau residence, it was transformed into a hotel in the 1960s by Nonna Etta, sister of shipbuilder Achille Lauro and wife of local developer Giuseppe Marasca. Down the years it evolved under the care of the Marasca-Monti family, who continue to shape its spirit today, and who led its journey from a three-star to a refined five-star luxury property in 2022 Recognized with Michelin Keys and Virtuoso distinction, it achieves a seamless balance between preservation and renewal, honed by thoughtful contemporary restoration
In this crafted retreat every element reflects its setting. Interiors
echo the building’s refined architecture, where soft whites, artisanal ceramics and bespoke furnishings create a sense of calm sophistication Rooms and suites, many with seafacing balconies, combine understated elegance with local materials like Vesuvius lava stone, maritime hues, and details inspired by coastal traditions. The atmosphere is luminous and discreet, allowing the stunning views and the legacy of warm familyled hospitality to take centre stage
Dining unfolds across refined settings, from the Vesuvio Restaurant’s contemporary take on regional cuisine, to relaxed poolside lunches On high, the Vista Sky Bar defines the Mediterranean lifestyle, where vintage champagnes and small plates accompany sunsets over the gulf, with Ischia and Procida etched on the horizon The LePietre Spa treatments draw on volcanic and marine elements, while a private descent provides direct access to sun loungers and parasols on the water’s edge The Terrazzo Bistrot captures the charm of open-air dining, evoking the Dolce Vita, poised between sky and sea
A view of Hotel Mediterraneo
The lobby of Hotel Mediterraneo
Historical Hotels of Italy
Come with us and explore Hidden Italy
by Pamela McCourt Francescone
Away from places everyone knows there is another Italy, hidden, captivating, and deeply authentic. This is an Italy that invites you to slow down, look closer, and enjoy a rhythm of life that is quiet and uncrowded
An Italy that is an invitation to travel to places not as a visitor passing through, but as a guest being welcomed in. So, step off the map, wander down quieter roads, and explore the Italy locals know and love
Tellaro Liguria’s quiet and timeless feel
Tellaro, high above the Gulf of La Spezia, is one of Liguria’s most atmospheric seaside villages, known for its pastel houses clinging to the rockface and its quiet, timeless feel. Its narrow car-free lanes wind between arches and stairways that open onto sudden sea views, and at the edge of the village stands the Church of San Giorgio, dramatically overlooking the water Small piazzas, stone passage-
UNESCO SITE:
ways, and hidden terraces create a peaceful atmosphere far from the crowds of nearby Lerici, and Tellaro is part of the "I Borghi più Belli d’Italia" most beautiful Italian small towns network Its authentic Ligurian identity makes it especially appealing for visitors seeking a slow and easy pace and it hosts annual cultural events, like the Fairy Village Festival at the end of July and the August Octopus Festival
Portovenere and Cinque Terre
The nearest UNESCO World Heritage site to Tellaro, about 10–20 miles away, is Portovenere, Cinque Terre and the Islands. Inscribed for its dramatic coastal scenery and the remarkable way human settle-
ments have adapted to steep, rugged terrain over centuries, it creates a unique cultural landscape of terraces, villages, and sea views.
Seafood, pesto and white wines
The cuisine of Tellaro reflects its seaside roots and age-old Ligurian traditions. Local specialties include stuffed muss, fresh anchod simple grilled he Gulf of La uch as "Trofie" are served with fragrant pesto made from basil, pine nuts, and olive oil, and the "Farinata," a thin chickpea flatbread, is another staple
Meals are often accompanied by Ligurian white wines like tino and , highlighting gion’s fresh, al flavors, onal produce, the emphasis on simple, high-quality ingredients prepared with care.
San Vito Chietino
Coastal charm and traditional dining
On the Abruzzo seaboard overlooking the Adriatic Sea, San Vito Chietino is on the famous Costa dei Trabocchi The old “trabocchi” wooden fishing platforms are set right over the water and many of them now double as seafood restaurants. The most instagrammable, down a scenic descent, is the Trabocco Punta Turchino From the old town there are lovely coastal views, and it has a marina which is good for swimming as well as the Church of San Vito Martire, the main religious landmark Nearby the Via Verde dei Trabocchi is a scenic coastal
UNESCO SITE:
cycling path and the Hermitage of D’Annunzio, tied to the poet’s time here, and the Belvedere Marconi viewpoint with sweeping views from the mountains to the sea, make for interesting stops while out walking
San Giovanni in Venere Abbey
The San Giovanni in Venere Abbey, dating back to the 11th century and part of the UNESCO listing “Longobards in Italy: Places of the Power (568–774 A D )” is a living monument and a standout on the Adriatic coast On the hillside about 30 minutes along the scenic coastal cycle path, this former Benedictine monasterythe church is still used for religious services -
Adriatic seafood and mountain flavours
blends history, architecture and sweeping views
Eating in and around San Vito Chietino is mostly about the sea and simple, bold flavors Along the Costa dei Trabocchi the traditional “trabocchi” fishing platforms use tra-fresh seafood for “Brodetto” fish stew, the grilled catch of the day and pasta with clams Inland influences ude specialties like “Arrosticini” lamb skewers, the traditional squarecut “Chitarra” egg pasta and chickpea dishes, while the wines include the crisp Pecorino an Trebbiano d’Abruzzo that pair p fectly with seafood, wh Montepulc d’Abruzzo smooth, ro that compl hearty loca
Basilicata:
Soar above the Dolomiti Lucane in Castelmezzano
Castelmezzano, one of southern Italy’s most atmospheric villages, is perched high on the jagged peaks of the Basilicata’s Dolomiti Lucane mountain range, which are every bit as stunning as the more famous northern Dolomites The town is all about raw scenery, tranquillity, and authentic southern Italian charm, and the highlight is the adrenalin-filled “Volo dell’Angelo” (Angel’s Flight) zip line, which is 1,415 metres long, reaches up to 120 kilometres per hour and lasts just under two minutes, linking the town to the nearby town of Pietrapertosa. Wander narrow stone alleys,
UNESCO SITE:
visit the Norman castle ruins, and hike panoramic trails.
Castelmezzano is about 40 minutes from the nearest major town Potenza, and the closest airport is Bari Karol Wojtyła, which is roughly 120 kilometres away and about two hours by car
Castel del Monte
The striking 13th-century Castel del Monte castle built by Emperor Frederick II is in the Puglia region, about 120 km from Castelmezzano, and is famous for its perfect octagonal shape and mysterious symbolism Standing alone on a hilltop, visitors come to marvel at its unique architecture, mathematical precision, and the panoramic views over the surrounding countryside.
Handmade pasta and full-bodied red wine
elmezzano offers ic Lucanian cuisiwhich is simple, d, and tied to the ecialties include t dried red peprs, flavourful sausages, “Strascinati” pasta, which are small pieces of ough dragged ss a wooden board using the fingers or a knife, chickpea dishes and Caciocavallo cheese which is sometimes served grilled The local Aglianico del Vulture is a rich, full-bodied red which is perfect with grilled meats and rich sauces, and visitors can also expect to find many dishes featuring wild herbs, lamb, mushros, and a varieof simple but elicious sweets
Bosa
Where time slows on Sardinia’s quiet coast
Bosa is one of Sardinia’s most underrated towns, with many travelers hesitating to go as they feel it is too remote. But that’s exactly its magic On the Temo River, Bosa is known for its pastel-colored houses that climb up toward the Malaspina Castle, creating one of Sardinia’s most photogenic views The old town has narrow alleys where time seems to slow down, small artisan shops and quiet cafés, and from the castle there are sweeping views of the river and coastline Nearby Bosa Marina is perfect for a swim or a seaside lunch, and another must is a wine tasting of the local Malvasia, while those wanting to relax will enjoy a boat ride along the river. Bosa more than rewards curious travellers with its authenticity, calm, and stunning scenery
UNESCO LANDSCAPE:
Su Nuraxi di Barumini
complex
The Su Nuraxi di Barumini
UNESCO site is less than two hours away by car, and so is perfect for a day trip from Bosa
This remarkable Bronze Age
From lobster to roast suckling pig
complex is the island’s most famous Nuragic site It features a central stone tower surrounded by ancient dwellings, and offers a fascinating glimpse into the prehistoric Sardinian civilization.
In Bosa food is deeply tied to the sea and to local traditions that have been handed down from generation to genera tion. Fresh lobster “Aragosta alla Bosa” pasta and grilled fish straight from the oast are wo local delicacies, and no stay would be complete without trying the local oast suckling pig which is cooked on a spit over an open brazier and is finger-licking good. For dessert deep-fried “Seadas” filled with Pecorino cheese and drizzled with honey are a true delight, as is the Malvasia di Bosa, a distinctive local white wine, often enjoyed as an aperitif or with sweet dishes.
De tination ardinia
An interview with Sardinia's tourism councillor Franco Cuccureddu
2026 is a very successful y e a r f o r p r o m o t i n g Sardinia’s image as a tourist destination, as it gains a firm foothold in the US market, with visitor numbers growing strongly year on year In 2025 the increase in US tourist arrivals was 34% over 2024 and 83% over 2023, making it Sardinia’s leading nonEuropean market «Americans love our unspoiled and uncrowded beaches, our cultural and social traditions, and the unique, characteristic landscapes of our villages and historic towns, brought to life by major sporting, theatrical, musical, artistic and entertainment events
Sardinia is a destination suited to all types of tourism, thanks to its open, friendly and genuine hospitality, which has earned prestigious international recognition», says tourism councillor Franco Cuccureddu
by Maria Carniglia
“ Sardinia is a destination suited to all types of tourism”
Franco Cuccureddu
recognized as a UNESCO World Heritage Site This consists of 18 sites of ancient underground tombs built between the 5th and 3rd millennia BC and widely distributed across the region This UNESCO recognition joins the Barumini site, emblematic of the Nuragic civilisation. Another significant accolade came from Lonely Planet International, which has ted Sardinia as a “Best in TOP DESTINATION” fo the only European re receive honour A is excelle for visito the USA: May, the direct tra tlantic fli from Ne York JF to Olb C o s t Smeralda
In 2025 Cala Goloritzè beach was named “The Best Beach in the World,” a ranking in which two Sardinian beaches feature among the top 50 in the world and seven among the 50 most beautiful in Europe. Sardinia’s vast archaeological heritage, which makes it one of the regions with the highest density of prehistoric monuments in the world, has also seen the Domus de Janas (Fairy Houses)
Airport, in the northeast of the island, will be operated by Delta Airlines, in addition to the many connecting flights to Europe.
«We invite all visitors to get active with hiking, cycling, water sports (canoeing, sailing board sports, swimmin golf, tennis, football, hiking; both challeng activities like climbing a canyoning, or the mo meditative walking rou
tes. And they can be practiced all year round thanks to our consistently pleasant climate. Then there are our culinary and wine traditions, along with genuine and healthy local produce, which are linked to the record longevity on the island, particularly in Ogliastra - recognized as one of the five Blue Zones in the world - where centenarians play an active part in local society »
The councillor says that Sardinia is investing in major sporting events, including the first preliminary regatta of the 38th America’s Cup (21–24 May 2026 in Cagliari), and many other world-class events across various sports, from rallying to tennis and from motocross to swimming, sailing and more. «We are also investing heavily to promote conferences and weddings and how unique and special they can be in Sardinia, thanks to particularly picturesque venues We aim to welcome guests all year round, including during traditional Carnival celebrations, Holy Week and New Year’s Eve, as well as the packed programmes of jazz, music, theatre and film festivals »
Sardinia offers natural vistas and landscapes unrivalled anywhere in the world, in a preserved environment that remains a cradle of biodiversity, capable of satisfying the demands of luxury and VIP travellers with splendid villas and megayachts moored in the marinas, as well as the most authentic Sardinian lifestyle, made unique by the ancient skills of artisans who produce jewellery, clothing, ceramics and accessories. Another great appeal is the remarkable quality of life that blends with the beauty of the surroundings, with local operators specializing in hospitality, catering and services of the highest professional and organizational standards, at the very pinnacle of the Italian inbound sector »
Renata Oleinicka, Technical Director of Renata Travel DMC
Renata Travel & Events Group
S.r.l.s.
Via Antelami 2 Olbia (SS) +393701023278 renata@renatatravel com www.renatatravel.com
Immerse yourself in the world of travel and connect with the industry’s leading professionals at the Las Vegas Travel Agent Forum (LVTAF).
The Sardinians @ Las Vegas
Here are the Sardinian Exhibitors you can find at our ItaliAbsolutely Village at the Las Vegas Travel Forum
RENATA TRAVEL
Renata Travel, founded in 2004, is a DMC and Incoming TO present throughout Sardinia, specialized in tourism on the island Offering hotel accommodation, transfers and other services over the years it has a specialized in services for MICE, tailor-made packages and groups, itinerant tours, daily stays, excursions and special experience in Sardinia
SU GOLOGONE
Experience Hotel
Su Gologone Experience Hotel is an experiential boutique luxury retreat located in the heart of Sardinia. in the Barbagia region, surrounded by the pristine landscapes of the Supramonte mountains, the hotel offers luxury iexpressed through culture, authenticity, and emotional connection Each room and suite is
individually designed, featuring handcrafted furniture, traditional Sardinian textiles, and curated art collections, creating a strong sense of place It's key selling points are: authentic experiential luxury in inland Sardinia; a strong identity rooted in local culture, art, and heritage; exclusive arti-
The hotel offers a distinctive concept where luxury is expressed through culture, authenticity, and emotional connection
san ateliers (Le Botteghe) within the property; signature farm-totable gastronomy; unique panoramic venues and immersive dining settings; curated experiences: culinary classes, wine tastings, cultural performances, stargazing. Its position on Su Gologone is a benchmark for
Su Gologone drone view
Delta Hotel Olbia
Delta Hotels by Marriott
Olbia Sardinia Via Isarco 5/7 07026 Olbia +393371048300
experiential luxury in Italy, offering a highly differentiated product beyond traditional seaside destinations It is ideal for hgh-end leisure travelers seeking authenticity; luxury travel designers and bespoke agencies; experiential and cultural travel segments; FIT premium clientele
DELTA HOTELS
Welcome to Delta Hotels, Olbia, Sardinia
Arzachena,
Bari Sardo, and Nuoro
Where
Paris Las Vegas Hotel & Casino Las Vegas, Nevada
When
Tuesday - Friday May 12 - 15, 2026
Booths: 501 to 509
Experience the beauty of Italy's jewel of the Mediterranean at Delta Hotels by Marriott Olbia, one of the best hotels in Sardinia This full-service hotel in Olbia expresses the warmth of Mediterranean hospitality and is ideally located to explore the Costa Smeralda and the environs The hotel offers spacious guestrooms featuring plush bedding, natural light, flat-screen TVs, and modern bathrooms Take advantage of our seasonal outdoor pool (open from June to September) or stay fit in our gym Savour classic Italian dishes at Tilibbas Restaurant or relax with a drink at the Flamingos Bar. With three modern meeting rooms, we cater to events of all kinds Whether you're here for business or a getaway, Delta Hotels Olbia is one of the best hotels in Olbia and one of the most distinctive hotels in North Sardinia Let us make your stay unforgettable
FELIX HOTELS
Hotels in harmony with Sardinia: a unique philosophy, and an authentic experience of magical places Felix Hotels is an Italian hospitality group founded in 2019 and based in Olbia, Sardinia. The company manages a portfolio of mid- to high-end hotels and resorts located in some of the island’s main tourist destinations from Olbia to Baja Sardinia, Santa Teresa Gallura,
The group operates both owned properties and hotels managed on behalf of third parties, offering a wide range of services such as accommodation, restaurants, and local experiences Through Felix Taste it also promotes food and wine traditions, with a strong focus on authentic Sardinian cuisine Felix Hotels is committed to delivering high-quality service, with particular attention to guest satisfaction and quality hospitality. Its core values are reliability, transparency, and a genuine approach to tourism
The company aims to grow within the hospitality sector while enhancing the value of Sardinia as a travel destination, promoting sustainable tourism and meaningful, local experiences It manages nine properties, including hotels and residences in prestigious tourist locations in Sardinia: Hotel La Coluccia (Santa Teresa Gallura), Residence Hotel Costa Serena (Palau), Country Resort & Restaurant Parco degli Ulivi (Arzachena), Hotel Airone (Baja Sardinia), Felix Hotel Olbia (Olbia), Hotel Residence Porto San Paolo (Loiri Porto San Paolo), Residence Hotel Grandi Magazzini (Nuoro), Galanias Hotel & Retreat (Bari Sardo) and Hotel La Baja (Santa Caterina di Pittinuri) » The company aims to grow within the hospitality sector while enhancing the value of Sardinia as a travel destination, promoting sustainable tourism and meaningful, local experiences.
Felix-Hotels
A journey through Italy starts at the table
by Alessandra Favaro
UN E S C O has officially recog n i z e d w h a t
I t a l i a n s
dy knew: Italian cuisine is an gible Cultural age of anity. This is the time in history a cuisine has recognized in ntirety, and an more fascinating way of interpreting this news is to discover that every Italian dish is a histoi l document and raordinary travel experience
ours
ancient wisdom
This is the first time in history that a cuisine has been recognized in its entirety
the oldest in Friuli and one of the first public libraries in Europe, which can be visited by appointment The white truffle is a worldrenowned delicacy, and it takes centre stage at two major events in October: the International Truffle Fair in Alba, Piedmont, and the event in Acqualagna in the Marche region
-Romagna is Italy’s Food and in Modena traditional balsamic vinegar ages for es in barrels made of diffewoods, with many opportunivisit the vinegar cellars. PDO giano Reggiano is another excellence and there is a cirf eight Food Museums in of the province of Parma, dedicated to a local specialty. uria every two years Genoa the World Pesto Genovese pionship in the Palazzo e, with a hundred competitors around the world using vese PDO basil, pine nuts, and Ligurian extra virgin olive o blenders allowed, just the and the marble slab In San e you can visit the prosciutto es where the famous PDO utto crudo is produced, and miss the Guarneriana Library,
Black diamonds, Medieval taverns and silly bread In Tuscany, bread is still “sciocco” or silly, which means saltfree, and follows a medieval custom It enhances savory cured meats and forms the basis of “ribollita,“ “panzanella,“ and “acquacotta,“ leftover soups that have become Tuscan classics. For centuries Norcia in Umbria has been synonymous with the prized black truffle, found in the woods of the Valnerina Every February Norcia hosts the Nero Norcia market exhibition dedicated to Italy’s most beloved tuber. Setting out with a “trifolao“ truffle hunter and his dog, patiently trained to be a lifelong companion as much as a working tool, is an experience to be enjoyed with a specialist guide. Forty kilometres to the north every June Bevagna transforms its medieval square into a gastronomic experience with the Mercato delle Gaite market. The villagers compete with recipes drawn from European cookbooks dating from 1250-1350, and the rule of the competition is no tomatoes, no potatoes, no coffee (they had not yet arrived in Europe).
Italy's South: where history comes alive on the plate
To understand how many civilizations have crossed the Mediterranean, go to Sicily and try the local food The "arancino" originated with the 9th-century Arab emirs, "granita" descends from the Arab sharbat, and the "cassata" blends Arab almonds with Spanish pastry techniques In Marinella di Selinunte the Selinunte sardine, recognized a De C O , is fished from April to October Tradition dictates that they are "incannate" which means skewered on sharpened reeds and roasted on a spit over the fire A little further north, the salt pans of Trapani and Paceco are a WWF reserve with windmills
and have been producing Trapani IGP sea salt since the 5th century
To understand how many civilizations have crossed the Mediterranean, go to Sicily and try the local food. From Phoenicians in the 5th century BC, to Arab and Spanish cultures
BC, when the Phoenicians taught these coastal communities the art of "white gold " Setting off from Matera into a wild corner of Basilicata, a detour to Rotonda, a village of three thousand souls in
UNESCO’s love affair with Italian food and flavours
Italy’s food culture continues to earn global recognition from UNESCO, both for its flair and flavors and for the traditions that sustain them. The most recent milestone is this year's inscription of Italian cuisine as UNESCO Intangible Cultural Heritage, highlighting how food in Italy is
INEO’s Michelin star
Heros
De Agostinis puts Rome and the world on a plate
INEO at Anantara Palazzo Naiadi Rome earns its first Michelin star, celebrating Chef Heros De Agostinis’ bold, globally inspired cuisine. With a Roman soul and international influences, his creations reflect cultural exchange and memories rooted in the city's multicultural Esquilino district, where traditions, spices and identities meet. Signature creations like Maccheroncini with Eritrean Ragù and Aged Parmigiano Reggiano unite Italy and Africa, memory and technique. «This Michelin Star is an honour. It belongs to my Anantara Palazzo Naiad team, my family and to Esquilino which inspired me to look beyond borders, while embracing Italy’s UNESCO-endorsed gastronomic heritage.»
acknowledgements include the art of the
the heart of the Pollino National Park, holds a rare surprise: two PDO products in a single municipality. They are the Rotonda white bean and the Rotonda red aubergine, and the little town's historic centre also offers authentic stays in historic residences converted into a scattered hotel
Couscous: from San Vito Lo Capo to Carloforte
In September in San Vito Lo Capo in the Trapani area the Cous Cous Fest celebrates a centuries-old fusion The coral fishermen of Trapani brought semolina to Sicily while on the island of San Pietro, in Sardinia,
Neapolitan pizzaiolo, given Intangible Heritage in 2017; a tradition of pizza making rooted in Naples, that embodies skilled craftsmanship and cultural expression. When it was the turn of the Mediterranean Diet, inscribed in 2010, it represented a broader lifestyle shared across several countries, with Italy as a key contributor, it emphasized the use of fresh, seasonal ingredients, respect for biodiversity, and the
semolina carries with it an even more troubled history Carloforte was founded in 1738 by fishermen who had moved to Tabarca, Tunisia, to fish for coral, and were enslaved in Tunis That captivity ended up on the plate as "cascà" a semolina couscous with vegetables, coriander, cinnamon and star anise, without the use of meat In Carloforte, people still speak an 18th-century Ligurian dialect, and eat "fainò," the Genoese "farinata." Every May the Girotonno event celebrates bluefin tuna with eight nations competing and renowned
social value of eating together
Coming to Italian wines, in 2014 UNESCO recognized the Vineyard Landscape of Piedmont: LangheRoero and Monferrato and, in 2019, the Prosecco Hills of Conegliano and Valdobbiadene.
Taken together these recognitions underscore how Italy's everyday authentic food has become a global ben-
c l widely emulated around the world Its universal appeal is also a powerful driver of Italy’s image, with Italian cuisine standing as one of its most compelling attractions, playing a major role in boosting Italy’s allure and drawing visitors eager to experience it at the source
Errico Recanati
«Ristorante Andreina is deeply rooted in Marche traditions»
At Ristorante Andreina in Loreto, part of The Begin Hotels Collection, Errico Recanati’s Michelin-starred cuisine is deeply rooted in the traditions, local ingredients, and cultural heritage of the Marche region. His approach balances memory and originality, creating dishes that are grounded yet trailblazing. Fire, his defining element, becomes both technique and expressive language, crafting a distinctive culinary identity centered on meat, fish, and vegetables and aligned with the values expressed by Italy’s recent UNESCO validation.
«Without tradition, there can be no innovation; I draw on the heritage, beauty, and culture of Italian cuisine, reinterpreting it for today.»
Italy calling and the world responds
Is Italy really forging ahead? It certainly seems so, at least judging by the feedback from some tour operators specialized in inbound tourism. The complex international situation is proving to be something of a winning strategy for them, with Italy perceived as a particularly «safe, stable and ever-desirable» destination on the global stage
Demand remains solid
«Demand remains solid and confirms the country’s ability to attract an international clientele with high purchasing power, seeking bespoke travel and exclusive services,» confirms the CCO of Ag Boutique Journey, Salvatore Gioiosa, who highlights the «resilience of boo-
kings in the high-end segment». If this is the trend observed by an operator focused on the luxury segment, it is confirmed by Julian Zappalà, general manager of Dimensione Sicilia: «2026 looks set to be a complex and uneven year with fluctuating trends, but the outlook remains positive overall The aim is to consolidate the numbers, maintain visitor flows and tap into new high-potential market niches.»
A rise in last-minute bookings and short stays
«This year we anticipate a robust recovery in visitor flows to Italy,echoes Lorenzo Rossi, CEO of Beverly Travel -That said, the crisis is having an impact on inbound tourism and we are seeing a shift
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Demand remains solid and confirms the country’s ability to attract an international clientele with high purchasing power
Salvatore Gioiosa
”
“
2026 looks set to be a complex and uneven year with fluctuating trends, but the outlook remains positive overall”
Julian Zappalà
SURVEY Inbound tourism
in focus between different destinations, as well as a rise in lastminute bookings and short stays.» For Zappalà too, the current international situation is leading to a realignment of the markets «For example, there has been a significant decline in tourist flows from Australia. Overall, conversion times have stretched, and bookings are more fragmented and less predictable than in the past »
A preference for easily adaptable services
«International tensions are leading to travellers being more cautious, though Italy continues to be perceived as a safe and attractive destination This means a more flexible and responsive demand, with a preference for easily adaptable services,» adds Emanuele Orlando
Desideri, CEO of Green Line Tours A comparison with 2025 requires careful analysis «Last year the Jubilee generated exceptional volumes during the Easter period, significantly raising the comparative baseline,explains Gioiosa, - 2026 is so far more normal, remaining positive especially in light of the current international scenario The distribution of demand is now less concentrated exclusively on the days of a holiday, for example extending to the periods immediately before and after Easter, especially from overseas markets »
Eager for unique experiences
One thing is certain: customers at all levels are better informed and eager for unique, once-in-alifetime moments that add value and substance to their journey
“ The crisis is having an impact on inbound tourism and we are seeing a shift in focus between different destinations” Lorenzo Rossi
There is a growing interest in the Dolomites, even during the summer season
SURVEY Inbound tourism
«Currently we are seeing a growing demand for authentic, exclusive and highly personalized experiences, - says Antonella Chiaranzelli, CEO of Tomorrow Travel -As well as the major art cities there is a growing desire to experience the region in a more intimate way, which means direct contact with the local culture. We are offering an even more carefully curated selection of boutique hotels and villas in strategic locations, and there is a growing interest in the Dolomites, even during the summer season »
The demand for urban products is growing
More Dolomites and “off-the-beaten-path tours” feature in Caldana Europe Travel’s programming Gilda Ventura, head of the incoming office, explains how the promotion of small local producers and outdoor tourism are becoming two essential components of trips, particularly those from the North American market, which represent the tour operator’s main source of business As for the impact of major events, Desideri invites us to reflect: «2026 will be positive, but it is important to view the Jubilee without rhetoric: it generated large visitor flows, but also concentration and an uneven distribution of value. When it comes to sightseeing,
we are seeing a more selective and informed demand: the urban experience is growing, but with greater attention to usability. Products such as Hop-On Hop-Off become strategic because they allow for the orderly management of visitor flows and cater to individual and last-minute demand »
Promoting less crowded destinations
“ We have expanded our sightseeing products with small-group experiences, themed tours and alternative itineraries”
Emanuele Orlando Desideri
Meanwhile, demand from foreign markets is constantly evolving, and operators are having to adapt in record time «We are launching several new products, including experiential and green packages to attract conscious and responsible tourists,explains Rossi We are also developing an app to improve customer interaction and experience, from booking to sharing feedback The vehicle for this will be our new BookdiaFork, available for download from the App Store and Google Play.» Desideri concludes by saying: «We have expanded our sightseeing products with small-group experiences, themed tours and alternative itineraries, and we are promoting less crowded destinations At the same time, we have evolved our existing products, integrating services such as Hop-On-Hop-Off with richer content and experiential combinations.»
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Italy continues to be perceived as a safe and attractive destination”
Emanuele Orlando Desideri
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Currently we are seeing a growing demand for highly personalized experiences” Antonella Chiaranzelli
“ The promotion of small local producers and outdoor tourism are becoming two essential components of trips” Gilda Ventura
A fresh start for Milan Bergamo Airport Evolving services and networks
by Mariella Cattaneo
With a strong focus on international traffic, as is reflected in its constantly evolving network and in the development of its infrastructure and services, Milan Bergamo Airport is looking ahead to 2026 with a focus on growth, despite the challenges posed by the global geopolitical situation
«The airport enjoys an optimal situation in terms of infrastructure,» says Giacomo Cattaneo, director of commercial aviation, marketing & communications at SACBO, the management company of the Caravaggio airport which is a few kilometres from Bergamo and about fifty from the centre of Milan «In 2025, we doubled the size of the check-in hall and expanded and
relocated the security area with new state-of-the-art security screening machines that allow passengers to keep electronic devices and liquids in their hand luggage All the conditions are in place for the airport's passenger traffic to continue growing.»
The aim is to once again exceed 17 million passengers, although «we must take into account possible fluctuations due to geopolitical situations » The summer 2026 schedule includes «a series of interesting new developments We will have three new Wizz Air routes - Skopje, Oradea and Tirgu Mures - and twice-weekly Ryanair flights to Rabat in Morocco and Lemnos in Greece Norwegian has launched a route to Billund in Denmark, within
“
route to Foggia and FlyOne’s route to Yerevan, the Armenian capital »
The complex situation in the Middle East casts doubt on growth in the region: «We were seeing a decidedly interesting development to the Middle East, with two daily flights by FlyDubai and a daily service to Sharjah operated by Air Arabia
Jazeera Airways is scheduled to launch a threetimes-weekly service to Kuwait City on 20 May Then there are significant volumes to Turkey, both with Pegasus Airlines and AJet, which fly to destinations in Central Asia and the Middle East The current situation clearly entails a slowdown in passenger flows to these areas, and the outlook remains to be seen based on the development of international events.»
And while it is difficult to anticipate developments for the 2026–27 winter season «due to the current phase,» promotional activities in foreign markets continue «with a presence in commercial aviation through participation at trade fairs, which are mainly abroad, such as the ITB in Berlin and the World Travel Market in London.»
and from Poland and Romania has grown The respective capitals are connected via two airports, with Wizz Air serving Chopin Airport in Warsaw and Ryanair serving Modlin, while Ryanair operates flights to Otopeni and Wizz Air flights to Baneasa. Traffic to and from the United Kingdom is equally well-established, as is that to Greece, which operates year-round with significant growth during the summer months to the Greek islands »
Returning to the upgrading of the airport: «the new departures terminal, which opened in late November 2025 provides a much larger security area, approximately three to four times the size of the previous area It has 14 security checkpoints where passengers can leave equipment and electronic devices as well as liquids of up to two litres per container in their hand luggage This enables operations to be significantly speeded up »
l Security checkpoints where passengers can leave equipment and electronic devices as well as liquids of up to two litres per container in their hand luggage
In 2025, we doubled the size of the check-in hall and expanded and relocated the security area with new state-of-theart security screening machines ” Giacomo Cattaneo 17
walking distance to the Legoland theme park, and then there are Aeroitalia’s
For the current year Milan Bergamo estimates that the share of international traffic «is close to threequarters of the total, with domestic traffic accounting for between 25% and 27% of total passenger movements.» The majority of foreign travellers come from «Spain, Poland, Romania, the United Kingdom and Greece, in that order.» Spain has always been an important destination for Italians, but the volume of incoming visitors is equally strong The propensity to travel to
Innovations are also ongoing on shopping and catering services. «We have opened a much larger duty-free shop, and a new concept store which has moved beyond the old newsagent model to offer a truly extensive range of products, and in the coming months we plan to open more new shops and expand the catering area. We are awaiting RFI to complete work on the rail link for the direct trains between Milan Central Station and the airport, where the Mobility Plaza has already been in place for a couple of years The train service will further improve accessibility, bearing in mind that the buses to multiple destinations in Italy and beyond will continue to operate »
l Aim for p g 6
Giacomo Cattaneo, director of commercial aviation, marketing & communications at SACBO
Numbers GROWING UP
One million annual passengers in 2025 (the highest growth in passenger numbers of any Italian airport) and now expanding its development ambitions to include future long-haul flights
SUMMER 2026
l With 24 routes to 22 domestic and international destinations, the schedule looks set to be the busiest ever
l The summer will also see a rise in frequencies on established routes from Spain, Germany, Eastern Europe and Italian destinations, with a 12% to 18% growth in seat capacity
Abruzzo Airport’s international ambitions
From Europe to North America
by Mariella Cattaneo
Small airports are growing. This is certainly true of Abruzzo Airport, near Pescara, which, having exceeded one million annual passengers in 2025 (the highest growth in passenger numbers of any Italian airport) is now expanding its development ambitions to include future long-haul flights. Meanwhile, there is a strong focus on improving the travel experience and expanding the range of European destinations on offer.
«With 24 routes to 22 domestic and international destinations, the 2026 summer schedule looks set to be the busiest ever,- says Luca Bruni, general manager of the airport management company SAGAWe are strongly focusing on leisure traffic and European markets that have been successful both inbound and outbound The diversification of the network aims to attract new operators for the development of leisure and city break routes, as well as expansion into Central and Eastern Europe The summer will also see a rise in frequencies on established routes from Spain, Germany, Eastern Europe and Italian destinations, with a 12% to 18% growth in seat capacity »
“ We are strongly focusing on leisure traffic and European markets that have been successful both inbound and outbound”
Investments in promotion are aimed at boosting the airport’s presence in foreign markets, «with the aim of increasing inbound traffic,» while the recent extension of the runway has opened up «a new range of opportunities for the airport,» which certainly concerns the long-haul segment Contacts with carriers are ongoing, and primarily with the US and Canada, partly due to the large Abruzzese communities there, and thus aimed at encouraging return tourism.
Feasibility studies have also focused on the Middle East as a connecting hub, to be assessed in light of the current geopolitical situation
Luca Bruni
Meanwhile the airport is investing in the traveller experience, «by upgrading the airport infrastructure We believe that a functioning airport must be connected to the local area, so we are enhancing and integrating connections, tailored to operational needs, with local public transport systems» Sustainability is also a priority «via the installation of photovoltaic systems, digital solutions such as self-check-in and self-bag drop, enhanced website functionality, and the development of an AI-powered airport app »
Luca Bruni, general manager of the airport management company SAGA
Unexpected South
Reggio Calabria & Pisticci.
An ItaliAbsolutely fam trip
ItaliAbsolutely, together with the municipalities of Reggio Calabria and Pisticci, hosted the fam trip "Unexpected Southbeyond the classic Italian journey " for international buyers from 23 to 28 April 2026.
by Pamela McCourt Francescone
Combining nature, culture, gastronomy and encounters with local stakeholders, the event offered selected buyers a curated immersion into this lesser known yet deeply authentic corner of Southern Italy
Showcasing Reggio Calabria and lesser-known towns
has great appeal for the younger generation, thanks to its universities, year-round events, and lively atmosphere, and it is famous for the production of bergamot, a symbol of the region that is used in gastronomy, cosmetics, and pharmaceutics »
Pisticci reflects the strong identity of the Basilicata region
Reggio Calabria’s tourism councillor Giovanni Latella said the fam trip combined culture, history, nature, and genuine local experiences «The itinerary has been carefully designed to showcase not only the city itself but also a selection of lesser known yet remarkable towns across both our region's Tyrrhenian and Ionian coasts » The buyers explored towns such as Cinquefrondi, Galatro with its thermal baths, and San Giorgio Morgeto on the Tyrrhenian side, alongside Locri, Stilo, Bivongi, and Pazzano on the Ionian coast «These locations are deeply rooted in the heritage of Magna Graecia, and offer a unique blend of history, traditions, and unspoiled beauty that remains largely undiscovered by mass tourism » The city of Reggio Calabria, he added, has one of the most beautiful seafronts in Italy «We are currently investing significantly in tourism development, with new openings such as the Civic Museum and future projects like the Museum of the Se, while beyond the coast, the b Aspromonte mountains propportunities for nature and winter sports » cillor Latella noted that her key strengths are the airport located within the city, strong rail connections, and efficient mobility noting further that «the city
Pisticci’s tourism councillor Francesca Colacicco said the fam trip was a strategic opportunity to showcase their area to key international buyers «We wanted to highlight not only the beauty of our coastline and historic villages, but also the quality of our food and cuisine, and the strong identity of the entire Basilicata region Our coast can boast three Bandiere flags which are recognitions of excellence » A Blue Flag means a beach is safe and sustainable while a Green Flag means it is perfect for children and a Lilac Flag that it is accessible for people with disabilities
With accommodation of all levels, in the summer months Pisticci organizes festivals like the Lucania Film Festival and outdoor theatre performances «Visitors also greatly appreciate our local olive oil, and we are also a truffle-hunting area, while another field in which Pisticci is making a name for itself is as a destination wedding location We are a prime attraction on Basilicata itineraries which, of course, also include Matera,» added Councillor Colacicco
A fam trip beyond the classic Italian journey
Offering an immersive experience through historic towns, coastal landscapes and authentic traditions, the fam trip highlighted destinations with strong international appeal Along the Tyrrhenian coast Scilla
Reggio Calabria’s grand cathedral
Stilo
impressed with its legendary past linked to Homer’s Odyssey, and with its evocative fishing village atmosphere. Its district of Chianalea, the “Little Venice of the South,” charmed visitors with houses set directly on the water Inland, Cinquefrondi stood out for its colourful murals and creative projects, while the thermal baths of Galatro offered relaxation in mineral-rich waters. San Giorgio Morgeto, dominated by its Norman castle, provided sweeping views over the plains, and nearby Taurianova showcased authentic Calabrian gastronomy.
The city of Reggio Calabria combined history and urban energy, with high-
lights including the Aragonese Castle and the grand Cathedral, the largest church in the region On the Ionian coast, Mammola featured the MUSABA contemporary art park, blending art and nature. Stilo captivated with its Byzantine church, while Locri revealed the remains of the ancient Greek city of Locri Epizephyrii, and provided interesting insights into the civilization of Magna Graecia. The journey concluded in Pisticci, in Basilicata, where whitewashed houses cascade along the hillside and with artisan traditions and timeless atmosphere, left a lasting impression on the participants
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The itinerary has been carefully designed to showcase not only Reggio Calabria but also a selection of lesser known yet remarkable towns ” Giovanni Latella
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We wanted to highlight not only the beauty of our coastline and historic villages, but also the quality of our food and cuisine, and the strong identity of the entire Basilicata region ”
Francesca Colacicco
Chianalea
LDV&CO, Toronto and Ciao Italia Tours, New York
Strong demand for Italy in 2026
by Pamela McCourt Francescone
Despite early expectations of a n o t h e r r o b u s t y e a r , I t a l y ’ s 2 0 2 6 t r a v e l o u t l o o k i s n o w
b e i n g r e s h a p e d b y g r o w i n g geopolitical uncertainty. However, two North American inbound operators, told ItaliAbsolutely that, demand remains resilient, and is driven by high-end travelers and a shift toward more intentional, experience-led journeys.
Filomena Lofranco of LDV&CO, Toronto says there is a shift in mindset with interest in travel to Italy for 2026 remaining steady, even amid ongoing global tensions. «We are seeing more intentional planning. Clients are increasingly focused on how their journeys feel, not just where they go, driving a preference for more structured and personalized experiences. Demand remains centered on wellestablished destinations and curated itineraries, and travellers are encouraged to continue to consult official government guidance before confirming plans.»
The rise of AI-generated itineraries is also shaping the planning process «More clients are coming forward with itineraries developed using AI. While it can provide a starting point, it cannot replicate lived experience or the depth of trusted relationships built over time » Ultimately, she adds, the value lies not just in planning, but in access which means connecting clients with trusted partners and authentic experiences grounded in longstanding relationships.
Demand remains resilient, and is driven by highend travelers and a shift toward more intentional, experience-led journeys.
Guido D’Ugo, managing partner of Ciao Italy Tours, New York concurs with this outlook, saying «Forecasts now need to be revised as the global situation has raised concerns, particularly regarding new booking requests, but we were anticipating a good season, and I do not foresee any slowdown in investments in the Italian market »
«Our focus includes refining regional programs, boosting local coordination, and developing partnerships to ensure seamless travel.»
Noting a growing interest in rootsbased journeys she says that travel patterns differ between first-time and repeat visitors «First-time visitors want well-established destinations like Rome, Florence, and the Amalfi Coast Repeat travelers are increasingly exploring beyond them and are looking for localized experiences particularly in regions such as Puglia and parts of Sicily Across both groups, there is a clear shift toward more intentional, less transactional travel »
Keeping a continued focus on midto high-end clientele, he added: «Our core business has always been 4- and 5-star travelers The 4-star segment remains a solid foundation for inbound flows to Italy, but we are also seeing a steady increase in demand from the 5-star luxury segment »
As for demand trends, especially from the United States, travelers are becoming more informed and prepared with increased research, often supported by AI technologies, shaping booking behavior “We are increasingly receiving inquiries and even complete itineraries generated by artificial intelligence This presents both opportunities and challenges, but it is a reality and the industry must adapt »
Comments
“ Repeat travelers are looking for localized experiences particularly in regions such as Puglia and parts of Sicily” Filomena Lofranco
“ We are
receiving inquiries and even complete itineraries generated by artificial intelligence. This presents both opportunities and challenges
”
Guido D’Ugo
A journey to the centre of the earth FRASASSI
by Isabella Cattoni
Who knows what the first s p e l e o l o g i s t s t h o u g h t a s they gazed into the abyss of Frasassi's Grotta Grande del Vento.
One thing is certain, the sense of wonder and helplessness in the face of a natural spectacle of this magnitude has remained intact over the years, and it is the same feeling I experienced as I ventured into the labyrinthine depths of the caves
You don’t end up by chance in Frasassi, in the municipality of Genga in the province of Ancona News of the discovery, made in 1971 by a group of speleologists from the Marche speleological group of the CAI in Ancona, quickly spread across the world.
Today the caves are visited by hundreds of thousands of people from all over the globe every year They are open every day, except on certain specific dates and from 10 to 30 January for a conservation closure, and I had some concerns about the number of people I might encounter as it was close to Easter
experience first-hand The caves are visited in small groups, accompanied by expert guides who point out the most significant formations encountered along the way
Tour options
There are three tour options: the “Tourist” route, which is the one I chose with a group of friends, the “Caving Adventure”, which allows anyone of average physical fitness to explore the cave in areas without walkways or artificial lighting They must wear a jumpsuit, helmet and boots provided by the organization, and are accompanied by two expert speleological guides, and then there is the “School Special” tour for students
Today the caves are visited by hundreds of thousands of people from all over the globe every year
The Tourist route
The “Tourist” route gives an initial overall glimpse of the caves and can serve as a prelude to a second “ S p e l e o - A d v e n t u r e ” visit, with the dual option of the blue route, of low to medium difficulty (approximately 2 hours), and the red route, of medium difficulty (approximately 3 hours)
These fears were quickly allayed thanks to the well-oiled organization, which I had the chance to
The route I took through the bowels of the earth, at a constant temperature of 14 degrees, begins at the Abisso Ancona, the first part to be discovered by the explorers The scene that suddenly opens up immediately gives the impression of being at the center of the Earth
Tourist itinerary
A 1.5 km itinerary, safe and easy for everybody, to discover the most spectacular rooms of Frasassi Caves. It takes approximately one and a half hours to complete the tour
14°
l Inside temperature (approx.52°F) constant year round 98%
l Humidity
1.5 km
l The tourist path
90’ l Guided tours
The sense of wonder is immediate, and it intensifies as the guide rattles off the statistics: 180 metres long, 120 metres wide and 200 metres high Anyone not happy with confined, claustrophobic spaces is put at ease by the grandeur of this cave, which also has a sort of crystallized pond and the Niagara Falls, which is a pure white flow of calcite At the centre of the chamber stands the imposing group of millenniaold stalagmites known as The Giants
Valadier’s Temple
The succession of breathtaking scenes changes constantly as you pass through Hall 200, the Grand Canyon, the Bear Hall and the Infinity Hall Infinite, like the route that seems to stretch out in space and time, but which in fact winds its way along a well-marked path of about a kilometre and a half and, in an hour and a half, leads to the heart of a secret world, untouched for millions of years.
Valadier’s Temple
Not to be missed near the Frasassi Caves is a visit to the Sanctuary of the Madonna di Frasassi, known as Valadier’s Temple, as it is attributed to the architect Giuseppe Valadier. Set in a unique location, perched inside a cave accessible on foot, at the time of my visit it was closed for renovation. So it is best to check whether it is open before including it in your itinerary.
Travel Open Day
The hub for Italy’s global travel trade
Travel Open Day is a publishing, web and marketing house specialized in tourism It is the publisher of Travel Quotidiano and ItaliAbsolutely, and has organized over 500 B2B travel-focused events in Italy and abroad to promote business and training for key players in the tourism industry
It is the publisher of Travel Quotidiano (newspaper and website), which for 38 years has been a travel trade benchmark for Italian and international tourism operators, and also ItaliAbsolutely, an innovative B2B portal in English for travel agents, DMCs and international travel operators who design and sell Italy
Italiabsolutely com offers constantly updated information and experiences, news and suggestions to help foreign buyers explore Italy and its regions in depth, providing business intel that ensures they offer only the latest and the best of Italy to their clients. The platform also has a B2B marketplace, developed in collaboration with technology provider Arcadia, which directly and effectively brings incoming operators’ services to the international market The website is complemented by a print magazine which is distributed at the main international travel exhibitions
