The beginning of my journey into the fashion industry!
I’ve always had a passion for fashion and putting outfits together, which led me to study Fashion Communication and Marketing at university. When I first joined Studio 204, I already had an interest in styling, but over the past year my love for it has grown even more. I’ve particularly enjoyed working on shoots, both styling and directing, which has been a big focus in my recent projects. For my placement, I want to continue in this direction and gain insight into what it’s like working behind the scenes at a fashion brand.
ISABELLA BOYD
MY SKILLS
- Communication - Teamwork - Creativity - Styling sense
- Trend awareness - Visual communication - Working with industry - Digital skills - Adobe - Creating moodboards - Project management
WHERE DO I SEE MYSELF IN THE INDUSTRY?
FASHION STYLIST
A stylist is a professional who uses knowledge of aesthetics and trends to create appealing visual looks, often by selecting clothes and accessories for individuals or brands in various fields like fashion, film, television, and retail. Stylists may also work closely with other creative professionals, such as photographers, designers, and makeup artists on shoots to bring a vision to life.
Fashion Stylist / Wardrobe Stylist:
Selects clothing and accessories for photoshoots, advertising campaigns, film and television ensuring the look aligns with the project’s overall vision.
Personal Stylist:
Guides individuals on developing their personal style, building wardrobes, and selecting clothing that complements their personality, body type, and lifestyle.
ROLES AND RESPONSIBILITIES
-researching trends
-selecting outfits
-sourcing products
-providing client consultations
-concept Development - creating moodbaords
-outfit curation
-on-set support
-collaboration
-wardrobe management
CREATIVE DIRECTOR
A creative director is responsible for defining the overall creative vision and direction of a brand or project. They guide and manage creative teams to ensure shoots run smoothly and the final content is both visually compelling and strategically effective.
Creative directors can be found in various industries:
• Fashion
• Advertising and marketing
• Film and TV
• Music
ROLES AND RESPONSIBILITIES
-team leadership
-vision and stratagy
-project management
-client relations
-content and production
-communication skills
-creativity and judgement
-adaptability
-keeping up with trends
ISABELLA BOYD
07703 299474
isabellaboyd06@icloud.com
151 Allerford Road, Liverpool, L12 4XR
PROFILE
I am a very friendly, enthusiasFc individual with a strong work ethic. MoFvated and detail-oriented aspiring stylist and creaFve director, currently undertaking a two-year fast-track BA in Fashion CommunicaFon & MarkeFng at Chester university. This intensive, industry-focused course combines creaFve and strategic skills with pracFcal projects designed to mirror real-world fashion environments. Modules include styling, trend forecasFng, visual merchandising and brand storytelling, providing hands-on experience and insight into how the fashion industry operates. Passionate about visual storytelling, trend research and creaFng impacTul looks that align with brand idenFty.
Relevant Skills & Experience
• Assisted in selecting, coordinating and preparing outfits for photo shoots, ensuring garments were styled according to creative briefs.
• Organised and maintained clothing racks, accessories and styling kits to ensure efficient workflow on set.
• Researched current fashion trends, designers and collections to inspire and support creative concepts.
• Worked with photographers, models and makeup artists to ensure cohesive visual direction.
• Skilled in garment care, fabric handling and accessory styling for editorial and commercial projects.
• Proficient in mood board creation, visual research and presentation using Adobe tools.
• Skilled experience in Photoshop, Indesign and Premiere pro.
EXPERIENCE
SERVER/HOSTESS – STANLEY’S BAR & GRILL, TITANIC HOTEL
September 2023 – April 2025
I worked as a server in the restaurant in the Titanic hotel, one of the most premier and luxurious hotels in the city. I also had the opportunity to also work as a hostess. The role required me to always be professional and courteous and to ensure guests receive an excellent level of customer service. I also had to deal with customer complaints when they arose and was praised for my calm approach. My main responsibiliFes included;
• Greet customers in a warm and friendly manner
• Ensure the restaurant is always Fdy and presentable
• Make sure all food that is sent out is to the correct specificaFon and looks presentable
• Taking room service orders
• Working as part of a team to ensure a smooth service
HOSPITALITY HOST - LFC
Jan 2023 - May 2025
I worked for the corporate hospitality team at home matches or event at Anfield. My responsibiliFes included;
• GreeFng guests in a friendly and polite manor
• Running food to the hospitality boxes
I really enjoyed the vibrant atmosphere of a match day and meeFng lots of new people.
My CV from Jan 2025
Development of CV
Development notes:
-change layout and font
-have one page
-more fun and exciting
-banner, images
-split info in half, layout
-experience, dont need as much info
-add experience in collaborating with studio 204
-worked with brands
-short and snappy
-add present experience in redrun
-add in key skills - what i am good at
-add hobbies and interests - dance
-adobe experience
-create digital CV
I S A B E L L A
B O Y D
F A S H I O N
C O M M U N I C A T I O N & M A R K E T I N G S T U D E N T
P R O F I L E
I am a very friendly, enthusiatic individual with a strong work ethic Motivated and detail-oriented aspiring stylist and creative director, currently undertaking a two-year fast-track BA at Chester university This intensive, industry-focused course combines creative and strategic skills with practical projects designed to mirror real-world fashion environments Modules include styling, trend forecasting, visual merchandising and brand storytelling, providing hands-on experience and insight into how the fashion industry operates Passionate about visual storytelling, trend research and creating impactful looks that align with brand identity
W
O R
K E X P E R I E N C E
2
Research & trend forecasting
Working with industry - Photographers, stylists etc Brands like Sisters & seekers and Montirex
Brand storytelling
Adobe Photoshop, Indesign and Premiere Pro Project management
Worked as part of the hospitality team at home matches or events at Anfield
Greeting guests in a friendly and polite manner
Running food to the hospitality boxes for guests
Making sure the hospitality boxes were kept clean and presentable
S
I had the opportunity to work both roles
The role required me to always be professional and courteous
Ensure guests receive an excellent level of customer service
Deal with customer complaints
Taking room service orders
Working as part of a team to ensure a smooth service
Greet all customers with a smile when welcoming them in to the shop
Answer all phone calls in a positive and friendly manner
Make appointments for customers using the online booking system
Ensure the shop is kept clean and Fdy throughout the day and at the end of the day
S K I L L S
Creative
Organisation
Teamwork
Time Management
Outfit curation
Communication
Concept development
H O B B I E S / I N T E R E S T S
I have been a member of Empire Street Dance Company since the age of 7, taking part in numerous competitions over the years Dance has taught me discipline, teamwork, and resilience, and it remains something I am passionate about and committed to I love the creativity and conf idence it brings, as well as the sense of community f rom training and performing with others
CHESTER UNIVERSITY
Studying fashion communication & marketing
BROUGHTON HALL SIXTH FORM
A-levels: Textiles - B, MarketingDistinction* and IT - Merit
BROUGHTON HALL CATHOLIC HIGH SCHOOL
GCSE’s: 6, grades 4 and 5
DIGITAL CV
I created my digital CV in Premiere Pro, starting with an introduction slide about me. I included videos showcasing my work, along with behind-the-scenes clips from my favorite moments in projects, such as being on shoots and styling. To highlight my skills and experience, I added text overlays on the videos. I also chose upbeat, strong music to reflect my personality. The text was styled in bold pink, which represents me which is girly yet confident and bold.
https://youtu.be/q9rw5V0XIAs - CV link
I also included my Instagram profiles: my university page, where I share all of my projects, and behindthe-scenes content, as well as my personal styling page, where I post styling ideas and outfit inspo.
Contacting brands!
I also tried Sisters and seekers but they did not have a stylist role, it was more the PR and events side of things.
The first places I thought of when reaching out to company was Adanola and because I love the brand and is somewhere that I would love to work at in the future, I tried so much to get in contact with them but it was so hard to get and actual contact email.
Dream brands I would love to work with
Reaching out to more smaller brands that are liverpool based through instagram DM
The activewear brand Redrun got back to me! I am so happy
After emailing with them they wanted to meet up with me for a chat in a coffee shop by their offices.
Before the meeting I looked through their
Before the meeting I created some moodboards to show that I get the vibe and style of the brand
I also created some styling boards of how I would style their latest collection for a shoot
Brand style:
-Sport street style -Trend-led streetwear
-Effortlessly styled -Retro vibes
The meeting went really well, I met the brand manager and social media executive we spoke about the course and what I am passionate about. They said they are happy for me to help with styling and be apart of their shoot days which I am so excited for. Redrun is a brand that I have followed and loved for years, they have really grown over the years, bringing out new collections and now also being in JD.
Hunger have a page on their website of the next gen creatives, “the talent of tomorrow”. I found this really interesting to see the next generation of famous faces.
From music to modelling and acting, these rising creatives are ready to share their artistry with the world.
RESEARCH INTO BLOG AND VLOG JOURNAL LAYOUTS
CATHERINE WISE DIGITAL SKILLS
Today we selected colours from an image on Photoshop and added them to a library. We used a website called coolors.co to test whether the colours worked well together and ensured the text was easy to read. I noticed that none of my chosen colours paired well, but I liked how the site shows a preview of how it will look, which saved a lot of time. I plan to use this app more to check colour contrast and make sure text is always clear and readable.
We also learnt how to apply different effects to text and images to improve the page layout and make it look more professional on Indesign. Here i had a play around with different effects on some images of outfits i have styled in previous projects.
I used effects like:
• Feathering tool
• Transparency tool
• Cutting an image out from the background
• Using placeholder text
• Background colours
• Dropping shadow on images
• Pen tool
First 2 weekly vlogs
Week 1 - Reel, edited on instagram
For my first week I took lots of videos of what I got up to on my first day, I then edited them together on instagram to create a reel. I like using reels as I think it is easy to cut and edit the videos, add text and trending sounds.
For my second week I vlogged my whole day by taking a picture of everything I did starting from when I woke up and got ready and when I got home. I added text to each pic on instagram and chose my text font and colour. Then I posted the images as a swiping instagram post.
Week 2 - slide show instagram post, edited on instagram
CATHERINE WISE DIGITAL SKILLS
PHOTOSHOP TASK
This week’s task was to retouch an image in Photoshop using the effects we learned during the lecture, then place the edited images into an InDesign document, using effects from last week’s lesson, and show the tools we used, along with the process that led to the final retouched image. I really enjoyed learning these Photoshop effects because I often use the app to create mood boards, and now that I know how to use these effects, I’ll be able to enhance both my mood boards and images.
