To develop on my research, I plan to incorporate more visuals and create dedicated moodboards for each subject I have explored. This will help communicate my ideas more effectively and provide a stronger visual direction. I also intend to further develop the concepts I’ve been considering for my final message, particularly by diving deeper into related research. I really like the direction this is heading, I’m especially excited about focusing on sustainability and retrofuturism, as I think the combination offers a compelling contrast between past visions of the future and today’s urgent environmental challenges. It feels like a fresh and meaningful way to engage the Gen A audience.
I also did an interview with an older Gen Alpha as I wanted to see his answers compared to my little cousins. I interviewed my step brother Joe who is 13. His answers were quite different, however he also didn’t know what fast fashion is which shows Gen A need more knowledge on this.
Component 2
Looking at different millenial influences:
These influences work with many fashion brands to create authentic content to reach wider audiences for the brands. They mainly engage with their audiences through Instagram and Tiktok.
From this I looked more into nano and micro influences on Tik Tok as they are more relatable and authentic to Gen A especially Gen Z influences. This is the type of content that Gen Alpha like as it is relatable and authentic. For example:
• Day in the life’s
• Clothing hauls
• Shopping hauls
• Beauty protducts
• Unboxings
• What I eat in a day
• Get dressed with me
• Outfit of the day
I created a mood board focused on Gen Z, as they are the primary influencers and role models for Gen Alpha. Gen Alpha often looks up to Gen Z for inspiration in areas such as fashion, technology, language, and lifestyle. Because of this strong influence, I’m considering featuring a Gen Z individual as the influencer in my video. Choosing someone from this
I am thinking of choosing one of my friends to be the influencer:
Claudia Heidi Madison
For Component 2, I have added many more mood boards and visuals, which I think have elevated the overall quality of my work. These additions help to communicate my ideas more clearly while also enhancing the visual appeal of my project.
As part of my research on fast fashion, I also created a video of what the real costs of fast fashion are using premier pro to edit. I went into town with my friend and we went to some of the fast fashion shops like Zara and H&M, we looked at the prices of the clothes and the type of people that were shopping there. Then the video mood changes of the reality costs of fast fashion, eg the environmental and social impacts that it has.
The pink tones portray a femininity and the girly shopping aestetic. The blue tones portray how the mood switches to a sad and emotional feel.
The real costs of fast fashion: https://www.instagram.com/p/DKrQbQ4oqhn/
From Component 1, I became interested in exploring digital wardrobes across different platforms such as apps, films, and websites. I came across an app called DressX, which uses AI to digitally dress people, a concept I found really intriguing. I also looked into films that feature exciting or magical wardrobes. One scene that particularly inspired me was from the Barbie movie, where her outfit is automatically selected and magically appears on her, followed by her next outfit. This led me to research more into digital fashion, which I found really inspiring. I’m now considering using this concept and narrative as the basis for my final video.
The message
“The Future of Fashion - Digital, Sustainable, Customizable”
I explored a variety of options for what my final message could be, but ultimately decided on this one, as it best represents the core theme of my video and reflects my vision of what fashion will look like in the future. I think my video message will create excitement for Gen Alpha for what fashion is going to be like for them in the future.
The colour palette of my video is going to consist of bright, neon and metallic colours, I decided on this because I think these colours will appeal to Gen Alpha and give it the futuristic feel that I want.
Initially, I planned for my video to be in the format of an Instagram Reel. However, I’ve decided that TikTok is a more suitable platform for my target audience, as it’s the app they are most likely to engage with. TikTok is also an effective platform for spreading a message, since users don’t need to follow you to see your content. If the account is public, the video has the potential to appear on the For You page, allowing it to reach a much wider and more diverse audience.
This is my storyboard outlining how the video will go. It is a visual guide to help me plan each shot, including the angles, actions, and direction for the model. This will ensure the filming process is organised and that every part of the video aligns with my creative vision.
Trial shoot for the main scene
I had a clear vision for the digital wardrobe scene but wasn’t initially sure how to shoot and edit it to achieve the effect I wanted. I brought in clothing items and started by filming flat lays of each piece. My model stood in the same spot throughout the video, pointing upward as if selecting an item. She then changed into the outfit and returned to the same position to keep the transitions smooth. We repeated this process with several items, and once the final look was complete, she walked off-screen.
I edited the video using Premiere Pro and was pleased with the overall result. I’m also glad I did this trial run, as it helped me identify areas for improvement. For example, I realised I need to get a tripod, as the slight shifts in camera angles were noticeable. Also, I plan to edit the background to give it a more digital and futuristic feel, rather than the current modern setting.
Here, I experimented with editing the video to create a more digital and futuristic look, showing the progression from my initial attempt to a more developed version. I used Photoshop and ChatGPT to help transform the background into a digital concept. I’m pleased with how the final version looks so far, but I plan to continue developing it further, exploring how I can successfully apply this background effect to a moving video.
I wanted the background to include more futuristic elements, similar to the ones in my retro-futurism croquis. To achieve this, I used ChatGPT by providing the last version of my digital wardrobe image along with the croquis. I asked it to incorporate more of the objects from the croquis into the background, helping the final image align more closely with my original vision.
I want to elevate styling in my video to look very futuristic and different to catch the audiences eye. I am going to be using the same 1 peice of clothing and styling it 3 different ways to show how to be sustainable. I will also be sorcing the styling items from my wardrobe or vinted to keep with the sustainability. I think this is what will make my video stand out because it isnt just tracksuits and jeans that everyone is wearing today.
Styling items options:
When the clothes appear on the model, I want her poses to be noticeably different and quite weird to reflect the futuristic theme. This will help enhance the otherworldly vibe of the video and make it clear that this isn’t typical fashion, it’s a playful, imaginative look into the future. By pushing the poses beyond traditional modelling, it also adds a sense of creativity and individuality that aligns with both Gen Z and Gen Alpha.
Going forward
As I move into Component 3, I now have a clear and focused vision for how my video will unfold and how I plan to communicate my message effectively. I’ve decided on the influencer I want to feature and have a strong understanding of their role and actions within the video. I’ve also finalised the overall aesthetic and vibe, along with the key styling choices that will bring the concept to life.
My next steps involve finalising the outfits that my model will wear, using the selected styling pieces to ensure consistency with the futuristic theme. To stay organised and ensure the shoot runs smoothly, I will also create a detailed schedule for the shoot day, this will help manage time efficiently, coordinate scenes, and keep everything on track from setup to final takes.
