Fashion Bible Influence me
Isabella Boyd
AI Fashion Week
New York is set to host its first AI Fashion Week at Soho’s Spring Studios. The event will showcase collections from emerging designers who are using AI as a tool to push the boundaries of fashion.
Supported by Spring Studios and e-commerce company Revolve Group, AI Fashion Week aims to highlight the potential of AI in the design process while helping new talent bring their visions to life. All submitted designs must be possible to manufacture in the real world.
Winners will be selected to receive backing from AIFW’s fashion-tech incubator, in partnership with Revolve. Their collections will be physically produced and sold through either Revolve or its luxury platform. Designers will also receive hands-on support throughout the process, including pattern making, sample development, and marketing.
The event is being produced by Maison Meta, an AI creative studio founded by Cyril Foiret, who also runs the digital platform Trendland. According to Foiret, the goal is to bridge the gap between digital creativity and real-world fashion: “It’s about mixing both worlds together,” he says.
Despite ongoing concerns about AI replacing human creativity, AIFW emphasizes the importance of human input. Designers must edit and refine their AI-assisted work to ensure it reflects their personal creative vision.
https://www. voguebusiness. com/technology/ what-to-expect-atthe-first-ai-fashion-week
AI Colour Trends
AI and digital design technologies are advancing at pace. Consumers are spending increasing amounts of time immersed in onscreen activities, impacting how they experience colour. In this report we take a detailed look at the colour trends emerging from generative art, design, entertainment and manufacturing.
The lines between the digital and physical are merging, and as a result, the colours consumers see onscreen are translating directly into the products they buy.
https://www. wgsn.com/fashion/article/65e0b9416a8590c258c18fca
Gen A trend predictions
This website is about the trend forecast for generaation alpha. Alphas are coming of age as a phygital-first generation who value both real-life experiences and digital ones. Thhey discover the best strategies to support them across six categories, including key spending areas, hobbies and education.
AI in fashion
https://www.wgsn.com/insight/article/67d899b6156421bc25276667
https://techpacker. com/blog/design/ how-artificial-intelligence-is-revolutionizing-the-fashion-industry/#:~:text=AI%20 speeds%20up%20 the%20fashion,prototypes%2C%20 and%20optimize%20production%20processes.
AI campaigns
Gucci Spring 2045 AI Campaign,
With all the new shiny AI Image Gens out there, Midjourney is still my go-to for super details and particular images. This was a #Gucci Spec AI commercial Idea where machines and models coalesce in fashion.
https://www.youtube.com/watch?v=Owhrf3VUyes
Fast fashion manufactures
This video is about Shein’s chinese factories that are making their products. The BBC visited the so-called Shein village in Guangzhou, China, and found workers making clothes for the fast fashion giant were labouring for around 75 hours a week - which breaks the country’s labour laws.
Shein said it is committed to the welfare of all employees in its supply chain.
https://www.youtube.com/watch?v=YMxWnJcuvx8
Zara being sustainable
Although Zara is considering more sustainable practices, many people are questioning whether this will be effective, given the brand’s low-quality clothing and its reliance on the fast fashion cycle.
https://www.instagram.com/p/DJ6kQ67O1Qw/?img_index=1
AI generated models
H and M have used AI to create digital twins of 30 models. Despite H&M’s claim it would not change its “human-centric approach” some fear the move could impact other models, photographers and make-up artists.
https://www.bbc.co.uk/news/articles/c3vwg73xndeo
https://www.google.com/search?sca_esv=286dcc3e3e4e435f&sxsrf=AE3TifPpu8bPh2D8DxyTO1sXcTK_1dGGsQ:1748336289485&q=h+and+m+ai&source=lnms&fbs=AIIjpHz2LkAPJDdeiKYzFgacvjxVmKaDDQLwycTxV2L0apBPyNTRLJN5Yi1fzSp12MAsxddL5wUyikQY3SSwBQNHTnrF80aUI9h5LyZT9lqHJE10K3HJ4U4kuTvVn_HtvnMymyYZg_392P7PvwB1z8qfvD12EfpHybxh8wsoMo0NFbwk0p6gVPvIO77xJ3cMk0shtUoghSDGfLLmE0jtmeICbS2YVgf-GrtIH47X3WQFeU9kkZHbI6I&sa=X&ved=2ahUKEwiQjO6bpMONAxVdXUEAHV0rAf0Q0pQJegQIEhAB&biw=1470&bih=753&dpr=2#fpstate=ive&vld=cid:9b65df04,vid:BvEDxYMCMU-
AI Fashion Week
This website believes that AI has potential to revolutionize the fashion industry. they provide a platform for AI designers to show off their work. They want the designers that compete to think outside the box and create a full collection using AI. They post all of the collections that are entered and also show the winners of the competition.
https://fashionweek.ai/
Jacquemus AI campaign
The brand posted an 8-second Instagram clip of what appeared to be its Bambino bags cruising the streets of Paris. At first glance, many users weren’t sure if it was AI, CGI, or the real thing. The video was created by a 3D artist, the unexpected sight immediately drew responses of wonderment and joy, followed by questions of how the brand managed to create car-sized bags and whether this actually was actually happening in real life? The clip went viral and gathering over 1.3 million likes on Instagram.
Emma Chaimberlain podcast
https://luxurysociety.com/en/marketers-does-it-even-matter-if-its-not-real/
Emma chaimberlain’s podcast It is known for its candid and relatable discussions, resonating with listeners who appreciate her genuine and vulnerable approach. She has a younger audience that love her podcasts like gen z and gen alpha.
Emma shares her thoughts and personal experiences on various topics, often recorded from her bed or other locations. The podcast covers themes like personal stories, self-help, styling tips and societal issues.
https://open.spotify.com/show/5VzFvh1JlEhBMS6ZHZ8CNO
https://www.instagram.com/p/DLNDem3ozgC/?img_index=1
https://www.instagram.com/p/DKxjWDUzVxB/?img_index=4
Virtual influences
In 2025, millions of people worldwide are taking to Instagram to follow and engage with a new wave of online personalities: virtual influencers. Virtual influencers are fictional computer-generated ‘people’ who have the realistic characteristics, features, and personalities of humans. They are becoming a real force to be reckoned with in the influencer marketing industry, with more of them emerging on Instagram every week and more brands queuing up to get involved with this futuristic means of marketing. According to Forbes, the rise of virtual influencers represents a new frontier in brand storytelling, offering companies a way to engage audiences with completely controlled, customizable, and on-brand digital personas. This trend highlights the growing potential of blending technology and creativity to shape the future of advertising and consumer engagement.
Calvin Klein campaign
American fashion brand Calvin Klein has been forced to apologise after fans accused it of “queerbaiting” in its new advertising campaign. The new advert features heterosexual model Bella Hadid kissing a fictional female digital character known as Lil Miquela. Apologising to fans, the company Calvin Klein said: “The concept for our latest #MYCALVINS campaign is to promote of expression for a wide range of identities, including a spectrum of gender and sexual identities.
https://news.sky.com/ story/calvin-klein-apologises-to-lgbtq-community-over-bella-hadid-kissing-robot-advert-11723828
https:// influencermatchmaker.co.uk/ news/virtual-influencers-whatare-theyhow-dothey-work
https://www.google.com/search?q=2016+calvin+klein+campaign+bella+hadid&oq=calvin+klein+campaign+bella+&gs_lcrp=EgZjaHJvbWUqCAgBEAAYFhgeMgYIABBFGDkyCAgBEAAYFhgeMgcIAhAAGO8FMgcIAxAAGO8FMgcIBBAAGO8FMgoIBRAAGIAEGKIEMgoIBhAAGIAEGKIE0gEJMTY2ODlqMGo0qAIAsAIB&sourceid=chrome&ie=UTF-8#fpstate=ive&vld=cid:9fedbf97,vid:JuTowFf6B9I,st:0