References – finding the gap: Component 2
The Attico
https://www.theattico.com/en/brand/about/?srsltid=AfmBOoqNIBOi3jxkXZ500pME4JE7Wk32R osl0Sd_-lCP_UJ-7GKDu8I1
https://www.istitutomarangoni.com/en/maze35/game-changers/the-attico-gen-z-fashion https://www.dtcetc.com/brand/theattico#:~:text=The%20brand%20caters%20to%20strong,to%20embrace%20their%20hedonisti c%20mindset
https://luxuryfashion.com/brands/the-attico/
https://www.businessoffashion.com/people/gilda-ambrosio-giorgia-tordini/
https://crfashionbook.com/the-attico-gilda-ambrosio-giorgia-tordini/ https://hypebae.com/2024/9/the-attico-ss25-milan-fashion-week-interview-nike-partnership?utm
https://www.instagram.com/p/DGPr6nFt3wd/
https://www.theattico.com/en/editorial?library=stories
https://www.theattico.com/en/editorial?library=editorial-lifeatlargess21&srsltid=AfmBOooAxGJCnIpDd70e3f1L1ZLCEx2epePMoispb-FhfNGtMu4vziKT https://www.theblondesalad.com/en/fashion/the-attico-presents-life-at-large-the-brands-leisureside/ https://treendly.com/blog/attico-unveiling-the-rising-trend-of-luxurious-satin-robesand-jackets
https://www.mixcloud.com/Areweonair/ep-77-the-attico/ https://www.vogue.com/fashion-shows/fall-2022-ready-towear/attico/slideshow/collection?
https://www.instagram.com/reels/DPPMSTODa0o/
https://www.amordesign.org/blog/fashion-trends-for-the-next-decade-what-to-expectin-
2030#:~:text=Fashion%20in%202030%20will%20balance,designs%20emphasising%2 0sustainability%20and%20functionality.
Marketing
https://www.fortunebusinessinsights.com/affordable-luxury-fashion-market114176#:~:text=The%20global%20affordable%20luxury%20fashion,and%20pressure% 20to%20preserve%20exclusivity.
https://www.businessoffashion.com/articles/retail/afterpay-communicate-andconnect-with-gen-z-consumers/
https://www.businessoffashion.com/case-studies/marketing-pr/influencer-marketingreset-strategy-performance-case-study/
New York fashion week
https://www.harpersbazaar.com/fashion/trends/a70481160/fall-2026-london-fashionweek-street-style-trends/
https://www.instagram.com/p/DUwHTgyDEM1/?img_index=1
Luxury X streetwear
https://www.goat.com/en-gb/editorial/best-luxury-streetwear-collabs Streetwear
https://strettoblaster.com/pieces/streetwear-and-luxury-story/
https://www.complex.com/style/a/mike-destefano/is-luxury-fashion-done-withstreetwear-industry-leaders-weigh-in
H & M X Glenn Martens
https://www.elle.com/uk/fashion/what-to-wear/a69204112/hm-glenn-martens-collaboration/
Politics in fashion
https://untitled-magazine.com/following-the-influence-of-politics-on-fashion/ https://www.marieclaire.com/fashion/new-york-fashion-week-ice-out-pins-2026-explained/
https://www.instagram.com/p/DUqh98dgc6X/?img_index=10
https://www.vogue.com/article/charting-the-influence-of-politics-on-fashion
https://heconomist.ch/2021/05/05/fashion-a-political-statement/
https://www.nssmag.com/en/fashion/44183/fashion-politics-activism-runwayscelebrities
Fashion in 5 years
https://www.mckinsey.com/industries/retail/our-insights/state-of-fashio
https://www.lectra.com/en/library/5-key-trends-to-watch-for-the-future-of-fashion
https://www.bbc.co.uk/culture/article/20190410-what-will-fashion-be-like-20-yearsfrom-now
https://www.businessoffashion.com/articles/technology/bof-voices-ai-and-the-futureof-fashion-ecommerce-content/
https://www.thefuturelaboratory.com/reports/future-forecast-2026
Gen Z fashion trends
https://www.printful.com/uk/blog/gen-z
https://www.mintel.com/insights/retail/gen-z-online-shopping-behaviour-and-trendswhat-brands-need-to-know/
https://www.businessoffashion.com/articles/luxury/why-luxury-lost-gen-z-customers/
https://www.instagram.com/p/DUJu3hoD1Oy/?img_index=4
https://www.instagram.com/p/DUoV1AAkU0W/?img_index=14
Gen Alpha fashion trends
https://www.printful.com/uk/blog/gen-alpha-fashion
https://dunkindata.substack.com/p/so-what-are-gen-z-and-gen-alpha-wearing
https://www.tiktok.com/@shelfinc/video/7384858638286097710?q=gen%20alpha%20 y2k&t=1740738885118
https://graziadaily.co.uk/life/real-life/gen-alpha-fashion/
https://trendalytics.co/trend-insights/how-gen-alpha-is-changing-fashion-before-2030
https://www.instagram.com/p/DUa5z7vjMNF2HEIHus-UomD_BTly-IAuQqDBE0/?img_index=1
https://www.instagram.com/p/DU87YqXD6AB/?img_index=8
Femininity
https://medium.com/@thefashiongaze/2025-fashion-trends-shaping-the-femaledialogue-76742c09a51e
https://www.theindustry.fashion/feathers-fuchsia-and-fierce-femininity-5-trendsfrom-london-fashion-week/
https://www.instagram.com/p/DVHEYYKjdCD/?utm_source=ig_embed
Genderless fashion
https://www.voguearabia.com/article/genderless-fashion-is-the-future-and-its-already
https://www.euronews.com/green/2017/09/14/brands-promoting-androgynousfashion
https://www.sumissura.com/en/blog/understand-androgynous-fashion
Adidas Research
https://www.adidas-group.com/en/magazine/innovation/the-history-of-the-tracksuitfrom-athletes-to-athleisure
https://www.adidas-group.com/en/magazine/innovation/the-history-of-adidas-abackground-of-collaboration-and-innovation
https://www.adidas-group.com/en/magazine/series/value-series
https://highxtar.com/en/the-glorification-of-the-adidas-tracksuit-through-history/
https://news.adidas.com/adidas-by-stella-mccartney/alasdhair-willis-to-shape-futureof-adidas-as-chief-creative-officer/s/2dabba6e-ba8f-4e18-afef-467143fe0786
https://sixmagazine.co.uk/alasdhair-willis/ https://www.instagram.com/p/CasBaHwjG4A/?hl=en https://sixmagazine.co.uk/alasdhairwillis/#:~:text=Alasdair%20Willis%20is%20a%20British,lifestyle%20branding%2C%20 and%20global%20sportswear.
https://highxtar.com/en/alasdhair-willis-wallpaper-magazine-new-adidas-globalcreative-director/
https://highxtar.com/en/bad-bunny-and-adidas-introduce-the-badbo-1-0-his-firstsignature-silhouette/ https://highxtar.com/en/the-y2k-aesthetic-is-back-with-adidas-originals-eyewear/ https://highxtar.com/en/adidas-and-clot-impress-with-two-new-pro-model-designsand-a-university-inspired-capsule/
https://www.start.io/blog/adidas-target-market-segmentation-and-marketing-strategyaudience-demographics-competitors/
https://buildd.co/marketing/adidas-marketing-strategy
https://www.start.io/blog/adidas-target-market-segmentation-and-marketing-strategyaudience-demographics-competitors/
https://www.instagram.com/p/C-I2UR-uEYj/?img_index=2
https://www.instagram.com/p/CyLkInsosZf/?img_index=1
https://www.instagram.com/p/DJ3ji7XIjne/?img_index=3
https://www.instagram.com/p/DCoKsrcIrZS/?img_index=7
https://www.instagram.com/p/CyQtsyPrI0d/?img_index=2
https://www.instagram.com/p/DL2d0Llovkr/?img_index=1
https://www.instagram.com/p/DKCmI98oMYn/?img_index=1
https://www.instagram.com/p/DVHLlXGEtqH?img_index=12
https://www.instagram.com/p/DVEUOX0CGHg?img_index=6
https://www.anothermag.com/fashion-beauty/17000/simone-rocha-adidas-collaborationautumn-winter-2026
https://www.gq-magazine.co.uk/article/simone-rochas-new-adidas-collab-is-for-guys-whodog-ear-their-paperbacks
https://hypebeast.com/2026/2/simone-rocha-adidas-fall-winter-2026-collaboration-closerlook
Adidas social media presence
https://yoursocialstrategy.medium.com/adidass-social-media-strategy-winning-thedigital-game-8eaa94e3f389
Perfect world
https://www.google.com/search?q=definition+of+utopia&oq=definition+of+ut&gs_lcrp =EgZjaHJvbWUqDggBEEUYJxg7GIAEGIoFMgYIABBFGDkyDggBEEUYJxg7GIAEGIoFMgcIA hAAGIAEMgcIAxAAGIAEMgcIBBAAGIAEMgcIBRAAGIAEMgcIBhAAGIAEMgcIBxAAGIAEMg cICBAAGIAEMgcICRAAGIAE0gEINTg5OGowajeoAgiwAgHxBXQyyU_dE9hw8QV0MslP3R PYcA&sourceid=chrome&ie=UTF-8
https://medium.com/world-economic-forum/welcome-to-2030-i-own-nothing-haveno-privacy-and-life-has-never-been-better-ee2eed62f710
https://www.developmentresearch.eu/?p=762
https://www.thecollector.com/what-is-the-ideal-world-according-to-famousphilosophers/ Barbie movie monologue
https://www.townandcountrymag.com/leisure/arts-and-culture/a44725030/americaferrera-barbie-full-monologue-transcript/ https://voyager-online.org/12655/entertainment/america-ferreras-empoweringmonologue-shatters-beauty-standards-in-barbie-movie/ https://musingsofmj.medium.com/barbie-an-introduction-to-feminism-patriarchy-andgender-wars-9eab1286accb
https://m.youtube.com/watch?v=CBqlDWHkdHk https://www.tiktok.com/@carolinda_silva/video/7324774931978276129?_r=1&_t=ZN94Pb75e5nUM
https://m.youtube.com/watch?v=DoyuETGQVsE&pp=ygUlYW1lcmljYSBmZXJyZXJhIGNyaX RpY3MgY2hvaWNlIHNwZWVjaA%3D%3D
Femininity in utopia
https://iai.tv/articles/a-feminist-utopia-auid766#:~:text=Many%2C%20if%20not%20most%2C%20utopias,by%20no%20one%20but%20o urselves
https://www.theguardian.com/books/2022/may/25/sandra-newman-female-utopianfiction
https://www.vogue.co.uk/article/natacha-ramsay-levi-on-chloes-spring-summer-2019campaign
Future behaviors of Gen Z
https://www.edelman.com/insights/covid-19-impact-ongenz#:~:text=COVID%2D19%20may%20feel%20like,institutions%20that%20shape%20their% 20lives
https://www.futuresplatform.com/blog/pandemics-impact-generation-z
https://www.haworth.com/na/en/spark/articles/2023/q3/how-gen-z-is-trying-toshape-hybrid-work.html
https://cloudbooking.com/blogs/hybrid-living-5-essential-factors-to-get-the-future-ofwork-
right/#:~:text=Hybrid%20living%20challenges%20the%20traditional,%2C%20home%2 C%20and%20leisure%20activities.
https://www.ukim-oh.com/news/latest-news/how-gen-z-are-shaping-the-workplace
https://fmcggurus.com/blog/how-generation-z-are-redefining-health-andwellness/#:~:text=Just%20over%20eight%20in%20ten,contain%20dietary%20evils%20 like%20sugar.
https://www.businessoffashion.com/articles/retail/how-gen-zs-personal-styleobsession-is-changing-fashion/
Utopian uniform
https://www.google.com/search?q=definition+of+uniform&oq=definition+ of+uni&gs_lcrp=EgZjaHJvbWUqDggBEEUYJxg7GIAEGIoFMgYIABBFGDkyDg gBEEUYJxg7GIAEGIoFMg0IAhAAGJECGIAEGIoFMg0IAxAAGJECGIAEGIoFMg 0IBBAAGJECGIAEGIoFMgcIBRAAGIAEMgcIBhAAGIAEMgcIBxAAGIAEMgcIC BAAGIAEMgcICRAAGIAE0gEJNTUyNmowajE1qAIMsAIB8QW6jxwBR03Sbg& sourceid=chrome&ie=UTF-8
https://www.hooksmagazine.com/en/post/adidas-originals-x-artemisi-when-the-futuretakes-shape-in-the-present
https://www.anothermag.com/fashion-beauty/17000/simone-rocha-adidas-collaborationautumn-winter-2026
https://www.instagram.com/p/DM9MSDlMEYY/
https://www.vogue.com/article/adidass-new-gen-z-fashion-forward-line-is-its-biggestlaunch-in-50-years
https://www.youtube.com/shorts/zV3SoTRuHSA
https://www.refinery29.com/en-au/adidas-sportswearrange#:~:text=According%20to%20Sportswear's%20senior%20designer,and%20how% 20they%20express%20themselves.%22
https://www.forbes.com/sites/tanyaakim/2023/11/03/why-the-attico-is-every-coolgirls-dream-designer-brand/
https://www.highsnobiety.com/p/gen-z-uniform-dressing-personal-style/
https://bamsmed.medium.com/the-gen-z-uniform-are-we-dressing-up-or-dressingdown-our-identity-4d51c956474f
https://www.glamourmagazine.co.uk/article/gen-z-least-confident-generation
Utopian artwork
https://ukrainianvintage.com/en-gb/blogs/artisticwonders-unveiling-the-mysteries-ofmasterpieces/art-and-utopia-visualization-of-an-ideal-society-oncanvas?srsltid=AfmBOoqITD9V90WdC8wC8SOQEkVg9d5RAnYZ7doD_WLFU2Z-tdOYpNOq https://www.munchiesart.club/melanie-daniel-utopian-dystopian-narratives/ Audience research
https://www.glossy.co/fashion/how-gen-z-brand-adika-is-using-tiktok-influencers-to-drivesales/
https://www.vogue.com/article/gen-zs-ambition-create-a-new-fashion-system-tik-tokdepop-instagram