20 27 ME DI A K IT · A DV E RT IS IN G & S PO N S O RS HIP O P P O RT U N IT IE S
The SeniorCare Investor Reach the professionals driving seniors housing & care decisions
70+ years
35,000+
43.6%
of exclusive M&A news, valuations and market analysis
readers of The SeniorCare Investor Dealmakers Forum, three times a week
of readers are C-suite, presidents or owners
WHY THE SE NIOR CARE INVE STO R
The source senior housing dealmakers rely on Trusted industry intelligence For more than 70 years, senior housing executives have relied on The SeniorCare Investor for exclusive M&A news, valuations and market analysis.
An elite audience Reach CEOs, owners, investors, lenders, REITs, advisors and the key decision-makers responsible for acquisitions, financing, development and growth.
Integrated marketing solutions Extend your reach through coordinated print, digital, email, webinars, sponsored content, video interviews and lead generation campaigns.
The SeniorCare Investor · 2027 Media Kit
advertising@levinassociates.com · 203-295-4519
OU R AUDIENCE
Decision-makers across capital, real estate and operations Our readers lead acquisitions, financing, lending, investment, development, advisory and operations across the senior housing continuum.
By job title C-suite / President / Owner
43.6%
Executive / VP / Principal / Partner
23.2%
Director / Head
9.9%
Analyst / Associate / Other Professional
8.5%
Manager
5.1%
Title not provided
9.7%
By industry Banking / Lending / Financial Services
26.1%
Real Estate / Investment
25.7%
Seniors Housing & Care Operators
22.5%
Professional Services / Consulting
12.5%
Investment Banking / M&A Advisory
8.3%
Healthcare Services / Technology
4.8%
The SeniorCare Investor · 2027 Media Kit
advertising@levinassociates.com · 203-295-4519
AVE RAGE R EA CH
Three channels, one influential readership
35,000+
The SeniorCare Investor Dealmakers Forum
25,000+
The SeniorCare Investor
25,000+
Mid-Year Update to The Senior Care Acquisition Report
Digital newsletter every Monday, Wednesday and Friday
Monthly newsletter in digital and print
Published annually in August
Geographic distribution
27%
24%
22%
17%
10%
Northeast
Southeast
Midwest
West
Southwest
Readership 76% male 24% female
The SeniorCare Investor · 2027 Media Kit
advertising@levinassociates.com · 203-295-4519
I NTE GR AT ED MA RK ETI NG SOL UTI ON S
Match the format to your goal
Your goal
Best-fit solutions
Brand awareness
The SeniorCare Investor Dealmakers Forum digital advertising; Industry Resource Pages display ads
Market credibility
Print & publication advertising
Thought leadership
Insights sponsorships; two-page advertorials
Executive visibility & brand storytelling
Video & print interviews
Audience engagement
Webinar sponsorships
Lead generation
White paper sponsorships; webinar lead generation option
Product & service announcements
Executive email campaigns
The most effective campaigns go beyond a single advertisement. A mix of thought leadership, digital visibility, email marketing, webinars and print keeps your brand visible and reinforces credibility with key decision-makers.
The SeniorCare Investor · 2027 Media Kit
advertising@levinassociates.com · 203-295-4519
T HO UGHT LEA DE RSH I P & SPONSO RSH I PS
Put your expertise in front of the market
Video & print interviews
Two-page advertorials
Interview collaboration with our editorial team, plus a banner ad across all promotions.
Your editorial contribution plus ad placement, exclusive to The SeniorCare Investor.
Exclusive Insights sponsorship
White paper · Level 1
Sponsor recognition on the Insights landing page plus a digital display ad.
Sponsor recognition and a fullpage ad display.
White paper · Level 2
Executive email campaign
Everything in Level 1, plus an exclusive interview or company profile.
Your copy and your content, sent on your behalf to our audience.
The SeniorCare Investor · 2027 Media Kit
advertising@levinassociates.com · 203-295-4519
WE BINAR SPONSO RSHIPS
Lead the conversation with an engaged audience
370
5,425
9,610
average live & ondemand audience
average landing page views
average email marketing impressions
Note: Audience size varies by webinar topic and timing; figures represent averages across sponsored webinars
Every sponsorship includes Brand recognition on all marketing A panelist position
A full-page ad in the webinar slides Lead generation option (subject to attendee approval)
Banner ad on the event landing page A thank-you to sponsors during the event
Post-event recording on the event landing page
The SeniorCare Investor · 2027 Media Kit
advertising@levinassociates.com · 203-295-4519
2027 WEB I NAR CA LENDAR
Six webinars, timed to the deal cycle Pair a webinar sponsorship with the matching monthly issue for added visibility.
FE B RUA RY
A PR IL
2026 M&A and Valuation Stats Preview
The Lenders’ Roundtable: A Capital Markets Update
JUNE
A U GU ST
Planning Development Pipelines
Mid-Year Valuation Stats Update
OCTOBER
DEC EMBER
Senior Housing & Healthcare Synergy
Navigate the 2028 M&A Market
DIGITA L ADVERTISING
The SeniorCare Investor Dealmakers Forum
35,000+ readers’ inboxes
3× weekly Monday, Wednesday and Friday
28.37% average open rate
Each one-month campaign includes Your choice of a leaderboard banner ad or a native ad placement Placement in at least one issue per week
Added value: placement in a second weekly issue, as space allows Added value: banner ad rotation on our newsfeed site
The SeniorCare Investor · 2027 Media Kit
advertising@levinassociates.com · 203-295-4519
INDUSTR Y RESO URCE PAGES DISPLAY ADS
Showcase your brand across six resource pages An exclusive monthly digital ad campaign Brand visibility across all 6 Industry Resource Pages Your ad links directly to your website Your brand appears alongside relevant resource content Pages are promoted through our weekly digital newsletters
Average total page views: 2,500 per month
The SeniorCare Investor · 2027 Media Kit
advertising@levinassociates.com · 203-295-4519
P R INT & P U BL IC A TI ON A DV E RT I SI NG
Build credibility where the industry reads MONTHL Y
The SeniorCare Investor Digital and print distribution to subscribers Plus trials and other bonus distributions
AN NU AL LY IN AU G US T
Mid-Year Update to The Senior Care Acquisition Report Housed in the Reports section of our Industry Resource Pages Digital issue to subscribers, trials and other bonus distributions Print distribution at select key industry conferences
Ad sizes
Two-page advertorial Exclusive in The SeniorCare Investor
Half page – horizontal 7.32” W x 4.375” H
The SeniorCare Investor · 2027 Media Kit
Full page 7.32” W x 9.19” H
Half page - vertical 3.5” W x 9.19”
advertising@levinassociates.com · 203-295-4519
EDI TO RI AL CA LENDAR · BO NUS DIST RI BU TI ON 2027
Plan around the stories our readers follow Align your campaign with each issue’s focus and reach readers at key industry events. (* = planned bonus distribution, digital and/or print.) Issue
Editorial focus
Industry events
Space close
Materials due
Jan
2026 M&A Wrap-Up; Public Companies’ Stock Results
ASHA Annual Meeting (Feb 2–5) *
12/15/26
12/21/26
Feb
2026 M&A and Valuation Stats; Thoughts from ASHA
NIC Spring Conference (Mar 15–17) *
1/15/27
1/25/27
Mar
Operator Earnings Analysis + — Resident Rate Increases
2/15/27
2/25/27
Q1 M&A Wrap-Up
LeadingAge Leadership Summit (Apr 12–14); AHCA/NCAL Spring CEO Conference (Apr 13–15); NIC Growth Conference (May 18–19) *
3/15/27
3/25/27
May
The Lending Environment
Senior Living 100 (May 2–4); AHCA/NCAL Quality Summit (May 5– 6); Argentum Senior Living Executive Conference (May 24–26)*
4/15/27
4/26/27
Jun
How Operators Are Growing
AHCA/NCAL Congressional Briefing (Jun 7–8)
5/17/27
5/25/27
Jul
Q2 M&A Wrap-Up; New Construction Update
Zimmet Healthcare Conference (Jul 13–15) *
6/15/27
6/25/27
Aug
An Active Adult Update
NIC Fall Conference (Sep 20–22) *
7/15/27
7/26/27
Sep
Mid-Year Valuation Stats Update; A vs. B vs. C Market Analysis
—
8/16/27
8/25/27
Oct
Q3 M&A Wrap-Up; Thoughts NIC Fall Conference, post-event * from NIC
9/15/27
9/24/27
Nov
HUD Lending; SNF Update
LeadingAge Annual Meeting (Nov 7– 10)
10/15/27
10/25/27
Dec
2028: Where Are the Opportunities?
—
11/15/27
11/23/27
Apr
(Events, editorial calendar and bonus distribution may be subject to change) The SeniorCare Investor · 2027 Media Kit
advertising@levinassociates.com · 203-295-4519
WHO AD VERTIS ES WITH US
Join the firms putting their message in front of proven buyers
WHAT OUR AD VERTIS ER S S AY
Reaching the right people at the right time “Just as we rely on The SeniorCare Investor as a reliable source for industry information, we know our target audience is doing the same. Advertising in The SeniorCare Investor is a sure way to reach the right people at the right time and is critical in our overall marketing strategy to grow our business.” Eileen Anderson Head of Marketing & Communications, Blueprint Healthcare Real Estate Advisors
“This publication is without doubt the most comprehensive source of deal flow and capital market activity in the seniors housing industry. All the key decision makers are regular readers, so we know that through our relationship with The SeniorCare Investor we are continuously reaching our target audience.” Dana Hambly Vice President, Investor Relations, National Health Investors, Inc.
“I have been in this industry for 30+ years, and to this day I read every article of every issue of The SeniorCare Investor. I find it timely, witty and thought provoking and advise newcomers to the industry, if they only read one publication, this is it.” Alan Plush Chief Executive Officer, HealthTrust The SeniorCare Investor · 2027 Media Kit
advertising@levinassociates.com · 203-295-4519
GET STARTE D
Let’s plan your 2027 campaign Space for each issue closes the month before it publishes. Reach out to reserve placements, sponsorships and webinars.
ADVERTISING
Cristina Blazek-Hearty 203-295-4519 advertising@levinassociates.com
EDI TO RI AL
Ben Swett Managing Editor 203-846-6800 editorial@levinassociates.com
PO Box 1117 New Canaan, CT 06840 (203) 846-6800 www.levinassociates.com
T ERMS & CO NDI T IO NS · 2 0 27
Terms & Conditions Payment terms All ads in a program must be paid based upon the terms specified in the invoice. If new materials are not received by the closing date, materials furnished or run in the previous issue will be published. Short rate policy Advertisers billed at discounted frequency rates but who fail to fulfill the contract will be billed at the Publisher’s sole discretion for the difference to reflect the actual rate that is earned based on the number of ads actually published. Special positions On a case-by-case basis and at the Publisher’s discretion only. Premium charge applies.
Agency commission 15% commission allowed on gross billings to recognized advertising agencies on space, color and position, provided the account is paid upon receipt of invoice. Rate policy and contract provisions All insertion orders for advertising are accepted subject to the terms and provisions of the current rate card. Publication of the advertisement represents acceptance of the order. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any order form, insertion order or contract that conflicts with the terms or conditions of the official rate card. Any insertion of advertising made by the agency or advertiser represents an acceptance by both the agency and the advertiser of all the terms and conditions of the rate card applicable to the issue in which such insertion is to be published. Insertion order and/or contract cancellations will be accepted only upon written notice 45 days prior to closing date. Liability for payment Advertiser and agency are jointly and severally liable for payment. The Publisher will not release any advertising agency from liability even if a sequential liability clause is included in the contract, insertion order or any other order submitted to the Publisher. The SeniorCare Investor · 2027 Media Kit
Liability for payment cont’d Conversion of advertiser’s materials to Publisher’s printing requirements will be billed at Publisher’s cost. Advertisements not received by the production department by closing date are not entitled to review or revision by the advertiser or agency. Content and indemnification Publisher accepts all advertisements entirely on the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof. The advertiser and/or agency will indemnify and hold harmless the Publisher from and against any suits for libel, violation of rights of privacy, plagiarism, trademark and copyright infringement and other claims based on the contents. Publisher’s rights The Publisher reserves the right to reject advertising which is not in keeping with the publication’s standards, policies and principles. The Publisher reserves the right to add the word “Advertisement” to any ad that too closely resembles editorial pages.
Limitation of liability The Publisher shall not be subject to any liability for any failure to publish or circulate all or any part of any issue due to strikes, work stoppages, accidents, fires, acts of God or any circumstance not within the control of the Publisher. The Publisher’s liability for any error will not exceed the charge for the ad in question. The Publisher assumes no liability for errors in ad content. The Publisher is not responsible for the accuracy of corrections or changes made to any advertiser’s materials. Changes Conditions other than rates are subject to change by the Publisher without notice. No condition, other than those set forth in this document, shall be binding on the Publisher unless specifically agreed to in writing by the Publisher. As used in this section, “Publisher” shall refer to Irving Levin Associates, LLC. advertising@levinassociates.com · 203-295-4519