TRAINING NEEDS ANALYSIS AMONG GRASSROOTS ENTREPRENEURS: BASIS FOR THE IMPLEMENTATION OF A UNIVERSITY

e-ISSN: 2582-5208 International Research Journal of Modernization in Engineering Technology and Science ( Peer-Reviewed, Open Access, Fully Refereed International Journal ) Volume:04/Issue:08/August-2022 Impact Factor- 6.752 www.irjmets.com

TRAINING NEEDS ANALYSIS AMONG GRASSROOTS ENTREPRENEURS: BASIS FOR THE IMPLEMENTATION OF A UNIVERSITY OF MAKATI-BASED TRAINING PROGRAM ON FINANCIAL LITERACY AND ENTREPRENEURIAL SKILLS Dr. Liza Alcantara Geneblazo-Rivera*1 *1Associate

Professor IV, College Of Business And Financial Science, University Of Makati, Philippines. DOI: https://www.doi.org/10.56726/IRJMETS29380

ABSTRACT This scientific research determined the demographic, socio-economic profiles, and the training needs of Grassroots Entrepreneurs (GEs) in selected Barangays in Makati City, Philippines. The schematic diagram was originally designed by the researcher which establishes a tripartite partnership of the University of MakatiCollege of Business and Financial Science (UMak-CBFS), Barangays, and GEs. Gibb’s (1993 in Kee, et. al n.d.) theoretical framework was adopted in the curriculum development. The purposive convenience sampling techniques and the Training Needs Analysis were utilized. A total of 200 survey questionnaires were sent to the respondents whereas 131 were retrieved. Thirty-three GEs signified to join the program. Similarly, interviews were conducted among the college officials, faculty, and Barangay Chairpersons to seek significant information. The findings revealed that most of the GEs have five (5) children and above, and earned a monthly income of PhP20,001 to PhP40,000. Further, the proposed contents of Financial Literacy Modules are: Bookkeeping, CostBenefit Analysis, Business Planning, and Computer Literacy. Likewise, this paper recommends the adoption of the VUCA world which is volatility, uncertainty, complexity, and ambiguity in the instructions to mitigate the impact of the Covid-19. In addition, this study adds to the literature on Financial Literacy and Entrepreneurship among the entrepreneurs. Keyword: Training Needs Analysis, Grassroots Entrepreneurs, Cost-Benefit Analysis, Tripartite Partnership, CBFS-UMak Team, Program of Instructions (POIs) and VUCA world.

I.

INTRODUCTION

Molding young men and women to become business professionals can be one of the greatest duties bestowed upon the hands of the academe where the researcher belongs. This undertaking can be anchored on and consistent with the integration of a comprehensive and well-designed business programs that could help accelerate the students’ achievement of the competencies that are highly sought in the world of business. This is why many educators provide efficient and optimum learning experience for the students under their care. It could be noted that their commitment may not be limited to the four (4) corners of the classroom. They can also extend their services in the community, like in the Barangay level, primarily to help alleviate poverty and to promote financial literacy among the grassroots entrepreneurs. This advocacy was supported by York University and Rothman School of Business when they started focusing on shaping the minds of their students for them to prepare for the challenges ahead while maintaining business momentum. Further, the said higher educational institutions endeavor to train their students to fulfill their social and ethical responsibilities through extension programs (http://www.schulich.york.ca, 2016). The rationale behind the conduct of this study is to determine the following: how the faculty and department heads of the College of Business and Financial Science, University of Makati (CBFS-UMak) could extend the proliferation of their advocacy of sharing knowledge, skills, and attitude of being entrepreneurs (Lee & Wong, 2003) to Grassroots Entrepreneurs in selected Barangays in Makati City as part of their extension program; how the faculty and department heads, may choose the right beneficiaries who qualify to establish their business using a small capital; how the faculty and department heads of the CBFS-UMak may develop or formulate the Financial Literacy and Entrepreneurial Training Programs that can best complement the needs of the grassroots entrepreneurs; allot time for coaching www.irjmets.com

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TRAINING NEEDS ANALYSIS AMONG GRASSROOTS ENTREPRENEURS: BASIS FOR THE IMPLEMENTATION OF A UNIVERSITY

Published on Sep 3, 2022

IRJMETS

This scientific research determined the demographic, socio-economic profiles, and the training needs of Grassroots Entrepreneurs (GEs) in selected Barangays in Makati City, Philippines. The schematic diagram was originally designed by the researcher which establishes a tripartite partnership of the University of Makati-College of Business and Financial Science (UMak-CBFS), Barangays, and GEs. Gibb’s (1993 in Kee, et. al n.d.) theoretical framework was adopted in the curriculum development. The purposive convenience sampling techniques and the Training Needs Analysis were utilized. A total of 200 survey questionnaires were sent to the respondents whereas 131 were retrieved. Thirty-three GEs signified to join the program. Similarly, interviews were conducted among the college officials, faculty, and Barangay Chairpersons to seek significant information. The findings revealed that most of the GEs have five (5) children and above, and earned a monthly income of PhP20,001 to PhP40,000...