International Research Journal of Engineering and Technology (IRJET) Volume: 09 Issue: 06 | June 2022
e-ISSN: 2395-0056
www.irjet.net
p-ISSN: 2395-0072
The Use of Persuasive Technique Misrepresents the Real Culture of an Odiyan: A Critical Analysis of the Movie Odiyan Jisha V G1, Dr J Chriso Ricky Gill2 1Ph.
D Research Scholar (Full-time), Dept. of English, Noorul Islam Centre for Higher Education, Kumaracoil, Tamil Nadu, India 2 Former Assistant Professor, Dept. of English, Noorul Islam Centre for Higher Education, Kumaracoil, Tamil Nadu, India ----------------------------------------------------------------------***------------------------------------------------------------------Abstract The purpose of literary narratives and film narratives are to entertain and aware society. The only difference between literary narratives from film narratives is literary narratives visualise the incidents and events through words that have to be converted into visualisation by the readers whereas film narratives can directly visualise events. So, film narratives are more powerful than literary narratives. The present scenario is much indebted to media than literary texts hence the media manipulates matter and manners which mislead society in the wrong direction. Films are handled with different themes such as history, culture, tradition, communities, etc. But nowadays films give a wrong persuasion to the audience because they aim to make movies as blockbusters particularly the film narratives in indigenous communities' culture. The recent movie Odiyan unfolds the theme of the indigenous culture of an Odiyan who is persuaded in a wrong way through this movie. Some literary narratives are there to discuss the Odiyans, but most of the people are not much aware of these particular indigenous figures because they are considered myths. The present study focuses on how the film Odiyan misrepresent the culture and custom of Odiyans and this misleads the audience in a wrong way by using the persuasive technique.
Key words: Film narratives, Literary narratives, indigenous culture, indigenous community, persuasive technique Introduction Indian film industry is the second largest film industry after Hollywood. Cinema, in India, is produced at its maximum than any other country. Films acted as a pivotal role in ordinary lives than literary narratives. Indian cinema is divided into two categories such as popular movies and art films. Art films prioritise particular aesthetics while popular films are produced for the masses in its art objects are missing out. The influence of films in society plays an important role to mould the culture of a society just like literary works. In India like country where once existed multiple uncultured practices that had been practicing for long years. Literary authors penned on all these societal issues through their works but those works could aware only those who are literate. The large number of common people still followed the barbarian lifestyle. In this context films could take the reformative role in society where majority of them were illiterate or lack of opportunity for reading.
Cinema and Literary Narratives Comparatively film narratives are so strong and effective than literary narratives because films can enter into the lowest strata of society. Conversely, Patrick Colm Hogan remarks that Indian movies are tangled one just like the literary narratives. They also required the same attention, reflection and interpretation (Hogan,2008). This remark is quite indigestible because several films have been reacted against social anarchism that had been prevailed in India. So, in this sense cinema can influence the thinking level of the people and it also can transform society and social trends (UKEssays, 2018). In India regional films enhance the aesthetic sense of the concerned states that help to comprehend the wide variety of culture and customs. Cinematic visuals are more effective than literary words. Many films have been produced so far as its central theme is culture. But the real culture is often missed out while the film is screened in the silver line. It is mainly the filmmaker’s wish to twist the real culture to make the movie more interesting and through this, he gives a wrong persuasion of the particular culture to audience. The current paper analyses how the culture of Odiyan deviates from the reality in the 2018 released movie Odiyan. Trailers act as a successful formula for each movie so, generally it will be released before the release of each movie. These trailers can influence and attract the masses. The trailers include attractive scenes which create persuasion among the
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