International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056
Volume: 09 Issue: 05 | May 2022 www.irjet.net p-ISSN: 2395-0072
GROWMMERCE
1,2,3,4Department of Computer Science and Technology, Dayananda Sagar University, Bangalore, Karnataka, India 5Guide, Department of Computer Science and Technology, Dayananda Sagar University, Bangalore, Karnataka, India
Abstract Many small business owners, housewives, and other entrepreneurs use social media platforms like Instagram to sell their products online. These products include clothing, man made jewelry, handicrafts, home decorations, health care products and merchandise, etc. Although these small business owners have their great products to sell, they can't take advantage of using an e commerce site to sell their products as they are expensive to produce with developer help, learning curve Training for platforms like Shopify & Wix is quite high. Also, most current drag and drop website builders need access to a laptop, which most Indian households don't have. Today, however,most Indianhouseholdshaveasmartphoneand an internet connection. At Growmmerce, we aim to make the process of building e commerce websites easier for these entrepreneurs and small business owners. These entrepreneurs can create their own e commerce website in minutes, not weeks, and right from their smartphones withoutalaptop.
Key Words: Growmmerce, Ecommerce, websites, application, internet.
1. INTRODUCTION
Thestart of Growmmerce wasbyusing the existing open source WordPress platform, which provides many built in e commerce features that we can use to build websites. Withafewtweakshereandthere,wewereabletoshorten the development process by using front end templates. However,thelearningcurveisstillquitehighandalaptop is still needed to build websites. After securing a small numberofcustomers,weswitchedtoasmartphone based approach.Thegoalisto use.AndroidandiOSappsforthe entire store building process. All essential e commerce features like adding company logo, products, categories, marketingcoupons,orderdisplay,inventorymanagement, store analytics, add pages, accept Online payments, automated deliveries can all be done with a smartphone based app without ever having to use a laptop. Plus, the wholeofferiscompletelyFREE!
Oncethesebusinessownersstartreceivingsales,theycan thenupgradetheirfreeplantoapaidplanwithadditional features that will also be based entirely on Growmmerce Android/iOS apps. When they need more features than the app canhandle, we upgrade them to other paid plans
based on WordPress/Woo Commerce platform. The features of these platforms are very powerful and are usedbythousandsofwebsitesaroundtheworld.
2. THEPROBLEM
Therearealotofsmallbusinessownerswhoareskilledat making amazing products like crafts, designer clothes, jewelleryandotheruniqueandpersonalizedproductsand trying to sell on platforms. Platforms like Instagram and Facebook.Eveniftheyselluniqueandnicheproducts,they cannot attract enough customers or grow their business. Existing platforms like Amazon and Flipkart help these small business owners list their products on their marketplace. However, there is a lot of competition on theseplatformsanditisalsodifficultfortheirproductsto get more exposure to a wider audience. Other platforms like Meesho and Shop101 make it quick for business owners to build stores, but again businesses don't have a single website oftheirown withcapabilities likeaudience tracking with Google Analytics & amp; retargeting with Facebook Pixel. Platforms like these that focus more on resellerswillgenerategoodrevenuebutwillneverbeable tobuildtheirownbrands.
3. THENEED
India and the world need as many sustainable small businesses as possible. With technology, it is difficult for small businesses to establish their online presence because they lack enough knowledge, money and skills compared to large corporations. This makes it very difficult for them to start selling online. Even if they do, there are countless challenges they face. At Growmmerce, we want to make it easier for these small businesses and individual entrepreneurs to start and grow their e commercewebsites.
4. FEATURESANDCHARACTERISTICS
Growmmerceapphas3parts:
1. MerchantDashboard(Android/iOSApp) 2. CustomerOrderingWebsite(UserInterface)
3. Main dashboard (where the Growmmerce team oversees the different stores created on the Growmmerceapp)
Volume: 09 Issue: 05 | May 2022 www.irjet.net p ISSN: 2395 0072
6. OBJECTIVE
6.1 Simplify digital Entrepreneurship : With a very clean to use app to create an E Commerce net web page in minutes, & now not weeks, we motive to simplify digital alternate for clients who aren`t that familiarwithsellingproductsonline
6.2 Reduce danger for industrial business enterprise owners: Astheeconomicbusinessenterpriseowners isprobablyabletocreatetheirnon publicecommerce net web page without spending a single rupee, our apphonestlyreducestheirdanger.
Fig1:Keyfeaturesoftheapp
Other features include
PaymentgatewayintegrationDetails
Extrachargesaddition(Taxes,deliveryfeesetc)
Viewcustomersbypurchaseamount
Updatelogo,AboutUs,Storetheme,Banners
AddPages,AddCouponCodes
5. CUSTOMER ORDER SITE (FRONT END FEATURE)
The second aspect of the Growmmerce platform is the browser based websites that will be consumed by the customers/visitors of the store owners who create their websites on the Growmmerce app. The browser based user interface e commerce website includes all the essential features an e commerce website must have. Including:
BrandStoreURL: For example, store name is ACME, store owners can choose their store URL as acme.growmmerce.com which makes it easier for their customers to customize. Latest banners, categories, and products: On the homepage of a merchant's website, customers can see banners added by store owners, categoriesaddedbythem,andbest sellingproducts. Add to Cart: Customers can add all the products they want to buytotheircart.Theycanthenproceedtopaytoplacean order. Online Payment: Website buyers can pay online using our Razor pay payment gateway. Payment is sent directlytothestoreowner'sbankorUPIID. MyAccount: Customershave anaccount feature wheretheycan log in and view their address, past orders, request information fromstoreowners,andmore.
6.3 Increase orders & productivity of keep owners: Selling through an app is a lot extra time saving & extra organized compared to selling through chats. Thiselevatedorders&theirproductivity
6.4 Manage complete alternate from 1 app: Thesellers canmanagethecompletegadgetfromdisplayingtheir catlogtoacceptingpayments&thenmanagingorders from1easytouseapp.
6.5 Increase digital entrepreneurship among various fields of society: A lot of human beings assume that tostartane commerceindustrialbusinessenterprise, theycouldfirstmusteachspendmoneyonorobserve making an e commerce net web page. When this gadget is so simplified, we motive to increase the varietyofhumanbeingstryingentrepreneurship.
7. DESIGNMETHODS
To create an app that the end customer will actually use, we at Growmmerce have been extremely focused on design,userinterfaceanduserexperiencefromdayone.
Along with the design improvements, we have greatly improved the user experience in the app development phasebylettingasmallgroupofourfriends(mainlyfrom ITtech)testtheappandfindwhereusersmerge.Wethen implementedtheseimprovementsintheapp.
8. LEARNINGS
From the beginning, Growmmerce has put a great deal of emphasisondesign,userinterface,anduserexperienceto build apps that end users will actually use. In addition to improvingthedesign, duringtheappdevelopmentphase, testing the app to a small group of friends, to find places where users are confused will significantly improve the user experience. Then implemented these improvements in the app. As the complete improvement changed into finished with the aid of using a bigger crew, right here is what we even have learnt and skilled up during the development phase all through the complete improvementsegmentsoftheGrowmmerceApp.
8.1 Product / Project Management: Managing the app building,DevOpsandtheaidofusingleveraginggearlike Notion Working on building app and making it less difficult to carry what's to be built, how it's miles to be built,conveyingpersontroubles,insectsetc.
Interacting with target market and understanding their achepoints.Takingalookatforsmallsetofcustomersto recognizeUserExperiencetroublesoftheapp.
Working on those factors have advanced the Software DevelopmentofProduct/ProjectManagement
8.2 User Interface / User Experience:
Learning gear like Figma & Zeplin along with several iterationswithinsidetheUIoftheapp.
To upload to the above, operating at once with the cease customershavemadetheteamrecognizeUserExperience troublesinamileshigherway.
International Research Journal of Engineering and Technology (IRJET) e ISSN: 2395 0056
Volume: 09 Issue: 05 | May 2022 www.irjet.net p ISSN: 2395 0072
Pixel Perfect layout approach, which we've done with the cease product, changed into simplest possible due to a clean imaginative and prescient of the UI / UX of the app fromday1.
8.3 Digital Marketing & SEO:
Working with Facebook commercials and Search Engine Optimizationstrategieshaveadvancedtheteamexpertise withinsidetheadvertisingandmarketingaspect.
8.4 Testing / Troubleshooting:
Manuallytryingouttheappandlocatinginsectswhichcan be feasible in simplest very uncommon instances to locating insects that had been extraordinarily common, trying out for troubles throughout devices, trying out the appforinsectsindiverseuseinstanceshaveadvancedthe teamabilities
9. MARKETINGANDGROWTH
Created social media posts in apps like Facebook, Instagram and twitter to increase brand awareness on social media. WhatsApp share marketing also has helped usinincreasingbrandreachtoalargeraudience.
3) Work in the direction of growing capability in particular for paid plan customers (As this will be the salesdrivingforceforusatGrowmmerce).
11.RESULT
11.1 Usability: TheAndroidapp,frontendwebsite,and maindashboardarenowusable,andbothstoreowners andtheircustomerscanusethesefeatures.It'sextremely user friendlyandeasytounderstand.
11.2 Functionality: Most of the functions like the registration process, adding products, displaying orders, settingupthewebsiteandfront endfeaturesofthewhole orderingprocessarefunctional.
11.3 Durability: Ourplatformwillstaydurableforalong time. To solve the problems of tech savvy Indians, many of whom don't own laptops, we created a mass market product that will then be used by a wide range of consumers. More iconic. That is, by customers of our customers.
11.4 Test cases: Rolling back and testing various test cases from the development phase, the entire application flowworksasexpected.Hereistheapproach
Shop owners download the Growmmerce app > Sign up withGoogle/Email > Enter basicstore details> Complete asimple4 stepreferralprocess>StoresareLIVE!
The result: successful development of a fully functional and commercially usable application that can be used by thegeneralpublic.
Fig6:MarketingandGrowth
10. FUTUREWORK
1) Release the iOS model of the app primarily based totallyatthealreadypresentReactNativecodebase
2) Market the app the use of diverse advertising and marketing strategies to boom app downloads & patron base.
Fig7:GooglePlayStoreScreenshot
12.CONCLUSIONS
Successfully developed and published the Growmmerce application in Google play store. Looking forward to take the application to reach bigger market and to expand the workoftheapplication.
International Research Journal of Engineering and Technology (IRJET) e ISSN: 2395 0056
Volume: 09 Issue: 05 | May 2022 www.irjet.net p ISSN: 2395 0072
13.REFERENCES
[1]https://www.figma.com/proto/sQGzZrFb0X4tDFFshN7 hOR/Growmmerce?node id=474%3A144&scaling=scale down&page id=0%3A1
[2]https://wpfy.org/
[3]https://growmmerce.com/ [4]https://wordpress.com/ [5]https://en.wikipedia.org/wiki/WooCommerce
[6]https://reactjs.org/docs/getting started.html
[7]https://play.google.com/store/apps/details?id=com.gr owmmerce.growmmerce
[8]https://elementor.com/pricing/?gspk=ZWxtNjA2NTA& gsxid=5PRBVkB2gklA&utm_campaign=elm60650&utm_co ntent=default&utm_medium=affiliate&utm_source=elemen tor