International Research Journal of Engineering and Technology (IRJET) Volume: 11 Issue: 05 | May 2024
www.irjet.net
e-ISSN: 2395-0056 p-ISSN: 2395-0072
AI-DRIVEN CONTENT CREATION AND PERSONALIZATION: REVOLUTIONIZING DIGITAL MARKETING STRATEGIES Sravan Yella Hewlett-Packard, USA --------------------------------------------------------------------------***------------------------------------------------------------------------ABSTRACT: The article talks about how artificial intelligence (AI) has changed the way content is made and how personalization works in digital marketing. AI-powered tools and algorithms have changed the game by letting marketers create a lot of high-quality, customizable content and give each user a customized experience. The article looks at different parts of AI-driven content strategies, such as chatbots, conversational AI, automated content generation, and personalization through AI. This article uses real-life cases and data-driven insights to show how AI can improve customer engagement, increase sales, and streamline marketing processes. That being said, the paper also talks about the problems and moral issues that come with using AI. These include the chance of bias, the need for human oversight, worries about data privacy, and the money that needs to be spent on technology and people.
Keywords: AI-driven content creation, Personalization in digital marketing, Chatbots and conversational AI, Automated content generation, Data privacy concerns
INTRODUCTION: The way businesses interact with their customers has changed because of technology, and content is still at the center of this change. But marketers are having a hard time keeping up with the growing demand for personalized, high-quality content across multiple platforms. The Content Marketing Institute recently did a study that showed 60% of marketers have trouble regularly making content that people want to read [1]. AI has become a game-changer in this area, providing new ways to
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