International Research Journal of Engineering and Technology (IRJET)
e-ISSN: 2395-0056
Volume: 11 Issue: 05 | May 2024
p-ISSN: 2395-0072
www.irjet.net
LEVERAGING ENTERPRISE APPLICATION INTEGRATION (EAI) TO ENHANCE OFFER MANAGEMENT Venkata Vamsi Krishna Srivangipuram DirecTV, LLC, USA ---------------------------------------------------------------------------***------------------------------------------------------------------------ABSTRACT: This piece talks about how Enterprise Application Integration (EAI) can help improve offer management strategies to get customers more involved and keep them coming back. Businesses can make personalized, consistent, and appealing offers that meet changing customer needs by using EAI to sync data across systems and platforms. The article talks about the best ways to use EAI, examples of how it worked in the real world, and upcoming trends and chances, like how to combine AI, machine learning, the Internet of Things, blockchain, 5G networks, and edge computing. As companies deal with the pros and cons of these new technologies, they will need to take a strategic approach to implementing EAI. They will need to pay special attention to data quality, security, and governance in order to get the most out of offer management in terms of business growth and customer satisfaction. Keyword:
I. INTRODUCTION In today's business world, which is very competitive, managing offers well has become essential for keeping customers interested and loyal. Accenture did a study that showed 91% of people are more likely to buy from brands that give them appropriate deals and suggestions [1]. The same study also found that 83% of people are ready to share their information to make their experience more specialized [1]. But accurate and up-to-date data is needed to make personalized and consistent
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