International Research Journal of Engineering and Technology (IRJET)
e-ISSN: 2395-0056
Volume: 11 Issue: 04 | Apr 2024
p-ISSN: 2395-0072
www.irjet.net
PERSPECTIVE OF TIRUPUR TEXTILE EXPORTERS ON SUSTAINABILITY REGRESSIONS FOR PACKAGING Dr. V. Saranya1& B.Mathivanan2 1Assistant Professor, Department of Commerce with International Business, Dr.N.G.P Arts & Science College,
Coimbatore,
2Student, II M.Com IB, Department of Commerce with International Business, Dr.N.G.P Arts & Science College,
Coimbatore. ------------------------------------------------------------------------***--------------------------------------------------------------------ABSTRACT This study explores the opinions of textile exporters from Tirupur with respect to packaging sustainability laws. Comprehending the perspectives of principal stakeholders is crucial for the efficient implementation of policies, especially in light of the textile industry's ongoing environmental concerns, especially with respect to packaging waste. This study investigates the attitudes, difficulties, and preparedness of Tirupur textile exporters regarding packaging sustainability laws using surveys and interviews. The results show that exporters have differing levels of awareness and readiness, underscoring the difficulty of balancing commercial objectives with environmental obligations in a cutthroat international marketplace. The report emphasizes the necessity of specialized tactics and teamwork to promote sustainable practices in the textile export industry.
KEYWORDS Freight forwarders, contemporary problems, factors influencing exports utilizing intermodal transportation, perishable goods exports.
INTRODUCTION Packaging is an important aspect whether it is a food packaging, cosmetics packaging, electronic packaging or packaging of a piece of clothing, it has a purpose of why it is there. Whether it is online or offline, packaging has many different roles to play as protection, safety, usability, look of the product, information and others. Today, the everyday products have short lives but long-lasting impact towards the environment. Packing of the products helps the business to attract their customers from their competitive products. Another aspect of packing is the brand reputation. It is found that damage of products in packaging makes the customer to change the buying preference of the consumer. Packaging acts as an advocate for the products brand. Basic usage of packing is safety of the product and if it is not adequate it will ultimately affects the customer satisfaction and in turn reduces the sale of the business. Consumer buying behaviour especially after Covid-19 has a significant change in the buying pattern. Consumers are more health conscious and expect value from the product they purchase. Eco-friendly packing has greater importance than otherpacking’s as it contributes to the sustainable development which helps in reducing the waste. Sustainability is one of the key player in the e-commerce market. The consumers expectation for shipping the products to home sustainably and undamaged is different from the retail packaging as there must be a balance between product protection and ecological sustainability. Eco-friendly packing not only involves in reducing the carbon footprints but also helps in excelling of the brand and reduces the cost of logistics. It differs from each company as it espouse to reduce the waste, maximise the usage of biodegradable and recyclable products which ultimately benefits both the customer and the environment. There is no standard criteria for the adoption of sustainable packing in every company it differs based on the company’s perception. The huge success factor of the business lies in the eco-friendly packing as customers are more aware and peculiar what the business are executing in terms of sustainability. In the fast growing business world for a company to sustain in the market it must make certain that the product and its service contributes to the sustainable development of the economy. Packing is as one of the important facet to be contemplate which contributes to both the success of the product and environment sustainability. With the increasing awareness on environmental aspects, every company are involved in taking socially responsible decision when it comes to packing. Average consumers are more wide awake of sustainability and support business in an inclined way. Also with an increasing use of online customers the packaging is being used more than ever. Moral obligation towardsthe planet must be uphold in spite of rise in the consumerism.
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