International Research Journal of Engineering and Technology (IRJET)
e-ISSN: 2395-0056
Volume: 11 Issue: 04 | Apr 2024
p-ISSN: 2395-0072
www.irjet.net
“AWARENESS, PERCEPTION & SATISFACTION ON EXPORT PROMOTION SCHEMES TOWARDS TEXTILE EXPORTERS WITH SPECIAL REFERENCE TO TIRUPPUR CITY” Ms. S. Priyanka, Assistant Professor, Department of Commerce with International Business,Dr. N.G.P. Arts and Science College, Coimbatore. Ms.G.V.Hari Krishna Priya, Student M.Com (IB), Department of Commerce withInternational Business, Dr.N.G.P. Arts and Science College, Coimbatore.
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1.1 ABSTRACT
Export promotion programs are essential for promoting economic growth and enabling international trade, especially in the textile industry, which is very important in the world market. With an emphasis on Tiruppur City, a well-known textile hub in India, this study attempts to ascertain the levels of awareness, perception, and satisfaction among textile exporters regarding export promotion initiatives. A survey method was used to gather data from168 textile exporters, and government websites provided additional significant data. Important tools like ANOVA, Chi-Square, Ranking, and basic percentage are used for the analysis portion. The results shed light on how well-known different export promotion programs are utilized by the exporters. Examining the variables that affect awareness, perception, and satisfaction helps identify possible areas where policy creation and execution could be strengthened. Key Words: Export Promotion Schemes, Perception among textile exporters, Textile hub.
1.2 Introduction: The apparel industry stands as a fundamental component of the worldwide economy, typifying a different cluster of businesses included within the plan, fabricating, conveyance, and retailing of clothing and embellishments. Crossing from haute mould houses to mass-market retailers, the industry caters to the assorted needs and inclinations of shoppers around the world. Eminent for its dynamism and trend-driven nature, the attire segment ceaselessly advances in reaction to moving customer tastes, innovative headways, and socio-economic patterns. With roots following back centuries, the cutting-edge attire industry has experienced significant changes, driven by globalization, mechanical development, and changing customer behaviors. From conventional craftsmanship to mechanized generation lines and presently to computerized stages, the industry has seen exceptional shifts in fabricating forms, supply chainadministration, and showcasing procedures. Past its financial noteworthiness, the attire industry plays an urgent part in forming social characters, reflecting societal values, and cultivating imaginative expression. Originators, influencers, and trendsetters use significant impact, directing fashion patterns and setting the tone for regular collections. The garment sector has been under more and more pressure to address concerns about labour methods, ethical sourcing, and sustainability in recent years. Companies are under increasing pressure to implement open and ethical supply chain management processes as customers are increasingly more conscious of the effects their purchases have on the environment and society. Export promotion schemes are vital tools governments employ worldwide to stimulate and support the export activities of domestic businesses. These initiatives enhance competitiveness, facilitate market access, and boost international trade, contributing to economic growth, job creation, and overall prosperity. In today's interconnected global economy, countries recognize the importance of promoting exports to drive economic development and enhance their competitiveness on the international stage. Export promotion schemes encompass a diverse array of policies, incentives, and support mechanisms aimed at overcoming barriers, incentivizing exports, and maximizing the potential of domestic industries in foreign markets. Export promotion schemes aim to address various challenges and barriers that exporters may face, including trade barriers, regulatory complexities, lack of market information, and financial constraints. By providing targeted assistance and incentives, governments seek to empower businesses to expand their presence in international markets and capitalize on emerging trade opportunities. These schemes can take various forms, ranging from financial incentives such as export subsidies, tax rebates, and lowinterest loans to non-financial support such as trade missions, market research, and export training programs. Additionally, governments may negotiate preferential trade agreements, tariff reductions, and other trade facilitation measures to improvemarket access and create a conducive environment for exporters.
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