International Research Journal of Engineering and Technology (IRJET)
e-ISSN: 2395-0056
Volume: 11 Issue: 04 | Apr 2024
p-ISSN: 2395-0072
www.irjet.net
From the Pages to the Plate: A Comprehensive Study on How Food Articles in Print Media Influence College Girls' Food Preferences Dr. Rashmi Manoj Guru Nanak Girls’ P G College, Udaipur-(Rajasthan), INDIA ------------------------------------------------------------------------***------------------------------------------------------------------------Amidst this backdrop, this study embarks on a quest Abstract - This research paper delves into the intriguing to delve into the realm of college girls' food realm of how food articles featured in print media impact the food preferences of college girls. The study's unique preferences and the role that food-related content focus extends to understanding the nuances of this influence within print media plays in shaping these choices. By across varying demographics, namely undergraduate and venturing into this arena, the research endeavours to postgraduate students, attendees of government and private uncover the degree to which these articles and colleges, and of rural and urban areas. Through a features impact the food preferences of young comprehensive analysis of survey data, this study aims to women pursuing higher education. shed light on the extent of influence exerted by print media on food preferences while uncovering potential variations within the specified demographic groups. By examining the interplay between media exposure and dietary decisions, this research contributes to a deeper understanding of the multifaceted factors shaping college girls' eating habits. It was found that girls of rural and urban area as well as girls studying in government and private colleges do not have significant difference in opinion regarding ‘Food related articles in print media influence food preference’, whereas girls studying in undergraduate and postgraduate classes have significant difference in opinion.
1. INTRODUCTION The pervasive influence of print media within contemporary society cannot be overstated. With its widespread availability and accessibility, print media has firmly established itself as a central conduit for disseminating information, offering entertainment, and shaping public opinion. In a world where information is readily accessible at one's fingertips, print media continues to occupy a significant space in our daily lives, contributing to the shaping of perspectives, attitudes, and choices. In the context of food preferences, print media plays a substantial role in steering individuals' culinary decisions. Magazines and newspapers, as trusted sources of information and entertainment, frequently feature articles and sections dedicated to a myriad of gastronomic aspects. These pieces not only illuminate prevailing culinary trends but also provide insights into nutritional content, cooking techniques, and diverse culinary experiences. Consequently, readers are exposed to a mosaic of food-related narratives that span from delectable recipes and restaurant reviews to explorations of cultural cuisines. © 2024, IRJET
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Impact Factor value: 8.226
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However, the exploration does not stop here. Recognizing the intricate tapestry of society's demographics, this study adopts a comparative framework. In doing so, it aspires to unveil potential differentials in the influence exerted by print media on food preferences across a spectrum of demographic categories. This comparative approach takes into account the varying contexts within which college girls navigate their food preferences, including academic levels (undergraduate and postgraduate), types of institutions (government and private colleges), and belongingness (rural and urban areas). By interrogating these distinctions, the research aims to cast a nuanced light on the intricate interplay between print media and college girls' food preferences. The comparative lens not only acknowledges the diverse backgrounds of these young women but also acknowledges the multifaceted factors that can potentially moderate the impact of media content on their culinary decisions. This study aspires to unravel insights that not only enrich our understanding of media's role but also contribute to informed strategies for promoting healthier and more conscious dietary choices among college girls from various walks of life. 2. METHODOLOGY A diverse group of college girls, including both undergraduate and postgraduate students, hailing from government and private colleges, and of rural and urban areas, were randomly selected from Girls’ Colleges of Udaipur city of Rajasthan state as ISO 9001:2008 Certified Journal
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