International Research Journal of Engineering and Technology (IRJET)
e-ISSN: 2395-0056
Volume: 11 Issue: 03 | Mar 2024
p-ISSN: 2395-0072
www.irjet.net
Product Comparison in E-Commerce: A Comprehensive Analysis Dipak Sahu1, Aaliya Khanam2, Saher Fatima3, Yadnik Titarmare4 1Dipak Sahu, Dept of Computer Technology, Priyadarshini College of Engineering Nagpur
2Aaliya Khanam, Dept. of
Computer Technology, Priyadarshini College of Engineering Nagpur
3Saher Fatima, Dept. of Computer Technology, Priyadarshini College of Engineering Nagpur 4Yadnik Titarmare, Dept. of Computer Technology, Priyadarshini College of Engineering Nagpur
---------------------------------------------------------------------***--------------------------------------------------------------------makes it difficult for customers to compare prices across Abstract - Customers have plenty of options in the rapidly
different online marketplaces and locate the best offers. As a result, the suggested solution seeks to empower consumers of the internet by enabling smooth product comparison from many e-commerce websites via a single web interface. Users will save a great deal of time, money, and effort by doing this because they will be able to find the greatest discounts for a specific product without having to search through many web platforms.
evolving e-commerce scene, which makes it difficult to identify the most convenient and affordable solutions. This study explores the topic of product comparison in ecommerce to offer a thorough examination of a range of products on various online platforms. Finding the least expensive and most convenient options for customers is the main goal. We collect, process, and analyse product information from several e-commerce websites using a systematic methodology in our study that makes use of advanced data analytics approaches. We consider variables like pricing, shipping, time of delivery, client feedback, and overall user experience. We aim to provide useful insights into dynamic pricing strategies and user satisfaction by employing a comprehensive methodology. This study also looks into how consumer preferences, brand reputation, and product attributes affect the decision-making process. Our objective is to offer a comprehensive comprehension of the intricacies associated with product comparison in the ecommerce domain by means of the assessment of a wide array of product classifications. The results of this study should help consumers who are looking to get the best deal possible and help e-commerce platforms become more competitive. Our research attempts to add to the current conversation on making online buying more transparent and focused on the needs of the customer as the e-commerce sector develops.
This is done by providing insights about pricing strategies and user satisfaction. This review contributes to the understanding of product comparison in e-commerce. Additionally this review also focuses on how consumer preferences, product attributes, brand reputation affect the decision making process.
2. LITERATURE REVIEW During our research for this project, we observed a common practice among e-commerce websites. Many ecommerce platforms use sales and pricing strategies to attract customers. However, we found that these "sales" were often more of a marketing gimmick than a genuine discount. For example, Flipkart, one of India's largest ecommerce websites, often puts its most popular items on sale but only reduces their prices by a small margin. At the same time, the prices of accessories or complementary products are increased, allowing the site to recover its losses from the discounted items. This strategy creates the illusion of a sale while ensuring that the website remains profitable. Similarly, Amazon, a global e-commerce giant, uses a technique called "price anchoring". With price anchoring, a higher-priced item (the anchor) is initially presented to the consumer, indicating that the value of the product is high. Subsequently, a slightly discounted price is offered on the actual price, making it seem like a significant discount. The observation of these pricing strategies was the foundation of our idea for this project. We were intrigued by how e-commerce websites use pricing tactics to influence consumer behavior. This led us to explore the topic of product comparison in e-commerce, with a focus on providing consumers with a tool to navigate these pricing strategies and find the best deals online. Research papers form IEEE website contributed towards our research and understanding on how our project will work
Key Words: - web scrapper, e-commerce, web crawler, Django, Price comparison
1. INTRODUCTION The modern era is marked by an incredible rise in internet commerce, with e-commerce growing into a massive marketplace for easy and simple product acquisition. The widespread availability of smart devices and other online platforms has enabled customers to make purchases from almost any place, hence promoting the ongoing development of the e-commerce environment. This paradigm change has greatly increased consumer participation in online shopping, which is driving the expansion of the e-commerce industry. But as more and more e-commerce websites have emerged, customers now face a dilemma as they must search across several platforms in order to compare and choose products. This
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