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Big Data Empowers Student Management in Higher Education: Opportunities, Challenges and Optimization

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International Research Journal of Engineering and Technology (IRJET) Volume: 11 Issue: 03 | Mar 2024

www.irjet.net

e-ISSN: 2395-0056 p-ISSN: 2395-0072

Big Data Empowers Student Management in Higher Education: Opportunities, Challenges and Optimization Paths Chaoya Li* Research Assistant, School of Foreign Languages, Nanjing University of Finance and Economics, Nanjing, China -----------------------------------------------------------------------***------------------------------------------------------------------------Abstract: With the continuous development of big data technology, its application in college student management has gradually become a research hotspot. This paper first discusses the opportunities for big data to empower college student management, including promoting the empiricalization, ordering, and foresight of student management. Then, the paper analyzes the challenges faced by big data in empowering college student management, such as data security and privacy protection, data quality and accuracy, data management and governance challenges, technical implementation and talent bottlenecks, etc. Finally, the paper proposes paths to optimize big data empowerment of college student management, including establishing a sound data management system, improving data processing and analysis capabilities, strengthening data quality and standard construction, and strengthening policy guidance and training. Through the implementation of these optimization paths, the challenges faced by big data empowerment of college student management can be effectively addressed, and the efficiency and quality of college student management can be improved.

Keywords: Big data; College Student Management; Challenges; Optimization Paths I. Introduction With the rapid development of information technology, big data has become an indispensable part of modern society. On the one hand, academic research has gradually recognized the potential value and broad application prospects of big data applications, discussing the technical challenges of big data collection and processing in the open sharing of medical, manufacturing, education, and management resources, and proposing some high-quality analysis techniques, processes and methods. On the other hand, in practical applications, many Internet companies have applied big data technology to commercial development, especially in online shopping, where companies use big data to analyze consumers’ consumption habits, consumer psychology, purchasing power, etc., which can help Internet companies better establish shopping websites and sell products; government departments are also actively exploring how to use big data for refined management to improve government administrative efficiency and satisfaction of the people; the development and utilization of big data in academia is also gradually expanding. As an important position for cultivating morality and educating people, the application of big data technology in the field of student management in colleges and universities is also becoming more and more extensive, and it has brought unprecedented opportunities and challenges to student management. This article aims to explore how big data can empower college student management, improve management efficiency, optimize resource allocation, and analyze the challenges and optimization paths it faces.

II. The Connotation and Role of Big Data Technology Big data is a compound concept that opens up a new era in which social subjects gradually transfer their real identities, daily lives, business activities, and social interactions into the virtual world. In a narrow sense, it only refers to

* This paper is the achievement of the 2021 Nanjing University of Finance and Economics Project (DJ202105).

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