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IMPACT OF SOCIAL MEDIA ON THE YOUTH OF PRESENT GENERATION

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International Research Journal of Engineering and Technology (IRJET)

e-ISSN: 2395-0056

Volume: 11 Issue: 12 | Dec 2024

p-ISSN: 2395-0072

www.irjet.net

IMPACT OF SOCIAL MEDIA ON THE YOUTH OF PRESENT GENERATION Anusha G K1, Karthik kumbulur2, Pooja B N3, Nevitha Teja Choudera4 1Bachelor of Engineering, Information Science and Engineering, Bapuji Institute of Engineering and Technology,

Davangere, affiliated to VTU Belagavi, Karnataka, India. 2Bachelor of Engineering, Information Science and Engineering, Bapuji Institute of Engineering and Technology,

Davangere, affiliated to VTU Belagavi, Karnataka, India. 3Bachelor of Engineering, Information Science and Engineering, Bapuji Institute of Engineering and Technology,

Davangere, affiliated to VTU Belagavi, Karnataka, India. 4Bachelor of Engineering, Information Science and Engineering, Bapuji Institute of Engineering and Technology,

Davangere, affiliated to VTU Belagavi, Karnataka, India. ---------------------------------------------------------------------***--------------------------------------------------------------------lead to negative outcomes through peer pressure and Abstract-This paper explores the social impacts on youths in contemporary society, focusing on how various external factors, such as family, peer groups, media, and socioeconomic conditions, shape the development of young individuals. The research highlights both the positive and negative consequences these influences have on youth, ranging from mental health concerns to educational outcomes and social behavior. By analyzing the role of different social forces, the paper aims to provide a comprehensive understanding of the challenges and opportunities youths face in the modern world. Key words: Social Media, Youth, New Generation 1. Introduction The social environment plays a pivotal role in shaping the development and well-being of youth, defined as individuals between the ages of 12 and 24. This period of rapid physical, cognitive, and emotional growth is significantly influenced by various external factors, including family dynamics, peer relationships, media exposure, and socioeconomic conditions. A comprehensive understanding of these influences is essential for addressing the challenges and opportunities faced by young people in contemporary society.

social comparison. The proliferation of social media and digital communication has further complicated these dynamics, introducing novel challenges such as cyberbullying and online peer pressure.

Media consumption, encompassing social media, video games, and online content, has become a significant aspect of youth culture. While media can serve as a platform for education, self-expression, and social activism, it also has the potential to perpetuate unrealistic standards, stereotypes, and unhealthy behaviors. The impact of media on youth mental health, body image, and social comparison is an area of growing concern among researchers and policymakers. Socioeconomic factors play a crucial role in shaping youth experiences and opportunities. Economic inequality can affect access to education, healthcare, and career prospects, potentially leading to social exclusion and limited life chances. A thorough understanding of these disparities is essential for developing effective policies and interventions to support marginalized youth.

Family structures, parenting styles, and communication patterns within the home environment exert a profound impact on youth development. Attachment theory posits that early childhood experiences with caregivers can have enduring effects on emotional regulation and interpersonal relationships. Furthermore, the stability of the family unit, economic conditions, and parenting approaches collectively contribute to shaping a young person's attitudes, behaviors, and overall well-being. Fig-1 Effect of social media on youth.

Peer influence assumes increasing importance during adolescence, serving as a potent force for social learning and identity formation. While peer relationships can provide support and a sense of belonging, they may also

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Mental health issues among young people have become increasingly prevalent, with rising rates of depression, anxiety, and other disorders.

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