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Blockchain-Enabled Authentication for Social Media Platforms

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International Research Journal of Engineering and Technology (IRJET)

e-ISSN: 2395-0056

Volume: 11 Issue: 11 | Nov 2024

p-ISSN: 2395-0072

www.irjet.net

Blockchain-Enabled Authentication for Social Media Platforms 1Nagesh Sarade, 2Abhijit Chorade, 3Prathamesh Patil, 4Laxman Alashetti , 5Digvijay Jadhav , 6P.A.Satarkar 1,2,3,4,5UG Students, Department of Computer Science and Engineering,

SVERI’s College of Engineering Pandharpur, Maharashtra, India

6Assistant Professor, Department of Computer Science and Engineering, SVERI’s College of Engineering

Pandharpur, Maharashtra, India -------------------------------------------------------------------------***-----------------------------------------------------------------------Abstract—Social media platforms are widely used for sharing ideas and content globally. However, they face challenges such as the spread of misinformation, which poses a threat to democracy. One major issue is the presence of fake accounts and inadequate regulation. To address these problems, it's proposed to verify social media accounts using real identities. Blockchain technology offers a solution by securely storing digital identities. When creating a social media account, users would need to verify their identity with a database. This database would then share a unique identifier with the social media platform, preventing the creation of multiple accounts by a single person.

increase of 9.8%, underscores the enduring relevance and impact of social media in modern society.

II. Literature Survey The rapid evolution of social media platforms has transformed how individuals communicate and share information. However, this shift has introduced significant challenges, particularly regarding misinformation, identity theft, and the proliferation of fake accounts. Numerous studies have explored these issues and proposed solutions, emphasizing the need for robust digital identity verification mechanisms. 1. Carr, Caleb T., and Rebecca [1] Social Media and Misinformation

Keywords—Fake news, Social media, Blockchain, Digital identity.

The rise of social media has facilitated the spread of misinformation, which can undermine public trust and democratic processes. Carr and Rebecca (2015) highlight that social media, while empowering users to share content, has become a breeding ground for false information ,particularly during significant events such as elections. The dissemination of fake news through social media can skew public perception and influence decision-making (Fieseler et al., 2010).The role of social media bots in manipulating online discourse has been documented, with studies showing extensive bot intervention during the 2016 U.S. elections (Kwon et al., 2016).

I. INTRODUCTION In the realm of digital communication, social media stands as a transformative force, offering internet-based platforms for mass personal interaction and content generation, as defined by Carr and Rebecca [1]. Early precursors such as Usenet, crafted in 1979 by Tom Truscott and Jim Ellis, paved the way for online idea sharing. However, these platforms faced limited adoption due to factors like restricted internet access and low literacy rates. The advent of Web 2.0 in 2005 heralded a new era of internet innovation, ushering in a diverse array of social media platforms that empowered users to create and disseminate content [2]. Web 2.0 introduced groundbreaking technologies like Adobe Flash, RSS, and AJAX, fueling the development of more dynamic and engaging social media experiences [5].

2. Fieseler, C., Fleck, M., Meckel, M [2]. Digital Identity Verification To combat the challenges posed by fake accounts and misinformation, researchers have proposed various digital identity verification solutions. One prominent approach is the use of bio metric data, such as fingerprints, to authenticate users. This method ensures that each account corresponds to a verified individual, thereby reducing the potential for fake accounts (Yu et al.,2018). The integration of blockchain technology into digital identity verification systems has garnered attention due to its decentralized nature and security features. Blockchain can store digital identities securely, making it difficult for unauthorized users to manipulate or create false identities (Can Kaya, 2016).

Today, social media has become an integral facet of contemporary life, particularly for younger generations raised in a digital milieu replete with electronic devices and online networking platforms [3].Despite a stabilization in growth rates observed since 2013, the global tally of social media users surged to an estimated 3.81 billion in 2020, representing a 45% upsurge from 2015 and a remarkable 95% leap from 2008. This consistent growth trajectory, averaging an annual

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