International Research Journal of Engineering and Technology (IRJET)
e-ISSN: 2395-0056
Volume: 10 Issue: 08 | Aug 2023
p-ISSN: 2395-0072
www.irjet.net
“Unravelling the Disney dream: A magical exploration of assets, stocksorcery, captivating revenues and profits in the enchanted world of entertainment of the Walt Disney Company” Sanna Singh Student, Commerce, Sacred Heart Convent School Sarabha Nagar, Ludhiana, Punjab, India -----------------------------------------------------------------------***-------------------------------------------------------------------Abstract-This research paper summarizes the “Unravelling the Disney dream: A magical exploration of assets, stock sorcery, captivating revenues and profits in the enchanted world of entertainment of the Walt Disney company.” The data has been taken from 2008-2022. For thus we have used different mathematical formulas, analysed it graphically and structure it in the form of aresearch paper. Key Words: Walt Disney Company, Stock, Assets, Revenue, Profits,
1. INTODUCTION The world’s kingdom of whimsical entertainment, as we all know it, The Walt Disney Company has been an emporium of imagination since almost 100 years. Disney has indeed made a significant impact in the world and especially in the economy of the United States of America. The American multinational mass media and entertainment corporation along with its iconic Disney brand comprises of four business segments; media networks, Walt Disney studios including Pixar animation studios, parks and resorts consisting of Disney world and Disney land and lastly, direct to consumer and international. Over the years, Disney’s financial performance has been very strong and with its market success, it has been able to establish itself as a leading player in the entertainment industry. Through this research paper, I wish to deconstruct and provide a comprehensive evaluation of Walt Disney Company’s financial health. My aim is to highlight the company’s ability to adapt and innovate. 1.1 Captivating History: A True Adventure The history of the Walt Disney Company is a tale of innovation and imagination. The company was founded in the year 1923 by Walt Disney and Roy O. Disney. It began as a small animation studio which used to produce short films including the iconic creation of “Mickey Mouse” in 1928 and established itself as a pioneer in feature length animated films with the ground-breaking release of Snow white and the seven dwarfs. Diversifying and expanding, the corporation ventured into media networks and developing channels such as ABC studios. Subsequent acquisitions included Pixar animation studios in 2006, Marvel entertainment and Lucas films. Walt Disney went public on November 12, 1957 with its initial public offering of 155,000 shares of stock. The IPO price at that time was $13.88 per share. Over the years, Disney has made a strong market appeal through its strategic initiatives. Despite facing challenges such as the covid-19 pandemic which resulted in the closure of the theme parks, disruptions in the film releases and delays in the film production, Disney’s financial resilience and ability to adapt to the changes have allowed it to navigate through the economic downfalls. 1.2 Disney’s Treasured Assets Assets are the precious gems of a company which form the foundation of any successful business. They hold the power to attract the admiration of stakeholders and enhance a company’s competitive edge in the financial market. Assets are the building blocks that fuel the complex mechanism of wealth creation and economic growth. They are quantitative and play a vital role in financial decisions. These entities, whether tangible or intangible dance to the rhythm of financial statements and accounting equations. Assets are like a special language that financial experts use to navigate around the risks and profits, leading to financial success. Each type of asset, like stocks or bonds, has its own characteristics. By understanding their worth, investors can make smart choices. Indeed, The Walt Disney Company’s assets are like a treasure trove. The tangible wonders include the theme parks, resorts and real estate and the intangible assets consist of its renowned intellectual properties which are, as per the latest financial report, valued at a staggering $62.2 billion and $86.5 billion respectively. In the realm of media, Disney’s studios like Pixar, Marvel and Lucas film has a total asset value to an astounding $204.6 billion. The latest emergence of its streaming service that is, Disney +, has had a profound impact, boosting the company’s digital assets to $125.7 billion. The Walt Disney’s asset landscape has in conclusion created a captivating legacy.
© 2023, IRJET
|
Impact Factor value: 8.226
|
ISO 9001:2008 Certified Journal
|
Page 161