International Research Journal of Engineering and Technology (IRJET)
e-ISSN: 2395-0056
Volume: 10 Issue: 07 | Jul 2023
p-ISSN: 2395-0072
www.irjet.net
Leveraging Artificial Intelligence in Marketing and Advertising: Unleashing the Power of Advanced Technologies T. Amalraj Victoire 1, A. Karunamurthy 2, B. Subitsha3, A. Edward Kevin4 1 professor, Department of Master Computer Application, Sri Manakula Vinayagar
Engineering College, Pondicherry-605 107.India
2 Associate professor, Department of Master Computer Application, Sri Manakula Vinayagar
Engineering College, Pondicherry-605 107.India
3 Student, Department of Master Computer Application, Sri Manakula Vinayagar
Engineering College, Pondicherry-605 107.India
3 Student, Department of Master Computer Application, Sri Manakula Vinayagar
Engineering College, Pondicherry-605 107.India ------------------------------------------------------------------------***------------------------------------------------------------------------Agnihotri, R., Dingus, R., Hu, M. Y., & Krush, M. T. (2016) Abstract - This journal explores the utilization of artificial intelligence (AI) in marketing and advertising, highlighting its transformative impact on the industry. AI technologies have revolutionized the way businesses connect with their target audiences, enabling personalized campaigns, real-time analytics, and enhanced customer experiences. This article delves into the various applications of AI in marketing, ranging from customer segmentation and predictive analytics to chatbots and recommendation engines. Additionally, it discusses the benefits, challenges, and ethical considerations associated with the use of AI in marketing and advertising. By shedding light on these topics, this journal aims to provide valuable insights for marketers and advertisers looking to leverage AI for optimal results.
[2]. This research explores how AI-powered social media analytics can enhance customer satisfaction in B2B sales and marketing activities. “Customer engagement behaviour: Theoretical foundations and research directions” by Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010) [3]. This research explores how AI-powered customer engagement strategies can drive customer behaviour and enhance marketing effectiveness. “Beyond the hype: Big data concepts, methods, and analytics” by Gandomi, A., & Haider, M. (2015) [4]. This paper discusses the importance of big data analytics, which often leverages AI techniques, in marketing and advertising decisionmaking processes.
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1.2 Objective and scope of the journal
1. INTRODUCTION
The objective of this journal is to explore the use of artificial intelligence (AI) in the field of marketing and advertising. It aims to provide insights, analysis, and practical applications of AI techniques and technologies that have been employed in marketing and advertising strategies.
Artificial Intelligence, Marketing, Advertising, Customer Engagement, Data Analysis, Personalization, Data-driven Marketing, Targeted Advertising.
Artificial intelligence (AI) has emerged as a powerful tool in various industries, and marketing and advertising are no exceptions. The integration of AI technologies in marketing and advertising strategies has brought about significant advancements, revolutionizing the way businesses connect with their target audiences. This section aims to provide an overview of the background and highlight the significance of AI in marketing and advertising.
The scope of this journal encompasses various aspects of AI in marketing and advertising, including but not limited to AI-powered personalization and customer segmentation, Targeted advertising using AI algorithms, Recommendation systems and predictive analytics in marketing, Natural language processing (NLP) and sentiment analysis for customer feedback, Chatbots and virtual assistants for customer interactions, Machine learning and deep learning for data analysis and insights, AI-generated content and automated marketing campaign, Cross-channel integration and optimization using AI techniques, Ethical considerations and challenges in AI-driven marketing and advertising,
1.1 Literature survey There have been several studies and research papers published on the use of AI in marketing and advertisement. Some of them are: “Social media: Influencing customer satisfaction in B2B sales” by
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