International Research Journal of Engineering and Technology (IRJET)
e-ISSN: 2395-0056
Volume: 12 Issue: 03 | Mar 2025
p-ISSN: 2395-0072
www.irjet.net
Enhancing Jewellery E-Commerce Experiences: Integrating Augmented Reality (AR) with MyWebAR, and Virtual Reality (VR) with Three.js Library Chandapatla Jaideep Sai1, Gadapa Nikhil Kumar2 , Jaya Varshith Gade3 , Chatakunta Praveen Kumar4 1B.Tech. student, Dept. of CSE, Institute of Aeronautical Engineering, chandapatlajaideepsai@gmail.com 2B.Tech. student, Dept. of CSE, Institute of Aeronautical Engineering, 21951a0c1@iare.ac.in
3B.Tech. student, Dept. of CSE, Institute of Aeronautical Engineering, 21951a068@iare.ac.in 4Assistant Professor, Dept. of CSE, Institute of Aeronautical Engineering, Hyderabad, India,
c.praveenkumar@iare.ac.in ---------------------------------------------------------------------***---------------------------------------------------------------------
Abstract - In this paper, we propose an innovative
that enhance customer satisfaction and also influence purchase decisions[13].
approach to enhance e-commerce experiences by integrating Augmented Reality (AR) using MyWebAR and Virtual Reality (VR) with Three.js, with a specific focus on jewelry items. By leveraging these technologies, our platform facilitates virtual trials of products, bridging the gap between online shopping and real-world experiences. Augmented reality and virtual reality offer promising avenues for immersive online trials, thereby improving user engagement and confidence in purchasing decisions. Furthermore, the integration of Web-based AR allows users to visualize products in their real environment, fostering interactive shopping experiences. Additionally, we introduce csm.ai, an AI-driven solution for automating the creation of 3D models from jewelry photos, making our approach innovative and accessible to sellers without requiring extensive technical expertise
Incorporation of 360-degree view feature of product further improves the customer experience. This enables the detailed view of the product in each and every angle using Virtual Reality. Customers can view 3D design of jewellery item in our e-commerce platform and get detailed view of the product.
Key Words: Augmented Reality; Virtual Reality; online trials ; E-commerce; Web-based AR; MyWebAR; Jewelry; Three.js; csm.ai; Fig - 1: Sales using AR/VR
1.INTRODUCTION
2. Related Work
In e-commerce, the challenge persists: photos and details of the product may be serving as the essential information about the product but these are not enough for providing customers with the confidence required to make more accurate decisions at the time of purchase[2][8]. As customers desire for more immersive and interactive experiences, the integration of Augmented reality and Virtual reality into e-commerce will be most promising solution[1].
Lenskart’s AR and VR Lenskart's Augmented Reality (AR) technology transforms the eyewear shopping experience for consumers by offering an engaging and interactive platform. By utilizing sophisticated computer vision algorithms, Lenskart's AR feature enables users to virtually try on glasses from the convenience of their homes[5]. The process commences with users selecting a pair of glasses from Lenskart's vast catalogue on their online platform. Once a frame is chosen, the AR technology superimposes a virtual image of the glasses onto the user's face in real-time through their device's camera. This allows users to visualize how the glasses suit them before finalizing a purchase, boosting their confidence in selecting the ideal pair.
Research highlights the importance of arousing emotions of the customer to stimulate satisfying cognitive state, by which customer behaviour and purchase intentions can be influenced. By integrating AR and VR, e-commerce platforms can create emotionally engaging environment
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