International Research Journal of Engineering and Technology (IRJET)
e-ISSN: 2395-0056
Volume: 12 Issue: 10 | Oct 2025
p-ISSN: 2395-0072
www.irjet.net
Empowering farmers through a digital platform for direct linkage with consumers and workers. Ms. Poonam Patil*1, Mr. Siddharth Chavanke*2, Ms. Khushi Pardeshi*3, Mr. Prafulla Chaudhari*4 1Poonam Patil , Student , MCA , MET Institute of Management , Nashik, Maharashtra, India.
2Siddharth Chavanke , Student , MCA , MET Institute of Management , Nashik, Maharashtra, India. 3Khushi Pardeshi, Student , MCA , MET Institute of Management , Nashik, Maharashtra, India.
4Prafulla Chaudhari, Assistant Professor, Department ( MCA) MET Institute of Management , Nashik, Maharashtra,
India. ---------------------------------------------------------------------***--------------------------------------------------------------------struggle to cover their basic production expenses, which Abstract
leads to mounting debt, financial instability, and a diminished quality of life. In more severe instances, these pressures force farmers to leave their land or migrate to cities in search of alternative sources of income. At the same time, consumers face difficulty accessing affordable, highquality, and locally grown produce. Such inefficiencies underscore the need for a more balanced, transparent, and direct agricultural marketing framework. The increasing availability of digital tools especially smartphones and internet services in rural areas has opened new doors for restructuring how agricultural goods are sold[19]. Modern digital solutions, including mobile applications, websites, and e-commerce platforms, offer a means for farmers to engage directly with consumers. These platforms allow producers to set their own prices, manage orders, and receive payments securely, thereby eliminating the need for intermediaries. Consumers, in turn, benefit by gaining access to fresher products at lower costs while contributing to the sustainability of rural livelihoods. This research aims to investigate the transformative potential of digital platforms in connecting farmers directly with end-users, thus bypassing traditional supply chain bottlenecks. The study delves into the flaws of the existing system, highlights the tangible benefits of adopting digital approaches, and explores real-world implementations of such models. It further outlines the practical and technological challenges involved and offers suggestions for developing an inclusive, scalable, and sustainable digital agriculture ecosystem.
Agriculture remains the primary source of livelihood in rural areas, but traditional marketing systems controlled by middlemen reduce farmers earnings and raise consumer prices. This study proposes a digital platform that directly connects farmers with consumers, cutting unnecessary costs and increasing transparency. The platform offers secure payment options, real-time data analysis, and predictive tools that help farmers forecast prices and demand, enabling smarter decisions and higher profits. In addition to these core features, our research introduces innovative services such as farm visits for consumers, rental of modern agricultural equipment, and a worker hiring facility. These added features not only enhance trust and engagement between farmers and consumers but also provide practical support for farm operations, reducing labor and resource challenges. Survey results show that most farmers are open to using such tools for market activities and farm management. By combining advisory services, innovative features, and actual sales execution, the system empowers farmers with greater independence while ensuring consumers receive fresher and more affordable products. Overall, the research demonstrates how digital solutions can boost farmer incomes, promote fairness in the food supply chain, and create a scalable pathway toward sustainable agriculture.
1.INTRODUCTION Agriculture remains an essential driver of both economic growth and social progress across numerous developing nations, with India being a prominent example. In India, nearly 60% of the population depends on agriculture as their primary livelihood[12]. Despite their crucial contribution to food systems and rural economies, farmers often earn the least from their efforts. A primary reason for this disparity is the conventional marketing model, which includes multiple intermediaries such as middlemen, brokers, and wholesale agents who take a substantial share of the profits[17]. This results in low earnings for farmers while retail consumers continue to pay high prices for agricultural goods. This imbalance between producers and consumers generates several socio-economic challenges. Farmers frequently
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2. LITERATURE SURVEY Several researchers have explored the role of digital platforms in enhancing farmer-to-consumer linkages and improving agricultural market efficiency.Dr. B. Jalendar (2023) proposed “Farmasite: A Web Application Portal Designed for Farmers”, which introduced an online platform that enables farmers to list and sell their produce while integrating secure payment gateways, order tracking, and location-based services. While the system offers convenience, the study highlights major concerns such as security risks, regulatory compliance issues, and scalability limitations, which may affect long-term adoption. Building on this, Nitin M. Shivale (2024) presented “Implementing a
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