International Research Journal of Engineering and Technology (IRJET)
e-ISSN: 2395-0056
Volume: 13 Issue: 01 | Jan 2026
p-ISSN: 2395-0072
www.irjet.net
Cloudburst Capivator: Analyzing Taj’s Megh Malahar Ad Impact Hitanvi Jain -------------------------------------------------------------------***---------------------------------------------------------------------Abstract - This study explores how modern marketing solutions are more effective in customer attraction and retention than
the conventional marketing methods in use before. A number of modern marketing solutions—such as social media marketing, influencer marketing, internet-based advertising, and AI-powered personalization—are analyzed in this study in relation to the total effect of modern marketing on consumers. Through the analysis of data on the total digital advertising spend globally in the year 2024 ($618.73 billion and rising every year) and use of data on the total number of consumers on Instagram (2.2 billion every month on an average in the year 2024), TikTok (655.4 million in December 2022 with rising numbers each month), Facebook (2.9 billion people use Facebook every month on an average in 2024 with rising numbers each year), and YouTube (2 billion consumers every month on an average in the year 2024 with rising numbers each year) on the one hand and metrics on the total customer preferences on the other hand, this study establishes the total effect of modern marketing on consumers with the primary factors of personalization, emotions, and storytelling. Case analysis on the marketing campaign "Megh Malhar" of Taj Mahal Tea with an environmentally interactive billboard with classical music that received the Guinness Record also establishes the grand impact of modern marketing on business with the total brand recall rising from 74 to 89 points with brand imagery in the mood enhancement category rising by 700 basis point values with the doubling of efficient marketing. Additionally, the study monitors the data on total marketing spend of Hindustan Unilever (growing by 5.5% every year with revenue increase of 8.3%) in the year 2024 with the data on total consumption of tea in India (1,870.8 million kg in 2022 with the total estimated consumption estimated by the product company in 2025 as 1,470 million kg). Other parameters of psychology on the primary marketing factors—such as the factors of social proof, scarcity, and personalization—also form a significant area of the research study. Keywords: Marketing, social media, research, mathematics
1. Introduction Marketing has changed dramatically in how companies reach and attract customers. In the past businesses depend on traditional methods like TV, radio, and newspaper ads to reach large groups of people all at once. Now everything is different. Today company’s uses internet technology, artificial intelligence, data analysis, and personal messaging to reach customers in ways that feel designed just for them. The ability to attract and keep customers has become much more sophisticated and strategic than before. What makes modern marketing work is combining smart use of technology, understanding how people think and make decisions, and reaching people across many different platforms all at the same time. Modern marketing strategies are not just about telling people what a product can do they are about understanding what customers actually want, making emotional connections, building trust, and creating experiences that make customers choose one brand over another. This research paper looks at how new marketing strategies work to attract customers today. We will look at how marketing has changed over time, what methods companies are using now, how people actually think when they decide to buy things, what role new technology plays, and we will study real examples of companies that have done this successfully.
2. Rationale and Personal Engagement I choses this research topic because marketing is everywhere in our lives and i wanted to understand how it actually works. Every day we see ads on social media, we get emails from companies, we see personalized products recommended on websites, and we wonder why some brands seems to attract so many customers while others don’t. Understanding new marketing strategies is not just interesting academically it has real practical value for anyone trying to understand the modern world, anyone working in business, and anyone interested in how companies and customers interact. Over the past few years, I have been observing how certain brands seems to grow super-fast and attract lots of customers while others brand struggle even if they make similar products. I notice that the successful one is not just doing traditional advertising on TV or in magazines. Instead they are using social media, they are working with social media influencers, they are personalized their messages based on what individual customers care about, and they are using artificial intelligence to figure out what each person might want. This observation created a question what are the actual strategies and methods that
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