The smart journal about surface treatments and finishes. A perfect crossmedia distribution: a unique combination of print, digital, exhibitions, social media, free digital archive.
why
ipcm ® means keeping up with the surface treatment industry whenever and wherever you want , either you prefer the printed version or the digital one, with quality and authoritative information.
ipcm ® means global distribution and worldwide recognition: it is the only magazine with a registered trademark in Italy, Europe, United Kingdom, USA, Brazil, Mexico, China, and India and boosts an impressive social media reach of over 23k industry professionals and over 119k yearly impressions, spanning from LinkedIn to Instagram, from Facebook to YouTube.
ipcm
® means free access to an extensive online archive of all its articles published since 2010 to today: no need to pay or to register to the website to stay informed and updated about all the relevant topics in the industry. All articles and advertisements work with dofollow-links.
Be part of the ipcm® world!
ipcm® is the place-to-be for the industrial surface treatment industry.
ipcm ® means original content and fact checking : our most important USP is our unique and exclusive editorial content: we publish articles we create by travelling worldwide to showcase innovations and technological advances.
ipcm ® means delivering your content to the most proper decision-makers: the magazine counts on a database of over 43k contacts all over the world, divided into 200 different industry segments. This means that each issue reaches the right person in the right segment.
ipcm ® means lead generation and networking opportunities through its presence to all major trade shows and events within the field and its cooperation with international associations and organizations.
editorial calendar 2026
n. 97 JANUARY - FEBRUARY 2026
Special issue PaintExpo 2026
Focus on innovations in industrial painting&coating technologies, surface treatments & finishes
Raw material, chemicals, surface engineering
Powder coatings, wet paints
Coil coating,e-coat, zinc lamellar coatings
Painting lines, automation, anodising
Vertica/horizontal lines for aluminium profiles
Air purification, waste water treatment
Advanced pre-treatment technologies
Accessories & consumables
PVD Coatings, sputtering, plasma
Paint Stripping
Quality control
Review of events & exhibition
n. 99 MAY - JUNE 2026
Special section on surface finishing for AUTOMOTIVE AND TRANSPORTATION INDUSTRIES
Aluminium, steel, and plastic pretreatment technologies, nanotechnologies
Special effects finishes, coil coating, Smart coatings,
Anodic oxidation, sublimation, soft touch, powder-in-mould coating
Application equipment, IR-UV curing, paint stripping
Colour and quality control
Weathering
Review of events & exhibition
n. 98 MARCH - APRIL 2026
Special issue PaintExpo 2026
Focus on innovations in industrial painting&coating technologies, surface treatments & finishes
Raw materials, pigments, chemicals
Surface preparation, shot blasting and shot peening
Powder coatings, liquid paints, zinc-lamellar technology, coil coatings, E-Coat
Painting lines & finishing installations, automation, filtration, water treatment systems and ZLD
Vertical/horizontal lines for aluminium profiles, anodising
Advanced pretreatment technologies, nanotechnologies
Mixing & application equipment
Accessories & consumables
PVD Coatings, plasma technology
Quality control technology
Paint Stripping
Review of events & exhibition
n. 101 SEPTEMBER - OCTOBER 2026
Special issue Aluminium 2026
Special section on Innovations in surface treatments and finishes for METAL ARCHITECTURE & DESIGN
Aluminium, pretreatment technologies, nanotechnologies
Special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation
Application equipment, IR-UV curing, paint stripping
Colour and quality control
Weathering
Water treatment systems
Air purification
Sustainability
Review of events & exhibition
n. 100 JULY - AUGUST 2026
Special edition n. 100
Raw materials, pigments, chemicals
Surface preparation, shot blasting and shot peening
Powder coatings, liquid paints, zinc-lamellar technology, coil coatings, E-Coat
Painting lines & finishing installations, automation, filtration, water treatment systems and ZLD
Vertical/horizontal lines for aluminium profiles, anodising
Advanced pretreatment technologies, nanotechnologies
Mixing & application equipment
Accessories & consumables
PVD Coatings, plasma technology
Quality control technology
Paint Stripping
Review of events & exhibition
n. 102 NOVEMBER - DECEMBER 2026
Special section on Innovations in industrial painting & coating echnologies for OFF- ROAD & COMMERCIAL VEHICLES / AGRICULTURAL CONSTRUCTION EQUIPMENT
Pretreatment and nanotechnologies, surface preparation
Waterborne coatings, UV curing painting systems, innovations in paint shops & automation, powder coatings, monolayer and direct-to-metal painting system, zinc lamellar & e-coat
Heavy duty and corrosion protection paint systems
Application technologies
Waste water treatment
Quality control
Sustainability
Review of events & exhibition
media partnership and worldwide exhibitions 2026
Paris Packaging Week Paris, FR February 5-6 distribution of the magazine
PaintIndia* Mumbai, IN February 19-21
Powder Coating Week* Indianapolis, USA March 2-4
Expo-Surface* Kielce, PL March 24-27
Eurocoat* Paris, FR March 24-26
Coating Korea & Surtech Korea* Incheon, KOR March 25-27
Global Industrie* Paris, FR March 30 - April 2
Distributed at PaintExpo* Karlsruhe, DE April 9-12
PaintExpo* Karlsruhe, DE April 14-17
Middle East Coatings Show* Cairo, EG April 14-16
Wire* Düsseldorf, DE April 13-17
Salone del Mobile Milan, IT April 21-26 distribution of the magazine
American Coatings Show* Indianapolis, USA May 5-7
Surface Technology Germany* Stuttgart, DE May 5-7
Packaging Premiere + PCD* Milan, IT May 19-21
ITM Industry Europe* Poznan, PL May 26-29
Fabtech Canada* Toronto, CA June 9-11
Surface&Coatings* Bangkok, TH June 17-20
iVT Expo* Cologne, DE June 10-11
Fastener Fair Italy* Milan,IT June 24-25
Automechanika Frankfurt* Frankfurt, DE September 8-12
IAA Transportation Hannover, DE September 15-20
Innotrans* Berlin, DE September 22-25
FIAA* Madrid, ES September 22-24
Surfair* Biarritz, FR September 22-24
FABTECH USA* Las Vegas, USA October 21-23
Paint&Coating* Milan, Italy, October
EuroBLECH* Hanover, DE October 20-23
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it Events date can change last minute.
* ipcm® is media partner with own booth or press corner
Batimat* Paris, FR September 28 – October 1
Aluminium* Düsseldorf, DE October 6-8
ECOMONDO* Rimini, IT November 2026
BAU* Munich, DE January 11-15, 2027
The 54th Annual International Waterborne, High-Solids and Powder Coatings Symposium*
New Orleans, USA
February 2027
Pulversymposium Dresden Dresden, DE February 2027
Surface Design Show* London, UK February 2027
TARGET READERS
print run : 6,000 copies per issue
yearly circulation : 36,000 copies
digital subscribers : 8,765 ± 5%
impressions : 119,352 (July 2024 - July 2025 - SOURCE: issuu.com)
social media reach : thousands of industry professionals via Linkedin, Instagram, Facebook, of which over 23,300 are direct contacts (followers/members)
social media engagement (average per issue) : CTR: 2,7% - impressions: 1,160
source of digital readers : 88% embedded links - 12% website
GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION
Italy 20 %
DACH Region (DE, A, CH) 23 %
East Europe
(HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY) 17 %
Scandinavia 9 %
DIGITAL READERS BY COUNTRY
MEA Region and UK / Ireland 6 % Benelux (BE, NL, LUX) 3 %
France 4 %
Other 12 % (Far East, USA, Canada, Australia)
If you need to get the word out about your new product no one is better placed to help you than ipcm
E ditorial 67 % , of which over 60% is exclusive content, a dv E rtising 33 %
What you can find in each ipcm®
issue:
Editor’s Letter - A personal note from the editor-in-chief, offering insights and reflections on the latest trends, topics, and future directions in the surface treatment industry.
Brand New - Stay up to date with the latest industry news and developments in the surface treatment sector.
Analysis - In-depth market and industry analysis to help you stay ahead of trends and business dynamics.
Focus on Technology - Exclusive content from the ipcm® team, visiting companies worldwide to reveal the cutting-edge technologies behind their coating processes.
Highlight of the Month - Exclusive interviews and key updates of the month, spotlighting companies and their latest offerings.
Advancements - A closer look at the latest technological innovations and advancements driving the industry forward.
Road to 2050 - Explore the path to sustainability with insights into how the surface treatment industry is adapting for the future.
Success Stories - Discover the inspiring success stories of companies that have achieved excellence in surface treatment.
Powder Points - Insights into the technology of powder coatings.
Market Close Up - A closer examination of market segments and areas.
Research Breakthrough - Discover the latest academic and university research making waves in surface treatment technologies.
How It’s Coated - A behind-the-scenes look at the processes and techniques used to coat a variety of surfaces, from start to finish.
Colour Study - An exploration of the history, origins, uses, and meanings behind colours that shape the world of surface finishing.
Art Within Surfaces - Exploring the artistry and creativity that transform surface treatment into a true form of expression.
Specialized Training - Highlighting expert-led training programmes that develop essential skills for professionals in the surface treatment industry.
Meeting the Industry - A deep dive into key industry events and trade shows, with comprehensive reviews and insights.
advertising rates 2026
advertising formats & deadlines
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labelled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
Please refer to the “General conditions of
in the
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COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder Editor-in-Chief
ALESSIA VENTURI venturi@ipcm.it
Founder Editorial Director
Head of Sales
FRANCESCO STUCCHI stucchi@ipcm.it
Founder CFO
ipcm Academy Director
PAOLA GIRALDO giraldo@ipcm.it
Head of Editorial Office
Sales Editorial Office
ILARIA PAOLOMELO paolomelo@ipcm.it
Sales Editorial Office
MARTINA STUCCHI mstucchi@ipcm.it
Logistics Database Manager Editorial Office
FEDERICO MELIDEO segreteria@ipcm.it
MONICA FUMAGALLI fumagalli@ipcm.it
Administration Media Partnerships Coord. Account executive
MATTEO SOTTI sotti@ipcm.it
Graphics Layout Specialist
ELISABETTA VENTURI grafico@ipcm.it
Junior Digital Specialist Copywriting
GIULIA GENTILE gentile@eosmarketing.it
Events coordinator Digital specialist
FEDERICA BARISON barison@eosmarketing.it
Sales & Editorial Office for DE, AT, CH, DK, FR, NL, BE
NICOLE KRAUS kraus@ipcm.it
MAGAZINES
EOS is the official agency for Italy, Spain, Portugal, Brazil and Argentina of TRADE FAIRS Karlsruhe, Germany
TRAINING COURSES
EOS is the official agency for Europe of ipcm® is the official press organ of academy
EVENTS
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