Highlights - January

Magazine introduction

As the health and physical activity industry undergoes rapid and dynamic changes, we are excited to presentthelatestinsights,trends,andeventsshapingthesector.InourHighlightsMagazine,webringyoua comprehensive overview of key industry developments, policy updates, educational services, and exciting new innovations that are moving the industry ahead. Whether you ' re a fitness professional, enthusiast, or advocate,thiseditionoffersvaluableperspectivestailoredtoyourinterests.

We appreciate your continued engagement and invite you to explore the evolving future of health and fitnesswithus.

FROMTHECEO

DearCommunityMember,

Thearrivalofanewyearprovidesanopportunitytoreflectonourcollectiveprogressandsetoursightson the opportunities ahead. Looking back on 2025, I feel an immense sense of pride in what we achieved together. Our efforts last year reached a significant peak with the Exercise for Health event at the European Parliament,whichservedasapowerfulconclusiontoour2025agendaandunderscoredtheessentialroleour sectorplaysintheEuropeanpublichealthlandscape.

As we move into 2026, EuropeActive remains committed to strengthening the bridge between physical activity and public health. Our work this year will be guided by our strategic focus themes defined in collaboration with our President’s Council Members during the ActiveLeadershipForum in Barcelona in June 2025 Theseprioritythemesensureourstrategyisdirectlyalignedwithkeyindustrydevelopmentsandtrends, thatare:theimplicationsofGLP-1,increasingyouthparticipationandsustainablegymengagement,longevity throughactivelifestyles,andVAT-relateddiscussionsaffectingoursectoracrossEurope

To ensure our sector is prepared to lead through change and shifts, EuropeActive is proud to announce the successful launch of NextLevelLeaders, a new, worldclass executive development programme delivered in partnershipwithIESEBusinessSchool, a globally leading institution for executive education. Designed for the highestpotential talent across the health, fitness and wellbeing sector, the programme has received exceptional industry backing from industry leading brands. Reimagined from the highly respected ukactive Future Leaders Programme, which celebrates its 10-year anniversary in 2026, Next Level Leaders represents a major step forward in preparing the next generation of strategic, globally minded leaders As part of this anniversary year, IESE will host a special Future Leaders alumni celebration event in Barcelona during the oncampus week of the programme Next Level Leaders has attracted strong support from across EuropeActive’sPresidents’CouncilofOperators,withbackingfromindustryleadingoperatorssuchasBasicFit, RSG Group, David Lloyd Clubs, GO fit, The Gym Group, SC Fitness, and world’s leading fitness equipment and technologypartners,includingTechnogym,LifeFitness,Matrix,andWellhub

This commitment to professional excellence underpins our core priority: the dedicated representation of our members. We will continue to be a tireless advocate for your interests, ensuring the values and the strenghts ofoursectorisrecognisedbypolicymakers,corporatedecisionmakersandstakeholdersateverylevel.

The year ahead promises to be more dynamic, with an exciting calendar of EuropeActive events in the works to bring us together and engagement opportunities to share knowledge and spark new developments I am lookingforwardtoseeingyouatourannualhighlighteventandthisyear'seditionofourEuropeanHealthand FitnessForum(EHFF)2026,onthe15thAprilinCologneandseveralothersmallerthesegatheringsaswework toadvanceoursharedobjectives

Bestwishes,

Kai Troll CEO, EuropeActive

M E E T T H E T E A M

FinanceTeam

TheFinanceteamsupportsthefinancialsustainabilityofEuropeActive,overseeing budgeting,financialplanningandresourcemanagementtoensuretransparency,stability andlong-termgrowthoftheorganisation

JudyGould,HeadofFinanceandOperations(USA/France)

JudyoverseesEuropeActive’sfinancialstrategyandoperations,ensuringtheorganisation’s financialsustainability.

OmarMitalsi,JuniorAccountingOfficer(Morocco)

Omarsupportsaccuratefinancialreportingandoperationalefficiency,workingcloselywith HeadofFinance

EUAffairsTeam

TheEUAffairsteamrepresentsthefitnessandphysicalactivitysectorattheEuropean level,ensuringtheindustryiswell-representedinpolicymaking,legislativedevelopments, andimpactfulprojects

KieraWason,EUAffairsManager(Scotland)

KieraoverseesEUpolicyandadvocacystrategies,actingasthemaindriverfor EuropeActive’sworkinthisarea

AlinaChebes,SeniorPolicyOfficer(RepublicofMoldova)

Alinaspecialisesinhealth-relatedpolicies,focusingonhowfitnesscancontributeto improvingpublichealthacrossEurope

GisellaGuglielminotti,PolicyOfficer(Italy)

Gisellaworksonsustainabilityinitiativesandmanagesprojectsthatalignwith EuropeActive’smissiontobuildagreener,healthierfuture

EducationalStandardsTeam

Thisteamsetsthebenchmarksforhigh-qualityeducationandtraininginthefitness industry,equippingprofessionalswiththeskillsandknowledgetheyneedtoinspirehealthier lifestyles TheyalsomanagetheEuropeanRegisterofExerciseProfessionals(EREPS)

SarahEdmonds,EducationalServicesDirector(UnitedKingdom)

Sarahleadsthedevelopmentofeducationalstandardsandoverseesprofessional developmentinitiativesforfitnessprofessionals

HeryDelaporte,EREPsCoordinator(France)

HerymanagestheEuropeanRegisterofExerciseProfessionals,ensuringqualityand consistencyinprofessionalregistrationandstandards

SimoneSilleci,EREPsCostumerServiceRepresentative(Italy)

SimonesupportsEREPSmembersasaCustomerServiceRepresentative,assistingwith enquiriesandhelpingensureapositivememberexperience

MembershipServicesTeam

TheMembershipServicesteamfocusesonengagingandsupportingEuropeActive’s memberswhilecreatingimpactfulconnectionswithinthefitnessindustry.

EmiliaHappel,PartnershipManager(Finland)

Emiliafostersstrategicpartnerships,creatingopportunitiesforcollaborationandgrowth withinthesector

IoanaMarica,CommunicationsManager(Romania)

Ioanaoverseescommunicationsandpublicrelations,ensuringEuropeActive’smessage reachesstakeholderseffectively.

AnnaHarvan,CampaignManager(Slovakia)

AnnaleadsEuropeActive'sflagshipinitiative,#BEACTIVEDAY,acampaignthatinspires communitiesacrossEuropetoembracehealthier,moreactivelifestyles.

FionaSchlüter,CommunicationsIntern(Germany)

FionasupportsEuropeActive’scommunicationswork,collaboratingcloselywiththe CommunicationsManagerandsupportingitssocialmediachannels.

LauraŠinko,CommunicationsIntern(Croatia)

LauraworkscloselywiththeProjectManagerandEducationalServicesteam,helpingwith #BEACTIVEDAYandEREPSinitiativesandsupportingtheirsocialmediachannels

Withatalentedanddiverseteam,EuropeActivecontinuestoleadthewayinpromotingfitness,advocacy, education,andmembersupportacrossEurope Whateveryourneeds,you’llknowwhotocontact!

The Role of Fitness, Physical Activity and Exercise in Supporting GLP-1 Users for Sustainable Health Outcomes

The Role of Fitness, Physical Activity and Exercise in Supporting GLP-1 Users for Sustainable Health Outcomes AEuropeActivepositionpaper,developedincollaborationwithHavas

WhyThisPaperMatters

GLP-1 therapies are moving rapidly from clinical use into the mainstream Their adoption is reshaping how weight management, metabolic health and chronic disease are understood acrossEurope,withimplicationsthatreachfarbeyondhealthcare. AsGLP-1usegrows,sodoestheneedforcoordinated,long-termapproachesthatextendbeyond medicationalone.

WhyThisMattersNow

Evidence shows that while GLP-1 therapies can support short-term outcomes, medication in isolationdoesnotdeliversustainablehealth Keychallengesinclude:

Highdiscontinuationratesandsubsequentweightregain Lossofleantissue,includingmusclemassandbonedensity

Reduced strength, mobility and long-term functional capacity when movement is not embeddedearly

These risks reinforce the importance of physical activity, behavioural change and professional guidancealongsidetreatment

WhatThisPaperExplores

This EuropeActive position paper examines how GLP-1 therapies are accelerating the convergenceofmedical,commercialandlifestyle-basedapproachestohealth.

Itsetsout:

WhymovementmustbeembeddedfromdayoneofGLP-1treatment

Howexercisesupportsresilience,mentalwellbeingandlong-termmaintenance

TheroleofqualifiedfitnessprofessionalsinsupportingGLP-1userssafelyandeffectively

Why the fitness and physical activity sector is a critical partner in Europe’s evolving health systems

WhyPhysicalActivityIsCentral

GLP-1therapiesinfluenceappetiteandenergybalance,buttheydonotchangebehaviour,habits orenvironments.

Physicalactivity:

Preservesmusclemassandfunctionalcapacity

Supportssustainableweightmanagementbeyondmedication

Buildsresilienceandlong-termhealthoutcomes

Enablespeopletomaintainprogressaftertreatmentends

GLP-1 therapies are a catalyst for change How that change unfolds depends on the choices madenow.

Bysharingthispaper,youhelp:

ElevatetheroleofphysicalactivityinGLP-1discussions

Encouragecross-sectorcollaboration

Supportevidence-based,long-termapproachestohealth

NEXT LEVEL LEADERS:

Unleashing Potential, Multiplying Impact

EuropeActive Announces the Launch of “Next Level Leaders”

A New Executive Development Era for the Global Health & Fitness Sector

EuropeActive is proud to announce the successful launch of Next Level Leaders, a new, world‑class executive development programme delivered in partnership with IESE Business School, a globally leading institution for executive education. Designed for the highest‑potential talent across the health, fitness and wellbeing sector, the programme has received exceptional industry backing from industry leading brands and is already 85% fully subscribed following an initial closed promotion to Europe Active Presidents Councilmembersandukactive’sStrategicPartner Group.

Reimagined from the highly respected ukactive FutureLeadersProgramme,whichcelebratesits10year anniversary in 2026, Next Level Leaders represents a major step forward in preparing the next generation of strategic, globally minded leaders. As part of this anniversary year, IESE will host a special Future Leaders alumni celebration event in Barcelona during the oncampus week of theprogramme

Next Level Leaders has attracted strong support from across EuropeActive’s Presidents’ Council of Operators, with backing from industry leading operators such as Basic‑Fit, GO fit, David Lloyd Clubs, RSG Group, SC Fitness, The Gym Group and UrbanSportsClub.

Inaddition,theprogrammehasbeenbackedbythe world’sleadingfitnessequipmentandtechnology

partners,includingLifeFitness,Matrix,Technogym andWellhub.

Thislevelofcommitmentdemonstrateswidespread recognition that leadership capability will be the definingfactorinthesectorcapitalisingonthegreat opportunities presented to it at this time, determining which organisations thrive in the fastchanging landscape of health, fitness and wellbeing.

WhilerootedfirmlyinEurope,NextLevelLeadershas gained global momentum, with final programme participants expected from the Middle East, Asia, andNorthAmerica.Withcapacitylimitedtojust40 seats worldwide, the programme offers a uniquely intimate and highimpact leadership development experience shaped by the world’s leading faculty at IESE

NextStepsforInterestedOrganisations

Organisations and individuals wishing to join the inaugural cohort of Next Level Leaders can now submit an application of interest for one of the remainingplaces(preferablyfemaleleadership)

Further information, including programme details, admissionstimelines,andapplicationforms, canbe found via the official brochure or by contacting the Emilia Happel from the EuropeActive team directly atemilia.happel@europeactive.eu.

MarcelBootssaid: President,EuropeActive StrategicAdvisortotheBoardofBasic-Fit

DavidStalkersaid: Chair,ukactive

Our sector stands at a pivotal moment. The pressures and opportunities we face require leaders who can not only read the future but shape it. Next Level Leaders has been built precisely for this moment, combining global business insight, strategic foresight, and deep peer learning

The response from operators and partners has been extraordinary, a clear signal of the collective belief that we must invest in our highestpotential people now With the programme already 85% subscribed, I strongly encourage organisations who wish to be part of this first cohort to submit their application of interest as soon as possible This is a unique opportunity to prepare the leaderswhowilldefinethefutureofourindustry

This new programme proudly builds on the legacy of the ukactive Future Leaders initiative, which reaches its 10year milestone in 2026 There has never been one graduateofthatprogrammewhodidnotfeelitchanged thecourseoftheircareer EuropeActive’sreinvigorationof this platform through its partnership with IESE will accelerate the development of the leaders our sector needs ukactive is delighted to support the launch and will celebrate this next chapter with a special alumni eventinBarcelonaduringtheprogramme

E U a n d P u b l i c A f f a i r s

EU AFFAIRS

InterviewwiththeEuropean Commissioner:Exerciseasa PublicHealthPriority

Following the opening of EuropeActive’s Exercise for Health 2025 Summit, European Commissioner Glenn Micallef, responsible for sport and healthy lifestyles explains why Health-EnhancingPhysicalActivitymustplayacentralroleinEurope’shealth,sportand prevention strategies, and how the evolving European Sport Model, EU cooperation, and campaigns such as #BeActive and initiatives like #BEACTIVE DAY can help tackle Europe’sinactivitychallenge.

We were honoured to have you open our ExerciseforHealth2025eventlastDecember. As European Commissioner responsible for sportandthepromotionofhealthylifestyles, whatdoyoufindthemainvalueofthisevent tobe?

For me, the main value of this event lies in its ability to bridge the gap between policy ambitionandpracticeinreality Weknowthat physical activity has incredible benefits for health, including reducing the risk of noncommunicable diseases and building mental resilience However,policyalonecannotmake people move We need the infrastructure, professionals, and innovation that the fitness andphysicalactivitysectorprovides

This Summit served as a good platform to bring forward these important messages It brought together policymakers, health experts, and fitness professionals to treat exercise not just as a leisure pursuit, but as a preventativehealthtool Thefocuson"Exercise for Health" perfectly aligns with our priorities Weneedtomovefromasiloedapproachtoa true "Health in All Policies" mindset EuropeActive’s event showed that the fitness sectorisareliablepartnerinpromotingpublic health, offering scalable solutions to the inactivity crisis That open spirit of collaborationisitsgreatestvalue

With neither sport, physical activity, nor health being EU competences, it may come as a surprise that EU-level decisions and instruments impact these ecosystems as muchastheydo.Couldyouexplainhowthe European institutions and Member States worktogetheronsportandphysicalactivitycurrently, for the future Erasmus+ funding programmeforexample?

While it is true that the EU does not directly legislate on sport or physical activity, our "soft power " and funding instruments have a profound impact. We act as a catalyst and a convener. The relationship between the Commission and Member States is guided by the EU Work Plan for Sport, a roadmap we agree upon together. This ensures that when we propose priorities, such as good governance, health-enhancing physical activity,inclusion,orsustainability,wearealso aligned with the priorities of national governments

Moreover, the Erasmus+ programme is an important instrument for this cooperation It is not a top-down grant scheme, but rather a response to the needs identified by stakeholders active in the field of sport and physicalactivity

EU AFFAIRS

BysettingstrategiccriteriaforErasmus+calls, we encourage organisations across borders toinnovateandsharebestpractices.Through EU programmes like Erasmus+, we contribute to creating an ecosystem where good practices in one country can eventually be spreadacrossthecontinent.

The many health benefits of sport and physical activity were also highlighted in the recently adopted EU cardiovascular health plan: 'the Safe Hearts Plan' This is a strategic plan which will support Member States to tackle the EU’s leading health challenge By enabling and promoting regular physical activity, we can bring about healthier communitiesandcitizensthroughouttheEU

The Commission’s strategic revision of the EuropeanSportModeliswidelywelcomed!In light of Europeans’ growing appeal for nonorganised, non-competitive and community-based activities, could HealthEnhancing Physical Activity (HEPA) be grantedamorecentralpositioninthefuture model?

We must recognise that the way Europeans exercise is changing. The 2022 Eurobarometer onsportandphysicalactivity clearlyshowed thatmanycitizenspreferinformalsettingslike parks, home workouts, and fitness centres over traditional structures. A modern EuropeanSportModelmustreflectthisreality. [1] We should acknowledge that the social value of sport isn't just in winning medals, but in keeping our population healthy and mentally resilient. Therefore, acknowledging and supportingnon-organised,community-based activity is not just an option, it is a necessity foraEuropeanSportModelthatissustainable andreflectsreality.

What opportunities does the upcoming revision of the Council Recommendation on Health-Enhancing Physical Activity hold? In light of the proven, cost-effective and untappedpotentialofHEPAforpublichealth results, could cross-sectoral collaborations be further fostered and enabled as part of a whole-systemapproach?

The upcoming revision of the Council Recommendation in 2027 is a major strategic opportunity. Since 2013, we have seen great progressin"administrativecompliance"where most Member States now have national physical activity policies. However, we have not yet seen a corresponding rise in participation rates. The revision is an opportunitytoworkonclosingthisgap.

ThenewRecommendationwillaimtobefitter for the future. We want to update the monitoring framework to reflect today’s urgent needs, particularly the mental health crisis among young people and the role of digitalisation Regarding cross-sectoral collaboration, the revision is a crucial tool to push for a whole-system approach We want to empower Sport Ministries to knock on the doors of Health and Finance Ministries with harddata

EU AFFAIRS

We need to move from encouraging cooperationtoestablishingframeworkswhere sport is recognised and funded as a costeffective public health prevention tool The revision could also be our opportunity to help mainstream HEPA into healthcare, urban planning, and education systems more effectivelyintheyearsahead

Our2025#BEACTIVE DAY campaignfocused on HEPA, demonstrating how public health priorities can be tangibly addressed by the fitness and physical activity sector at community level. Thanks to the coordinated effortsofourmembersandpartners,this5th edition activated over 829 700 participants, delivering real impact for the many. How important are these campaigns for the European Week of Sport, and most importantly,forEuropeans?

I am grateful to EuropeActive for their support tothe#BeActivecampaignandtheEuropean Week of Sport throughout the years. The #BEACTIVEDAY is one of the most successful initiatives coming from our partners and it is crucialforitssuccess.

EuropeActive'sconsistentsupportunderscores the critical role of collaborative efforts in addressing public health priorities, especially incombatingthemodern-dayinactivitycrisis. The campaign's widespread activation effectively demonstrates the impact that community-levelinitiativescanhave.

These campaigns are essential in making sport and physical activities accessible, enjoyable, and inclusive for everyone, irrespective of background or fitness level. By organising free events, they give people the opportunitytoexplorenewhealthclubs andsportdisciplines,whichcouldbethestart of a more active lifestyle. The initiative truly embodies the spirit of the European Week of Sport, motivating people to integrate physical activities into their daily lives, moving towards healthier,moreactiveliving.

As the #BeActive campaign enters its second decade, the goal is to continue inspiring communities across Europe by highlighting not only the physical benefits but also the mentalandsocialadvantagesofbeingactive. We look forward to continuing our fruitful cooperation!

CampaignCelebrated Record-Breaking2025Results andSetstheScenefora

MentalHealthFocus

#BEACTIVE DAY is a Europe-wide campaign coordinated by EuropeActive that encourages people of all ages and abilities to take part in free and inclusive physical activity events during the European Week of Sport. Delivered through a strong network of national associations and local organisers, the campaign aims to make physicalactivityaccessible,visibleandpartofeverydaylifeincommunitiesacrossEurope.

The#BEACTIVE DAY final dissemination event, held onThursday 4 Decemberas part ofEuropeActive’s Exercise for Health 2025(EfH)- kindly hosted byMEP Nina Carberry in the European Parliament before continuingtheafternoonprogrammeattheStanhopeHotel-markedamilestoneinthecampaign’shistoryby celebratingitsmostsuccessfuleditiontodateandreachingnewaudiencesthroughaninnovativeformat

For its fifth edition, the conference- traditionally organised as a stand-alone dissemination event; wasintegrated into the Exercise for Health Event This strategic choice reflected the campaign’s increasing focusonhealthandthegrowingrecognitionofphysicalactivityasapublichealthpriority Thecombinedformat elevatedtheprofileof#BEACTIVEDAY,strengtheneditspositioningwithinEUpolicydiscussions,andmaximised cross-sectoralimpact

ACAMPAIGNWITHGROWINGREACHANDRELEVANCE

Throughthousandsofeventsdeliveredeachyearinfitness centres, schools, parks, workplaces and public spaces, #BEACTIVE DAY translates European policy objectives into tangible action at local level. Embedding the campaign’s final conference within Exercise for Health ensured that these grassroots achievements were showcased directly to EU policymakers and health representatives, significantly expanding the campaign’s visibilityandinfluence

The combined format created a clear win-win outcome #BEACTIVE DAY benefited from a high-level institutional settingandcross-sectorexposure,whileExerciseforHealth was strengthened by real-life examples of how inclusive physicalactivityinitiativesareimplementedacrossEurope

2025UNVEILSRECORDRESULTS

During the event, the 2025 campaign results were officially unveiled with the publication of the new #BEACTIVE DAY brochure The figures represent the highest impact achievedsincethecampaignbegan:

“These results show the incredible commitmen our national associations and local organisers, the growing recognition of physical activity a cornerstoneofpublichealth” CampaignManager ANNAHARVAN

EXERCISEFORHEALTHATTHECOREOFTHECAMPAIGN

The 2025 edition placed a strong emphasis on HealthEnhancing Physical Activity (HEPA), highlighting the role of regular movement in the prevention and management of non-communicablediseases(NCDs)such as cardiovascular diseases, diabetes, cancer and respiratory conditions. By promotingadapted,accessibleandinclusivephysicalactivity, the campaign demonstrated how exercise can support longterm health outcomes, improve quality of life, and reduce the burden on health systems. This focus reinforced the message that physical activity is not only a lifestyle choice, but a key componentofeffectivepublichealthstrategies.

Across participating countries, #BEACTIVE DAY events showcased inclusive approaches to physical activity, engaging people with disabilities, older adults, young people, and individuals living with chronic conditions through tailored and supportive programmes delivered in a wide range of communitysettings

A central pillar of the campaign’s impact lies in capacity building Since2022,#BEACTIVEDAYhasbeensupportedbya series of free Inclusion Guides, providing practical resources tohelporganisersdesignwelcomingandaccessibleactivities Theseguideshaveaddressedkeysocietalneeds,includingthe engagement of women and girls, intergenerational participation, accessibility for people with disabilities and environmental sustainability, and in 2025, HEPA with a focus i i i

EU AFFAIRS

Building on the momentum of 2025, the next edition of #BE wellbeing,recognisingmentalhealthasanessentialcomponentofoverallhealthandqualityoflife.

Physicalactivityisoneofthemosteffectiveandaccessibleprotectivefactorsformentalhealth.AcrossEurope, aroundoneinsixpeopleliveswithamentalhealthcondition,andmentalhealthchallengesremainamongthe leading causes of reduced quality of life, particularly also for young people. Evidence consistently shows that regular physical activity can reduce symptoms of anxiety and depression, improve sleep and cognitive function,buildemotionalresilience,andstrengthensocialconnection.However, these benefits are strongest when physical activity takes place in environments that are inclusive, supportive and psychologically safe, whereindividualsfeelwelcome,respectedandfreefrompressureorstigma.

As part of the 2026 campaign, EuropeActive will support organisers through dedicated capacity-building activities, including workshops, expert sessions and the publication of a MentalHealthandWellbeingGuide in spring 2026 The guide will provide practical guidance for the fitness and physical activity sector on how everydaysettingscanbettersupportmentalwellbeinginaresponsibleandmeaningfulway

#BEACTIVEDAYisopentoeveryone.Fromuniversitiesandcommunitycentrestogyms, outdoorsportspacesandpersonaltrainers,anyorganisationorindividualcantakepart byorganisingafreeandinclusiveactivity.Bybecominganorganiser,participantsjoina Europe-wide campaign that promotes physical activity as a powerful tool for mental health, wellbeing and social connection. Organisations and individuals interested in becomingpartofthe#BEACTIVEDAYcampaignandreceivingthecampaigntoolkitare invitedtocontactAnnaHarvan,CampaignManageratEuropeActive.

EU AFFAIRS

PhysicalActivityandtheEU SafeHeartsPlan: GapsandOpportunities

On 16 December 2025, the European Commission published the EU Safe Hearts Plan, the first comprehensive EU-wide strategy dedicated to cardiovascular health. EuropeActive and its National Association members welcome the Plan as a major milestone in the EU’s response to cardiovascular disease (CVD), following our contribution to the Commission’s Call for EvidenceinSeptember2025.

CVDs remain the leading cause of death and disability in the EU, claiming 1.7 million lives annually and affecting 62 million people. Beyond the human toll, CVDs cost over EUR 282 billion each year, including EUR 47 billion in lost productivity. Without decisive preventive action, prevalence is projected to rise 90% and deaths by 73.4% between 2025 and2050.

The Safe Hearts Plan addresses this challenge through three pillars: prevention, early detection and screening, and treatment including rehabilitation Cross-cutting actions on digital innovation, research, and tackling inequalities reflect a comprehensive understanding of the patient’s pathway and theneedforEU-widecoordination.

Strong recognition of prevention and physical activity

EuropeActive particularly welcomes the Plan’s emphasis on prevention, the most costeffective approach to reducing CVDs. Nearly 80% of cardiovascular diseases are preventable through lifestyle changes, yet prevention accounts for only around 3% of EU healthcarespending.

EU AFFAIRS

ThePlanexplicitlyidentifiesphysicalinactivity asamajormodifiableriskfactor.Over25%of adults and fewer than 1 in 5 boys and 1 in 10 girls aged 5–17 meet WHO-recommended physical activity levels. The Commission commits:

To update the Council Recommendation on health-enhancing physical activity (HEPA),

To strengthen awareness via EU-wide campaigns such as #BeActive and the EuropeanWeekofSport,

And to continue funding through Erasmus+andEU4Health,

signalling growing recognition of physical activity as a cornerstone of CVD prevention andimprovedhealthoutcomes.

EuropeActive also welcomes the focus on children and young people. While obesity, screentime,anddecliningactivityposelongterm risks, gyms and organised fitness activities are increasingly seen by young people as social spaces supporting both physical and mental wellbeing. Early intervention through education, community engagement, and inclusive fitness opportunities is essential to establish lifelong healthyhabits.

A missing piece: targets, funding and implementation

Although the Plan recognises the benefits of physical activity for public health and the value of awareness-raising initiatives, it falls short in translating its commitment to physical activity into measurable, wellresourced action It lacks EU-level targets for reducing inactivity, clear milestones, an implementation roadmap, and additional funding for large-scale interventions WhileEuropeActivefullyrecognises- and actively delivers; awareness raising initiatives such as our annual#BEACTIVE DAY campaign, the evidence shows that communication alone cannot tackle persistentinactivityandrisingNCDlevels

In addition to these efforts, concrete, wellfunded interventions are urgently needed to address structural and socio-economic barriers, reduce inequalities, and embed physical activity across sectors such as health, education,financeandurbanplanning Without measurable objectives and dedicated investment, physical activity risks remaining acknowledged in principle but under-delivered in practice, especially for vulnerable groups with the lowest activity levels- and little access toopportunitiestobeactive

The planned revision of the Council Recommendation on Health-Enhancing Physical Activity presents a crucial opportunity to move from awareness to action.Involvingthefitnesssectorwillbekey todeliveringscalable,practicalsolutionsthat achieve sustained behaviour change across Europe. Ourfullpositionstatementisavailablehere.

EU AFFAIRS

HL4EUEntersItsFinalStretch: StrengtheningCollaborationfor PhysicalActivityinEurope

The HealthyLifestylesforEurope(HL4EU) project has officially entered its third and final year. Since its launch in January 2024, the consortium, led by EuropeActive, has been working to address an important and ongoing issue in Europe: promoting healthy lifestyles through physical activity in a policy landscapethatisfragmented,complex,andoftensiloed.

One of HL4EU’s flagship achievements to date is the Cross-Sectoral Good Practice Library. This growing collection brings together concrete examples of successful cross-sector collaborationfromacrossEuropeandbeyond. Designed as a one-stop shop for policymakers and stakeholders, the platform aims to showcase positive examples, connect like-minded actors, and help turn inspiration intoaction.

At a time when physical activity policy cuts across health, sport, urban development, transport, and active mobility, such shared learningisincreasinglyimportant.

FromGoodPracticestoPolicySolutions

Unlike many other policy areas, physical activity does not sit neatly within a single competence.Theresultisahighlyfragmented ecosystem, where alignment between EU and national levels - and across sectors - can be difficult to achieve. If there is one field that truly demands cross-sector collaboration, it is thisone.HL4EU’sworkrespondsdirectlytothat reality, making the project both timely and highlyrelevant.

Building on extensive desk research and the good practices gathered through the Call for Good Practice Sharing, the HL4EU consortium has moved into a more interactive phase of the project. So far, three virtual focus groups havebeenheld,withtwomoreplannedinthe coming month. These sessions bring together implementers of showcased good practices alongside other relevant organisations, creating space for deeper conversations on enablersandbarriersofeffectivecross-sector collaboration.

EU AFFAIRS

Each discussion is supported by interactive elements and AI-assisted facilitation to help steer conversations, uncover shared challenges, and dig beneath the surface. The gathered insights will feed directly into one of the project’s most important outputs: policy recommendations which we aim to keep practical, grounded, and useful. Thanks to a robust methodology that combines quantitative research with qualitative insights from focus groups, the policy recommendations aim to reflect both evidenceandexperienceontheground.

www.healthylifestyles-project.eu

Looking Ahead: Save the Date for the Final Conference

The HL4EU policy recommendations will be officially launched at the project’s final conference in Brussels on 6 May 2026. We are proud to announce that the event will be organisedincollaborationwiththeEuropean PublicHealthAssociation(EUPHA)aspartof European Public Health Week, Europe’s largesthealthawareness-raisingcampaign.

About:The HL4EU project is co-funded by the Erasmus+ Sport Programme of the EU, and started in January 2024. Find out more about our activities, and Call for Action on ‘Enabling Cross-Sectoral Approaches for HealthyLifestylesinEurope’here!

GENERAL ASSEMBLY

14APRIL2026 europeactive

TheGeneralAssemblyisakey gatheringforEuropeActive’smain stakeholders,wherecritical decisionsshapingthefutureofthe sectoraremadeMeanwhile,the EFAFisadedicatedforumfor nationalassociationpartnersand providesanon-formalplatformto connectandstayinformedabout developmentsinEuropeanpolicies andfitnesssector

15APRIL2026

Theleadingeventforindustryleaders, EHFFsetsthestageforinnovationand collaborationastheopeningeventfor theFIBOInternationalTradeShow

28JUNE-4JULY2026

TheExerciseforHealthSummit connectsthefitnesssectorwith healthandpublicpolicytomake physicalactivityessentialto societalhealth.

17-18JUNE2026

Thepremierexecutivegathering, bringingtogetherleadersfrom topcompaniestodiscussthe futureofthefitnessandphysical activityindustry

23SEPTEMBER2026

#BEACTIVEDAYisanannual campaignpromotingphysical activitythroughthousandsof inclusiveandsustainableevents allaroundEurope

JUNE2026

TheInternationalStandardsMeeting unitesacademics,employers,and educationproviderstoaligntraining withworkforceneedsFocusedon skills,standards,andcareerpathways, itfeaturesinsights,research,andcase studiestodriveindustrycollaboration.

TRAINING PROVIDER

October2026

Focusedonensuringhighquality,standardizededucation fortrainingproviders,thisforum facilitatesupdates,discussions, andcollaborationson accreditationandindustry standards

2DECEMBER2026

TheExerciseforHealthSummit connectsthefitnesssectorwith healthandpublicpolicytomake physicalactivityessentialto societalhealth.

WhyEHFFMatters

HeldonthedaybeforeFIBO,theworld’sleadingtradeshowfor fitness,wellness,andhealth,EHFFprovidestheplatformtodiscuss thesector’skeyprioritiesandopportunities.

TheEuropeanHealth&FitnessForum iswheretheleadersofEurope’sfitnessandphysicalactivity sectorcometogetherandwherethefutureofourindustry takesshape.

WhyattendEHFF2026?

Shapetheconversation.Joinseniorleaders,decision-makersandinnovatorsasthey discussthekeytrends,risksandopportunitiesforEurope’shealthandfitnesssector.

Accessexclusiveinsight.Bethefirsttohearthefindingsofthe2026EuropeanHealth&FitnessMarketReport,byEuropeActiveincollaborationwithDeloitte.

Growyournetwork.Meetoperators,suppliers,nationalassociations,investorsand policymakersfromacrossEuropeinoneplace,withstructuredandinformalnetworking throughoutthedayandattheEHFFNetworkingDinner.

MakethemostofFIBOweek.CombineEHFFwithtwofulldaysatFIBO,theworld’sleading fitnessandwellnesstradeshow,toconnectstrategicdiscussionwithwhatishappening ontheexhibitionfloor.

Leavewithpracticalideas.Keynotes,panelsandsidesessionsaredesignedtooffer concretetakeawaysyoucanapplyinyourorganisationstraightafterCologne.

YourFullDayEHFFevent pass.

EarlyNetworking possibilitiesthroughthe EHFFEventApp. AllFood&Beverages throughoutthe Conferenceday

Inspiringsessionsfrom industry&non-industry leaders

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THE EUROPEAN HEALTH & FITNESS

THE EUROPEAN HEALTH & FITNESS

MARKET REPORT 2025 ...

MARKET REPORT 2025 ... ... AND OTHER PUBLICATIONS AVAILABLE HERE ... AND OTHER PUBLICATIONS AVAILABLE HERE

INTERESTED IN SPONSORING THE EUROPEAN HEALTH AND FITNESS MARKET REPORT 2026?

PositionyourbrandattheforefrontoftheEuropeanhealthandfitness industrybysponsoringthe2026EuropeanHealth&FitnessMarketReport. Gainexposuretokeydecision-makers,industryleaders,andinfluencers throughthishighlyanticipatedpublication

�� Interested?ClickthephototocontactEmiliaandsecureyourspot.

FIBO Future Talks is an exclusive event co-hosted by EuropeActive and FIBO, exploring the powerful intersectionoffitness,technology,anddigitaltransformation.

The event aims to accelerate the adoption of technology across the sector by highlighting ongoing advancements, showcasing cutting-edge innovations, and encouraging the exchange of best practices-empoweringindustryleaderstotacklesharedchallengesandshapethefutureoffitness.

Session 1:

New Revenue Frontiers with Digital Fitness

10:00 Keynote – The Future of Fitness: From Trends to Revenue Streams

Speaker: ABC Fitness – Mohammed Iqbal (Chief Growth Officer)

Explore how the latest digital fitness trends are shaping the industry and creating new revenue opportunities. This keynote will guide you through emerging technologies, consumer behaviors, and businessmodelsthataredefiningthefutureoffitness.

11:00PanelDiscussion–BeyondMemberships:UnlockingValueintheHybrid DigitalFitnessEconomy

Themes:

Hybridmonetisation:blendingphysical,digital,andvirtualmemberships

Subscriptionlayering&microtransactions

Healthcare&corporatewellnesscrossoveropportunities

GenAlphaexpectations:community-driven,digital-firstsolutions

Session2:

Scaling Consumer Community Experience with Technology

12:00 Keynote - Scaling Fitness Through Automation: Technology, Data, and Community at Scale

Speaker: Hyrox - Douglas Gremmen (Chief Growth Officer)

Scaling fitness concepts globally requires more than demand; it requires automation, data-driven systems, and digital infrastructure. This keynote explores how HYROX uses technology-enabled processes, data, and standardisation to scale a global fitness community efficiently, consistently, andsustainably.

13:00 Panel Discussion – Intelligent Fitness: AI and Automation in Action

Themes:

AI-drivenpersonalization&adaptivetraining

Predictiveretention&customerlifecycleautomation

Scalingefficiencyinsmallvs largeoperators

Human+AIcoachingbalance

Session3:

Data, Wearables, AI and Personalisation to

Immersive Experiences

14:00 Keynote – From Data to Decisions: How Wearables Are Powering Health-Connected Fitness Experiences

Speaker: Garmin Health - Jörn Watzke (Senior Director Garmin Health B2B)

This keynote explores how wearable technology is moving beyond activity tracking to enable health-connected fitness experiences. Garmin will highlight how high-quality physiological data can support personalised coaching, preventive health approaches, and immersive digital experiences,andwhatthisevolutionmeansforthefutureoffitnessandhealthcollaboration.

15:00 Panel Discussion – Personalisation for growth: The Role of Smart Fitness Equipment and Wearables

Themes:

Thelinkbetweenpersonalisation,engagement,andretention

Leveragingdatafromconnectedequipmentandwearables

Opportunitiesandrisksofhyperpersonalisationinfitness

Integratingsmarttechnologiesintomemberexperiencestrategies

Futureinnovationsinpersonalisedfitnessandtheirimpactonbusinesssustainability

F i t n e s s F r o n t l i n e s

ReflectingonthePastYear: DeepeningEngagement andBuildingaStronger Community

The past year marked a period of deliberate change for EuropeActive. While growth remains important, the focus shifted towards strengthening the foundations of the network and investing more time in existing relationships. This change reflected a clear intention to better understand member needs and to ensure that EuropeActivecontinuestoevolveinstepwiththerealitiesofthefitnessandphysicalactivitysector.

EvolvingtheMembershipApproach

Over the year, EuropeActive made concrete changestoitsmembershipsystem,recognisingthat a diverse and fast-evolving industry requires more than a one-size-fits-all approach. Rather than focusingsolelyonexpansion,greateremphasiswas placed on listening to current members, understanding their priorities, and responding more effectivelytotheirexpectations Thiscloserdialogue has helped sharpen EuropeActive’s approach to partnerships and strengthened engagement across thenetwork

As part of this shift, a new level of membership was introducedtobetterreflectthebreadthofthesector and the differing needs of organisations active within it The aim is to offer a more relevant and accessible structure, allowing organisations of varying sizes and profiles to engage with EuropeActive at a level that reflects their role and ambitionswithintheindustry

Alongside these changes, the network continued to grow in a targeted way New members were welcomed,wheretheyaddedclearstrategicvalue In particular, the addition of Garmin strengthened EuropeActive’s expertise in wearables and data, an area that is becoming increasingly central to evidence-based approaches to fitness, health, and long-termphysicalactivityparticipation.

Looking ahead to 2026, EuropeActive plans to further support collaboration through the launch of a dedicated members platform This initiative will provide a practical space for members to connect, exchange insights, and share experiences beyond formal meetings. It will also offer access to relevant research and industry developments, supporting informeddecision-makingacrossthenetwork.

FITNESS FRONTLINES

ExpandingReachandInfluenceAcrossRegions

EuropeActive maintained strong engagement acrossitscoreEuropeanmarketswhilealsobuilding momentuminregionswithgrowingpotential.

WesternandNorthernEuroperemainkeyanchorsof the network, supported by increasing activity and interest in Southern and Eastern Europe. This balanced geographical presence enables meaningful exchange of knowledge and experience acrossdifferentmarketcontexts

Interest from outside Europe has also continued to grow,underliningEuropeActive’sroleasaconnector between fitness, physical activity, and health ecosystems internationally This broader outlook supports engagement with global discussions on innovation, public health, and the role of physical activityinsociety

StrengtheningLeadershipandStrategicAlignment

The President’s Council continues to play a key role in shaping EuropeActive’s strategic direction. By bringing together organisations committed to the long-term development of the sector, the Council supports focused dialogue and informed decisionmaking.

From 2026, the Council will be further strengthened with the addition of FitnessPark, reinforcing operator representation and the diversity of perspectives at leadershiplevel

LookingAhead:Health,Prevention,andaSharedStrategicDirection

Lookingahead,strongeralignmentwithhealthandpreventionwillbeacentralpriority EuropeActiveaimstoreinforce the position of fitness and physical activity as essential components of preventive healthcare, while strengthening collaborationwithhealthstakeholderstoincreaselong-termimpact

ThisfocuswillbeguidedbyfourcorepillarsthatwillshapeEuropeActive’sworkintheyearsahead Theseprioritieswere defined together with the President’s Council during the latest Active Leadership Forum (ALF) in Barcelona, ensuring close alignment between strategy and industry leadership The four pillars address the implications of GLP-1, youth participation and sustainable gym engagement, longevity through active lifestyles, and VAT-related discussions affectingthesectoracrossEurope.

Together, these pillars provide a clear set of priorities for advocacy, collaboration, and innovation. By aligning leadership, membership, and mission around these areas, EuropeActive is well-positioned to support the continued developmentofthesectorandtostrengthenitscontributiontohealth,prevention,andphysicalactivityacrossEurope andbeyond.

JointheLeadingNetworkinFitnessand Health!

InterestedinjoiningaleadingEuropeannetworkinthefitnessandhealthsector? Contact our colleague Emilia (emilia.happel@europeactive.eu) for more information on becoming a member of the President’s Council or joining EuropeActive. Explore the exclusive opportunities available to strengthen your organisation’simpactandcontributetothefutureoftheindustry.

EUROPEACTIVE'SPRESIDENT'SCOUNCIL

FITNESS FRONTLINES

TakingNational AssociationstoParliament: MeetingTheirMEPs

On the back of the Exercise for Health 2025 e EuropeActive together with three Nat Association members from the Czech Rep Italy and Latvia, held a series of meetings Members of the European Parliament (MEPs) their respective countries Organised coordinated by EuropeActive, these mee sought to share national priorities and advocacy messages, underline the role of phy activity in tackling non-communicable dise (NCDs) and strengthening health systems,

Throughout meetings, we shared key data and research on the health and economic impact of lowphysicalactivityatbothnationalandEUlevels Across the EU-27, doing less than 150 minutes of physical activity per week leads to more than 10 000prematuredeathseachyearandaround€80 billion in direct annual healthcare expenditure We

Nazionale Impianti Sport & Fitness (ANIF), we met with representatives of MEP Brando Benifei And together with Gints Kuznecovs from the Latvian HealthandFitnessAssociation,weweredelighted tomeetMEPsRobertsZīleandMārtiņšStaķis.

FITNESS FRONTLINES

We also highlighted the reality our sector fa within a highly fragmented EU policy landsca Physical activity cuts across multiple portfol health, sport, regional development, transport, urban planning While funding opportunities e through programmes such as Erasmu EU4Health,andcohesionfunds,strongeralignm and cross-sectoral collaboration are still missin we are to deliver meaningful, long-te improvementsinpopulationhealth.Whenphys activity becomes everyone’s responsibility, it oftenendsupbeingnoone’spriority.

Inthiscontext,wesharedjointstatements,advocacy materials, and #BEACTIVE DAY results to demonstrate how our sector’s leadership is bringing together actors and voices across sectors to pursue shared goals of increasing physical activity levels andimprovingpopulation-wideoutcomes.

It was encouraging to witness MEPs’ attention and responsiveness about these matters, as well as their recognition of physical activity as a strategic investment in Europe’s future. On a lighter note, it was also interesting to discover that, despite sitting on very different committees- from public health andbudgetstotaxmatters,culture,andeducationmany MEPs share a genuine interest in being active From fitness and running to rugby and beyond, physical activity proved to be a common language It was heartening to see how an interest in active, healthylifestylescanunitepoliticiansacrosspolitical groupsandcommitteeresponsibilities

This work will continue In 2026 and beyond, EuropeActive will step up its advocacy by bringing even more national associations to meet with their MEPs,reinforcingtheroleofphysicalactivityinpublic health policy and amplifying the voice of our sector inBrusselsandacrossnationalcapitals

Updatesfrom Members

PLAYLISTANDEGYMCOMPLETE$7.5BN

GLOBALWELLNESSTECHNOLOGY

MERGER

Playlist, parent company of Mindbody, Booker and ClassPass, has agreedtomergewithEGYMina$75bntechnology-drivendeal The transaction creates one of the largest global wellness technology platforms, spanning software, connected fitness equipment and corporatewellbeing

Readmore

MATRIXFITNESSUPPERBODYCYCLE

WINSTAIWANEXCELLENCESILVER

MatrixFitnesshasreceivedaSilverAwardforitsUpperBodyCycleat the Taiwan Excellence Awards The recognition highlights the product’s inclusive design and engineering, placing it among the top-rankedfitnessinnovationsfromTaiwanesemanufacturers

Readmore

LESMILLSREPORTHIGHLIGHTS HEALTHANDHUMANCONNECTION

Health and human connection have emerged as the key drivers shaping consumer fitness behaviour, according to the 2026 Global Fitness Report from Les Mills. The research highlights a growing shift towardsholisticwellbeing,community,andmentalhealthascentral motivatorsforgymparticipationandlong-termengagement.

Readmore

DAVIDLLOYDCLUBSEMBRACES ‘KIDULTING’TODRIVEENGAGEMENT

David Lloyd Clubs has introduced ‘Kidulting’, a joy-led approach to fitnessdesignedtoboostengagementandlong-termparticipation

The concept encourages playful, feel-good movement, positioning enjoyment and human connection as key drivers of sustainable exercisehabits

Readmore

E d u c a t i o n a l S e r v i c e s 04

EREPSGoingStrong in2025

In 2025, the European Register of Exercise Professionals (EREPS) has continued to grow and develop, cementingitspositionasaleadingauthorityforfitnessprofessionalsacrosstheglobe.Withanexpanding membership and organisational improvements, this year has marked an important milestone for the register.

ABOUTEREPS

TheEuropeanRegisterofExerciseProfessionalsisanindependentregisterthatrecognizesqualifiedfitness professionals across Europe and beyond By setting high industry standards, EREPS ensures that exercise professionals meet the necessary qualifications and adhere to a professional code of conduct Through education, accreditation, and community-building efforts, EREPS plays a vital role in shaping the future of thefitnessindustry

EREPS MEMBERS BY COUNTRY (93 COUNTRIES)

MembershipGrowthandGlobalReach

Thisyear,EREPSwelcomed16,700members,comprising12,700professionalsfromEuropeandanadditional 4,000 international members spanning 93 countries. This expansion reflects EREPS’ commitment to maintaininghighprofessionalstandardsinfitnessandexercise,whilealsocateringtoanincreasinglyglobal community

AccreditedTrainingProviders

Qualityeducationremainsattheheartof EREPS’ mission By the end of 2025, the organisation collaborated with 155 AccreditedTrainingProviders across 46 countries, including satellite providers. Through rigorous accreditation and reaccreditation processes, EREPS ensures continuous quality assurance and strengthens the central role of Training Providers in delivering EREPS-aligned qualifications.

KEYDEVELOPMENTSIN2025:

MembershipGrowth

AccreditedProvidersByCountry (46countries)

2025 was another strong year for EREPS, with total membership rising by 3,700 professionals since December 2024, representing a 28% increaseyear-on-year Whilegrowthvariedslightlybetweencountries, both European and international membership continued to expand, demonstratingtheresilienceandappealoftheEREPSmodelworldwide

GraduateRegistrationsontheRise

Graduate registrations continued to grow steadily, with 2,413 more professionals registering through EREPS-accredited Training Providers compared to 2024, a 24% increase This reflects the strength of the Training Provider network and the ongoing demand for EREPS aligned qualifications, which remain highly relevant to employers and the evolvingneedsofthefitnesssector

EngagingThroughSocialMedia

In 2025, EREPS strengthened its online presence with a series of targeted campaigns. These included educational posts, the Personal Trainer Story campaign, and interactive content, all designed to engage members, share knowledge, and support professional developmentacrossthecommunity.

LOOKINGAHEADTO2026

Building on the progress made in 2025, EREPS will continue to support members and Training Providers with better data, a stableecosystem,andlong-termvalue

In 2026, the focus will also include strengtheningoursocialmediapresence, enhancingdigitalservices,andimproving the member experience, while continuing to foster international growth and professional development across the community.

“2025 was not only a year of strong growth for EREPS, but also a year of consolidation. By strengthening our Training Provider network and increasing graduate registrations through accredited pathways, we are reinforcing the value and credibility of professional recognition for fitnessprofessionalsworldwide.”

SarahEdmonds Director,EducationalServices

“If you do what you’ve always done, you’ll get what you’ve always got.” Whether attributed to Albert Einstein, Henry Ford, or Mark Twain, the core message remains a fundamental truth: to change an outcome, you must change the method. In an era defined by driverless cars, Artificial Intelligence, and 3D printers, the fitness industry finds itself at a pivotal crossroads As gyms globally embrace sophisticated technology solutions - from personalised data to digitised group exercises - the education of the future workforce must evolve to support thishigh-techlandscape.

BeyondtheDeliveryModel

In the world of professional training, providers often debate which delivery model reigns supreme Is it face-to-face, modular, blended, or entirely online? While assertions vary, the reality of a successful education provider often transcends the pedagogical approach itself. Reflecting on the journey from colleges to global business schools, it becomesclearthatthehallmarkofexcellenceisnotjusttheformat,but howstudentsarenurtured,inspired,andguidedtowardssuccess.

TheEuropeActiveEvolution

For years, EuropeActive has stood at the forefront of global accreditation, ensuring that training providers embed high-quality professional standards into their programmes However, while the standards have continued to evolve, the underlying model has remainedlargelystatic

Toremainrelevant,wemustnowembraceinnovativedigitaleducation technologies This shift is not merely a choice but a necessity, aligned with the EU Digital Education Action Plan, which prioritises two key areas:

Fosteringahigh-performingdigitaleducationecosystem.

Enhancing digital skills and competences for the digital transformation.

Skillsfor2026andBeyond

As we look towards the future, our mission is to provide stakeholders with the confidence that this digital leap will not lead to a dilution of quality. Instead, it is about harmonising high-quality principles with modern practices. By integrating these digital advancements, we ensurethatthefitnessprofessionalsof2026areequippedwiththeskills necessarytothriveinadigitisedworld.

AccreditationUpdate: UpholdingGlobal Standards

As the fitness industry continues to evolve, maintaining high-quality educational standards remains our primarymission Weareproudtoannouncethelatestupdatestoourdirectoryofaccreditedtrainingproviders, reflectingtheongoingcommitmenttoexcellenceacrossourglobalnetwork

RENEWEDACCREDITATIONS:

We are pleased to celebrate the following providers who have successfully renewed their accreditation. Their continued alignmentwithourstandardsensuresthatfitnessprofessionalsreceivethehighestleveloftraining:

EscueladeCulturismoONLINE(Spain)

FitnessEduTrainingAsia(Malaysia)

NordiskAkademiförTräningochPrestation(NATP)(Sweden)

IntensivePTOnline(Sweden)

Fitnessways.s.d.ar.l.(Italy)

DoorLinePilates(Turkey)

GLOBALEXPANSIONANDNEWSATELLITECENTRES:

It is encouraging to see our accredited providers broadening their reach. Several organisations have recently established newsatellitecentrestosupportfitnesscommunitiesinnewregions:

Fitness EduTraining Asia: Building on their established presence in Singapore, they have now opened new satellite centresinIndonesiaandCambodia.

Nordisk Akademi för Träning och Prestation (NATP): Following their success in Sweden, they have launched a new satellitecentreinNorway

IntensivePTOnline:ThisSwedishproviderhasfurtherexpandeditsNordicfootprintwithanadditionalsatellitecentrein Finland

NEWTOTHETRAININGDIRECTORY:

WearedelightedtowelcometwoneworganisationstotheEuropeActiveaccreditedproviderscommunity.Theseproviders havemetourrigorouscriteriaandarenowofficiallyrecognisedtrainingproviders:

BiofitSportsCollege:AnaccreditedprovidernowrepresentingourstandardsinBulgaria VsIFitnesomokymocentrasAeromix:AnewlyaccreditedtrainingproviderbasedinLithuania

The Value of Quality: Accreditation is more than a credential; it is a commitment to the public and the profession By upholding these rigorous standards, these providers ensure the fitness industry remains a safe, professional, and trusted environmentforall.

TaketheNextStep:

Whether you are looking to elevate your organisation’s status or advance your individual career, the path to professionalrecognitionstartshere.

ForTrainingProviderOrganisations:

Are you interested in joining our global network of excellence? Learn more about the accreditation process and how to align your programmes with our standards at www.europeactive-standards.eu

ForIndividualPersonalTrainers:

Ready to stand out in the industry? Discover the benefits of becoming EREPS certified and join a register of world-class professionalsatwww.ereps.eu

PureGymhassuccessfullyachievedFITcert Level4re-certificationforitsclubsinboththe UKandSwitzerland.Thismilestonereinforces theorganisation'songoingcommitmentto internationalqualitystandards

Jointhegrowingcommunityof Europeanfitnessclubschoosing independent,third-party certification!

JANUARY 2026