Managing Director Shashank M Co-Founder & CEO Shankar V Shivaprasad Chief Editor Shankar V Shivaprasad Consultant Editor Imtiaz Ahmed Shariff Editor Sathyanarayana B Head of Production Shank Mendez Head of Research Sara Watson Head of Media Sales Charles Grey Media Sales Manager Chris Young Advertising contact chris@intlbm.com Content Managers: Daniel Edwards, Sumana Shankar, Ana Watson Content Writers: Medhaj Nair, Baldeb Ram Business Development Leo Morgan, Alisha Taylor, Jane Sanders, James Smith, Jason Brown, David Johnson, Stella Grace, John Davis, Nancy Miller, Alex Milo, William Smith, Jessica Eden, Jackson Lyod, Ntasha Mayne, Tony Rogers Graphic Designer Chandan R Video Editor Immanuvel S Account Manager Agnes Wong Registered Address: Sharjah Media City (Shams), Al Messaned City, Al Bataeh, Sharjah, United Arab Emirates, P.O. Box: 515000 Office Address: Suite No 502, Al Tawhidi 1 Building, Floor 5, Khalid Bin Al Waleed Road, Bur Dubai, Dubai, UAE. Email: info@intlbm.com Phone: +971 503211164
From The Editor’s Desk Charting Ease in the Age of AI From logistics to law, from comfort at altitude to classrooms on
the ground, intelligence is no longer artificial - it is the blueprint of tomorrow.
Artificial Intelligence today is not simply a tool; it is the architecture upon which the future of business and daily life revolves. It is spreading across personal routines and professional landscapes with a speed that demands not just adoption but thoughtful direction. The imperative is clear: design a course of action that enhances ease of living, working, and doing business. In logistics, AI predicts demand, optimises delivery routes, and reduces inefficiencies. In real estate, it reshapes how developers assess markets and manage portfolios, while multitasking algorithms execute smart projects. Einvoicing frameworks accelerate transactions and enhance transparency. Finance is evolving as AI analyses trader behaviour in prop trading firms, balancing risk and opportunity. In aviation, Etihad’s focus on lip care at altitude may appear niche, but it reflects a broader trend of using sensory design. Robotics marks another frontier: the M1.5 hybrid robot embodies resilience and adaptability for missioncritical applications. Corporate leadership transitions, such as General Motors’ AMEO reshuffle, highlight the need for leaders attuned to AI’s power. Digital platforms, meanwhile, have become the backbone of industry, where visibility and influence are shaped by AIdriven analytics. Those who deeply understand AI will define the future - balancing innovation with responsibility, speed with sustainability, and technology with humanity. Come November 29, International Business Magazine’s Grand Awards Night at Atlantis, The Palm, Dubai will honour the winners. Here is another edition of the emagazine in H2 of 2026. Happy reading! Be sure to check out our website at
www.intlbm.com
Connect with us on x : @ibmag_magazine,
Facebook:@intlbm and Instagram: @intlbm
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Content 10
How to Verify a Developer or Agency Before Buying Property
18
Inside the Prop Firm Evaluation Process: How Trading Challenges are Structured, Scored, and Why Most Traders Fail Them
26
Etihad Airways Launches LANEIGE Destination Collection
30
Micropolis Robotics Launches NextGeneration Robot
34
Designing the Perfect Website with Artificial Intelligences
42 44
How to Boost Your Account Reach and Gain More Followers on Instagram
What Happens When You File a Lawsuit Against a Corporation
46
Business Management Skills You Need for Running a Modern School Successfully
48
KPMG and Anthropic launch global AI alliance
52
Vodafone Egypt Commits EGP 20bn to Boost Digital Transformation
54
Zoom Unveils New Data Center with the Expansion in Saudi Arabia
8 Smart Reasons Businesses Rely on FBA Prep Services Representational Image
For brands that sell online, speed and accuracy matter
2. They reduce common receiving errors
just as much as product quality. As order volume rises,
Marketplace fulfillment centers require products
even small mistakes in labeling, packaging, or routing
to arrive in the correct condition and format, and
can slow down operations and strain customer trust.
issues like mislabeled cartons, missing prep steps, or inconsistent packaging can slow receiving and
That is where FBA prep services fit into the picture.
processing, which is why FBA prep services help by
They help sellers move products through fulfillment
standardizing preparation before inventory leaves the
requirements with less friction, cleaner workflows, and
facility, reducing intake delays, cutting corrections,
fewer avoidable delays.
and avoiding unexpected costs later in fulfillment.
1. They keep inventory moving
3. They support cleaner operations
Inventory only creates value when it reaches the right
Small businesses often start with a few products
channel on time, and a strong prep process ensures
and small teams handling many roles, but as the
products are sorted, packed, labeled, and shipped
catalog grows, operations can become disorganized
without unnecessary delays. For growing sellers, this is
across sourcing, listings, and order packing. A prep
often the point where outside support becomes useful,
partner helps streamline this process by creating
allowing them to shift focus from handling individual
a more structured and reliable system for product
units to sourcing, pricing, and sales strategy that
preparation, making it easier to manage both
drives revenue growth.
domestic and international demand.
06
Logistics
4. They help brands scale without adding clutter
to specialists, allowing internal teams to focus on
Growth creates pressure as more orders require more
higher-value decisions and helping small and midsize
suppliers and channels, and without a stable process, scaling can quickly become chaotic. Many sellers rely on FBA prep services to keep operations organized and avoid bottlenecks, especially for large volume FBA prep, allowing them to expand products, test new markets, and maintain consistent service levels. 5. They fit businesses with mixed sales channels Many sellers operate across multiple channels like Amazon, DTC sites, and wholesale, each with different packing and shipping requirements that can quickly become complex. A prep service helps unify this process by ensuring products are handled
“
businesses move from staying busy to actually growing.
A practical provider should offer clear processes, consistent communication, and a workflow that matches fulfillment requirements without making the seller chase details.
“
storage, checks, packing, and coordination across
consistently before distribution, reducing confusion
What businesses should look for
and giving businesses better day-to-day control.
A practical provider should offer clear processes, consistent communication, and a workflow that
6. They make seasonal peaks easier to handle
matches fulfillment requirements without making the
Holiday spikes, promotions, and product launches put
seller chase details.
heavy pressure on operations, often stretching in-house teams with tighter deadlines, faster inventory
Here are a few traits worth checking:
turnover, and rising order volume. Outside support
•
Accurate labeling and item handling.
helps manage this surge by keeping products moving
•
Clear turnaround times.
efficiently during peak demand, ensuring smoother
•
Reliable inventory tracking.
execution for seasonal growth and critical sales
•
Good communication when issues appear.
periods, especially when large volume FBA prep is part
•
Experience with products that need careful
of the plan.
preparation.
7. They help protect brand presentation
These basics matter because prep work sits close to
Product condition and presentation both matters, as
the point where mistakes become expensive. A seller
customers notice clean packaging, clear labeling,
that chooses carefully usually saves time later.
and consistent handling that reflect a professional brand. A strong prep workflow helps maintain this
Why this matters for global sellers
standard across shipments, ensuring inventory arrives
International business adds complexity with different
in good condition and supports trust in a competitive
standards, timelines, and processes than local selling,
marketplace.
making reliable prep support essential for smooth operations.
8. They free teams to focus on the work that sells Many sellers lose valuable time on tasks like packing
For brands on a global business platform, strong
cartons, checking labels, and fixing inbound errors
prep systems help keep operations organized, ensure
instead of focusing on sourcing, pricing, marketing,
steady product flow, and maintain a professional
and growth. FBA prep services help shift this workload
presence across multiple markets.
Logistics
07
Representational Image
A practical closing note In the end, FBA prep services are less about convenience and more about control. They help businesses stay organized, reduce avoidable mistakes, and keep inventory ready for the next step in the sales process. For sellers trying to grow without losing focus, that kind of support is straightforward and useful. It keeps the operation cleaner, the workflow steadier, and the business better prepared for what comes next.
08
Logistics
How to Verify a Developer or Agency Before Buying Property
Representational Image
Property advertising is not a reliable source of information.
Key Risks When Choosing a Developer or Agency
After all, marketing materials, together with property
When choosing a developer or real estate agency, every
presentations, demonstrate an ideal picture without
potential client should remember the list of relevant risks:
reflecting the real terms of cooperation or the quality of
•
insufficient company transparency;
services provided.
•
inconsistent service quality;
•
lack of verified reputation.
Therefore, potential buyers are interested in additional
10
information, amongst which real customer reviews and
Additional difficulties are associated with information noise:
experience of interacting with agencies hold a special
for example, numerous advertising messages that may
place. The Ratetik platform is one of the main helpers in
hide real problems. Such problems may be related to client
making a quick and correct choice.
communication or the quality of construction work.
Real Estate
What Information Should Be Checked First To reduce risks before purchasing property, the following information needs to be checked:
“
Property advertising is not a reliable source of information. After all, marketing materials, together with property presentations, demonstrate an ideal picture without reflecting the real terms of cooperation or the quality of services provided.
“
How Ratetik Helps Analyse Real Customer Experience
Red Flags in Reviews and Company Profiles
When choosing a developer or real estate agency, it’s
It’s important to learn to recognise potential ‘warning
important to consider real interaction experience. For
signs’ that may indicate the presence of hidden
this purpose, customer review analysis is used, thanks
problems. Moreover, such problems often manifest
to which potential clients can evaluate the work in
themselves during the transaction process, meaning
practice, not in advertising materials.
at later stages.
Ratetik structures user experience by combining into a
One of the main signals is frequently repeated
single system:
negative reviews: when different clients mention the
•
reviews;
same list of problems.
•
ratings;
•
company profiles.
Additionally, there’s a lack of specifics in reviews or the presence of template comments with a positive
This approach helps to analyse the overall picture of
character.
an agency/company’s behaviour in the market. After all, reviews often contain useful information related
Simple Checklist Before Making a Property Decision
to the level of communication, transaction specifics,
Before making a final decision when choosing real
quality of support, and more.
estate companies in Dubai in the catalogue, it’s
Real Estate
11
Representational Image
12
Real Estate
Representational Image
necessary to go through the main verification points: •
Company reputation.
•
History of all previously completed projects.
•
Availability of licences and necessary documentation.
•
Transparent terms of cooperation.
•
Established client communication.
•
Real client experience.
A special platform where all key information is collected will help simplify the search and subsequent selection process. Why Reputation Checks Should Become a Standard Step The modern market is becoming more complex, and the number of relevant offers is regularly increasing. Therefore, only the external characteristics of a company don’t provide complete information about reliability and security. Furthermore, mistakes made in the property sector are too costly for clients, meaning reputation checks are considered an integral procedure. Uncertainty can be reduced, eliminating a large number of risks and future mistakes. Therefore, potential clients will be able to make informed decisions.
Real Estate
13
Why the Smartest Commercial Projects in Dubai Use One Firm for Everything
Representational Image
Here’s something that doesn’t get said enough: most
That handover between design and construction is
fit-out budgets in Dubai don’t get blown by bad
where projects start going wrong, and here’s why: the
contractors. They get blown by good contractors
contractor didn’t write the spec. They priced it based
working off bad information — drawings that weren’t
on their interpretation of it, which may or may not
coordinated with site conditions, specs that changed
match the designer’s intention. When ambiguities
three times before anyone picked up a tool, design
surface on site — and they always surface on site —
decisions made by people who weren’t around when
the contractor does what’s cheapest unless someone
the problems showed up.
is standing there with the authority and the incentive to insist otherwise. The designer is usually long
I’ve had enough post-project debriefs with developers
gone by then, or they’re a phone call away with no
and corporate real estate teams to know how it
contractual leverage.
usually goes. The original budget looked fine. Then the variations started. Then the opening date started
The result is what most clients eventually accept
moving.
as ‘close enough.’ Finishes that look like the renders from a distance. Joinery that fits but doesn’t sit quite
The Split That Causes Most of the Damage
right. Lighting that works but doesn’t do what it was
Standard commercial fit-out practice in Dubai
supposed to do for the space. A final product that
separates design from delivery. You hire a design
functions without ever quite delivering on what was
consultancy to produce the drawings and
pitched.
specifications. Those go out to tender. A contractor
14
wins — often the one who came in lowest — and they
This isn’t a contractor problem. It’s a structural
take responsibility for building what the drawings show.
problem.
Business
Representational Image
What an Integrated Firm Actually Does Differently
The MGS Sales Office: What This Looks Like in Practice
When a single firm handles design and fit-out
Sales offices are a good case study for integrated
together, the dynamic shifts in a way that’s hard to
delivery because the brief is unusually specific. A sales
overstate. The designer who drew the joinery is in
office isn’t just somewhere staff sit. It’s the first physical
the same building as the team manufacturing it. The
experience a buyer has of a developer’s product —
project manager who built the delivery programme
often before a single unit is built. The space has to
is also the one who signed off on the design phasing.
carry the brand, guide visitors through a structured
When a decision needs to be made on site, it gets
journey, create an emotional response, and hold
made by someone who understands both the design
up under heavy use during a launch period. And it
intent and the construction reality.
typically needs to be ready yesterday.
•
Material calls get made with the build in mind,
The MGS Sales Office Villa Fit-Out, delivered by Spazio
not just the render. Design changes that come up
Interior Decoration LLC, is a useful example of what
mid-construction get resolved in hours, not across
that brief looks like when it’s handled by an integrated
a week of emails between separate companies.
team. The design concept centered on a restrained,
The programme is built around reality, not a
neutral palette — premium materials that frame
tender price
the developer’s product rather than compete with
Snagging is a quality check, not a dispute
it. Bespoke joinery was produced in-house, which
• •
matters more than it might seem: when the firm For the client it means one contract, one point of
manufacturing the millwork is the same firm that
contact, nowhere to hide. The same firm that drew the
designed it, you don’t get a piece that’s ‘close’ to what
space is the one that built it.
was specified. You get the piece.
Business
15
“
A sales office isn’t just somewhere staff sit. It’s the first physical experience a buyer has of a developer’s product — often before a single unit is built.
16
Business
“
Representational Image
Representational Image
Lighting was handled with a level of precision that’s
better than ‘contractor with a design department.’
harder to achieve when you’re coordinating across
Before you sign anything, push on a few specifics:
separate contractors. Different zones — reception,
•
In-house manufacturing. Specifically, joinery and
presentation, private consultation — needed different
millwork. If a firm designs bespoke elements but
light qualities, and getting that right required the
outsources their production, you still have the
lighting design and the fit-out execution to be
design-to-build handover gap, just hidden inside
developed together rather than sequentially.
the same contract. Ask explicitly whether they make their own joinery.
The project was delivered on a compressed timeline.
•
Years in the Dubai market specifically. The 2008
That’s only possible when you’re not waiting for
correction and the 2014 slowdown wiped out a lot
a designer to approve a contractor’s RFI, or for a
of firms. The ones still standing have been tested
contractor to confirm whether a substituted material
in ways newer entrants haven’t.
meets the original spec. The team making those calls was the same team that set the design intent.
Spazio Interior Decoration LLC has been designing and building commercial, residential, and hospitality
The project is documented in full on Spazio’s portfolio:
spaces in Dubai since 2008. As an interior fit-out
MGS Sales Office Villa Fit-Out by Spazio.
company that handles everything under one roof — design, execution, and in-house
What to Actually Look For
manufacturing — the model hasn’t changed much
The term gets used loosely. Plenty of firms in Dubai
over the past 16 years. Over 500 projects across the
describe themselves as design-build because it sounds
UAE and four international markets later, it still holds up.
Business
17
Inside the Prop Firm Evaluation Process:
How Trading Challenges are Structured, Scored, and Why Most Traders Fail Them Representational Image
18
The prop trading evaluation system is one of the
Why Prop Firms Use Challenges Rather Than
more elegant risk management mechanisms to
Interviews
emerge from the retail financial services industry in
The fundamental problem a prop firm is trying to
recent years. From the outside, it reads as a simple
solve is adverse selection. It wants to identify traders
commercial arrangement: pay a fee, demonstrate
with genuine, repeatable edge and deploy capital
trading ability, receive funding. From the inside, it is
against that edge. The population of traders claiming
a carefully calibrated talent filter designed to solve
to have edge is large; the population that actually
a specific capital allocation problem at scale, while
does is small; and the two groups are essentially
limiting the firm’s downside exposure to any individual
indistinguishable on the basis of self-reported track
trader to a known, fixed quantity.
records, credentials, or interviews.
Understanding the mechanics matters for any
A structured evaluation with real financial stakes
professional considering the space – whether as a
solves this by requiring the trader to demonstrate
participant, an investor in prop firm equity, or a risk
actual behaviour – disciplined position sizing,
manager assessing the model’s structural soundness.
consistent risk management, performance under
What follows is a functional analysis of how challenges
constraint – rather than describe it. The evaluation
are built, what the rules are actually measuring, and
fee ensures that only traders with genuine conviction
why the failure rate is not an accident.
will attempt it, and the rules create conditions under
Trading
which undisciplined behaviour will reveal itself rapidly.
In a structured evaluation like the OneFunded
This is a mechanism design problem rather than a
challenge, the rules are designed to simulate real fund
recruiting problem.
management constraints – specifically the experience of managing capital within a defined risk budget
The Economics: Who Bears the Risk?
over an extended period, where compounding losses
From the trader’s perspective, maximum exposure is
are more dangerous than compounding gains are
the evaluation fee – a fixed, bounded cost regardless
beneficial.
of what happens on the funded account. If a funded trader loses beyond the defined limits, the account is
The Most Common Failure Modes
closed. No debt is created.
Daily limit breaches in the first week indicate that a trader’s position sizing is calibrated to an
From the firm’s perspective, the maximum loss on
unconstrained account rather than to the challenge’s
any individual funded account is the drawdown limit
risk parameters. This is the most common failure
applied to the account size. On a $100,000 funded
mode: it reveals that the trader has not internalised
maximum exposure is $10,000. Across a portfolio of uncorrelated traders, this is highly manageable. Firms that generate the majority of their revenue from challenge fees rather than from funded trader profit splits have mis-aligned incentives; the model works correctly when funded trader success is the primary revenue driver. Challenge Structure Decoded Daily drawdown limit is typically set at 5% of account value – tight enough to catch traders whose risk management breaks down under adverse conditions, while allowing a trader with genuine edge to operate without significant constraint. The daily reset creates a recurring test of session-by-session discipline.
“
the constraint framework before attempting the evaluation.
A trading challenge is a filter, not a guarantee. Passing one only proves a trader can hit a target and manage risk over a few weeks. Its value is purely statistical: it filters out the noise to yield a funded cohort with a significantly higher success rate.
“
account with a 10% maximum drawdown, the firm’s
Maximum overall drawdown is typically 10%. The 2:1
Overtrading following drawdown – increasing position
ratio between the profit target (usually 8–10%) and the
frequency or size after losses to recover – represents
overall drawdown limit means a trader cannot absorb
a fundamental failure of loss framing. Professional
large losses and trade their way back with outsized
traders treat each session independently; the urge
risk. Recovery from a 7% drawdown requires roughly
to recover a loss is the retail behavioural pattern the
7.5% profit to reach breakeven, leaving little margin to
challenge is specifically designed to detect.
also hit the profit target. Time-out failures – reaching the evaluation deadline Profit target at 8–10% functions as proof of positive
without hitting the profit target – typically reflect
expectancy under controlled conditions. Combined
sound risk management but insufficient positive
with the drawdown constraints, it requires profitability
expectancy. These are paradoxically the most useful
through consistent, sized positions rather than
failures: they indicate a trader whose discipline is
concentrated bets.
sound but whose edge is insufficient.
Trading
19
What Passing Actually Demonstrates A trader who passes a well-designed challenge has demonstrated a specific and narrow thing: they can achieve a defined profit target while managing risk within defined constraints over a multi-week period. The challenge is a filter, not a guarantee. Its value is actuarial: it produces a funded trader cohort with significantly better average outcomes than an unfiltered cohort would. The most sophisticated prop firms augment the binary pass/fail signal with behavioural metrics from the evaluation period – trade frequency, Sharpe ratio during the final evaluation days, drawdown utilisation rate – to produce a richer picture of which funded traders are most likely to generate sustained performance. The Evaluation as Business Infrastructure The prop trading challenge, viewed dispassionately, is a piece of business infrastructure that solves a genuine capital allocation problem. The rules are not arbitrary; each parameter measures something specific about the behavioural profile of the trader, and the framework as a whole is designed to produce a funded trader population whose aggregate risk is manageable and whose aggregate profitability exceeds the cost of running the evaluation pipeline. The 23% average pass rate across the industry is not evidence that the evaluation is too hard. It is evidence that the filter is working: the majority of traders who attempt challenges have not yet developed the discipline, consistency, or risk management framework that the rules require. Those who have are exactly the traders the model is designed to find.
Representational Image
20
Trading
How UAE e-Invoicing Will Impact Accounts Payable and Receivable Teams The UAE is moving fast on e-Invoicing. Finance teams
The new lifecycle is built upon a digital exchange
across the country are witnessing one of the largest
between buyer and seller systems, with government
operational transformations since the introduction of
validation placed midway. The invoices, which should
e-Invoicing, driven by the Federal Tax Authority (FTA)’s
be standardized, communicated over an approved
new mandatory electronic invoicing framework. For
network and cleared or reported to the FTA before or
accounts payable (AP) and accounts receivable
at the time of delivery to the buyer. For AP teams, that
(AR) teams, this is not just to keep in line with the
does mean invoices arriving in structured machine-
law; it is a structural shift in how invoices are created,
readable formats rather than unstructured PDFs.
“
exchanged, validated, and settled.
The transformation is significant, but so is the upside. The question is not whether to adapt, it is how quickly and how effectively your team can make the shift.
For AR teams, it means that outbound invoices need to contain the data fields and be submitted through a compliant channel before they will be recognized legally.
“
Error Reduction Across the Invoice Cycle Invoice errors are expensive. Mismatched amounts, missing tax information, incorrect supplier details, these cause rejections, delayed payments, and supplier disputes that consume significant resources. The structured data requirements of UAE e-invoicing act as a built-in validation layer. Before an invoice reaches the recipient, it must pass format and data checks. A VAT number that does not match FTA records, a tax amount that does not
If your business has not begun evaluating UAE
reconcile with the line items, or a missing mandatory
e-Invoicing software, now is the time. Here is what
field will cause the invoice to be rejected at the point
AP and AR teams should look forward to from this
of submission.
directive as it transforms day-to-day finance operations.
This upstream error-catching fundamentally changes the quality of data flowing through AP and AR systems. Teams
The Invoice Lifecycle Is Changing Fundamentally
spend less time investigating and correcting historical
In the UAE, for invoice lifecycle, paper or PDF sent by
invoice errors and more time operating with clean,
email, an invoice lifecycle was manually entered into
accurate financial data. Month-end close processes
an ERP and matched and approved through multiple
become faster and more reliable when the underlying
back-and-forth lines of communications.
transaction data has been validated at source.
22
Digital Finance
Representational Image
Payment Cycle Improvements Through AP/AR Automation in the UAE AP/AR automation UAE can provide tangible improvements in payment timelines; the business case for e-invoicing investment is evident from a
Choosing the Right UAE e -Invoicing Software Choose the right UAE e-Invoicing software takes more than a tick-box-check. Step 1: Assess Your Current Invoice Infrastructure Audit what AP and AR workflows you currently have in
point of view for such technology. For buyers receiving
place prior to taking any offer to the next level. Track
structured and pre-validated invoices, the transaction
the number of invoices that are processed each
approval-to-payment cycle is significantly shortened.
month, which ERP or accounting systems are used and which manual touchpoints cause the largest delays or
The effect is felt equally strong by suppliers and their
errors. This baseline guides every subsequent decision.
teams of AR. The disputes that cause payment beyond the agreed terms are much less likely when invoices are validated and acknowledged on the day they are
Step 2: Verify FTA Compliance Certification Different platforms are not created equal with the
submitted. Well-defined digital audit trails are now the
e-invoicing solutions. Make sure it is certified or
reason not to delay payment by saying we never got it
compliant with the relevant UAE Federal Tax Authority
or the invoice was wrong.
technical requirements that the data fields require, if it supports approved transmission networks, and
AR teams can get real-time visibility into invoice status
formatted structured invoices. No matter how feature
rather than chasing buyers with follow-up calls and
rich, a non-compliant platform poses regulatory risk
emails. Faster, more predictable payment cycles
as much as ever.
improve the precision of cash flow forecasts, lessen short-term borrowing to compensate deficits, and strengthen the supplier relations for businesses on the AP side.
Step 3: Evaluate ERP and System Integration The software must tie in with what you’d like to have in place in your accounting, ERP, or procurement
Digital Finance
23
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24
Digital Finance
systems. When integration is poor it will force them to resort to manual workarounds and destroy the whole point of automation. Step 4: Check AP and AR Workflow Capabilities Search for configurable approval workflows, three-way matching functionality, automatic exception handling or real-time invoice status detection. The platform ought to be a support to both accounts payable and receivable teams, not only to the payment team. Step 5: Assess Reporting and Audit Trail Features Robust reporting tools offer finance leaders visibility into outstanding payables, receivables aging and cash flow projections. For VAT compliance and FTA audit readiness, a complete digital audit trail must also be thorough. Step 6: Review Scalability and Vendor Support Select a solution that scales with the transaction volumes and your business scale. Assess the local presence of the vendor in the UAE within its implementation support and customer care – particularly since FTA requirements might evolve. Step 7: Run a Pilot Before Full Deployment Prior to a full launch, run a controlled pilot with a limited number of suppliers or invoices. This will surface integration differences, user experience weaknesses, and process incongruence before they become expensive problems at scale. The Bottom Line UAE e-invoicing is not coming eventually; it is already here. The Account Payable (AP) and Account Receivable (AR) teams that treat it as a compliance project alone will miss the broader operational opportunity it presents. The businesses that invest in the right UAE invoice automation infrastructure early will emerge with faster payment cycles, fewer errors, lower processing costs, and finance functions built for the digital economy. The transformation is significant, but so is the upside. The Representational Image
question is not whether to adapt, it is how quickly and how effectively your team can make the shift.
Digital Finance
25
Etihad Airways Launches LANEIGE Destination Collection
Representational Image
26
Lifestyle
Etihad Airways, the national carrier of the United Arab
The collection features two distinct bag styles: Pouch
Emirates, will progressively roll-out the Destination
and Slim. Each style is available in seven colourways,
Collection, a new collectable amenity kit line, in
with every colour representing a different city within
Business cabins across its network this summer. The
Etihad’s impressively expanding network. The bags
Destination Collection will feature 14 designs to collect,
showcase the destination name and geographic
each design inspired by a stunning city from within
coordinates embossed on the exterior, complemented
the Etihad global network and includes a new range
by a faceted zipper puller and a bespoke interior
of LANEIGE skincare products to elevate the guest
lining featuring faceted artwork inspired by the city it
experience onboard.
“
represents. Every bag includes a serial number (1–7), indicating its unique artwork within the collection.
Designed to celebrate the breadth and diversity of the Etihad network, the Destination Collection draws
inspiration from destinations across the airline’s global map, transforming a functional inflight essential into a
collectible keepsake. Etihad’s new Business amenity kit
builds on the success of the collectable Finjans offered to premium guests in First onboard Etihad flights; each Finjan is designed to represent an Etihad destination, the cups are randomly allocated to guests flying in First and the designs refreshed regularly creating a thoughtful keepsake for guests of Etihad that reflects the Emirati heritage the airline champions. Arik De, Chief Revenue and Commercial Officer Etihad Airways, said, “This new amenity kit collection reflects everything Etihad stands for: thoughtful
We are creating an effortless, sensorial experience designed to support comfort and energy at altitude. It is skincare you feel, lightweight and intuitive, powered by science.
design, a strong sense of place, and an elevated
“
The Destination Collection: Inspired by the World We Fly
guest experience. Celebrating destinations across
The initial rollout will feature seven incredible cities
our network and partnering with LANEIGE to enhance
from the airline’s network, including destinations
inflight wellbeing, we’re going beyond to create
Etihad launched in 2025 such as Krabi, Addis Ababa
an experience that feels personal, curated, and
and Atlanta, as well as Calgary which will launch in
beautifully considered for our Business guests. Each
October 2026. Each year as the collection expands,
kit a collectable keepsake inspired by the places we
additional cities and artworks will be introduced
connect and meaningful even after your journey
progressively.
ends.” At the heart of the collection is the Abu Dhabi Edition He added, “This is an exciting move for Etihad,
(#1), a tribute to Etihad’s home and strong Emirati
bringing our Business amenity kit design in‑house
heritage. Featuring the Zayed National Museum,
allows us to empower the extraordinary talent across
the design reflects the city’s spirit of ambition and
our organisation and provide the opportunity to
progress that continues to inspire the airline’s journey.
create with purpose. The result is a collection that is authentically Etihad, designed by our people from
Abu Dhabi (#1), Krabi (#2), Mumbai (#3), Lisbon (#4)
start to finish.”
Addis Ababa (#5), Calgary (#6), Atlanta (#7)
Lifestyle
27
Representational Image
Each flight will be loaded with a mixed selection of
The collaboration is a part of the airline’s efforts to
colours and destinations, ensuring guests encounter
create a holistic, wellness-oriented environment when
a different design each time they fly, encouraging
travelling with Etihad, as part of the Etihad Wellbeing
collectability and making every journey feel unique.
initiative. The initiative has driven the introduction of the airline’s Quiet Cabin, and intentional changes to
Each kit continues to include Etihad’s signature
it’s onboard offering, encompassing culinary, product,
comfort essentials, such as an eyeshade, earplugs,
environment and more.
and dental kit, alongside an elevated skincare experience.
Built on a philosophy driven by curiosity and science, LANEIGE brings decades of Korean skincare expertise
LANEIGE Joins Etihad Onboard
onboard, with clinically proven formulations designed
Etihad has partnered with LANEIGE, one of the world’s
to restore moisture and comfort during travel.
most loved K‑beauty brands, to introduce a curated selection of hydration-focused skincare for guests in
PilKyung Choi, Brand President of LANEIGE, commented,
Business. Etihad is the first airline to collaborate with
“We are immensely proud to partner with Etihad
the brand, known for delivering innovative skincare
Airways as the first Korean beauty brand to be part
experiences, and exclusively the only airline to offer
of this global onboard amenity programme. This
LANEIGE products onboard to its premium guests.
partnership represents a deeply meaningful milestone
28
Lifestyle
for LANEIGE, bringing our skincare expertise into the flight environment and extending the LANEIGE universe beyond the ground. “By uniting LANEIGE’s skin barrier science with recovery focused care for travel stressed, jet lagged skin, we are creating an effortless, sensorial experience designed to support comfort and energy at altitude. It is skincare you feel, lightweight and intuitive, powered by science. Through this collaboration, we invite guests to experience the LANEIGE Wonder in the air: an effortless, sensorial journey where skin barrier science supports recovery, comfort, and energy throughout the flight.” Guests will enjoy a curated edit of LANEIGE’s iconic products: •
LANEIGE Water Sleeping Mask, powered by hyaluronic acid and squalane to replenish moisture and revive tired-looking skin
•
LANEIGE Lip Sleeping Mask, delivering intense hydration with Berry Fruit Complex, Murumuru Seed, and Shea Butter
•
Hand Cream, a deeply hydrating formula that restores softness and relieves dryness
Together, the collection ensures guests arrive feeling refreshed, radiant, and comfortably hydrated.
Representational Image
Lifestyle
29
Micropolis Robotics Launches Next-Generation Robot
Representational Image
Micropolis Robotics, one of the UAE-based developers
The new hybrid robot marks a step forward in
of advanced autonomous mobile robots and AI-
performance and capability, designed to operate
enabled systems, unveiled its next-generation M1.5
across longer distances, extended durations,
robot at Make it in the Emirates 2026, taking place in
and more complex terrains. With improved off-
Abu Dhabi from May 4 to 6. The platform represents
road mobility, increased endurance, and greater
an enhanced-capacity evolution of the Company’s
operational resilience, the platform is tailored for high-
existing robotics systems, engineered for more
intensity applications where reliability and sustained
demanding operational environments.
performance are critical.
30
Robotics
The robot has been developed in direct response
and-control systems. Together, these technologies
to the operational requirements of high-security
reflect an integrated approach that combines
and mission-critical environments, particularly
robotics, artificial intelligence, and software into
for extended-range, off-road deployments. Its
scalable, real-world solutions.
capabilities are shaped by real-world demands from entities such as the UAE National Guard, Saudi Arabia’s
Micropolis’ participation highlights the strength of
Ministry of Interior, and critical infrastructure operators,
Emirati engineering, manufacturing, and innovation
where continuous autonomy, reliability, and sustained
capabilities, with its systems designed, developed,
performance are essential for remote surveillance,
and produced in the UAE. The Company is working
border control, and industrial operations, including oil
with leading national institutions, including Dubai
and gas facilities.
“
Police, the UAE National Guard, DP World, and Aramco, supporting mission-critical applications across
“We take pride in building advanced robotics and AI systems in the UAE that are designed to operate
security, logistics, and infrastructure environments.
continuous monitoring, autonomous navigation, and
Our role is to translate the ambition into systems that can be implemented at scale, supporting critical operations locally and extending that expertise to global markets
real-time data capture, supporting safer and more
Listed on the NYSE American (MCRP), Micropolis is one
efficient operations across controlled and semi-
of the UAE Robotics companies to achieve a public
structured environments.
listing in the United States, reinforcing its position
Fareed Aljawhari, Founder and Chief Executive Officer of Micropolis. “The introduction of the M1.5 reflects our continued focus on extending performance and capability where it matters most: endurance, adaptability, and reliability. As the UAE accelerates the integration of artificial intelligence across government and national infrastructure, we see a clear alignment between policy direction and practical deployment. Our role is to translate that ambition into systems that can be implemented at scale, supporting critical operations locally and extending that expertise to global markets.” The introduction of the M1.5 hybrid robot builds on Micropolis’ existing portfolio of autonomous systems, including the Patrol M1 and Patrol M2, advanced autonomous mobile platforms currently deployed across security, surveillance, and smart infrastructure applications. These systems are designed for
“
in real-world, high-demand environments,” said
as a globally recognized technology developer. Also featured is Microspot, the Company’s proprietary
From this foundation, the Company continues to
AI and software platform, which serves as the
scale internationally, exporting UAE-built robotics
intelligence layer across Micropolis’ ecosystem,
solutions to markets across Saudi Arabia and Africa,
enabling real-time monitoring, fleet coordination, data
demonstrating the global relevance of locally
analytics, and integration with broader command-
developed advanced technologies.
Robotics
31
Designing the Perfect Website with Artificial Intelligence
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About 63% of web traffic now comes from mobile, 60%
to perform alongside what it has to look like. A site
of designers use a mobile-first approach, and 73.1% of
that captures qualified leads needs different visual
visitors leave a site that does not adjust to their device.
emphasis than a site that displays a portfolio.
The pressure on design quality is higher than the pressure on creation speed, which is why the AI design
The brief should answer four questions in writing
step that gets attention is rarely the one that produces
before the prompt is sent. What action does the buyer
the strongest output. The first generation is fast. The
take on the homepage? What three words would the
second pass, where the design becomes specific to
operator use to describe the brand’s tone (precise,
the brand and useful to the buyer, is where AI tools
warm, technical, traditional, modern)? What are two
earn their place.
reference sites the operator considers well-designed? What feeling should the buyer leave the site with?
This article covers what the design brief should
Specific answers produce specific output.
contain, the decisions AI handles well, and the design judgment calls that still belong to a person.
Operators who skip the brief end up rejecting the AI’s first attempt and asking for “something different”
Defining the Visual Goals Before Generation
without being able to say what. The AI has no read on
A useful design brief tells the AI what role the site has
subjective taste. It needs vocabulary it can act on.
34
AI
Color Palette and Contrast Decisions
regenerate sections, override colors, and edit copy
AI tools now choose color combinations that pass
directly. Others lock the design after the first pass and
technical accessibility checks by default. The work that
require a redo to change major elements.
remains is brand alignment and emotional accuracy. The platforms that produce the best designs treat AI A useful pattern is the four-color brief. One primary
output as a starting point and leave full editing control
color tied to the brand, one secondary that supports
with the operator. Locked-in templates dressed up
accent for highlights. Beyond that, the palette starts to feel decorative. Contrast is the area where AI most often falls short. WCAG 2.1 sets the minimum at 4.5:1 for normal text against its background. Mozilla’s developer documentation explains the color contrast calculations and the 3:1 floor for large text. Generated sites occasionally place light gray text on white because it looks elegant in mockups. The fix is the contrast checker, applied after the visual judgment. Typography for the Generated Output
“
Most AI builders default to two safe fonts, a sans-serif for body and a contrasting display face for headings. The defaults are competent and rarely distinctive. The sharper move is a single variable font set across the whole site. Smashing Magazine’s coverage of variable font technology shows how a single file can
with AI naming conventions produce visually similar sites.
There is no perfect website to design. A site that does its job well, on the device the buyer is holding, with copy the buyer recognizes and a layout that respects the buyer’s attention, is the realistic target the AI workflow can deliver.
“
calls to action, one neutral background, and one
support weight, width, and slant variations, cutting font
Layout and Visual Hierarchy
payload from around 150 KB per face to one shared
AI builders tend to apply familiar layout patterns that
file with all variations stored as deltas. Performance
work because users already know how to scan them.
improves and visual coherence improves with it.
The Nielsen Norman Group’s F-pattern eye-tracking research found that users read web content in
Typography size and rhythm matter more than font
horizontal sweeps along the top of the page and then
choice. A useful starting point is 18px body text with
a vertical scan down the left side. The pattern holds
1.5 line-height and a 1.25 type scale that climbs from
across content types and across more than a decade
body to H3 to H2 to H1. Most AI defaults use smaller
of follow-up studies.
body text at 14 to 16 px, which costs older readers comfort they should not have to give up.
A site designed against this scanning behavior loses visitors. AI builders generally respect the F-pattern
AI-Assisted Design Platforms
by default but sometimes push the most important
Operators choosing an AI powered website builder
content into the lower right of the viewport, where
have to weigh how much manual control the platform
attention drops. Move calls to action and primary
leaves on the table. Some platforms let the operator
headlines into the F’s natural reading paths.
AI
35
Representational Image
Visual hierarchy works through size, color, and
hero images that crop awkwardly on portrait screens,
typography weight. Research from the Sessions
forms with input fields too small for thumb taps, and
College design program quantifies the contribution.
text that overflows containers because the AI did not
Size accounts for around 45% of attention, color 30%,
anticipate the longer string the operator inserted
and typography weight 25%. AI tools tend to under-use
afterward.
size differentiation, producing sections where every element feels close to the same weight.
The fix is the same as for desktop. View the generated mobile site on actual phones rather than the desktop
Responsive Behavior Across Devices
preview, and on at least 3 screen sizes (small Android,
Mobile users represent 62% to 63% of web traffic, and
current iPhone, current iPad). The differences between
most AI generators produce mobile layouts as part of
preview and reality are often small but always present.
the first pass. The fact that the layout exists does not mean it works.
Design System Discipline for Consistency A site that looks designed end-to-end follows a small
Common failure modes on AI-generated mobile views
set of rules across every page. The same heading
include navigation menus that hide essential links
sizes. The same button styles. The same spacing scale.
behind a hamburger that takes up the whole header,
AI builders generate consistency on the first pass but
36
AI
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lose it during edits, especially when the operator adds
premium to accessible to somewhere in the middle.
new sections by prompt rather than by component.
The story the operator wants the site to tell about why this business exists.
Mature in-house design systems like the Atlassian Design System handle this through documented
These are prompts the operator writes. The AI executes
components and tokens for color, type, and spacing.
them. A site that feels distinctive comes from an
A small business site does not need that level of
operator who fed the system distinctive instructions
formality, but it benefits from a one-page reference
and rejected the output that pulled toward the
the operator updates as decisions accrue. Without it,
average.
the third edited page will not match the first. There is no perfect website to design. A site that does The Operator’s Remaining Decisions
its job well, on the device the buyer is holding, with
A few design judgment calls the AI cannot make on
copy the buyer recognizes and a layout that respects
its own. The brand’s actual personality, in plain words.
the buyer’s attention, is the realistic target the AI
The specific buyer the site is for, including the level of
workflow can deliver. The operator’s job is to act as
comfort that buyer has with the product category. The
the AI’s client, with the kind of explicit direction it can
pricing tier the site has to communicate visually, from
execute on.
AI
37
Blueprints of Tomorrow
The Technologies Redefining Modern Industries Over the past three decades, technological advancement has shifted from basic multimedia consumption, such as streaming music and videos on smartphones, to a core utility driving daily necessities.
Mining Industry
Immersive Tech (AR & VR) Use Cases Drilling Operations: AR solutions superimpose live data regarding drill bit stress directly onto the
Today, digital platforms seamlessly manage
operator’s field of view. This minimizes the likelihood of
everything from food delivery and travel bookings to
unexpected drill breakages during extraction.
document editing, gaming, and cloud storage. Beyond these everyday consumer conveniences, however, modern technology has radically transformed
Blast Training: Virtual environments are tailored to replicate exact mine layouts. Trainees can safely
the global industrial landscape. The next round of
practice setting off explosives, while the software
paragraphs details how cutting-edge technological
simulates subsequent rock weathering and
applications are redefining operations across major
shockwaves to mimic real-world conditions.
“
sectors. Let’s dive deep into the various industrial sectors where recent technologies were implemented
Digital innovation has matured from a tool for consumer entertainment into the vital backbone of global industry Technology
“
38
Team Communication: VR provides a shared, immersive view of mining sites. This allows geographically dispersed teams to collaborate remotely, making it easier to inspect and manage confined spaces or distant sectors. Big Data & Analytics Use Cases Telematics Tracking: Solves the issue of underutilized machinery by providing clear visibility into equipment availability and performance. Continuous data gathering and analysis optimize fleet management and boost operational efficiency. Predictive Modeling: By leveraging machine learning, data mining, and statistics, companies can pinpoint exactly the location to optimize resource distribution. This interconnected data network cuts operational costs, refines production timelines, and minimizes downtime. Market Demand Prediction: Companies use timeseries analysis to project future demand based on historical trends, alongside machine learning to
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uncover intricate market correlations. This allows
personalized, convenient, and connected. Guests use
them to run simulations and understand how demand
voice-activated devices to adjust room temperature,
might shift due to policy changes, economic growth,
change lighting, or ask for local tourist information.
or new technologies.
Data from Statista highlights this shift, noting that 57% of travelers favor voice assistants for controlling
Tourism
room settings, and 48% utilize them to make service
Experiential Marketing: Extended reality (XR) and
requests.
creative tech are shifting tourism marketing from static, traditional advertisements to interactive,
Healthcare
engaging campaigns. This approach captivates target
Diagnosis and Treatment: AI streamlines data
audiences by offering memorable, hands-on digital
processing such as analyzing medical imagery to help
experiences before they even reach their destination.
physicians diagnose conditions with higher accuracy. For instance, IBM Research demonstrated that AI can
Voice Search Optimization: The rise of AI assistants,
identify and interpret brain activity patterns in MRIs
smartphones, and smart speakers has made voice
to monitor how neurodegenerative conditions like
search highly relevant for travel bookings. Since more
Huntington’s disease advance.
travelers now use voice commands to secure flights, hotels, and tours, businesses must optimize their
Medical Imaging: AI models excel at translating visual
websites for voice compatibility.
scans into quantifiable data and identifying hidden trends. This assists radiologists in managing massive
In-Room Voice Controls: Voice technology is
volumes of images by automatically highlighting
reshaping hospitality, making every stay more
anomalies and high-priority findings.
Technology
39
Healthcare Operations: Building on the foundation
Consequently, fashion institutions are integrating
of electronic health records, hospitals are upgrading
this technology into their curricula.
their digital infrastructure. Utilizing cloud technology, mobile applications, and advanced analytics helps
Smart Textiles & Novel Fabrics: The USD 6 billion
optimize day-to-day institutional workflows.
smart textile market features innovations such as: •
Self-repairing materials.
Clinical Research: The life sciences sector is using
•
Climate-regulating fabrics.
tech to decentralize clinical trials. By incorporating
•
Lab-grown, bioengineered leather alternatives.
smart devices, remote telehealth consultations, and
•
Nanotech-infused fabrics that shift colors
digital sensors, researchers can collect data more efficiently while making participation more convenient for patients.
Fashion
dynamically. •
Energy-harvesting textiles that convert physical movement into power.
Digital Sketching: The traditional practice of paper
3D Printing & Sustainability: 3D printing
sketching has evolved into a digital format. Designers
contributes to sustainable fashion by producing
now use vector-based software like Adobe Illustrator,
garments layer by layer, significantly reducing
Photoshop, and Sketchbook Pro to build precise,
material waste. Industry leaders like Adidas and
scalable patterns and technical drawings. This digital
Stella McCartney have adopted this method, and
shift allows designers to examine the finest details
Statista reports the 3D-printed fashion sector
without losing image quality and easily alter designs
is projected to expand by over 20% annually.
without starting over.
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40
Technology
Representational Image
Computer-Aided Design (CAD): A staple in advanced
implementing these systems see a 25% drop in wait
fashion education, CAD software has optimized the
times, directly boosting customer satisfaction.
industry through automation. It allows designers to generate 2D and 3D digital models, modify existing
The evolution of technology over recent decades
styles, and scan or digitally “stitch” garments. This
highlights a profound shift. Digital innovation has matured
allows companies to evaluate the appearance and fit
from a tool for consumer entertainment into the vital
of a piece before proceeding with production.
backbone of global industry. Across high-stakes sectors
Supermarket & Business Operations Enterprise Content Management (ECM): Utilizing ECM
like mining and healthcare, as well as consumer-focused fields like tourism, fashion, and retail, the integration of artificial intelligence, immersive tech, big data, and automation is rewriting traditional operational blueprints.
for document management is vital for cutting through red tape and maintaining tax compliance. It enables
Conclusion
businesses to digitize invoices and contracts, secure
By adopting these advanced tools, industries are
clear audit trails, and review paperwork instantly from
unlocking unprecedented efficiency, elevating
any connected device.
workplace safety, minimizing environmental waste, and radically enhancing the end-user experience. As
Self-Checkout Systems: Self-service checkout lanes are
these technologies continue to mature and converge,
a growing global trend aimed at accelerating payments,
they will push the boundaries of industrial capability
shortening lines, and upgrading the retail experience.
paving the way for a smarter, more interconnected,
According to data from Toledo Brasil, grocery stores
and highly sustainable global market.
Technology
41
How to Boost Your Account Reach and Gain More Followers on Instagram
credible to new visitors. When someone visits an
Reaching people on Instagram has become much
Consistency is also extremely important. Accounts
harder than before. Some accounts post consistently,
that rely consistently on Reels usually grow much
yet visitors feel no real reason to follow them.
faster than accounts that only post photos.
account with high engagement and activity, they often feel, even before fully browsing the content, that this account is “worth” their attention. That is why major content creators prioritize building an audience strategically from the beginning. To do this safely, you should buy real Instagram followers from Media Mister, as they provide high-quality followers from active accounts, helping ensure natural (organic) engagement on your profile. 3. Create Reels Regularly Reels are currently the most powerful reach tool on Instagram, especially for smaller accounts. The reason is simple: Instagram shows them to people who do not already follow you, giving you continuous opportunities to reach new audiences. But success here is not only about “posting.” Your videos need to be fast, clear, and attention-grabbing from the beginning. Instagram users scroll incredibly quickly, and if it takes ten seconds to get to the point.
Meanwhile, other accounts are much simpler but grow quickly because they have clarity, presence, and
4. Use Instagram Trends Smartly
content that makes people stop and engage. Keep
Trends can give your reach a strong boost, but the
reading to learn more.
problem is that many accounts copy them exactly until they lose all personality. Suddenly, every account
8 Best Ways to Boost Your Account Reach and Gain
starts looking boringly identical. The smarter approach
More Followers on Instagram
is to use trends in your own way. Take the popular idea, but add your personal style or connect it to
1. Optimize Your Profile to Increase Followers
your niche differently. Audiences like accounts that
Your profile is the first real test for anyone visiting
stay current, but they remember accounts that add
your account. If the account looks unclear or random,
something unique. Timing is also very important here.
visitors will likely leave quickly, even if the content itself
Trends rise quickly… and disappear quickly, too.
is excellent. People judge extremely fast on Instagram. Organized accounts with visual consistency give the
5. Use the Right Hashtags and Keywords
impression that there is a real identity behind the
Hashtags are still useful, but random usage no longer
content, not just random posts.
works the way it once did. Adding twenty unrelated hashtags will not create miracles. It is better to
2. Grow Your Follower Base Strategically
use keywords and hashtags that are genuinely
Let’s speak honestly for a moment: accounts with
connected to your niche or the idea behind the post.
a strong audience appear more trustworthy and
Try writing naturally without annoying keyword stuffing
42
Social Media
or excessive repetition. When Instagram clearly
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understands what your content is about, it becomes more likely to show it to people who are actually interested in that type of content. 6. Strengthen Engagement With Your Audience Accounts that reply and interact with people build much stronger relationships than accounts that post and disappear. People want to feel that there is a real human behind the screen, not just a machine posting content every day. Replying to comments, asking questions, and even engaging in direct messages all help create a small community around your account. Instagram itself also favors accounts with active conversations and engagement. 7. Collaborate With Relevant Content Creators Instead of trying to grow completely on your own
“
all the time, why not benefit from an audience that already exists? Collaborating with accounts related to your niche helps you appear in front of people who are
Accounts that reply and interact with people build much stronger relationships than accounts that post and disappear.
already interested in the same type of content. They do not have to be huge celebrities either. Sometimes, small but highly engaged accounts produce far better results because their audiences are closer and more active. 8. Cross-Promote Across Other Platforms If you rely only on Instagram, you are slowing your growth for no reason. Many people discover accounts through TikTok, YouTube, or even Twitter/X before deciding to follow them later on Instagram. That is why repurposing content across multiple platforms is a very smart strategy, especially in the beginning. Every platform gives you another opportunity to appear in front of new audiences, and over time, your name starts becoming more familiar. Conclusion Increasing reach and followers on Instagram does not depend on one “magic secret,” but on a combination of small details working together consistently: good content, a clear identity, genuine engagement, and consistency without long disappearances.
Social Media
43
“
What Happens When You File a Lawsuit Against a Corporation Representational Image
“
While the road is long, the system ensures no company is too big to obey the rules
Legal
“
44
Most people feel like a tiny speck next to a massive
And bosses at the company will have to explain their
company. These businesses have significant financial
choices. This proof is the heart of your entire claim. It
resources. They also have huge teams of lawyers who
makes the truth impossible to hide.
get paid to make you go away. If a big business hurts you, the idea of a fight in court can feel scary. But the
Settlement Talks and the Final Trial
law is there to make things fair for everyone.
Most cases against big companies never see a jury. Trials are expensive. They can make a company
The path to a win starts with a formal legal paper.
look terrible in the news. Because of these factors,
If you decide to sue a corporation, you are telling a
both sides often sit down to talk about a price. If the
judge that the company failed to keep you safe. This
company sees that your proof is solid, they might offer
move forces the giant to stop ignoring your calls. It is
a check to end the fight quickly.
the very first step toward getting the money you need to pay your bills. You are setting a clear boundary.
If you do not agree on a price, you go to a trial. A jury of regular people will listen to your story. They will
Once the papers reach the company, they have to
look at the facts. The goal is to make things right for
answer. They will likely try to find a way to get the
the person who was hurt. While the road is long, the
judge to toss your case in the trash. But if the judge
system ensures no company is too big to obey the
says your case is strong, the real search for the truth
rules.
begins. This is when the power starts to shift. Key Takeaways The Discovery Phase: Hunting for Proof
•
Big companies use delay tactics to try to wear you out.
Discovery is the longest part of the whole fight. This
•
The law gives you the power to see the business’s
stage is when both sides have to trade their secrets.
private files.
You have the right to ask for their private emails. You
•
Most legal fights end with a check instead of a trial.
can demand their safety files. Often, big companies
•
Discovery is when you find the proof that wins the case.
fight hard to keep these papers hidden from your eyes.
•
Mediation is a talk where both sides try to find a
They do not want you to see their mistakes.
fair solution. •
Lawyers will also do depositions. This is just a way of saying they ask people questions while they are under oath. You will answer questions about your harm.
Hard proof, like emails, is what makes a company pay up.
•
You have the right to hold any business responsible for their mistakes.
Legal
45
Business Management Skills You Need for Running a Modern School Successfully
Starting and running a school is one of the noblest businesses you can venture into as an entrepreneur. However, managing a school successfully always requires some level of skills and training across the entire management department.
46
Education
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Since leading a school is primarily about imparting
communication, and attention to detail, which are
the best quality of education to young minds, you
crucial for building strong analytical skills.
cannot fail at the management level, where every important decision starts. Below, we’ll explore a few
Mindfulness
crucial business management skills you should have
As a business leader tasked with the responsibility of
as a school leader to run your modern institution
shaping the strong mindsets of tomorrow’s leaders,
successfully.
being mindful is a crucial skill for your overall success. Effective mindfulness in school leadership is all about
Strong Decision-Making Skills
becoming more observant so your eyes can catch
Effective business leadership is strongly tied to one’s
what others easily miss. You need to stay alert to
or leader, you’re required to know what needs to be done in your department or organization anytime there’s a crisis. Your decisions should be informed, firm, and practical enough to offer the right solution for different situations affecting the organization at different times. For instance, if the school intends to purchase lockers at an affordable price to minimize costs, you can advise the procurement team to consider different purchasing options. They can buy second-hand lockers from reliable used school locker collections or buy new ones in small, affordable consignments rather than buying the entire costly consignment at once. Making the right decisions at the right time will
“
know when a staff member is behaving out of the ordinary or if overall organizational behavior is shifting and needs attention.
Most people feel like a tiny speck next to a massive company. These businesses have significant financial resources. They also have huge teams of lawyers who get paid to make you go away
“
ability to make good decisions fast. As a school owner
help steer your school in the right direction faster and
If you’re not already a mindful person, the best place
keep you in business for a long time.
to start building this skill is by boosting your emotional intelligence. People who struggle to manage their
Analytical Skills
emotions and stay resilient in times of disruption
Any successful business manager today requires
often fail to manage people effectively under them.
impressive analytical skills to navigate the fast-
You will need to accept and address the cognitive
paced business world, with Big Data in play. Business
issues affecting your emotional intelligence so you
managers and leaders need to excel at creating
can become a better leader for your colleagues and
and interpreting smart charts, business insights, and
students.
market trends to devise creative solutions to various problems. This makes analytics a powerful tool for
Managing a successful school may not be the easiest
school management at any level of growth.
job that exists, but it’s worth the sacrifices you make to become a better leader. By doing your best to build
School leaders and managers should undergo
the above skills and traits, you’re helping improve
the requisite training or upskilling to acquire the
your school’s reputation and longevity in the industry.
analytical skills needed to manage a successful
Ensure you acquire and develop all these skills to
school business. Training equips leaders with effective
set yourself up for admirable success as a school
management capabilities, such as foresight, effective
manager and leader.
Education
47
KPMG and Anthropic launch global AI alliance
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48
AI
KPMG and Anthropic announced a global alliance,
Claude Cowork and Managed Agents are integrated
bringing Anthropic’s frontier AI directly into KPMG’s
into KPMG’s global technology platform, built on
client delivery platform. The alliance will initially focus
Microsoft Azure, combining KPMG insights, proprietary
on tax clients and private equity firms, enabling
tools, and client data in one environment. KPMG
clients to build agentic workflows in real time to help
professionals already use the platform to build AI tools
drive better outcomes. KPMG will also embed Claude
that support client delivery. With Claude integrated,
into its PE-focused product offerings, and the two
professionals and clients can work with AI directly
products for portfolio companies. “At KPMG, we’re innovating and redefining how work gets done,” said Bill Thomas, Global Chairman and CEO, KPMG International. “This global alliance with Anthropic reflects our shared commitment to responsible AI, prioritizing security, trust, and governance as KPMG firms scale these capabilities to our clients and people around the world.” “KPMG works in industries where accuracy, accountability, and trust aren’t optional, and they’re applying the same standard to AI. They’re rolling Claude out to 276,000 people across the business and using it for client work in tax and private equity. They’re also bringing it into cybersecurity, where it helps find and fix vulnerabilities. That’s what a firm-wide commitment to AI looks like, and we’re proud to be the
“
within the platform, enabling new capabilities and real time innovation.
Rapid development of AI leaves no choice for businesses but to adopt these in their way of work in a responsible manner.
partner they chose,” said Daniela Amodei, Co-founder and President of Anthropic.
“
organizations will co-develop new Claude-powered
Value creation for Private Equity (PE) clients. KPMG will be a preferred consultant for deploying Anthropic AI
As organizations across Qatar move from AI
capabilities to PE clients, helping portfolio companies
experimentation to implementation, they need trusted
responsibly use Anthropic AI and agents to drive
partners who can help them adopt these technologies
productivity gains and create new AI-driven products
with confidence. This alliance with Anthropic together
and services.
with our best-in-class global AI capabilities and teams strengthen our ability to support clients with
Modernizing work with Claude. KPMG’s 276,000 global
advanced AI systems and use cases combined with
workforce will have access to Anthropic’s Claude suite
the governance, sector insight, and practical expertise
of AI capabilities, building on the successful adoption
needed to drive real business value.” said Ahmed Abu-
of Claude across KPMG’s Advisory, AI and Data Labs
Sharkh, Country Senior Partner, KPMG in Qatar.
and enterprise support teams in the U.S. over the last two years. As part of the strategic alliance, KPMG and
The alliance brings together Anthropic’s frontier AI,
Anthropic will help shared clients reimagine their business
KPMG professionals’ domain experience, and a shared
functions and co-develop AI-enabled product offerings
commitment to security and trust in AI.
that will solve client challenges in ways that were
AI
49
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previously not possible. For example, the new portfolio
For tax and corporate functions, AI has the potential
of offerings for PE clients includes KPMG Blaze, which
to enhance the quality, speed, and insight behind
can embed Claude Code to help clients accelerate IT
decision-making, while also helping to simplify
modernization, cut development lifecycles and enable
complexity and support compliance. Through our
faster delivery of AI-enabled technology systems.
Digital Gateway, this alliance will allow us to bring advanced AI capabilities to clients in a structured and
Rapid development of AI leaves no choice for businesses
responsible way, working alongside them over time as
but to adopt these in their way of work in a responsible
these solutions evolve to unlock more strategic value
manner. KPMG as trusted partners help clients translate
across their operations.” said Barbara Henzen, Partner,
AI ambition into tangible business outcomes, with a clear
Tax and Corporate Services, KPMG in Qatar.
strategy and disciplined execution. This alliance enhances our ability to support organizations across the business
Across the alliance, KPMG and Anthropic will embed
and in their broader transformation agenda, combining
cybersecurity, risk, and AI assurance into how AI systems
advanced AI capabilities with deep sector and advisory
and tools are designed and operated, with teams finding
expertise to help unlock sustainable value,” said Venkat
and fixing vulnerabilities and protecting critical systems.
Krishnaswamy, Partner, Head of Advisory, KPMG in Qatar.
All work is guided by the KPMG Trusted AI framework.
50
AI
Vodafone Egypt Commits EGP 20bn to Boost Digital Transformation
Vodafone Egypt has reaffirmed its position as a
participating in high-level ministerial dialogues, the
primary catalyst for national modernization by
company continues to champion the integration of
announcing an investment exceeding EGP 20 billion for
foreign expertise to accelerate domestic economic
the 2026–2027 fiscal year. This capital injection follows
competitiveness.
a legacy of over EGP 125 billion allocated over the past 28 years.
A Comprehensive Technological Blueprint To maximize the impact of this fiscal commitment,
Industry sources added that this announcement
Vodafone Egypt has structured an integrated
underscores the operator’s long-term confidence
infrastructure roadmap:
in Egypt’s evolving economic landscape and its
•
commitment to scaling advanced infrastructure to meet future technological demands.
Next-Gen Connectivity: Accelerated 5G network deployment and strategic spectrum expansion.
•
Enterprise Architecture: Advanced data centers, localized cloud computing solutions, and robust
Strategic Synergies and Global Scenario The investment strategy took center stage during the
cybersecurity frameworks. •
Emerging Tech Integration: Developing scalable
Egyptian British Business Association (BEBA) mission
Artificial Intelligence capabilities to support public
in the United Kingdom. Operating under the theme
and private enterprise transformation.
“Egypt Moves Forward: Investment Opportunities and Sustainable Economic Reform,” the platform
Driving Regional Hub Aspirations
highlighted Vodafone’s role as a vital link between
During a ministerial panel titled “Digital Egypt:
international capital and local market potential. By
Infrastructure, Innovation, and Investment
52
Technology
Representational Image
“
Advanced digital framework development remains the core engine required to attract high-value foreign direct investment
“
Opportunities,” leadership from Vodafone Egypt,
Ian Gray (Moderator)*, Deputy Chairman of the
alongside H.E. Dr. Mohamed Farid, Minister of
Egyptian British Chamber of Commerce (EBCC).
Investment and Foreign Trade, mapped out the nation’s trajectory. The discussions focused heavily on
This participation comes at a time of accelerating global
positioning Egypt as an unyielding regional gateway
focus on digital infrastructure, AI capabilities, cloud
serving Africa, the Gulf, and Europe. Advanced
computing, and advanced digital services, as these
digital framework development remains the core
factors increasingly shape economic futures and market
engine required to attract high-value foreign direct
competitiveness worldwide. This shift reinforces the vital
investment.
importance of international dialogue and cooperation to drive investment and innovation in the sector.
The session was attended by: Empowering a Knowledge-Based Economy H.E. Dr. Mohamed Farid, Minister of Investment and
With an established user base of over 55 million
Foreign Trade.
citizens, Vodafone’s capital expenditure directly serves national socioeconomic goals. Preparing the
Mohamed Abdallah, CEO and Managing Director of
market to seamlessly absorb next-generation tech
Vodafone Egypt, and Regional CEO for International
ensures that domestic industries remain competitive
Markets at Vodacom Group.
on a global scale. Through these continuous network upgrades, the organization is effectively laying the
Todd Wilcox, Deputy Chairman and CEO of HSBC
groundwork for a highly sustainable, knowledge-
Egypt.
based digital economy.
Technology
53
Zoom Unveils New Data Center with the Expansion in Saudi Arabia
Representational Image
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Data Center
Zoom has taken a decisive step in its Saudi growth
The event follows a series of significant product
journey with the launch of a new data center, adding
announcements, including the launch of ZoomMate,
valuable capacity to the Kingdom’s rapidly evolving
the company’s first AI teammate designed to
digital landscape. The launch was held under the
turn conversations into completed work, and the
patronage of the Ministry of Communications and
introduction of Zoom’s AI Productivity Suite, which
Excellency Ahmed Alsuwaiyan, Governor of the Digital Government Authority (DGA), alongside representatives from Aramco. Located in center3, a Saudi‑headquartered provider of carrier‑neutral data centers and subsea cable systems connecting Europe, Asia, and Africa, the establishment of the data center builds on Zoom’s broader investment in the Kingdom. Last year, Zoom pledged USD 75 million to Saudi Arabia with a strategic focus on innovation enabled by AI and the advanced infrastructure required to scale it, particularly as the nation designates 2026 as the Year of AI. As the country marks the 10th anniversary of Vision 2030, this designation signals a renewed emphasis on applying advanced technologies in practical, high‑impact ways. The announcement builds on years of steady progress in data and AI initiatives, supported by major national institutions and large‑scale infrastructure programs, and underscores Zoom’s long‑term commitment to supporting progress across government and industry. Zoom’s existing regional data center, established in 2023, already supports customers requiring local data residency, and the new facility enhances capabilities for government entities, enterprises, and critical national infrastructure organizations. Commenting on the launch, Mohannad AlKalash, Vice President of Zoom for the Middle East, Türkiye, Africa,
“
allows teams to generate presentations, reports, and other deliverables directly from meeting context.
The new data center bolsters our ability to support customers locally and demonstrates Zoom’s belief in the country’s vision for a more connected, AI powered future.
“
Information Technology (MCIT), attended by His
and Pakistan (METAP), said: “Saudi Arabia is one of the most forward‑looking digital markets in the region, and
As the country continues to advance its digital
we’re seeing remarkable momentum here. The new
agenda, Zoom will work alongside partners to
data center bolsters our ability to support customers
strengthen the local technology ecosystem and
locally and demonstrates Zoom’s belief in the country’s
ensure organizations have the support they need as
vision for a more connected, AI‑powered future.”
priorities evolve.
Data Center
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