SnowKidz Fact Sheet What is SnowKidz? • • •
The first phase of the International Ski and Snowboard Federations, Bring Children to the Snow campaign It is an international programme to support organisers to host events and actions to bring children to the snow A communications platform for the public and industry to understand and engage the work being done to introduce a new generation to snow sports
Why has SnowKidz been established? • • • •
To increase youth participation in snow sports For FIS to directly connect and support the grassroots of the sport To connect the snow sport industry with the grassroots of the sport To create, test and implement tools that tackle the issues such as safety and sustainability in snow sports
What are the goals of SnowKidz? To be achieved by: 2025 Goal 1: To have an accumulated total of 6000 events and actions across 45 countries Goal 2: To average an 85% retention rate of events and actions Goal 3: To have had 100 events with environmental activities inside their event program. Goal 4: To have had 100 events with safety activities inside their event program.
Fast numbers • 5.5 tonnes of event materials distributed globally • 6 global partners: Fischer, Nitro Snowboards, Neveplast, Intersands, Special Olympics and the International Federation of Ski Patrollers • 9 nationwide programs • 12 events in major cities • 59 participating countries. • 393 event Organisers • 5’296 events and actions since 2009
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More than 500’000 participants at the largest action Over 4.5 million participants since the programs inception
www.snowkidz.com