INCORPORATING Incorporating Ports, Distribution FISH FARMING TECHNOLOGY & Formulation
An advertiser’s guide
Meet your customers at one of our global events 17 – 18 SEAFEX Conference - Dubai MENA Seafood Summit in association with SEAFEX 2013 Conference organised by Roy Palmer and Roger Gilbert, communications director, Association of International Seafood Professionals) Opportunities: Stand space at SEAFEX - US$445 /m2 Sponsor of speaker at conference - US$1200
4 – 7 1st Russian Milling Conference - Moscow Cereals, Mixed Feed and Veterinary Exhibition 2014 Roger Gilbert is co-organiser and co-chairman of the event Opportunities: Sponsor of speakers at conference - US$700 (must exhibit)
4 – 7 1st Russian Aquaculture Conference - Moscow Cereals, Mixed Feed and Veterinary Exhibition 2014 Roger Gilbert is co-organiser and chairman of the event Opportunities: Sponsor of speakers at conference - US$700 (must exhibit)
8 GRAPAS Conference - Bangkok
APRIL
FEBRUARY
NOVEMBER
2014 2013
Supporting the industry
VICTAM Asia 2014 Roger Gilbert is the organiser and chairman of the conference Opportunities: Sponsor of speaker at conference - US$1000 (must exhibit)
22 CROPTECH-FEEDTECH - Bangalore Held as part of VIV India Summit Roger Gilbert is an organiser and chairman of the event Opportunities: For 6 keynote speakers at conference - free (must exhibit)
23 – 24 2nd Global Milling Conference - Bangalore
SEPTEMBER
MAY
VIV India 2014 Venue, teas & coffees are sponsored by VIV Roger Gilbert is an organiser and chairman of the event Opportunities: Stand space - $1000 /3x2m stand Dinner sponsor - US$8000 Sponsor of speaker at conference - US$1000
20 CROPTECH-FEEDTECH - Europe VIV Europe Roger Gilbert is an organiser and chairman of the event Opportunities: For 6 keynote speakers at conference - free (must exhibit)
23 CROPTECH-FEEDTECH - Beijing VIV China 2014 Roger Gilbert is an organiser and chairman of the event Opportunities: For 6 keynote speakers at conference - free (must exhibit)
24 AQUATIC CHINA - Beijing VIV China 2014 Roger Gilbert is an organiser and chairman of the event Opportunities: For 6 keynote speakers at conference - free (must exhibit)
A global magazine with global expertise International Aquafeed magazine leads the way in bringing fish farmers and nutritionists the latest aquaculture science and technology developments from all over the world. “To us, keeping up-to-date and ahead of the game is no different to breathing. If we are to remain the global magazine of choice for our industry, it’s an absolute necessity.” – Roger Gilbert Roger Gilbert is the driving force behind International Aquafeed magazine. As founder and former SecretaryGeneral of the International Feed Industry Federation, he has dedicated his working life to opening doors for foreign investment and bringing the industry together at a global level. Stepping down from his IFIF role in 2010, Roger has put all his efforts into sustaining and building upon the heritage of his magazines.
“We need to feed 9 billion people by 2050” – Roger Gilbert speaking at the United Nations, Rome, Italy, 1998
Why advertise with us? Keeping our finger on the pulse, we work with leading brands in our industry to produce a stable of multimedia publications. Publishing in English and Spanish, we attend more than 20 international exhibitions and conferences every year. Our sophisticated distribution methods ensure that online, in the office and at international industry events, your message meets more of the right people than anyone else’s, for longer than anyone else’s. Bringing together business leaders and nutrition experts from around the world, the magazine’s editorial panel work hard to ensure that if something’s happening in aquaculture, our readers are the first to know.
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Where your advert is seen A single print advert in IAF will appear in the following places
Print edition I N C O R P O R AT I N G F I S H FA R M I N G T E C H N O L O G Y
Maintaining ingredient quality in extruded feeds
Fine particle filtration in aquaculture
Effect of probiotic, Hydroyeast Aquaculture – as growth promoter for adult Nile tilapia
EXPERT TOPIC – channel catfish
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J U LY | A U G U S T
24/07/2013 14:33
The magazine is printed 6 times per year, and distributed to a dedicated paid subscriber base as well as a controlled circulation list (including every attendee of World Aquaculture Society and European Aquaculture Society events). We distribute at more than 20 industry events worldwide, and also produce a dedicated Spanish-language edition for the Latin American market
Online edition The full online edition has been running since 2007, and from then on its readership has continued to grow. Available free in English and Spanish on multiple online platforms, with a full archive
Individual features Every feature in the magazine is SEO-optimized and individually marketed through various online platforms. This means your message is also found by people outside of our direct readership base
Newsletter Our e-Newsletter goes out to over 9,000 readers every month. As well as promoting our online content, each newsletter carries a thumbnail of your advert that is hyperlinked to your content
Website The home of the online edition and archive. All advertisers can create their own company page on our site, where company information, video and advertising material are placed free of charge
The Aquaculturists The Aquaculturists is our online news service (and regular column in the magazine). With over 14,000 views a month and more than 250,000 views since its launch in 2010, it is quickly becoming one of the most respected aquaculture news services on the web. Every print advert from the magazine is published alongside the usual news and features.
App For readers on the go, our web app brings together content from all our titles – including the International Milling Directory and the Perendale Event Register
Social media platforms We use a multitude of social networking systems to spread our message as far as possible – either by promoting our content containing your advertisements or you advertisements directly (such as our online news magazine created with Google Currents)
Statistics Regional distribution In 2013 we were read by over 93,000 people in more than 77 countries world wide
25% Europe 19% South America 18% North America 22% Asia
11% Africa 3%
Oceania
2%
Other
Business sector
Reaching industry discission makers
23% Hatcheries/Fish Farms 37% Nutritionists/Consultant/Research 5%
28% Aquafeed/Premix Manufacturers 7%
More of the right people find our articles using search engines
Equipment Manufacturers
Online version views ONLINE VERSIONS
As full online magazine, and individual features.
Trade/Government/Library/Other
High view density
Distribution
antee r a u g r 5 yea erts will
e adv All onlin to be found e continu ast 5 years for at le
ENGLISH
SUBSCRIBERS
Our global subscriber base spans 77 countries on every continent SPANISH
IN PRINT
Distributed to subscribers and at industry events worldwide
CONTROLLED CIRC.
Distributed to all attendees of WAS and EAS events
INDUSTRY EVENTS
In 2013 we distributed at 25 international events in the aquaculture industry: no magazine can match our reach
ONLINE EDITION
Readers can view a digital copy of the magazine from our website www.aquafeed.co.uk
YOUR ADVERT
ONLINE
Available across a wide network of digital distribution platform
WEB PLATFORMS
All magazine features are SEO optimised and individually marketed on the web and through social media
APP
When on the move use Perendale’s smartphone app, which features mobile versions of our content
AQUACULTURISTS
Our popular daily blog will publish your news and adverts to a readership of thousands
UP TO DATE
Featured in news stories and industry updates from our supporting media
SOCIAL MEDIA
Magazine features and advertisers are promoted through LinkedIn, Facebook, Google Circles and many more
NEWSLETTER
Your news and adverts will be featured in our newsletter, which goes to 9,300 aquaculture professionals every month
YOUR CUSTOMER
93,100
TOTAL VIEWS
42,200 - ONLINE
Visit www.aquafeed.co.uk to view our editions in English and Spanish. All editions are SEO optimized and available for 5 years
31,500 - IN PRINT
Printed in English and Spanish, mailed to 77 countries, distributed at over 20 industry events
19,400 - UP TO DATE
PE
R
PR
IN
T
ED IT
IO N
All our content – including your advert – is featured in our daily blogs and newsletters
*Per edition IAF is published 6 times a year - these figures show views of content for that two month period
average per edition
Editorial profile January | February 2014
DISTRIBUTED AT: Aquaculture Russia ILDEX Vietnam
Aquaculture America (WAS)
Feed Processing Cooling and drying
Algae Macro algae
Feed Ingredients Additives
Fish Farming Technology and Feed Equipment Ponds / Aeration
PREVIEW: ISFNF 2014
Feed processing Binders
OPPORTUNITY: Aquaculture America
Proteins Soy Issue Focus Shrimp
REVIEW: Asia Pacific Aquaculture
EXCLUSIVE OPPORTUNITY: 1st Russian Aquaculture conference Advertising deadline: 27 December 2013
March | April 2014 Feed Processing Batching/mixing
Algae Micro algae
Feed Ingredients Carbohydrate
Fish Farming Technology and Feed Equipment Recirculation / Filtration
Proteins PAPS Issue Focus Trout
Feed processing Reducing losses
DISTRIBUTED AT: Victam Asia VIV India
ISFNF 2014
PREVIEW: Aquaculture UK REVIEW: Aquaculture America SHOW OPPORTUNITY: ISFNF 2014 EXCLUSIVE OPPORTUNITY: Aquatic India
Advertising deadline: 27 February 2014
May | June 2014 Feed Processing Floating and sinking feeds - pelleting Feed Ingredients Vitamins and minerals Proteins Soy Issue Focus Tilapia
Algae Macro algae Fish Farming Technology and Feed Equipment Open water / Nets & Cages Feed processing Feed quality
DISTRIBUTED AT: VIV Europe Aquaculture UK
WAS Adelaide (WAS)
PREVIEW: VIV China REVIEW: ISFNF 2014 SHOW OPPORTUNITY: Aquaculture UK EXCLUSIVE OPPORTUNITY: Aquatic Europe
Advertising deadline: 28 April 2014 Supply your translated artwork for inclusion in the Spanish language edition free of charge
Find a complete list of our show distribution at www.aquafeed.co.uk/advertising.php
July | August 2014 Feed Processing Floating and sinking feeds - extrusion Feed Ingredients Fibre Proteins Soy Issue Focus Salmon
Algae Micro algae
DISTRIBUTED AT: ILDEX Myanmar VIV China
Fish Farming Technology and Feed Equipment Ponds / Aeration
PREVIEW: BioMarine business conference
Feed processing Extrusion vs pelleting
SHOW OPPORTUNITY: VIV China
REVIEW: Aquaculture UK
EXCLUSIVE OPPORTUNITY: Aquatic China
Advertising deadline: 27 June 2014
September | October 2014 Feed Processing Conditioning
Algae Macro algae
Feed Ingredients Lipids
Fish Farming Technology and Feed Equipment Recirculation / Water Quaity
Proteins PAPS Issue Focus Carp
Feed processing Feed formulation
DISTRIBUTED AT: Aquaculture Europe (EAS)
BioMarine business conference
PREVIEW: EuroTier REVIEW: VIV China SHOW OPPORTUNITY: BioMarine EXCLUSIVE OPPORTUNITY: IAF wall planner
Advertising deadline: 29 August 2014
November | December 2014 Feed Processing Fat coating
Algae Micro algae
Feed Ingredients Fishmeal
Fish Farming Technology and Feed Equipment Open water monitoring
Proteins Alternative sources Issue Focus Sturgeon
Feed processing Digestion and conversion
Advertising deadline: 27 October 2014
Visit www.aquafeed.co.uk/advertising.php to find out more about our exclusive opportunities
DISTRIBUTED AT: EuroTier
PREVIEW: Aquaculture America REVIEW: BioMarine business conference SHOW OPPORTUNITY: EuroTier EXCLUSIVE OPPORTUNITY: End of year company profiles
We help to organise industry events, and offer our advertisers something special
Rates Discounts available for annual schedules. Contact the team to see how we can work with you.
Full page
Mini page
Half page horizontal
Half page vertical
One third horizontal
130mm x 180mm
190mm x 132mm
90mm x 270mm
190mm x 73mm
One third vertical
Quarter page horizontal
Quarter page standard
Quarter page vertical
Eighth page
60mm x 270mm
190mm x 58mm
90mm x 132mm
47mm x 270mm
90mm x 58mm
210mm x 297mm +3mm bleed
WEB
Double page Full page Mini page Half page Third page Quarter page Eighth
£4,185 £2,999 £2,216 £1,678 £1,137 £920 £672
Mechanical details Please supply high resolution pdf, jpg or psd files. All fonts should be embedded into files All images should be in CMYK All materials also placed in the Spanish editions translated materials can be swapped free of charge
www.aquafeed.co.uk
Header In page
Our website is home to our online edition, as well as a archive of digital editions back to 2007.
Tower
Size Header (650px by 95px)
In page (480px x95px)
Tower (260px x430px)
Quad (260px x 75px)
Quad
Location
6 months
12 Please visit www.aquafeed.co.uk months to see available pages.
Premium
£1,500
£2,000
Premium
£1,250
£1,500
Unlimited
£1,150
£1,350
Unlimited
£500
£900
Custom time periods We can place banners for short time periods for specific needs - please call for information *Premium = only one of these banners can appear on each page.
Industry events We worked with and distributed our magazine to the following events in 2013. We are adding even more events to our calendar for 2014, and will be offering special promotional opportunities to our advertisers for each event
To see the events that each individual edition will be distributed at please visit www.aquafeed.co.uk/advertise.php
Meet the team UK OFFICE Richard Sillett
International Marketing Manager +44 1242 267700 richards@perendale.co.uk
Tom Blacker
Lee Bastin
Marketing Communications Manager +44 1242 267706 leeb@perendale.co.uk
Sales & Directory Coordinator +44 1242 267700 tomb@perendale.co.uk
Darren Parris
International Marketing Manager +44 1242 267706 darrenp@perendale.co.uk
International offices LATIN AMERICA
INDIA
CHINA
Sales Executive, Latin America +54 2352 427376 ivanm@perendale.co.uk
Assocom-India Pvt Ltd Tel: +91 47 675216 india@perendale.co.uk
Sales Executive, China +852 25916038 talenta1@netvigator.com
Ivan Marquetti
Raj Kapoor
Nancy Yung
www.aquafeed.co.uk Perendale Publishers Limited, 7 St Georges Terrace, St James’ Square, Cheltenham, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 • Email: info@perendale.co.uk • Web: www.perendale.com