What Is The Difference Between Brand Identity And Brand Image Building?
Brand identity and Brand image building are two of the most essential components that define a success of a brand in a market. These terms determine what the brand speaks about, and what is being heard by the customers. Although both these terms are two sides of the same coin and helpful to one another, they both derive different meanings altogether. What is the difference between brand image building and brand identity? Why are they so important for the foundation of any brand? Brand Identity A Brand Identity, also known as the visual identity, confines all the visual aspects that you have created to make your brand stand out, or make it unique in a market full of similar competitors of the same niche. It contains the logo, style, colors, typography, accent, consistency in image formats and styles, etc and anything else that helps the customer to differentiate your brand from the others. A brand identity is the message that you want to convey through your brand or product. It demands complete consistency when it comes to messaging as this creates the first impression of your brand in the customer’s mind. It requires complete involvement of the firm to create a presentable impression of the brand that has maximum recall value and a concrete brand positioning. It showcases the brand message with the help of all the other visual elements that complement it to create a unified message that helps build your brand value in the long run, using integrated marketing communications. The brand identity also comprises of the firm’s mission, vision, personalities and core values. It depicts the ideologies behind the intent of the brand and promises delivery of assured quality in products and services. The core values of any brand communicate what you believe in as a whole and your shared beliefs and interests to reach the desired target. This at times resonates with customers who share the same beliefs as well. Brand identity is the brand’s voice, something that the brand is trying to say and portray, and the key to building a strong identity is to maintain this same tone throughout the marketing processes to have a unified presence.