What Are Brand Guidelines And Why Does Your Business Need Them?
According to the renowned ad man, David Ogilvy, a brand is “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” However, at a more tangible level, a “Brand” comprises of all the elements such as the logo, color pallet, typography, taglines, symbols, etc. that help you differentiate your brand from the others. As per business dictionary, a brand is a unique design, sign, symbol, words, or a combination of these, employed in creating a distinctive image for a product/company. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. The methodology of creating a unique and distinguishing personality of any product with the help of various elements is known as branding. Any firm’s greatest asset is its brand. Successful branding is what makes your firm the most recognizable and has the utmost recall value. Firms distinguish themselves with their logos, their taglines, typography, secondary and primary fonts and any form of visual language that helps position the brand and create a perception about it which eventually builds brand equity and business in the long run. So, what are Brand Guidelines? Brand guidelines, or also commonly known as brand style guide, are a set of rules that dictate the terms of usage of logos, brand colors, and any kind of messaging that is associated with the brand. These elements help the brand maintain higher consistency for your firm’s public image, and helps boost sales. Any customer is more likely to buy from a brand that they recognize, as they get an assurance of quality