THE ULTIMATE GUIDE TO PRODUCT PACKAGING DESIGN
In a world of overcrowded retail shelves, stylish or engaging packaging design definitely play a crucial role in attracting eyeballs,influencing purchase and building brand. We may be taught to not judge a book by its cover but most consumers will confess that when it comesto our buying habits, packaging design most definitely influences their purchasing decision. WHAT IS PRODUCT PACKAGING DESIGN? Product packaging design refers to the creation of the exterior of a product. It includes choices in material and form as well as colours, graphics, fontsand information that are used on wrapping the container. Packaging design is crucial to not only the product itself but to the company that manufactures the product as it becomes a memorable representationof the brand. Packaging design makes it easy to differentiate between products and brands. The point to remember is that the packaging design of a product is more than just decoration; it’s all part of the customer experience.So, if packaging could be the deciding factor between a customer buying or rejecting a brand, it means product packaging must be handled withthe seriousness it deserves. It cannot be considered a minor detail and left until the last moment. Packaging strategies must go in tandem withother important marketing strategies BASICS OF PACKAGING DESIGN There are many important aspects to consider before you start your packaging design. Whether it is FMCG packaging design or cosmetics packaging design, creative packaging design must be based on certain fundamentals. These include: