Packaging design is an extremely critical facet of marketing and needs to be a priority of any brand. Packaging design is a medium to highlight a product’s unique selling (USP) while conveying the brand identity. Unique packaging design not only permits the product to stand out from the crowd but also contributes to the brand identity. Evoking the right emotions is an essential part of an effective marketing strategy. Packaging design is an obvious medium to evoke emotions in prospects. Packaging can be considered the promise of the brand about their product and adds to the brand experience of consuming the product.
