The Importance of Packaging Design
Packaging design is one of the most powerful marketing mediums which is still surprisingly underestimated by many companies. It can be your 24x7, 365 days lasting medium of advertising on retail shelves. Though it may be heartening to see that companies have of late realized the importance of packaging design, it continues to be a low priority for many brands. Packaging design is of crucial importance in the branding process, especially in the case of new product launches. The packaging design and materials used in the packaging work together in creating a perception in the minds of consumers regarding the product quality.
As packaging design is what customers finally see, it has a huge impact on the brand identity. Apart from other touchpoints where the customer is exposed to the brand, packaging design plays the most significant role, since it is the physical manifestation of the brand. Packaging design is an extremely critical facet of marketing and needs to be a priority of any brand. Packaging design is a medium to highlight a product’s unique selling (USP) while conveying the brand identity. Unique packaging design not only permits the product to stand out from the crowd, but also contributes to the brand identity. Underestimating this power of packaging design may prove to be a mistake down the road. Evoking the right emotions is an essential part of an effective marketing strategy. Packaging design is an obvious medium to evoke emotions in prospects. Packaging can be considered the promise of the brand about their product and adds to the brand experience of consuming the product. Some of the latest trends in packaging design are: 1. Use of illustrations & collages The use of hand-drawn elements is one of the most popular trends in packaging design.