Steps to Creating Successful Brand Identity and Integrated Branding Successful integrated branding helps businesses to increase recognition among potential and build loyalty among existing ones. It helps enterprises differentiate from the competition and clearly communicate the company's offering and quality of product or service.
Today, with the ever-growing options of media, and with target customers engaging in diverse media, the need for compelling and consistent branding is stronger than ever before. Here are a few basic steps to creating strong branding for your enterprise: Evaluate your Identity The starting point is an identity audit. Evaluate your current identity for consistency, continuity and positioning. Analyse strengths and weaknesses. Identify corporate identity issues. Evaluate brand architecture and logos, typefaces, graphics, messages, tag lines, theme lines, and the standards system. Visit the identity usage across all company materials, e.g., advertising, websites, sales materials, stationery, signage, trade show booth, packaging and multimedia tools. This will help you decide whether you need a complete re-brand or brand uplift. Know your user and market Brand design is not fine art. Just concentrating on aesthetics won't cut it. A brand needs to make the right impression on its potential buyers. It needs to communicate certain qualities and evoke particular