STARTUP BRANDING TO MOBILISE THE STARTUP JOURNEY
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources. So quite often, startup branding gets relegated to ‘later’. However in today's highly competitive environment, where startups crop up every day, startups have to invest in branding early in their life cycle, in order to stand out. Importance of brand strategy for startups Yes, designing a brand strategy takes time and effort, but a well-defined brand strategy acts as a guide for your organisation, a basis for differentiation and future growth. Branding helps create a strong foundation for presenting your 'big idea' or offering, and communicating its value to the marketplace. So it pays to invest in brand strategy at the embryonic stage of your enterprise and pave the way to early success. Branding contributes to your startup business in many ways: 1.It gives you a unique ‘identity’ A brand gives you a distinct image, voice and personality, helping you differentiate yourself from other startups in the marketplace. 2. It makes you memorable Sure, you have your USP but branding gives you visibility and the consistency you need to build familiarity and recall with your audience. It gives you credibility and longevity, helps you stay in the market for a long time.