Space Branding - When Walls Speak Research shows the workplace environment accounts for as much as 25 percent of job satisfaction. Yet when it comes to branding, many companies often focus on external marketing elements such as website design, advertisements, or even something as simple as a business card. Many ignore the fact that extending the tenets of a company’s brand to its workplace can encourage employees to support and achieve corporate objectives. In our sensory overload society, it is more important than ever to develop a consistent and clear expression of what an organization values and represents. Every space should tell a story, and the design team has a unique opportunity to mold the user experience in three dimensions. But branding a space must be done thoughtfully and carefully, making use of every design element to reinforce a company’s culture with existing and potential employees, attract fresh talent, and demonstrate the embodiment of the corporate philosophy to its constituency. The Retail Angle When it comes to retail, the most important advertising tool for every retailer is his own store. A large store as well as a small shop must be unmistakable to the customers. A good looking store is not good enough, unless you integrate it with branding. Your retail space can benefit from detailed planning, creative design, and a focus on the company’s brand, goals, and initiatives. It is essential to continue your brand into all of your corporate spaces – both temporary and permanent. Retail outlets are about creating an experience, allowing you to connect with customers in a physical space that communicates your brand message. The key is to engage customers in a memorable experience around the product or service. Retail Environment Design & Branding plays a crucial role in creating a holistic brand experience. A well thought out and implemented retail store design will strengthen your brand and create an overall experience and theme that people will remember after they walk out of the store. A well-designed, branded environment not only expresses your company's DNA, it leaves a lasting impression. Whether it is retail, office or environment branding, the brand’s identity, values and culture should be meticulously infused with the environment design. The logo, colours and brand promise should be merged seamlessly with the aesthetics to enhance the effectiveness of the design. Only then would it result in building meaningful and memorable experiences, and enhanced brand identity.
Benefits of effective Space Branding More and more companies are discovering the benefit of spatial brand experiences for communicating their messages effectively on an emotional level. Until recently, uniformity was the rule. Today, however, an impressive range of ideas, concepts, variations, and experiences for effective spatial brand communication are being developed. International trends include not only the unconventional application of colors, forms, and materials, but also the compelling use of sculptural elements as well as thematic installations. The results are locations with character. Leave it to the experts For truly creative and impactful space branding, one ideally needs a team of space design consultants who not only understand branding requirements and are good at strategy, but also hardcore designing experts who are proficient at transforming imaginative ideas into winning 3-dimensional structures. Understanding the 3-dimensionality of space design is a serious business. It’s a highly technical job and only experts with years of experience, thorough knowledge of materials and fabrication techniques, understanding of retail functionality, etc. can create space branding that is relevant, compelling and memorable. Interics Designs is one such branding expert. Established in 1988, Interics Designs is a multi-disciplinary creative design agency in India with proven expertise in Brand Strategy, Brand Image Building, Graphic Design and Environment Branding. Interics also excels in Corporate Identity programs, and has considerable experience in space branding and office branding designs. Interics’ holistic brand strategy services include: Logo Designing, Design and Graphics, Packaging Designing, Environment Analysis, Store Image and Identity, Planning of Displays. Over almost 3 decades, Interics has worked for a number of retail brands and corporate clients, from pharma to food to motorcycles. Our crossdomain knowledge and experience enables us to integrate retail, business or workspaces under one strong brand proposition, and give your walls a unique visual voice. Contact Interics on www.intericsdesigns.com …………………………………………………………………….