Space branding when walls speak

Space Branding - When Walls Speak Research shows the workplace environment accounts for as much as 25 percent of job satisfaction. Yet when it comes to branding, many companies often focus on external marketing elements such as website design, advertisements, or even something as simple as a business card. Many ignore the fact that extending the tenets of a company’s brand to its workplace can encourage employees to support and achieve corporate objectives. In our sensory overload society, it is more important than ever to develop a consistent and clear expression of what an organization values and represents. Every space should tell a story, and the design team has a unique opportunity to mold the user experience in three dimensions. But branding a space must be done thoughtfully and carefully, making use of every design element to reinforce a company’s culture with existing and potential employees, attract fresh talent, and demonstrate the embodiment of the corporate philosophy to its constituency. The Retail Angle When it comes to retail, the most important advertising tool for every retailer is his own store. A large store as well as a small shop must be unmistakable to the customers. A good looking store is not good enough, unless you integrate it with branding. Your retail space can benefit from detailed planning, creative design, and a focus on the company’s brand, goals, and initiatives. It is essential to continue your brand into all of your corporate spaces – both temporary and permanent. Retail outlets are about creating an experience, allowing you to connect with customers in a physical space that communicates your brand message. The key is to engage customers in a memorable experience around the product or service. Retail Environment Design & Branding plays a crucial role in creating a holistic brand experience. A well thought out and implemented retail store design will strengthen your brand and create an overall experience and theme that people will remember after they walk out of the store. A well-designed, branded environment not only expresses your company's DNA, it leaves a lasting impression. Whether it is retail, office or environment branding, the brand’s identity, values and culture should be meticulously infused with the environment design. The logo, colours and brand promise should be merged seamlessly with the aesthetics to enhance the effectiveness of the design. Only then would it result in building meaningful and memorable experiences, and enhanced brand identity.