It's Time to Rebrand Your Business

Rebranding: Is It Time? Or It's Time to Rebrand Your Business There is definite value in rebranding. It can breathe new life into your business by giving your brand relevance and differentiation. It can help you attract new customers, draw better manpower. If done well, it can even endow a premium-ness and value that justifies higher pricing. No wonder, most brands and organisations invest in rebranding or brand refresh every decade or so. Consider iconic brands like Coca Cola, Pepsi, Apple, Kelloggs, Proctor & Gamble. They’ve all changed over time – maybe not all radically, but subtly yet surely. In fact, many a time, it makes sense to stick with your core branding so as to hold on to the recognition and equity in the market, and just opt for a brand refresh that will reflect your company’s evolution and prevent you from looking dull and dated. Why rebrand? There are many reasons to consider rebranding your product or company. Most of the time, Your world has expanded Your geographical presence has grown, and you want to convey this to your target audience. Or your name is not understood in other countries. Rebranding with re-positioning can help you overcome these challenges. Your brand is scattered & confusing Maybe your offerings have increased over time, and messaging is scattered and inconsistent. You seem to have lost that one unifying brand story. This loss of cohesiveness can be detrimental; a rebrand can set things right. Your brand lacks differentiation When you started your business, you may have enjoyed certain USPs. Today, there may be many more me-too players so you've lost your edge. Or maybe those USPs are not relevant any more. It's time to discover or create new unique value propositions and communicate them through rebranding and repositioning that appeal to your potential consumers. Your business model or strategy is changing You have new and diverse products in your portfolio. You are making mergers & acquisitions to grow markets. Your strategic objectives and original goals have changed due to unforeseen market