Innovative, clutter-proof brand packaging makes winning products

According to the Food Marketing Institute (FMI), the average supermarket in the USA holds around 40,000 different items. This nearly $600 billion industry relies heavily on consumers, distributors, manufacturers and product packaging designers. Product packaging, as a graphic design discipline, is an industry by itself. Multinational product & brand design agencies employ hundreds of product branding designers to create attractive and effective product branding designs for various shelf-sold packaged products. Branding & Packaging Design These product branding & package design agencies focus almost entirely on creating strong brands. This demanding design area requires more than a good eye. You will be amazed how hard it is to find answers to some of these essential questions in less than four seconds, which is the maximum time an average consumer will dedicate to any product on the shelf. Originality, character, and memorability are at the heart of great brands and of course, great packaging designs. It’s easy to understand why – there are hundreds of products out there, all competing for consumers’ attention. The only way to set your brand apart is to be different, and authentic.