Innovative, clutter-proof brand packaging makes winning products

According to the Food Marketing Institute (FMI), the average supermarket in the USA holds around 40,000 different items. This nearly $600 billion industry relies heavily on consumers, distributors, manufacturers and product packaging designers.

Product packaging, as a graphic design discipline, is an industry by itself. Multinational product & brand design agencies employ hundreds of product branding designers to create attractive and effective product branding designs for various shelf-sold packaged products.

BRANDING & PACKAGING DESIGN

These product branding & package design agencies focus almost entirely on creating strong brands. This demanding design area requires more than a good eye.

You will be amazed how hard it is to find answers to some of these essential questions in less than four seconds, which is the maximum time an average consumer will dedicate to any product on the shelf. Originality, character and memorability are at the heart of great brands and of course, great packaging designs.

PRODUCT BRANDING:

Because this is truly a matter of creativity and exploration, it’s impossible to give advice on how to ‘be authentic,’ especially nowadays when people are faced with myriad of brands, looks and appeals.

Inbrands, the product branding & packaging design vertical of Interics Design has a long and successful record of creating packaging that helps win customers and defines your brand.

PRODUCT BRANDING:

What’s more satisfying than seeing your brand getting recognised. This also makes your brand a priority and the consumer will buy it before any other competitor.

Having a loyal customer is one of the biggest benefits a brand can have for a long running business. When a brand with great products combine with effective branding and quality product packaging design then you hit the right notes with your customer.

One of the most important benefits of product branding is that it helps you promote new products and services. This way you will have loyal customers who will be interested in new things your brands has to offer.

WHAT IS PRODUCT PACKAGING DESIGN?

So, what is product packaging? Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colours and fonts that are used on wrapping, a box, can, bottle, or any kind of container. From comprehensive brand strategies to design thinking-based interventions, to uplifting the brand cause for social impact, and clutter-breaking packaging design, we focus on bringing together both intangible and tangible elements and guiding principles that would build engaging brand-driven experiences that ultimately strengthen brand recognition and brand loyalty. As an extension of brand strategy, we provide brand architecture, to support futuristic growth; and craft the brand Image with a compelling story telling, expressed through a robust design language for brand unity across touch points. Finally, with proven interdisciplinary skills and experience of brand roll-out, we enable a seamlessly executed brand launch along with synergistic brand communication across platforms and geographies – all maintaining brand integrity with compelling design.

CONCLUSION:

At Interics Design, a Pune-headquartered product packaging agency we create and sustain great brand loyalty and recall through innovative product packaging design.

We also offer digital branding, digital marketing and web design services. As a full-services digital branding agency, we throw open the potential of the digital world for our customers. We work closely with clients and offer specialised consultation in design & deployment for impactful digital branding experiences.

DISCLAIMER :

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