How to Choose the Right Creative Agency
Launching a new business? Think you need a brand refresh? Planning a strategic marketing campaign? Or simply feel your current agency has grown dull and complacent? Whatever your motive, you need some expert help. But with so many companies competing for your account, choosing the right agency becomes a challenge. Here are some tips to help you decide. 1. Have clear objectives Before you even begin talking to agencies, decide what kind of services you require. Decide if you prefer a multi-location MNC or a creative studio; a small local startup or an agency with a national portfolio. If you want to go digital, pick an agency that has proven experience in that field. Decide you need a rebrand, and go for companies that deliver integrated branding services and have some satisfied clientele to their name. Whatever your primary need, define it and then team up with an agency that has experience in it. Setting clear goals will provide a good starting point for both parties. 2. Check out the agency's financial background and past record If you're looking for some limited work, a smaller agency may serve you well. But if you need full-service support, then you need a bigger agency with multi-disciplinary skills and good resources to deliver efficiently and competently. 3. Don’t hire an agency, hire a partner