Frugal Branding TM - Exclusive Brand Consultancy & Services for Startups
Launching a startup is no picnic! It faces many challenges and 'concerns' such as product development, raising funds, building a team, prioritizing essentials. No wonder, for many startup CEOs, brand building gets assigned to the back burner as an expense they cannot afford. The truth is that brand building needs to work in tandem with all the other 'concerns'. Even the most innovative product won't go far if you don't have a strong foundation for communicating that value to the marketplace.
Brand building is about creating and conveying a relevant and differentiated value proposition. Brand strategy works on discovering and articulating value in compelling ways as the first step to building a sustainable brand.