WHAT IS BRANDING?
Branding, or brand building, isn’t about creating a spectacular logo or website. A brand is much more than identity and visual artifacts. Branding is an extension of your corporate personality. It is an expression of your values and beliefs.
It's a bridge to connect with customers and build strong relationships.
It’s a promise of value you make to all stakeholders.
It's about utilising every opportunity to convey why customers should choose your brand over another.