BRANDING MISTAKES YOU CAN’T AFFORD TO MAKE
“Your brand is the set of perceptions people have about your company. But branding is the set of actions you take to cultivate that brand.” - Deanna deBara Branding, or brand building, isn’t about creating a spectacular logo or website. A brand is much more than identity and visual artifacts. Branding is an extension of your corporate personality. It is an expression of your values and beliefs. It's a bridge to connect with customers and build strong relationships. It’s a promise of value you make to all stakeholders. It's about utilising every opportunity to convey why customers should choose your brand over another. Branding is a blueprint for how you want the world to see your business or product. Hence, branding needs to encompass all forms of communication, cover all touch points - to make your brand top-of-mind and hopefully, first-in-choice. Unfortunately, branding is misunderstood. There are people who think it can be 'done' in a day and some who think they don’t need it at all. There are startups who think they’re too ‘small’ for branding, and some others who think 'buying' a logo off some inexpensive website is all that's required. As an experienced branding agency, Interics Designs has drawn up a list of the most common branding mistakes and misconceptions made by small, medium and even large enterprises. Failing to understand 'branding' As mentioned earlier, branding is a blueprint for how you want the world to see your business/product. It's not be confusedwith marketing although the two are closely